overview of the marketing package -...
TRANSCRIPT
Overview of the Marketing Package
Brenda Lundeen
Micronet, Inc. ChamberMaster and MemberZone are services of MicroNet, Inc. micronetonline.com | chambermaster.com | memberzone.com
Michelle Bursch
Micronet, Inc. ChamberMaster and MemberZone are services of MicroNet, Inc. micronetonline.com | chambermaster.com | memberzone.com
• Please ask questions throughout Click Raise Hand to ask over the voice line
Type question in the Questions area
• Q&A at the end
• Help/Info > Marketing Package
Our session includes . . .
• Components of the Marketing Package
• Post banner ads
• Enhance a Online Directory Listing
• Ideas for packaging options
• Campaign process suggestions
• Marketing Package Guide document http://education.chambermaster.com/mp/mprg.pdf
• Length: Approximately 45 Minutes
Functions of Marketing Package
• Post an advertisement for Member
• Enhance a member’s Online Directory listing
• Create your own Marketing Promotion using
supplied materials
Implementation of Marketing Package
• Marketing tab in Members module
• Additional Web tab items in Members module
• Marketing Materials – available directly from Micronet
(contact Support)
Posting Advertisements
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Banner Placement Options
• Main Business Directory Search page
• Particular Business categories
• Other ChamberMaster/MemberZone pages i.e. Hot
Deals, Events, etc
• Any other non-ChamberMaster/MemberZone webpage
Sample Banner Ads
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Main Online Directory Search
Page
Sample Banner
Specific Category
Page
Sample Banner
Sample Banner All ChamberMaster/
MemberZone module pages; i.e. Hot Deals,
Events, Jobs, Weather, etc.
Sample Banner
Non-ChamberMaster/
MemberZone pages
i.e. Banner Ad on your Home Page
Steps to Add Banner
• In ChamberMaster/MemberZone Select desired Member in Members module
Click Marketing tab
Click Add Banners
Find step-by-step instructions under Help/Info > Marketing Package.
Non-ChamberMaster/MemberZone Page Banner • Insert provided iFrame code on your webpage including
the self-defined Context ID and your Chamber CCID Context ID – 101-199
CCID – provided by Micronet (ChamberMaster/MemberZone)
• Code <!-- *** CHAMBER BANNER AD. PLEASE DO NOT DELETE THIS CODE.*** -->
<div style=”text-align: center;”><p><iframe name="sponsors"
src="http://www.chambermaster.com/directory/jsp/Sponsors.jsp?ccid=297&context=199&rotate
=1&maxAds=10" frameborder="0" marginheight="0" marginwidth="0" scrolling="no"
width="480" height="60"></iframe></p></div>
<!-- *** -->
• Go to kb.chambermaster.com for the latest info
Non-ChamberMaster/MemberZone Selection
Specify your own context identifier that matches your iFrame code.
Enhanced Member Listing
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Search Results Enhancements
• 200 character search results summary
• Search results icon
• “Visit our website” link in search results
• 12 more keywords for a total of 20
• Priority Placement – random rotation among all
enhanced listings in the top of the category listing
Enhanced Search Results
Banner Ad Sponsorship & Top Priority Placement
Enhanced Search Results Logo
Enhanced Website Link
Enhanced Search Results Summary
Basic Listing Search Results
Enhanced Priority Placement
Priority Placement vs. Top Priority Placement
Members with banner ads receive Top Priority Placement
Members with enhanced listing receive Priority Placement
Member Page Enhancements
• 1600 character description (instead of 200)
• Photo gallery
• One YouTube video
• Five bullet points (may be linked to a URL)
• Logo
• Map link
Member Page. . .Before Enhancement
Member Page. . . After Enhancement
Member Logo
Display Video and/or Photos – Media Tab
Bulleted Items including URL links – Highlights Tab
1600 Character Description - About Tab
Map Link
Enabling Enhanced Listing
• Enable a single member Select desired Member in Members module
Click Web tab
Click Upgrade to Gold/Enhanced
Select Web Participation of Gold/Enhanced
Complete desired enhancements
• Contact [email protected] if you would like
to mass enable all members to an enhanced listing.
Find step-by-step instructions under Help/Info > Marketing Package.
Members Login Area
• Allow member to input their own enhanced listing items.
• Enable these selections for your member under Setup->
Member Login Area Options and Settings
• If enabled, members may input their own enhanced
listing items such as 200 character search results
summary, extra keywords, bullet items
• Search Results logo is enabled separately
Reports
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Marketing Package Reports
• Staff – Advertising module, and on Members’ Stats tab
• Members – Home Page Hits and Sponsor Ad Hits reports
in Member Info Center
Sponsor Ad Hits
• Available to both members and staff
Web Page Ad Hits
• Available to both members* and staff
*Must be enabled in Setup, Member Login Area Options and Settings
Comparative Report
• Compares
enhanced
members with
basic members
• Find in
Member’s stats
tab called
Sponsor
Benefit
View Sponsors Report
Banners/per Page Report
Sponsorship Ads Hits Reports
Sponsor Information Report
Web Participation report
How to Implement
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Package Options
• Pkg # 1 - Enhanced listing for member
• Pkg # 2 – Category Sponsor (banner in their category)
• Pkg # 3 – Banner on main Directory Search page and all
other CM module pages
• Optional Pkg between 2 & 3 could include a subset of all
pages offered in Pkg # 3.
Other Package Ideas
• Instead of multiple packages, offer a limited number of
Complete Packages with banner ads on ALL pages – very
exclusive – might equate to higher pricing
• With Non-CM page banners ads – you could offer ONE
home page banner ad that covers the cost of the
marketing package – all else is pure profit.
Campaign Process
• Focus on a set of concentrated campaign weeks -
banners can be set to expire after a contract period
• And/or as members join, include this as part of the
member options and renew with them at time of renewal
Included Resources
• Marketing Package Resource Guide
• Sample promotional materials
• Graphics, promotional articles, testimonials, and
web tip articles - - Material for 6 different
promotional pieces
• Sample pricing and forms
• Sample campaign timeline
http://education.chambermaster.com/mp/mprg.pdf
Helping Members Update Listing
• Member videos are available to share with members—
provide the URLs to desired videos
• Check them out at Help/Info->Videos, Webinars and Other Resources->Video Tutorials->For Members
Interested in fee-based consulting services for help in applying the Marketing Module to your overall
marketing and advertising strategies?
Contact Gena Buchite Email: [email protected]
Phone: 800-825-9171 x 318
Customer Quote: "We count on ChamberMaster. We've used ChamberMaster since 2008 to sell our website advertising. The ads they sell for us generate dependable royalties. Our members appreciate the personal help and great customer service the consultants offer, and the Chamber appreciates the annual revenues." Thanks! Brandy Beyer, Vice President of Operations Greater Tomball Area Chamber of Commerce
Questions or Assistance?
Help with the software? Please call Support
1-800-825-9171 x4 or click Request Support or email [email protected]
To purchase the Marketing Module – contact your sales representative or contact
[email protected] 800-825-9171 x5