overview rovicloudservices us mar2011

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Consumers have more options than ever beore when it comes to enjoying

entertainment anytime, anywhere. Want to watch your avorite TV show?

Grab your bag and pick up your phone. Looking or the latest music video on

YouTube? Turn on your TV and point your remote. Hoping or a Hollywood

hit this evening? Power up your avorite gaming machine and let the

streaming begin...

As our world becomes more connected to the internet, content and servicesthat were once device-dependent are now readily accessible on multiple

screens. By the year 2020, there could be up to 16 billion connected devices

with an average o nearly 6 devices or every person on the planet. (Source:

McKinsey Quarterly, 2010, Number 2, The Internet of Things )

To compete in this “always-on,” connected world, CE manuacturers, service

providers, and online, mobile and application developers will need to quickly

build products and services that provide consumers with up-to-the-minute,

accurate inormation and content, as well as a consistent user experience.

Rovi Cloud Services, our entertainment web

services oering, can help you do just that—as

well as dierentiate your products, speed time-

to-market and drive sales and consumption,in a exible, scalable way like never beore.

Rovi Cloud Services’ recommendations,

search, data, advertising, media recognition

and management solutions allow consumers

to discover, manage and enjoy content

and applications on multiple platorms and

devices. They can help you bring products and

services to market aster—rom entertainment

applications to stores and portals—as well as

maintain up-to-date content to help ensure your

customer keeps coming back.

Using Rovi Cloud Services, you can also addcontent and eatures on the y without investing

in new inrastructure or licensing new sotware.

And, you have the ability to easily extend your

existing capabilities as needed, and as soon as

you need them.

Entertainment web services that allow consumers todiscover, manage and enjoy digital content on multipleplatforms and devices

• Createinnovativeentertainment applications,content and servicesor multiple devices andplatorms

• Enableconsumerstodiscover new contentto drive sales andconsumption

• Enhancetheuserexperience with richentertainment inormationabout music, movies, TVshows, celebrities and more

• Monetizeconnectedoerings with advertisingcapabilities andsponsored search andrecommendations

Rovi Cloud Services

overview

Rovi

Cloud Services



Rovi Advertising Service

RoviAdvertisingServicehelpsyoumonetizeconnectedproductsand

create recurring revenue streams by integrating living room display

advertising into devices such as TVs, set-top boxes and game consoles.

The service provides engaging, relevant ads that appeal to consumers,including interactive banners, menu enhancements, wraps and skins, and

video microsites with retail and social networking tie-ins. And with Rovi,

the advertising ecosystem is managed or you—rom sales and campaign

management to trafcking, measurement, and more.

Rovi Data Service

In addition to providing one o the world’s largest and most

comprehensive catalogs o entertainment metadata, Rovi Data Service

gives you instant access to its content, enabling ast integration o

inormation on music, movies, TV shows, celebrities and more, with your

entertainment oerings. With our hosted inrastructure, content remains

resh as new data is consistently updated.

Rovi Media Recognition Service

With Rovi Media Recognition Service, advanced identifcation tools and

extensive entertainment metadata combine to enable consumers to

more easily fnd content. Sophisticated fngerprinting technologies are

used to fnd digital media fles, which are then tagged with rich data that

describes the content. Rovi Media Recognition Service makes it easier or

consumers to discover, search or and manage digital media.

Rovi Cloud Services Components

Recommendations, search, data,

advertising, media recognition,management web services ...



Rovi Recommendations Service

With Rovi Recommendations Service, you can deliver powerul,

intelligent recommendations that help consumers discover content

andpersonalizetheirexperiences.RoviRecommendationsService

providescustomized,usefulentertainmentguidance,anditsupportsa wide variety o platorms. Developed with the digital environment in

mind, Rovi Recommendations Service is available in two packages.

The Essential Recommendations package gives you the exibility to

integrate the undamentals, such as item-based, fltered and popular

recommendations. The Advanced Recommendations package provides

more sophisticated recommendations, like editorial and sponsored

suggestions, to urther enhance discovery.

Rovi Search Service

While most search technologies provide basic results based on similar

algorithms, Rovi Search Service blends multiple algorithms and data

sets to provide the most accurate and relevant results possible. With

bothstandardsearchcapabilitiesandpersonalizedsearchcapabilities

covering multiple variables, including user preerences, Rovi providesbetter search and discovery interactions and makes it easier or

consumers to navigate, sort, select, and share digital content.

Rovi Management Services

Rovi Management Services help you put it all together. With profle,

device and event management services, as well as reporting and

analytics capabilities, you can increase consumer enjoyment by providing

a consistent user experience across devices and platorms.

Rovi Cloud Services Components

... for multiple platforms anddevices -- quickly and easily.



Entertainment web services that allow consumers to discover, manageand enjoy digital content on multiple platforms and devices

Copyright © 2011 Rovi Corporation. All rights reserved. Rovi and the Rovi logo are trademarks o Rovi Corporation.

Rovi Corporation

U.S. Headquarters

2830DeLaCruz

Boulevard

Santa Clara, CA

95050

+1 408 562 8400

Rovi Europe Limited

Malvern House

14-18 Bell Street

Maidenhead

Berkshire, SL6 1BR

+44 1628 677 300

[email protected]

Rovi K.K.

2F, Marunouchi Trust

Tower Main

1-8-3 Marunouchi,

Chiyoda-ku

Tokyo 100-0005

Japan

+81 3 457 1500

About Rovi Cloud Services

Rovi Cloud Services helps CE manuacturers, service providers and developers create dierentiated entertainmentdiscovery products using an extensive suite o web-based solutions designed or media applications. A robust,

scalable platorm, Rovi Cloud Services oers high perormance and dependability, and the exibility to support a

range o platorms and devices. Rovi Cloud Services components are hosted in redundant data centers in multiple

locations around the world, and they support millions o devices and applications developed by Rovi and our

customers. Key to our inrastructure and architecture:

• Redundant servers, including data centers in West and Central U.S., and in Europe

• High perormance, distributed caching architecture or ast and efcient data retrieval

• CDN-based hosting and delivery o rich media content

• Industry standard technologies that deliver scalability, security and operational reliability

Rovi. Join the entertainment.

For more information, visit

rovicorp.com.

overview rovicloudservices us mar2011

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