ovocity
TRANSCRIPT
OVOCity A visionary solution for the urban era of information
to incentivise life in the city space around OVO Wrocław
The Concept
iCity ecosystem
© 2014, Mass Gravity & Spin. All rights reserved.
Why OVOCity?
it accomplishes the adopted vision of OVO Wrocław as a hub for the new
quality of information spanning the business, entertainment, sport and
culture;
it provides a possibility of utilizing new technology for more effective use
of goods and services available in the city (sharing economy);
it renders a constant large reach and input of information and
advertising for the local community and beyond (permission marketing);
this information policy allows for building a unique and sustainable
symbolics that we call a „City of Valuable Information”;
it supports bringing about additional ideas and investments under the
common platform, including civic initiatives (crowdsourcing);
Why OVOCity?
it ensures regular utilization of available spaces, increasing turnout in
service premises;
it provides an opportunity to extend the group of partner institutions,
and the support of selected business partners – Wrocław Opera House
and Philharmonic, The Centennial Hall, The Municipal Stadium, Wrocław
Copernicus Airport, and more;
Why OVOCity?
… because Wrocław does not have such system, and it will become
the first city in Europe to create and implement it.
The scale of prestige vastly outweighs the scale of investment.
Why OVOCity?
The creators of this solution are firmly grounded in the community
of Wrocław culture, creative business and administration. We are the
pioneers of visionary formulation of development strategies for cities:
on the local level: Wrocław – Osada Twórców;
globally: City 2.0 neOS, the Human Beings Network;
OVOCity – how does it work?
it is a technological solution provided through mobile devices and
personal computers;
it integrates:
social networking platforms table reservation promotion and sales
of goods and services
a loyalty program
OVOCity – how does it work?
The objectives of the system:
generating profit for the partners,
creating and enhancing the modern image,
building a long-lasting community for the brand,
incentivizing the citizens of the community to engage in activites
around OVO Wrocław and other locations managed by the investor,
activating business, culture and sport contacts within the community;
OVOCity – return on investment
a percentage share from the sales of goods and services,
an ability to implement own advertising campaigns without costs of the
media,
a revenue from conducting advertising campaigns for partners,
an assurance of the constant demand for services, with an ability to
predict fluctuations in the sales;
an opportunity to promote other investments,
a support for utilization of temporarily unengaged goods.
OVOCity – image benefits
development of the persistent valuable image that can only be achieved
through a coherent and multithreaded action, and not through single
isolated events;
becoming the pole of excellence in the field of urban innovation on the
European level (especially in the context of the European Capital of
Culture celebrations in 2016);
in-house crowdsourcing and crowdfunding, as well as the economy of
sharing;
an opportunity to become a permanent fixture in the history of Wrocław
as a new center of culture and innovation;
free international promotion.
We are looking forward to hear from you!
Łukasz Łysik
Business Development
mobile: +48 501 593 356
mail: [email protected]
Technology
Art and Design
Public Relations
Bartosz Bień
Marek Znamirowski
Mateusz Jarosiewicz
Adam Jaworowicz
Piotr Sypuła