ovivo mini guide aw

8/3/2019 OVIVO Mini Guide Aw

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IntroductionThese mini guides are intended or short-

term immediate use by GMs or long

lead-times items such as signage, work

wear and stationery. This mini-guide does

not replace the main brand book, which is

currently in production.

Use o these mini-guidesWhile some new marketing materials are

being produced centrally (such as the

website, brochures etc), many marketing

materials will be produced locally in line

with hyperlocalization. This mini guidelineprovides the inormation required to

produce these key items.

Help & AssistanceFor help and assistance, please contact

either o the ollowing and they will do

everything they can to assist.

Fleur Butler

[email protected] telephone : +44 20 7557 9952

Eve King

[email protected]

direct telephone : +44 20 7557 9953

Consistency in Global Brand

Roll-out o OvivoBetween the issue o this mini guide and

the ull external launch on September

13, 2010, please ensure all designs are

emailed to one o the contacts or approvalbeore proceeding to production. This

is simply to create consistency across a

very broad geographic reach in limited

timerames. Items not approved may have

to be reproduced i they are not consistent

with the brand guidelines.

How do I write Ovivo when not in

Logo orm?In normal text or proposals, letters, emailsetc, Ovivo is written with a capital letter O

ollowing by lower case. The preerred ont

or these communication is Calibri which is

available on all PCs.

CONTACTFleur [email protected] telephone : +44 20 7557 9952

Eve [email protected] telephone : +44 20 7557 9953

OVIVO MINI GUIDELINES V1 13/07/2010I you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs


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Colours

Pantone 2607C:76 M:94 Y:23 K:9R:79 G:11 B:123HTML - 5c3373RAL - 5022

Pantone 2415C:33 M:100 Y:0 K:8R:146 G:0 B:117HTML - a90e79RAL - 4006

Pantone 4725C:13 M:47 Y:43 K:36R:171 G:136 B:118HTML - ab8876RAL - 1011

Pantone 144C:0 M:58 Y:100 K:0R:233 G:131 B:0HTML - 08100RAL - 1004


Pantone 291C:38 M:4 Y:0 K:0R:160 G:207 B:235HTML - a0cebRAL - 5024


70% black

C:0 M:0 Y:0 K:70R:102 G:102 B:102HTML - 4d4d4dRAL - 7022

For all Microsot applications and enterprise systems, the correctand only ont to use is Calibri, which is a standard Microsot ontavailable on all PCs and reliable to use on websites and email.For marketing communications materials, such as brochures, let-terhead, signage etc your graphic designer will need to use theCosmos ont. Please note, this is only required or proessionallyproduced marketing communications/graphic design and yourdesigner will advise i they already have the Cosmos ont or i theyneed to purchase it.

AB

Cosmos BQ Calibri

ABIf Calibri isnt available on your computer Arial can be used.

Fonts

Our main colour purple is dierent to the competition andpositions us as a challenger brand. The supporting col-ours are equally bright and engaging to communicate ourvitality and agility in our market. We are resh as a brand.And lively in our communications.

PRIMARY COLOURS SECONDARY COLOURS


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Logos

Main logo - Sail logo

The above logo is our stamp and is unique to Ovivo. It is this stamp that isconsistent across all communications.(an example exception is when it appears small on a pen, see bottom right B)

Whenever possible the Sail logo should be used within its holding device.This execution o the logo isnt always possible or appropriate. For examplethe holding device will not reproduce well as an embossed logo on aconerence older or an embroidered logo on a Polo shirt. In such cases theSail logo should be used.

Typographic logo

(primarily or small usage on pens etc)Ovivo does have a small usage logo or when the logohas to very small and only one colour.The exception to this small usage rule is or stationeryand email signatures. The typographic logo has to beused in this instance to maintain a more corporate eel.

1 colour 1 colour

2 colour

3 colour

Symbols, i.e. or SMUse o the term Ovivo as the corporate name/trade name will not necessitate any

type o symbol, i.e. or SM in the letterhead, etc.

Until trademark registrations have been granted, Ovivo should be used with the

symbol on the right shoulder on all labels attached to the goods/equipment

sold under this mark and also when used in brochures and other advertisementsdirectly with and to identiy the specifc goods/equipment being marketed

thereunder. Once the term is registered as a trademark, the should be

replaced with an .

The exception is related to the tag line, Bringing Water to Lie. This tag line

should always have the SM included on the right shoulder in all brochures,

websites and publications since this term is related to installations, maintenance,

engineering and design services, etc. provided under this service mark.

Regarding use o these symbols on clothing, pens, etc., it is not necessary when

these items are promoting Ovivo as a corporate name/trade name only and not

any specifc goods/equipment or services

B


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Stationery - UK style business card (85mm x55mm)

OVIVO MINI GUIDELINESI you have any concerns with the ollowing guidelines please ask your supplier or designer to sendthrough the designs to check and we will endeavour to get back to you within 48hrs

minimum 5mm

7mm

Card holders name

Qualification/sPositionOperating Service/Solution

Mobile: 01234 456789Email: [email protected]: 01234 456789

www.ovivowater.com

7mm30mm

7mm

45mm

minimum 5mm

Ovivo + Country name + legalityBuilding or Unit NameNumber and StreetCinurbationPOSTAL CODECountry

Telephone: 01234 456789Facsimile: 01234 456789

Card holders name

Qualification/sPositionOperating Service/Solution


www.ovivowater.com

7mm30mm

7mm

40 mm

minimum 5mm

OVIVO Country name legalityBuilding or Unit NameNumber and StreetCinurbationPOSTAL CODECountry


size -11pt / ledding - 11



Single sided Business cardDouble sided Business card

Business cards (UK)

Colour specifcation - Pantone 2607 & 70% Black Paper stock - Good quality uncoated bright white Logo - Typographic version to limit number o colours Size - 85mm x 55mm


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Stationery - US style business card (88.9mm x 50.8mm)

minimum 5mm

L

7mm

Card holders nameQualification/sPositionOperating Service/Solution


www.ovivowater.com

7mm30mm

7mm

47mm

minimum 5mm



Card holders nameQualification/sPositionOperating Service/Solution


www.ovivowater.com

7mm30mm

7mm

40mm

minimum 5mm

Ovivo Country name legalityBuilding or Unit NameNumber and StreetCinurbationPOSTAL CODECountry





Single sided Business cardDouble sided Business card

Business cards (US)

Colour specifcation - Pantone 2607 & 70% Black Paper stock - Good quality uncoated bright white Logo - Typographic version to limit number o colours Size - 88.9mm x 50.8mm


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Letterhead (UK)


Stationery - UK style letterhead (A4 210mm x 297mm)

15mm

15mm

12mm

15mm36mm15mm 50mm

10mm

15mm

It isalong establishedfact that areaderwillbe distractedbylooking at itslayout. The point ofusing LoremIpsumisthat it hasamore-or-lessnormal distribution ofletters,asopposed tousing 'Content here,content here',

making it look like readable English.Manydesktoppublishing packagesandweb page editorsnowuse LoremIpsumastheirdefault modeltext,and asearch for'loremipsum'will uncovermanyweb sitesstillin theirinfancy.

Variousversionshave evolvedoverthe years,sometimesbyaccident.

Content here,content here',making it look like readable English.Manydesktop publishing packagesandweb page editorsnowuse LoremIpsumastheir default modeltext,andasearch for'lorem ipsum'willuncover manyweb

sitesstillin theirinfancy.Variousversionshave evolvedoverthe years,sometimesbyaccident.

Ovivo + Country name + legalityBuilding or Unit NameNumber and StreetCinurbationPOSTAL CODE

Country

Telephone:01234 456789Facsimile: 01234 456789

www.ovivowater.com

15mm

Typographic logo

Pantone 2607

Font - Cosmos Medium 8pt

Pantone 2607


70% Black


Pantone 2607

Any legal lines required

Font - Cosmos Light 5pt

Pantone 2607



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Letterhead (US)

Colour specifcation - Pantone 2607 & 70% Black Paper stock - Good quality uncoated bright white Logo - Typographic version to limit number o colours Size - 215.9mm x 279.4mm

Stationery - US style letterhead (US Letter 215.9 x 279.4mm))

15mm

15mm

12mm

15mm36mm15mm 50mm

10mm

15mm

It isalong establishedfact that areaderwillbe distractedbylooking at itslayout. The point ofusing LoremIpsumisthat it hasamore-or-lessnormal distribution ofletters,asopposed tousing 'Content here,content here',

making it look like readable English.Manydesktoppublishing packagesandweb page editorsnowuse LoremIpsumastheirdefault modeltext,and asearch for'loremipsum'will uncovermanyweb sitesstillin theirinfancy.

Variousversionshave evolvedoverthe years,sometimesbyaccident.

Content here,content here',making it look like readable English.Manydesktop publishing packagesandweb page editorsnowuse LoremIpsumastheir default modeltext,andasearch for'lorem ipsum'willuncover manyweb

sitesstillin theirinfancy.Variousversionshave evolvedoverthe years,sometimesbyaccident.

Ovivo + Country name + legalityBuilding or Unit NameNumber and StreetCinurbationPOSTAL CODE

Country

Telephone:01234 456789Facsimile: 01234 456789

www.ovivowater.com

15mm

Typographic logo

Pantone 2607


Pantone 2607


70% Black


Pantone 2607

Any legal lines required

Font - Cosmos Light 5pt

Pantone 2607



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Compliment Slip (US)

Colour specifcation - Pantone 2607 & 70% Black Paper stock - Good quality uncoated bright white Logo - Typographic version to limit number o colours Size - 1/3 Letter

Stationery - US style compliment slip (1/3 Letter)

15mm

15mm

12mm

15mm36mm15mm 50mm

10mm



www.ovivowater.com

15mm

Typographic logo

Pantone 2607


Pantone 2607


70% Black


Pantone 2607

With Compliments



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Compliment Slip (UK)


Stationery - UK style compliment slip (1/3 A4 210mm x 99mm)

10mm

15mm

15mm

12mm

15mm36mm15mm 50mm



www.ovivowater.com

15mm

Typographic logo

Pantone 2607


Pantone 2607


70% Black


Pantone 2607

With Compliments



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Email signaturesAll employees will use a consistent email signature. This includesThe employees name, their individual ofce address/s Telephonenumber/s, Fax number/s, individuals email address, the logo, and a

link to the website pointing to their specifc Country homepage.

Email Signature

OVIVO, Registered in England, No. 0000000. Registered Office: OVIVO plc, Building or Unit Name, Number and Street, Cinurbaon. POSTAL CODE. Country. This email has been sent under the condions stated in disclaimer

Dear John

This is dummy text

Yours faithfully

John Smith

OVIVO, Building or Unit Name, Number andStreet, Cinurbaon. POSTAL CODE. Country

Telephone 01234 456789Facsimile 01234 456789Email [email protected]

www.ovivowater.com


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Tops

Logo - Sail version, one colour Colour - White or Purple. Try to match the purple to Pantone 2607

Work Wear - Tops


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Saety wear

Logo - Sail version, one colourPreerence or black with white out lettering or hi visibility clothing orwhenever the logo appears on a yellow background. On white back-grounds, preerence is or the purple Pantone 2607

Work Wear - Saety Wear


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Event Clothing

Logo - Typographic version Colour - White or Purple. Try to match the purple to Pantone 2607

Work Wear - Event Clothing


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Livery

Logo - Please use the logo incorporating the holding device Vehicle colour - The preerence or the colour o the vehicle is

silver, i silver isnt practicle due to budget the vehicle shouldbe white.

Livery

Commercial wagon

Commercial van

Hightop Van


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Livery Logo - Please use the logo incorporating the holding device Vehicle colour - The preerence or the colour o the vehicle is

silver, i silver isnt practicle due to budget the vehicle shouldbe white.

Work Wear - Livery

795 3000 1325

5120

177

5

1805

1085

1470

1750

200

15051500

460

2 door

4 door


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Signage

Logo - Please use the logo incorporating the holding device Material - An aluminium base is preerable, i aluminium is beyond

the budget then a white base can used.

Signage

Reception

Itisa longestablishedfactthata reader will bedistractedby lookingatitslayout. ThepointofusingLorem Ipsum is thatithasamore-or-lessnormal distributionofletters, as opposedtousing'Contenthere, contenthere', makingitlook likereadableEnglish.

Manydesktoppublishing packagesandwebpage editorsnowuse LoremIpsumastheirdefault modeltext,andasearch for'loremipsum'willuncovermanywebsitesstillin theirinfancy.Variousversionshave evolvedoverthe years,sometimesbyaccident.

Content here,content here',making it look like readable English.Manydesktoppublishing packagesandwebpage editorsnowuse LoremIpsumastheirdefault model

Lift signage with list of departments and floors

eception signage

WC signage

General signage ceiling mounted

General signage wall mounted

City office signage wall mounted(etched aluminium)

Exit

xit signage

1 Human resources

2 Accounts

3 Canteen

4 Post roomSorting office

5 InternalresourcesPRresourcesMarketing resources

6 BoardroomMeeting room1Meeting room2Meeting room3Meeting room4

7 Fitnesscentre

8 Roofterrace

EXIT

Reception

Employee carpark

Visitor carpark

HQ Zelda

HQ Adelphi

Wayfinding signage(exterior approach)

Loading bay signage

A

Bay

B

Bay

C

Bay

Entrance signage

Roadside signageGeneral signage


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Signage

Logo - Please use the logo incorporating the holding device Material - An aluminium base is preerable, i aluminium is be-

yond the budget then a white base can used.

Signage - Using Austin, Texas as an example

.

Aluminium extrusion

TOPWALL

Raised off the wall

Aluminium extrusion

Durable sticker onto aluminium


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Signage

Logo - Please use the logo incorporating the holding device Material - An aluminium base is preerable, i aluminium is be-

yond the budget then a white base can used.

Signage - Using Austin, Texas as an example

Aluminium extrusion

Powder coated posts

Aluminium extrusion

Durable sticker onto

aluminium

Securely fixed and mounted in concrete base

ovivo mini guide aw

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