oye 104 8 fm brand presentation
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Oye 104.8FM... Radio division from Tv Today Group (Aaj Tak Group).TRANSCRIPT
• ‘OYE 104.8fm’ is Radio division from TV Today Network, with the Tagline : Sabse Filmy.
• Oye 104.8FM has a presence across 7 cities: Delhi, Mumbai, Kolkata, Jodhpur, Amritsar, Patiala & Shimla.
• Being part of the TV Today Network, ‘Oye 104.8 Fm’ have a competitive edge in terms of synergy for content such as celebrity interviews, promotions and solutions for the clients.
Oye! 104.8 FM
Oye 104.8fm- Stations
DELHI STATION
0700-1100 AM: Mon-Fri
• RJ Aparshakti: Punjabi by heart, a dilliwala to the core and a true bollywood fan.
DIL DILLI BOLLYWOOD: • Show is packed with fun elements to make your morning
the best ever.• We go ‘heart’– connect with people, their lives and
thoughts.• We go ‘local’ – connect with the city, what's hot, what's not.• We go ‘filmy’ – connect with Bollywood, music, celebs and
MORE.
SHOW HIGHLIGHTS:
• Harbhajan- A Parody based on current events. The treatment will be like an aarti or bhajan being sung on air. A satire on stations who the harp on playing Bhajans in morning.
Content:• Based on a local happenings- hence current and up to
date. Audio will be refreshed every morning.• Once an hour
• Horrorscope: A spoof on daily astrological predictions.
Content:• Based on a current happenings- Bollywood and Local.• Predictions will be spread over 3 links.• Each link to carry 4 zodiac signs.
• 8 ka Update: We bring you the top three news at ‘Eight’- Bollywood, City & National.
Content:• The stories will be spread out thru the hour – Relevant
experts, celebs and callers will be taken on air.
SHOW HIGHLIGHTS: Contd
• Tweetinder Singh: A fun punjabi desi character who brings you daily celeb tweets in his unique punjabi style
Content:• Loud, Punjabi, from South Hall.• Lives somewhere between Rajouri Garden and Subhash
Nagar.• Wants to shift to South-hall, considers UK his second
home.• Loves Gobi ka Parantha and the neighbors wife.• Singh saab wants to take an early retirement but his
daughter Pinky is too expens.ive for that dream
SHOW HIGHLIGHTS: Contd
• Punjabi Rapper: A ‘wanna be’ Honey Singh. Lives, talks and eats ‘Punjabi’.
Content:• Raps like no-ones listening.• Local, Bollywood controversies, Celeb birthdays.• Once an Hour.
• Kavi Haan Kavi Naa: A contest for everyone who ‘thinks’ they can rhyme.
Content: • RJ throws the first 2 lines. The Caller must complete
the last 2
SHOW HIGHLIGHTS: Contd
• Good Morning Song: Every day tells a story… Every story has a song. We bring you the story of the day – in a musical way.
Content:• Local, daily happenings, weather, birthdays • RJ strums his guitar and dedicates a song to listeners• He invites listeners to choose their ‘Good morning
song’ of the day and dedicate it
SHOW HIGHLIGHTS: Contd
• RJ Abhay:
OYE ROADSIDE ROMEO:• Our very own ‘On Road’ show where we play requests
‘live’ from the streets. Our Roadside Romeo will play the most genuine requests and also promote our station ‘on ground’ every day.
• We target real people- RWA’s, shop owners, malls, colleges, universities, companies.
1100-1400 PM: Mon-Fri
• RJ Addy: Addy sez its NOT about CONFESSIONS,Its about EXPRESSIONS! Addy helps you express yourself like NEVER BEFORE …To people who REALLY MATTER.
OYE REQUEST SHOW WITH ADDY:
• Oye Request Show is a sure shot hit concept• Show is high on interactivity through callers and
messages. • 2 to 5 is all about melody and soothing music.
1400-1700 PM: Mon-Fri
• RJ Luckie: Whacky, Wicked and ‘Weird’ for some … Take it or leave it!, the ONLY ‘Tapori’ friend you’ll love to love. “Beta, Dilli Ka Launda Hoon” - his attitude. The city is his personal diary. ‘Mere Jaan ke Challo’..His start to every fun link.
OYE LUCKIE WITH LUCKIE:• Format similar to Mornings – 100 % local. Energy and
mood level maintained throughout the show.• Show Highlights- Kitni Filmi Kitni Dilli, Bhadaas
Bandh, Oye Pakaao, Luckie ka Chintu• High interactivity with listeners through a fun
entertaining contest, vox-pops’ ; on bollywood and Delhi happenings
1700-2100 PM: Mon-Fri
• RJ Akriti: For her, it’s all about love! She helps you reminisce the 90’s . Taking you on a journey about Love, Break Ups… and Zindagi.
Ishqiya: • A show about Love, Break-ups, Zindagi only on Oye.• It’s a show for listeners to sing along to their favorite
90’s song. • We talk about your love problems, your love moments
and everything attributed to love.• This will primarily be a 90’s band.• Music will be all about love songs and melody.
2100-0000 Midnight: Mon-Fri
MUMBAI STATION
• RJ Mishkka: 5 foot ki chalti firti natak company, Chote packet mein bada dhamaka ;
OYE TAPORI WITH MISHKKA: • Oye Tapori Mornings will be 100 % local with a Filmi Tadka.• From Virar to Colaba, Mumbai water crisis to Mumbai
Rains, Potholes to electricity Mishkka will cover it all in her unique Tapori style.
• Stars presence – Mumbai stars on Local issues.
0700-1100 AM: Mon-Fri
• RJ Alok: Alok is Mumbai’s favourite dewar with a filmi flavour. Agent Alok dishes out the latest Bollywood Gossip show. Bollywood’s juiciest, meatiest and most succulent gossips
AGENT ALOK SHOW: • Our very own Bollywood reporter, Agent Alok will dish out
the latest Bollywood Gossip show.• Bollywood’s juiciest, meatiest and most succulent gossips….
Backed with exclusive bytes of celebs that he personally interviews.
• Since Alok is also our Star events correspondent, he will cover what’s happening at Mumbai’s most happening events.
1100-1400 PM: Mon-Fri
• RJ Komal: Komal hosts the Oye request show and plays out listeners requests. She is the Madhuri Dixit of Oye, making her listeners go “Dhak dhak” for her. Her laughter is genuine and contagious. She is also known as the “Retro Queen” as her retro music knowledge is outstanding.
OYE REQUEST SHOW WITH KOMAL:• Show is high on interactivity through callers and
messages.• 2 to 4 we take mostly Retro request, with max songs from
70’s and 80’s, since those have done well in research. • 4 to 5 in order to cater to younger listeners, we will play
more recent songs. (This will help establish momentum for the evening show).
1400-1700 PM: Mon-Fri
• RJ Yasir: Mumbai ka Bhai Yasir Bhai is a man with no air around him, he is chilled out, he speaks what he thinks, he can be your friend in need, and can be dangerously humorous with his straight and desi takes. A rapper since childhood leaves no stone unturned to make his show – Desi yet Stylish !!
BUN MASKA BOLLYWOOD WITH YASIR:• Format similar to Mornings – 100 % local with Filmi Tadka• Popular benchmark “Munne Kha Bhopali” to stay.• Mumbaicha Gaana – A brand new song everyday that covers
the days highlights in Mumbai city.• High interactivity with listeners through a fun entertaining
contest on bollywood and Mumbai happenings.
1700-2100 PM: Mon-Fri
• RJ Panna: Panna hosts the night show “ Batiyan bujhado” where she plays out the most romantic and melodious songs requested by listeners. She loves the retro music she plays and is a romantic at heart
BATIYAAN BUJHADO WITH PANNA:• Its night time, so put on your ear phones, “Batiyaan
Bujhaado” and listen to your favorite songs on Oye.• It’s a request show where listeners can call to hear enjoy
favorite, songs.• This will primarily be a retro band.• Music will be Skewed towards love songs and melodies.
2100-0000 Midnight: Mon-Fri
KOLKATA STATION
RJ Niel: ‘Matir Manush’ (Literally translated as modest and humble). Niel is someone who will make you smile with his simplicity. His humble and modest opinions evoke emotions and happiness in Kolkata’s heart. Everything which deals with Kolkata garners his attention and he makes it a point to discuss it all with his city.
OYE! KOLKATA: • Most discussed news in the city.
0700-1100 AM: Mon-Fri
RJ Bonkubabu: ‘Paglate’ (Literally translated as quirky and mad).
Bonku is your daily dose of madness and quirk. He takes you to a different
place altogether, away from the hassles and stress of the daily life with the
help of his mannerisms, his jokes and his ‘gyaan’. You are bound to end
up laughing every time you hear him on-air.
SHUNBO BOLBO JEETBO RE:• Bonku is a comic character that brings local humour
for the listeners
1100-1400 PM: Mon-Fri
RJ Arnab: ‘Parar Chele’ (Literally translated as a boy from a local ‘para’,
in our case, Chowringhee Lane). Arnab is a total parar chele. He is a local
boy who belongs to Chowinghee area and plays songs which delight every
para of Kolkata.
52 CHOWRINGHEE LANE:• 100% Bengali retro hits based on a thought/theme.
1400-1700 PM: Mon-Fri
RJ Auro: ‘Auropedia’ . Auro is your one stop address for all your daily dose of info on your city and the things you love. His love for knowing about things and unraveling the unknown is what makes him so interesting. You will always end up knowing something new when you listen to him.
ADDAR MORE: • RJ Aro is the wikipedia on air. He chases in-depth
information on the city's hottest discussion.
1700-2100 PM: Mon-Fri
RJ Tulika: ‘Romantic’. Our lovely lady Tulika is the epitome of romance. She sees romance in everything, starting from life to relationships to things which interest her. Her mellifluous voice perfectly evokes the romantic in you.
KICHU GAAN KICHU BHAALOBAASHA:• Tulika is a die-hard romantic & plays Hindi retro hits
based on a thought/theme.
2100-0000 Midnight: Mon-Fri
OTHER STATIONS:AMRITSAR/PATIALA/ SHIMLA & JODHPUR
Mon-Fri0700-1200pm: • RJ Barkha (Amritsar)- MOST discussed news in the city.• RJ Smriti (Amritsar)- MOST discussed news in the city.• RJ Divya (Jodhpur)- MOST discussed news in the city.
1200-1700pm:• RJ Sim (Patiala)- Women, TV, Local lifestyle, gossip,
Bollywood .• RJ Gopesh (Jodhpur)- Women, TV, Local lifestyle, gossip,
Bollywood.
1700-2200pm:• RJ Pervez (Amritsar)- Evening round up of City,
Bollywood, Fun, Entertianment .• RJ Sunny (Patiala)- Evening round up of City, Bollywood,
Fun, Entertianment .• RJ Shruti (Jodhpur)- Evening round up of City, Bollywood,
Fun, Entertianment
SOME APPRECIATED WORK
R D BURMAN BIRTHDAYLink:
WORLD MUSIC DAY
Link with RJ Addy:
Link with RJ Luckie:
SOME SPECIAL FEATURES ON THE STATION
Khas Peskash:
Cinema ke Fayde:
MAAZ AMIR:+91-9873801664maaz.rizvi@radiotoday.
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