Overview

• Provincial Exit Survey

• Market Readiness Subsidy Program

• Nature Based Tourism

Provincial Exit Survey

• Annual estimates of visitation and expenditures of the non-resident visitor

• Visitor characteristics, their attitudes and opinions of our tourism offering

• Begins January 2016 at St. John’s and Deer Lake airports and the Port -aux-Basques ferry terminal

• Gander and Goose Bay airports from May-October

What are tourists doing?

Bird watching

68%

66%

34%

33%

31%

27%

29%

22%

22%

22%

Scenery, National Parks, trails, whales, icebergs are significant tourism assets

Market Readiness Subsidy Program

• Product Development Approach– Invest in education, best practice

missions, programs and workshops to enhance the quality of tourism products and services.

– GMIST (Edge of the Wedge)– Best Practice Missions– Application driven process– Eastern Region TDVAA

Nature Based Tourism

• Geology Initiative in eastern– Geological Tours/Fossil Observation

included in Exit Survey – Approximately 30,000 participants– Mainly from Ontario who travelled for

vacation/pleasure– Higher than average expenditures– St. John’s is a key destination– Other nature based activities

Walking and Hiking

• Regional and/or cluster based approach to development– Towns of Fortune & Grand Bank– Garnish & Frenchman’s Cove– Towns of St. Mary’s, Gaskier’s and

St. Vincent’s– Cupids, Brigus, and Bay Roberts– Hike Discovery on Bonavista

Peninsula

Other Initiatives

• Creating Experiences– Toolkit

• Innovative Technology– Apps