oxbow animal health our journey to become a worldwide leader in animal nutrition
TRANSCRIPT
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Oxbow Animal HealthOur Journey to Become a
Worldwide Leader in Animal Nutrition
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• Oxbow Animal Health provides premium, all-natural products to enhance animal health and enrich the lives of animals and their caretakers.• We strive to exceed customer expectations
with innovative, high-quality products and exceptional, personalized service and support. • It is our goal to empower all of our customers –
veterinarians, distributors, retailers and caretakers – by providing outstanding product education and professional advice.
Our Mission
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• Midwest International Trade Association Exporter of the Year, 2005• Small Business Administration National
Exporter of the Year, 2006• Cass County Nebraska Economic
Development Council Business of the Year Award, 2010• Future Business Leaders of America
Nebraska Business of the Year, 2011
Awards and Honors
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Then…
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Now…
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Then…
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Now…
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The Oxbow Timeline
©2014 Oxbow Animal Health
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Industry Pressure
s
E-Commerce
Legislation
Changing Economies
Increased Competitio
n
Increasing Big Boxes
The Domestic Market
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• Grow your customer base• Diversify your portfolio (risk)• Learn from other markets• Respond to demands of customers• Fun-factor
Why Go Global?
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Oxbow International
Started exporting in 1998• 15 years of international business!
27 distributors in 27 countries• 2 new markets added in 2013 (Kuwait, Greece)• 4 new distributors added in 2013
Approximately 25-30% of total annual Oxbow sales
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46%
36%
18% Asia, Middle East, Australia
Europe
North America
International by Region
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• Not the “home team” anymore• Distribution methods• Finding the right partners• Changing regulations• Initial inventory issues• Communication• Time zones• PACKAGING!
It’s Not Always Easy
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• Foreign language• International experience
Keys to Int’l Success
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• Commitment• Flexibility• Patience• Trust• Willingness to Adapt• Plan (and re-plan)
Keys to Int’l Success
©2014 Oxbow Animal Health
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Respect the Brand
©2014 Oxbow Animal Health
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But, Respect the Market
©2014 Oxbow Animal Health
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Enjoy the Moment
©2014 Oxbow Animal Health
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It’s a Small World
©2014 Oxbow Animal Health
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• Partners• State of Nebraska• Food Export• USDA• Freight forwarders• SBA• Internet• …
Resources
©2014 Oxbow Animal Health