overview of the new user centered mobile applications telefonica espaÑa mobile services business...
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Overview of the New User Centered Mobile Applications
TELEFONICA ESPAÑA
Mobile Services Business UnitThursday, September 18th
2TELEFONICA ESPAÑALuis Angel Galindo
01 Web 2.0
02 IMS
03 Mobile Web 2.0
04 Telco2.0/Teleco 2.0
Agenda
3TELEFONICA ESPAÑALuis Angel Galindo
01 Web 2.0
02 IMS
03 Mobile Web 2.0
04 Telco 2.0/Teleco 2.0
Agenda
4TELEFONICA ESPAÑALuis Angel Galindo
Web 2.0 map: the land of new successful services
Web 2.0
Recommendation
Affiliation
Audio
Viral Marketing
User decides
The Long TailWeb standards
Perpetual Beta
Data
AJAX
Wikis
Social Software
Blogs
CSS DesignMobility
RSS
Folksonomy
Video
IMS
Open APIs
Share
Simplicity Service
User is the core
Microformats
Economy
Usability
ParticipationRemixability
StandardizationTeleco 2.0
Design
WiMAX
Widgets
Simplicity
VC
SOAP
Syndication
Videocasting
XHTML‘Podcasting’
Granularity
Aggregation
Ruby on Rails
‘Data Inside’
Collaboration
UMTS LTE
IM
‘Page Rank’
Optimization for search engines
Presence
Cost per Click
Modularity
SEO
Trust
XFN
FOAF
Web 2.0Web 2.0
Wikipedia
GMail
CSS Beauty
GMail
eBay
Delicious
LinkedID
Itunes
PayPal
LinkedId
Jabber
Wasp
Writely
Google Maps
Google News
Yahoo Maps
BaseCamp
CastPost
TrendMapper Pandora
Blogger
Live.Com
CreativeCommons
Amazon
Delicious
BitTorrent
Skype
PayPal
Flickr
OpenBC
Technorati
AdSense
Fotolia
TagCloud
YouTube
Mozilla
Dodge Ball
MTurk
Ipodder
A9
Friendster
Upcoming Squidoo
GTalk
RSSReader
OrkutBackpack
Kiko
ZenGarden
StyleGala
SimpleBits
EtsyFlock
Gmaps Mashups
IceRocket
9Rules
Zimbra
Tadalist ProtoPage MyYahooRememberTheMilk
BlinkSale
Zoozio
Netvibes
UnwieldlyMeebo
AlistapartAlexa Chalk.IT
GTDCloudalicious
StumbleUpon
TrendMapper
Rollyo
PubSub
Wink
InOrder
BuzzTracker
FeedBurner
Feedster
NewsGator
Rojo
Plazes
Vimeo
LastFMMeasureMap
WordPress
TypePad
MintPlanzo
Upcoming
SoFLow
Ning
43Things
Digg
TagTagger
Taggling
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Web 2.0: the land of new successful servicesBasic principles
01 The Long Tail
Data is the next ‘Intel Inside’
Users Add value
Network Effects by Default
Some Rights Reserved
Perpetual Beta
Cooperate, Don’t control
Software above the Level of a Single Device
© Tim O’Really 2005
6TELEFONICA ESPAÑALuis Angel Galindo
Web 2.0: the land of new successful services
01
Web 2.0
User-GeneratedContent
Applications
Network
WidgetsSearch Engine
Wiki
Blog
PodCast
IM/e-mailvCalendarPayments
Playlist
Bookmarks
VoIP
RSS/ATOM
VCardsCMS
Transport
Mashplanet
Purchases
TV
Fring
PC
Mobile
Smartphone
Tablet PC
WiFi
Broadband
HSUPA
BT
3G
Tag
CreateShare
Download
Syndication
Connect
Communicate
Find
Publish
Collaborate
Innovate
Interact
WEB APIs MASHUPs UICOMMUNICATION
DEVICES
USERSCOMMUNITY
Web 1.0
7TELEFONICA ESPAÑALuis Angel Galindo
01 Web 2.0
02 IMS
03 Mobile Web 2.0
04 Telco 2.0/Teleco 2.0
Agenda
8TELEFONICA ESPAÑALuis Angel Galindo
Pre-IMS CommunicationWithout IMS
Voz
SMS
Video Call
MMS
Multiple sessions
mode
One Session
Start of session
IMS Supported CommunicationWith IMS
Voz
SMS
Instant Messaging
MMS
Video Conferencia
Compartición de
aplicaciones
‘XOR’ World ‘AND’ World
Motivation for the user02
9TELEFONICA ESPAÑALuis Angel Galindo
CAPEX/OPEX
Migration towards an ALL-IP network
Fixed-Mobile convergence
Standard interface to the service layer
Control of the value chain
New integrated services
New communication ways
Access agnostic
TTD
Enhance of the usability
COST REDUCTIONCOST REDUCTION
NEW INCOMESNEW INCOMES
IMS
Motivation for Operators02
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Motivation for Iplayers02
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01 Web 2.0
02 IMS
03 Mobile Web 2.0
04 Telco 2.0/Teleco 2.0
Agenda
12TELEFONICA ESPAÑALuis Angel Galindo
And the user?03
13TELEFONICA ESPAÑALuis Angel Galindo
No only voice or SMSs
More and more applications related with social networks
People would like to have in mobiles the same paradigms that they have in PC
—Don’t forget that mobiles are personal
—User desires to share feelings and situations in any place of the world
—More cooperation and less control
—But still the user will pay for mobile services
And the user?03
14TELEFONICA ESPAÑALuis Angel Galindo
AJAX: Asynchronous JavaScript And XML03
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Google Suggest Microsoft Live
Writely Google Maps
EjemplosTomados de la web
Gmail
For the user:Advanced Applications
What is AJAX?03
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AJAX: Transactional model03
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Android. Features Execution environment: developed in J2ME.
License model: Kernel GPLv2. User-space Apache License.
Virtual Machine “Dalvik”: executes optimized code for mobile devices (.dex) and more efficient use of the memory
Hw&Sw Requirements: Proccesor ARM9 – 200MHz, 128MB RAM, Mini/micro SD, Screen QVGA TFT. Optional: keyboard qwerty, wifi, gps. Linux 2.6
Browser: based in KHTML, WebKit. Full-navigation, CSS,javascript, DOM, AJAX
Graphics: SGL for 2D and Open GL for 3D
Media Framework: based on packetVídeo open code
Security: Applications should declare access to sensible resources to the user, who has the decision in run time for allowing. No model for apps. certification
DRMs Management: Not supported
Remote Device Management: Not supported
Specific APIs for Google services: Maps, Media, XMPP
03
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Android. Architecture03
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Nokia Tablets03
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Flash Architecture03
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Flex Architecture03
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iPhone03
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Widgets/Gadgets03
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Widgets/Gadgets03
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Google Gears/DOJO03
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Suitable for environments with low bandwidths
Adaptation of simple applications
Mobile AJAX. Opera Widgets03
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01 Web 2.0
02 IMS
03 Mobile Web 2.0
04 Telco 2.0/Teleco 2.0
Agenda
28TELEFONICA ESPAÑALuis Angel Galindo
Trusted relationship brand for the ‘Digital Lifestyle’
—Divest of unnecessary capital assets
—Enhancing distribution capabilities
—Affinity partnerships
—User, the key. (loyalty, TTM, covering necessities)
Personal Communications Service Providers and Integrators
—Meet the point between services like voice, messaging, communities and presence and paradigms like on-line games, social networks and opinion sharing
Enabling Platform providers for third party services
— Interoperability with IT and Web Connectivity Providers
—Transporting data from the services and user applications.
—Globalization of the operations, Differentiation based on the extended QoS compared with Iplayers and competitors.
Telco 2.004
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Spanish initiative mixing web 2.0 and mobile world
Assumes the existence of an All-IP world, where user choose freely applications, devices and platforms to use
User pays only for innovative services
Analyzing the business models problems: Internet all is free vs mobile all is pay (Open-garden vs
Walled-garden)
Empower the development of new telecommunications networks + Web 2.0 of Spanish language
Socialization of telecommunications
Centered in the user
Services Technologies
More information at www.teleco2.net
Teleco 2.004
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Spain is different
31TELEFONICA ESPAÑALuis Angel Galindo
Future
New social trends are more and more introducing in telco networks, turning the user into the centre of the content generation
Underlying Broadband technologies has allowed an explosion of application technologies developed a decade earlier
Applicability of AJAX in mobile devices can change the current scenario
User will decide the future creating the new Teleco 2.0 networks