overview - w korea kit_en_2018… · inside front cover double page spread 21,000,000 2nd...
TRANSCRIPT
OVERVIEW
ONE W KOREA
WKOREA.COM
SOCIAL MEDIA
* Updated : Jan 2018
SOCIAL MEDIA
3.6 Billion
(unit : KRW)
937
396 356
142
178
VERTICAL PLATFORM
W OFFLINE EVENT
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W OFFLINE EVENT
W OFFLINE EVENT
W DIGITAL EVENT
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W DIGITAL EVENT
ADVERTISING RATE
ADVERTISING RATE / PRINT MAGAZINE
Inside front cover double page spread
2nd double page spread
3rd double page spread
4th double page spread
5th double page spread
6th double page spread
Single page facing TOC
1st fashion double page spread
2nd fashion double page spread
Single page facing Masthead
Single page facing Contributor
Single page facing Reader’s React
Double page spread after Reader’s React
Single page facing 5W
Double page spread after 5W
Single page facing Fashion Flash
Single page facing Accessories Flash
Single page facinAg Beauty Flash
Single page facing Eye
Double page spread before Well part
Single page facing Horoscope
Double page spread before inside back cover spread
Inside back cover spread
Outside back cover
Gate fold
21,000,000
20,000,000
19,000,000
18,000,000
17,000,000
16,000,000
8,000,000
15 ,000,000
14 ,000,000
7,000,000
6,800,000
6,500,000
12,000,000
6,000,000
11,000,000
5,000,000
5,000,000
4,500,000
4,300,000
4,300,000
4,000,000
8,000,000
12,000,000
28,000,000
40,000,000
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POSITION RATE (Unit : KRW)
ADVERTISING RATE / DIGITAL PLATFORM
Media Device Slot Banner Size Format SOV Period E.Imps E. CTR/V
CR
Unit Price
(KRW)
DA
Mobile
Main/Sub Top banner
640*100 Image
50% 1 week
120,000~170,000 0.20% 4,000,000
Main/Sub 640*360 Video 120,000~170,000 TBD 8,000,000
Main/Sub Billboard banner 640*200 Image 120,000~170,000 0.15% 4,000,000
Main/Sub Middle banner
600*500 Image 240,000~340,000 0.30% 4,000,000
Main/Sub 640*360/640*640/640*910 Video 240,000~340,000 TBD 6,000,000
Main/Sub Half banner 750*500 Image 50,000~150,000 0.80% 6,000,000
Main/Sub Full banner
640*910 Image/gallery 50,000~150,000 1.00% 6,000,000
Main/Sub 640*910 Video 50,000~150,000 TBD 6,000,000
Desktop
Main/Sub Top banner
970*90/970*450 Image
100% 1 week
10,000~20,000 0.15% 1,000,000
Main/Sub 1280*720 Video 10,000~20,000 TBD 3,000,000
Main/Sub Billboard banner 970*250 Image 10,000~20,000 0.10% 1,000,000
Main/Sub Middle banner
930*180/930*430 Image 20,000~40,000 0.20% 1,000,000
Main/Sub 1280*720 Video 20,000~40,000 TBD 2,000,000
Media Device Position Product Format Period E.Imps Unit Price
(KRW)
SNS
Desktop, Mobile W Facebook Posting Image/Video 1 time fan 1,146,000 3,000,000
Desktop, Mobile W Instagram Posting Image/Video 1 time fan 595,000 3,500,000
Desktop, Mobile W Kakao Posting Image/Video 1 time fan 50,000 2,000,000
Desktop, Mobile W Facebook, Instagram Sponsored AD Image/Video - - TBD
Media Device Position Product Period E.Imps Unit Price
(KRW)
Advertorial
Desktop, Mobile Advertorial W Website 1 time - 2,000,000
Desktop, Mobile Article Thumbnail W Website 1 week 3,000~5,000 Click 2,000,000
Desktop, Mobile Related Article W Website 1 week 10,000~20,000 View 2,000,000
CONTACTS
9/F, DOOSAN BLDG., 105-7, NONHYUN-DONG, GANGNAM-GU, SEOUL 135-714, KOREA