Overview POSHAN Abhiyaan

by Dr. Rajesh Kumar

Mission Director & JS MWCD

28th June 2018

Components of POSHAN Abhiyaan

Capacity Building

Incentives

Behavioural Change& Jan Andolan

Innovations

Common Application Software

Convergence

Common Application Software

Mobile Application Dashboard

Common Application Software: Reach

95 Lakh Beneficiaries

1.1 Lakh Anganwadis

57 Districts

Behavioural Change & Jan AndolanCentre/State/District/Block/Village

Platforms

CBE - MonthlyVHSN Day - MonthlyDAY NRLM - Weekly

Trans-Media Campaigns

Nutrition Assemblies Nukkad NataksFestivalsSpecific Days Like -• Yoga Day• Breastfeeding week

Aligning FFs AWWs+LS+ASHA+ANM+SBPs – 24 Lacs DAY-NRLM – 42 Lacs Swachhagrahis – 4 Lacs

The Jan Andolan Chakra

Swasth Bharat PrarekAWW, ASHA, ANM, LS

Teachers

DAY NRLM-Self Help Groups

Swachhagrahis

NYKS, NSS, NCC, Scouts & Guides

Cooperatives

11 Crore Reach

24,45,519

8,69,000

42,00,000 1,02,07,800

6,10,020

4,00,000

2.3 Cr

0.87 Cr

4.9 Cr

2.0 Cr

0.6 Cr

0.4 Cr

Capacity Building

• Maternal Nutrition

• Newborn care

• Breastfeeding

• Complementary Feeding

• Management of undernourished children

Themes

21

Platforms

• State, District, Block Resource Groups

• e-ILA

Capacity Building: Key ElementsCascading system of inputs using external facilitators

Central Team

State Resource Group (SRG)

District Resource Group (DRG)

Block Resource Group (BRG)

Resource persons representing

• Health department

• Academic institutions

• Reputed local NGOs

Key roles at district and state level

• Technical and training

• Administrative and managerial

• Providing quality time

Innovations & Incentives

Innovations Incentives • Based on experience and

identification of Gaps, fundsearmarked for developmentand implementation ofinnovations.

• At State and District Level.

• For Performing States/Uts

• Frontline Functionaries across Schemes

• For adoption of Technology

Thank You