Overview

Welcome and Purpose

Navigating the UT System

You – the External Relations professional

Development and Marketing/Communications Breakouts

Navigating the UT System

a. Nine Academic and Five Health institutions

How many academic and health institutions are part of the UT System?

b. Eight Academic and Six Health institutions

c. 12 Institutions

In 2016 which UT institution has the second largest student enrollment behind UT Austin?

a. UT Arlington

b. UT Rio Grande Valley

c. UT San Antonio

In 2015-2016, what percentage of minority students (Hispanic, African-American, Asian American, and Other) were enrolled in UT institutions?

a. 49%

b. 63%

c. 59%

What is the governing body for all UT institutions and the System?

a. Board of Regents

b. Texas Legislature Committee on Higher Education

c. The Texas Coordinating Board for Higher Education

UT SystemBoard of Regents

Who is this man?

a. President of UT Austin

b. Chancellor of the UT System

c. Largest donor to UT System

The UT System is building a new facility for System Administration. When will the building be available for use?

a. 2017

b. 2018

c. 2019

In 2015, Chancellor McRaven laid out a bold and sweeping path forward for The University of Texas System by introducing the “Quantum Leaps” initiatives. Which of the following is NOT one of the Quantum Leaps?

a. Winning the Talent War

b. Establishing a Network for National Security

c. Improving Student Success and Graduation Rates

d. Leading Heart Disease Research

• The Texas Prospect Initiative• The American Leadership Program• Win the Talent War• Enhancing Fairness & Opportunity• The UT Health Care Enterprise• Leading the Brain Health Revolution• The UT Network for National Security• UT System Expansion in Houston• Student Success

Who is the recipient of investment income from 2.1 million acres of land in West Texas?

a. The University Fund of Texas Foundation

b. The Permanent University Fund (PUF)

c. The University of Texas Investment Management Company (UTIMCO)

The Texas Constitution of 1876 provided the PUF to fund the establishment of “a University of the first class, to be located by a vote of the people of this State….” What was the first UT academic institution and the first UT health institution established?

a. UT Austin and UT Medical Branch – Galveston

b. UT Arlington and UT MD Anderson Cancer Center

c. UT Austin and UT Health Houston

UT System Dashboard: http://data.utsystem.edu

• Business intelligence system • Includes web-based applications for extracting

and analyzing institutional data• Provides current data, trends over time, and

comparative benchmarking across a variety of metrics in support of better decision- and policy-making.

Office of External Relations Management Team

Vice Chancellor

Development and Gift Planning Services

Center for EnhancingPhilanthropy

Marketing and Communications

• Development and Gift Planning Services

• Center for Enhancing Philanthropy

• Marketing and Communications

Office of External Relations

EthicsPublic Concern 70 percent of Americans say charities waste a

“great deal” or “fair amount” of money.

Only 10 percent says charities are “very good” at spending their money wisely.

Tainted money/fundraising issuesPrivacyStewardshipHonesty and full disclosureConflicts of interestAppearance of improprietyRespect for employees, volunteers, and clients

Ethical Issues

Ask yourself • Would you want to be treated the same way? • Would you be comfortable seeing your decision on the front page of

the local newspaper?

No one individual is to profit from the organization

Follow the Rules

Ethics Decision-Making Guidance

It’s all about you! (At least for now)

• External Relations as a profession

• Improving Self

Higher Education External Relations• Is a great opportunity

• Work with great people at exceptional institutions to impact the world.

Career Guidance 1. Be adaptable2. Understand how performance is measured3. Learn the mission, vision and values of your institution4. Ultimately, you are responsible for your career

Improving Self• Adopt a continuous improvement attitude• Set goals and achieve them• Stay current • Find a mentor and a coach• Seek and receive feedback• Use performance evaluations effectively• Participate in training/skill building

Continued Education• Practice lifelong learning

• Organizations and Associations• Publications• Web• Consultant Studies• Statistical Information

• Explore an area outside of your discipline

System Seminar• Build skills in your discipline• Explore a different area• Meet colleagues in similar positions• Identify external relations staff who may be helpful to your

work

Summing it Up• You are part of life-changing institutions• External Relations is a great profession with many facets• Commit to lifelong learning• Engage with colleagues and professional associations and

resources• Maintain ethical standards• Have fun