oxfam advert editing process

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    Oxfam Advert EditinProcess

    George Roberts

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    Advert 1

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     To start, I set the page layot to International paper and si!e Athis is the press standard# I set the resoltion to $%% pixels percentimetre, this ensres that the advert &ill loo' as profession

    possible#

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    (ere is a screengrab of me cropping the advert to )t the A"

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    I then ad*sted the brightness of the image#

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    (ere I am ad*sting the brightness and contrast# I have altbrightness by + and the contrast by %# This &ill increasesvibrancy of the colors, especially to the green bac'gronclothing and model# This &ill increase the focs on the mo

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    (ere is a screengrab of color balance and ho& I am goiit &ith my advert#

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    I have changed the colors slightly, increased the red aspecimprove the dominance of the bric's on the &all# And the grslightly to increase the bac'grond color#

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    (ere I am inserting text onto the advert# I have &ritten theand It &ill be placed arond the top of the advert#

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    (ere I am editing the charity logo and removing the &hitearond the logo, I am sing the -magic &and tool. to do so

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    (ere I am editing the logo to ma'e it best )t the advert#

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    (ere is the )nished advert 1#

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    Advert

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    (ere is the page set p for the second advert#

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    I then began to resi!e the second photograph#

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    I then edited the logo to sit the advert#

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    I then pt the slogan and logo onto the advert#

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    I then inserted the slogan#

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    I then slightly altered color balance# I changed the red bygive the clothing a more &elcoming vibe and to also incre&armness of the advert, particlarly the model#

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    I changed the positioning of both the slogan and logo to mmany conventions as possible#

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    (ere is the )nished second advert#

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    Advert $

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    (ere is the page set p for advert $

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    I then started to edit the third image#

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    (ere is the inclsion of the slogan#

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    (ere is the Oxfam logo on the advert#

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    I then changed both the red and green by /+ to increase tof the model.s s'in and face and also to increase the impathe bac'grond has on signifying the natral fabrics sed#

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    I altered the locations of both the slogan and logo# They ncreate a diagonal point of focs &hich rns throgh the mthe clothing#

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    (ere is the )nal version of advert $