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TRANSCRIPT
BRAND
OVERVIEW
+ 9 Story Media Group is one of the industry’s leading creators, producers and distributors of award-winning animated and live action content for young audiences around the world
+ With its recent acquisition of Brown Bag Films, 9 Story has almost 500 creative and production staff across facilities in Toronto, Dublin, Manchester and Los Angeles
+ Trusted partner for iconic children’s brands
A LITTLE BIT ABOUT US2
MEET THE PEG + CAT TEAM
JENNIFER OXLEY
CREATOR OF:
CREATIVE DIRECTOR OF:
PRODUCER OF:
3
GIRL POWER + BRAIN POWER!
A book-based preschool series that
follows an adorable spirited little girl,
Peg, and her sidekick, Cat, as they
encounter unexpected problems that
require fun and creative solutions. Their
adventures take them to historical
far-away lands, art centers in bustling
metropolises and the colourful cosmos,
all while demonstrating it’s never too
early to start learning the
magic of numbers.
AUDIENCE: 2-5GENRE: PreschoolFORMAT: 80 x 12’
SEASON 2 ALMOST COMPLETE
(50 X 12’)!
130 EPISODES IN TOTAL!
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AN EXCITING EQUATION
+ +
GREAT FRIENDS
EXCITING ADVENTURES
=
A REALLY
BIGPROBLEM
WATCH US IN ACTION!https://vimeo.com/109255273
password: pegpluscat
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IT'S ALL ADDING UP /.
GLOBAL BROADCAST PRESENCE:+ Broadcast in over 180 countries and a top performer on PBS KIDS
(U.S.)
NEW SEASON:+Season 2 is now available (50 x 12’)!
MASTER TOY: Imports Dragon+ Plush, puzzles, games, and arts & crafts launching globally
spring 2017
PUBLISHING: Walker Books/Candlewick+ Three titles on shelf with a fourth launching spring 2017 across
Canada, U.S., Australia and U.K.
6
BROADCAST OVERVIEW
PEG + CAT HAS SOLD TO OVER 180 COUNTRIES WORLDWIDE!
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TELEVISION
COUNTRY BROADCASTER SCHEDULE START DATE
CANADA Treehouse
Netflix
TFO
Grics
Telequebec
Nelvana
Mon-Sun 6:45am, 11:40am, 10:20pm
SVOD
7 days a week at 7am & 3pm
On Demand
Mon-Fri 10:30am
AVOD
3/1/2014-2/28/2018
5/15/2015 - 12/15/2017
S2: 8/31/2016-8/30/2021
8/1/2015 - 7/31/2019
S2: 3/1/2017-2/28/2021
8/21/2015-8/20/2018
USA
USA
PBS KIDS
PBS 24/7
Weekdays: 9am, 11:30am, Sat-Sun 9am
Every day at 9am
2013
1/16/2017
PAN LATIN Discovery Kids Resting 8/31/2014-6/30/2020
8/31/2014-TBD
ARGENTINA Telefe TBC (As part of Discovery Kids Free TV block) 3/1/2015
BRAZIL
CHILE CNTV Weekdays: 12:50pm, 1:20pm S1(Ep.1-40): 8/31/2016-12/31/2019
MEXICO Canal Once Has Not Launched Yet S1: 8/31/2016-12/31/2018
URUGUAY Television Nacional Has Not Launched Yet S1: 8/1/2016-7/31/2018
AUSTRALIA ABC
ABC Commercial
Mon-Sat 5pm on ABC4Kids
HV
7/1/2016-11/30/2019
S2: 10/1/2016-5/30/2022
NEW ZEALAND TVNZ Resting 8/1/2014-7/31/2016
BROADCAST FOOTPRINTN
OR
TH
AM
ER
ICA
AU
ST
RA
LIA
LA
TIN
AM
ER
ICA
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BROADCAST FOOTPRINTTELEVISION
COUNTRY BROADCASTER SCHEDULE START DATE
CHINA Beijing Grow With You Culture Media Company
Sunshine
TBC
TBC
S2: 8/19/2016-3/31/2023
April 1, 2016 - March 31, 2023
INDIA NetflixZee Learn
SVODTBC
S1: 1/1/2016-10/15/20186/1/2014-02/28/2019
KOREA Netflix
Disney
SVOD
Resting
S1: 1/1/2016-10/15/2018
S2(Ep.1-26): 7/1/2016-
6/30/2020 S2(Ep.27-50):
2/1/2017-1/31/2021
SINGAPORE MediaCorp TBC S2: 11/1/2016-10/31/2019
TAIWAN PTSHinet
TBC SVOD 8/31/2014-12/31/20177/1/2016-6/30/2020
THAILAND True Visions
TV3
TBCTBC
1/1/2015-12/31/2017
10/1/2015-9/30/2018
SE ASIA Hopster SVOD 8/31/2015 - 8/30/2017
HONG KONG Television Broadcasts (TVB)
Mon-Fri 4pm on Pearl 12/1/2015-11/30/2017
MENA/SUB-SAHARIAN Hopster SVOD 8/31/2015 - 8/30/2017
AFRICA Canal+ TBC 3/1/2015-12/31/2016
ISRAEL NetflixHop!
SVODWed-Fri 10:21am, Sun-Mon 10:22am & 10:35am
S1: 1/1/2016-10/15/20184/1/2014-3/1/2019
UAE E Junior SVOD 1/1/2015-12/31/2016
MIDDLE EAST Netflix SVOD S1: 1/1/2016-10/15/2018
MBC SVOD S1: 8/31/2016-8/31/2019
AS
IAM
IDD
LE
EA
ST
& A
FR
ICA
9
TELEVISION
COUNTRY BROADCASTER SCHEDULE START DATE
AUSTRIA RTL Home Ent 6/1/2015-8/31/2021
FRANCE Piwi Wednesday to Sunday at 11:30 am 3/1/2015-8/30/2020
GERMANY Super RTL
Sony Music
RTL
Wed-Fri 9:30am on Toggo
DVD, Audio rights
Home Ent
S1(Ep.1-20): 8/31/2014-2/28/2023, S1(Ep.21-40): 3/1/2016-2/28/2023
8/15/2015-8/14/2019
Ep.1-20: 8/31/2014-02/28/2023. Ep.21-40: 3/01/2016- 02/28/2023
ICELAND RUV
Hopster
TBCTBC
S1(Ep.1-40): 1/12017-12/31/20207/31/2015-7/30/2017
IRELAND TG4 FTV – Mon-Fri 3:15pm S2: 8/31/2017-8/31/2020
SPAIN TVE Launching Fall 2016 -FTV, Catch up S1: 5/01/2016-4/30/2019. S2: 3/01/2017-2/29/2020
SWITZERLAND RTL Home Ent Spring 2017
PORTUGAL RTP Monday and Fridays at 8:45am - Resting 7/1/2014-7/31/2018
UK Tiny Pop (CSC) PTV, VODMon-Fri 8:30am, 4:00pm, Sat-Sun 11am
8/15/2014-7/14/2018
FINLAND YLE Resting 12/1/2014-11/30/2018
SWEDEN SVT Mon-Sun: 10:30am 12/1/2014-11/30/2018
POLAND Telewizja PolskaMiniMiniTV Polska
7 days a week: 5:55am, 10:40am, 5pm7 days a week 6:05am, 3:30pmMon-Fri: 6:30am, 3:30pm
7/1/2015-6/30/201811/01/2014-10/31/20173/1/2016-TBA
PAN EUROPE Hopster SVOD 8/31/2015
BROADCAST FOOTPRINTE
UR
OP
E
10
PEG + CAT = RATINGS SUCCESS!
* PBS Ratings: December 2015
+ The Peg + Cat Mystery Hour special featuring Misty Copeland and Sandra Oh, aired in October, reaching 1.7 million people and achieving 4.67% GAA for Kids 2-5!
+ Almost 2 million views per day!
+ Top show for moms and dads
+ Top 10 show for PBS KIDS
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AN ONLINE HIT!
140 MILLION VIDEO STREAMS IN 2016
18.2 MILLION STREAMS PER MONTH
pbskids.org/pegVISIT US AT
BIG GIG APP#1 IN EDUCATION #3 IN KIDS GAMES#3 IN TOP APPS
ITUNES MUSIC RELEASETOP 10 IN FIRST WEEK OF RELEASE
PEG + CAT AROUND THE WORLD13
6-time DAYTIME EMMY® AWARD WINNER, including:
Outstanding Preschool Children’s Animated Program (2014 & 2016)
Outstanding Writing Preschool Animated Program (2015)
3-time PARENT’S CHOICE GOLD AWARD WINNER (2014-2016)
4-time KIDSCREEN AWARD WINNER, including: Best New Preschool Series (2015)
2014 GOLDEN REEL WINNER
2015 EMIL AWARD WINNER
2014 PRIX JEUNESSE
We are totally freaking out about these
amazing awards
Peg is recognized as one of
TV’S BEST ROLE MODELS OF 2014by Common Sense Media
AWARD WINNING14
ALREADY POPULARMOMS AND KIDS LOVE IT!
“Hi, my daughter LOVES Peg + Cat…
WHEN WILL NEW EPISODES
BE AIRING…”
“Just had to drop a note and say I LOVE WATCHING
THIS SHOW WITH OUR FOUR-YEAR-OLD. Keep up the great work!”
“How wonderful to have A SHOW THAT
KIDS AND ADULTS CAN BOTH
ENJOY... Keep the amazing episodes
coming, we appreciate you all!”
“Thank you so much for Peg+Cat. IT’S A HUGE HIT IN MY
HOUSE, from my kids (2 & 5) to my husband and I, we ALL love
it. The math concepts and songs are great. MY 5 YEAR OLD
LEARNED THAT 1-0-0 IS ONE HUNDRED,
and I know as he keeps watching more things will stick.”
RAVE REVIEWS15
NOW LET’S BRING
YOUINTO THEEQUATION
16
GIRLPOWER
BRAINPOWER
GIRL POWER + BRAIN POWER = BIG OPPORTUNITY
17
HOME ENTERTAINMENTPARTNERS
LAUNCHED IN 2015
LAUNCHED IN 2014
LAUNCHED IN 2015
LAUNCHED IN 2015
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LAUNCHED FALL 2015 LAUNCHED SPRING 2016 LAUNCHED FALL 2016
PUBLISHING ACROSS ENGLISH MARKETS
+ Fourth book from Candlewick Press, “The
Lemonade Problem” launching spring 2017
+ A variety of formats, including levelled
readers and 8x8 storybooks, will be
introduced in 2017
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BRAND NEW LIVE SHOW
+ MILLS ENTERTAINMENT launching an exciting new live show with dates soon to be announced
+ The show will be a musical adventure that will teach foundational math concepts
+ The gang will travel through time and across cultures
20
NEW MASTER TOY PARTNER ON BOARD!
+ Imports Dragon named master toy licensee in April 2016
+ Currently developing a line of toys including plush, games, wooden puzzles and arts and crafts sets
+ Set to launch at retail in fall 2017
THIS IS
TOTALLY AWESOME!
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ELAs
GAMES
CARD GAMES
PEG’s AWESOME UKELELE
CLEOPATRA BALANCE
MORE PRODUCT INSPIRATION22
TOYS
CAT VIEWER
INTERACTIVE PLUSH
CAT GUY SUPER BALL
PIRATE STORY PLAYSETADVENTURE PLAYSET
MORE PRODUCT INSPIRATION23
MORE PRODUCT INSPIRATION24
APPENDIX AMARKETING ASSETS
25
MEET THE CHARACTERS
PEG CAT
RAMONE
THE PIG
THE PIRATES
LITTLEST CHICKEN
THE NEIGHBOURS:VIV AND CONNIE
THE TEENS
BIG MOUTH
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Series Themes+ Math+ Problem Solving+ Friendship+ Persistence+ Humour + Overcoming Differences
Episode Themes+ Space+ Farm+ Music+ Recycling+ Pirates+ Dinosaurs+ Fairytales+ Knights+ Olympics+ Villains+ Clowns+ Ancient Egypt+ Romeo & Juliet+ Sign Language+ Robin Hood
THEMES AND LOCATIONS
Plus several
seasonal and
holiday
episodes
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The Fred Rogers Company has developed digital games for partners to use online including:
+ Magical Shape Hunt+ Star Swiper+ Peg’s Pizza Place+ Hungry Pirates+ Chicken Blast Off+ Costume Box
+ Paint-a-Long+ Rock Art+ 321 Snack+ Scrub-A-Dub+ Chicken Dance
DIGITAL ASSETS28
Tons of amazing online activities including:+ Lost in Space+ Morning Badges+ Paper Puppet Pals+ Puppet Theatre & Plays+ The Worst Mess+ Cat Measuring Tool+ Missing in My Room+ Potty Badges+ Peg Cake+ Perfect 10 Card Game+ Twig Craft
+ Blown Away Activity+ Super Peg + Cat Guy Activity+ Cat Beanie Craft+ Doodle It Yourself Flipbook+ Tree Colouring Page+ Floppy Hop Flipbook+ Pirates & Peaches Board Game+ Chicken Coop Activity Page
+ Peg + Cat Stick Puppet...and more!
ONLINE ACTIVITIES29
+ Comprehensive digital property style guide available
+ Consumer products style guide in development
+ Includes all artwork and assets from the series as well as additional composed art, patterns and packaging suggestions as well as character bios and legal information
STYLE GUIDE30
PEG + CAT SIZZLE REELhttps://vimeo.com/124337738Password: themeP+C
http://scr.9story.com/PCSaPScr/ User: PegCatScr Pass: 9story1
PEG + CAT SITEhttp://pbskids.org/peg/videos
INTERVIEW WITH HAYLEY FAITH NEGRIN, THE EMMY WINNING VOICE OF PEGhttps://www.youtube.com/watch?v=7L9qbWn2VYw
TOTALLY AMAZING LINKS TO FUN STUFF
31
KRISTIN LECOURDirector, Consumer Products
9 Story Media [email protected]
416-530-9900 ext. 279
CONTACT US32