Overview•Adsense Niches•Keyword Research•Content Structure•Themes/Plugins

•Authority vs. Niche Sites•Backlinks

Adsense Questions

What Are Good Adsense Niches?

•Adsense Clickers are Primarily Information Seekers—Not Ready to Buy

•Can’t Go Wrong with Evergreen Niches: Health, Wealth, Relationships

•Travel Also Very Good

Adsense Questions

What About Physical Products?

•Can usually be monetized more effectively with Amazon or other affiliate programs.

•Remember that if they click on an Amazon link, they may buy something completely different!

•Test it out!

Adsense Questions

Keyword ResearchThree Important Tools:

•Contextual Targeting Tool•Adwords Keyword Tool•Traffic Travis

Adsense Questions

Contextual Targeting Tool•Need Adwords Account—Do Not Have to Use for PPC Campaigns

•Helpful for Niche Research Too—Open Up Tabs

•Want Minimum CPC of $1.00

Adsense Questions

Adwords Keyword Tool

•Make sure that there are lots of available ads

•Ignore the CPC shown by this tool; not accurate for Adsense

•How much search volume is good? Depends on CPC as shown by Contexual Targeting Tool

Adsense Questions

Traffic Travis•Free tool

•Useful to see if ranking pages are well optimized

•Take results with a grain of salt

Adsense Questions

Traffic Travis•To use for analysis, choose “SEO Analysis” module, input your keyword, search location and “Analyze Top 10”

•Important to check: PR, Age, Title, Description, H1 Tag

Adsense Questions

If it ain’t optimized. . .it’s easier to rank

•Ignore “shopping sites” in your results; generally not optimized well

•Much easier to rank for keyword if you have EMD, keyword in url, keyword in title

•Top three results most important to analyze competition for

Adsense Questions

Earnings Goals

Let’s say our goal is to make $100 per month with our Adsense site—how do we get there?

Let me show you the pieces of the puzzle!

Adsense Questions

Introducing: Scary Adsense Math!

•We can use a mathematical formula to determine how many visitors and clicks we need to generate a certain income

Adsense Questions

The Criteria

•Let’s assume that our site gets a CTR of 5% for easy calculation

•Also, we said previously that we want our keywords to have a value of at least $1.00 as per the CTT

Adsense Questions

How Many Clicks Do We Need to Generate $100?

•Google pays 68% of the value of a click for Adsense, so our $1.00 cpc is actually worth 0.68 to us

•We want $100, so let’s divide that by 0.68 to see how many clicks we need to get that amount

•Therefore, we need 100/.68=147 clicks per month to generate $100 per month

Adsense Questions

How Many Visitors Do We Need to Generate $100?

•Now we need to know how many visitors we need to generate 147 clicks•Formula=# visitors *.05ctr=147 clicks•Answer=2940 visitors/30 days in month=98 daily visitors•(Calculation: 147/.05=2940)

Adsense Questions

How Much Search Volume Do We Need to Generate $100?

•This formula is based on the fact that the 1st three positions in Google generate 62.4% of all clicks•This is why you must rank in top 3 tomake good money with Adsense

Adsense Questions

How Much Search Volume Do We Need to Generate $100?

Percentage is based on 100, right?

We know that 20.86% of visitors will click through if we are in the top 3 slots. So 20.86 X 4.79=100% of needed search volume

Next multiply the # of visitors X 4.79=Total search volume of 14082 needed to generate $100.00

Adsense Questions

All This in a Single Keyword????

Don’t Sweat It!

Create groups of related keywords to reach your goal of $1.00 CPC minimum and manageable competition

Adsense Questions

How Can I Find These Keywords?

•First place to start is Contextual Targeting Tool

•All keywords in the group have the same CPC

Adsense Questions

Site Structure•Sites should be constructed in a hierarchy (silo)

•Primary keywords should also be the names of categories for your sites

•Secondary keywords link to posts with primary keywords—Use LSI keywords, or keywords you find out that you’re ranking for accidentally

Adsense Questions

Homepage

Category Category

Primary Keyword

Primary Keyword

Primary Keyword

Primary Keyword

Secondary Keyword

Secondary Keyword

Content Creation•Now that our keyword research & URL mapping is complete, it’s time to create our content

•One thing you should do is create a G+ profile & use authormarkup—Don’t skip this!

Adsense Questions

Content Creation•Length of post: 750+ Words for a keyword you want to rank for, but vary it

•Use your main keyword in the post title

•Use LSI keywords in your content and in subheadings

•Link to another post and to an authority site

Adsense Questions

Content Creation•Keyword density 1-2%--Write for humans, not for bots

•Include an image with variation of keyword in alt text. Don’t skip this!

•Include related YouTube video. Reduces bounce rate.

Adsense Questions

Bonus: Sneaky Tip to Beef Up Your Content

Adsense Questions

Get Your YouTube video transcribed atSubPLY.com and include the transcriptionbelow the video

Cost .99 per minute of video

You can add captions for an additional fee

Content Creation•Include some bullet points in your content

•Set homepage to show more than one post

•Utilize content curation—Create content faster & easier, plus Google loves it

Adsense Questions

Content Curation•Faster, easier way to create content—Use other people’s content to build new content around

•Includes the outbound links to authority sites that Google loves

•Start a list of keywords for content curation in Google Alerts

Adsense Questions

What About Bolding, Italicizing and All That Stuff?

•I have stopped doing this—over-optimization.

***But I do get my keyword in the title, and 1st & last sentence***

•Write naturally, include those LSI keywords as headlines

•Use white space, make your stuff easy to read—keeps readers on the site longer

Adsense Questions

Mandatory Pages

Adsense Questions

•You must include a privacy policy page (TOS)

•Contact page

•If you have affiliate links other than Adsense, create a disclaimer page too.

Sticky Posts

Adsense Questions

•Make your posts containing your primary keywordsticky

•This will give them a homepage link and helpthem to rank more easily

Themes

No specific themes, but stay away from “Made for Adsense”themes

Frameworks are nice because they generally load faster than regular themes with plugins

Adsense Questions

Adsense Plugins•Be a little wary of free Adsense Plugins. Some reports around that creators like to stick in their code instead of yours!

•I like “Easy Adsense Pro” which is a very cheap $4.95. Good for unlimited sites

Adsense Questions

Other PluginsTry not to use too many plugins as they can slow your site down. Page load speed is a ranking factor!•All-in-One SEO (Check canonical URLs)•Google XML Sitemaps•Privacy Policy Generator•Contact Form 7•WPSmush.it (Compresses images—speeds up site)•WP Firewall

Adsense Questions

Ads•Google brought in an “Above the Fold” penalty for too many ads earlier this year.

•This doesn’t mean you can’t have any ads above the fold. It means there should be more content than ads above the fold.

•Google lies a lot! Don’t trust them!

Adsense Questions

What Are the Best Ad Sizes & Types?

•Google tells us that mixed (text & image) ads produce higher earnings.

•Don’t take this at face value! You must test this!

•You should be setting up channels so you can see what ad sizes & types produce the highest returns

Adsense Questions

What Are the Best Ad Sizes & Types?

•I like these sizes, but feel free to experiment:

•160X600 Skyscraper in upper left hand sidebar•336X280 Large rectangle (wrap content)•728X90 Leaderboard

•Try text link ads too

Adsense Questions

Authority Sites vs. Niche Sites

•What’s better? Authority or niche site?

•Both have good & bad points!

Adsense Questions

Authority Sites•Authority Sites—More income potential per site, but more to lose too

•You are not necessarily safer from the wrath of Google with an authority site. Again, don’t put all of your eggs in one basket!

Adsense Questions

Niche Sites•Niche sites with EMD still ranking well, despite what you may have heard

•Can fly under the radar as total earning potential not as great. Just don’t get too many sites in the same account!

Adsense Questions

Solution: Do Both!•Create an authority site or two, but don’t count on this as your sole means of income—too risky!

•A few smaller niche sites never hurt—Good way to test out new niches.

•Medium sized sites 15-25 pages a good bet

Adsense Questions

Back LinkingThe 3 V’s Rule for Back Links:

Adsense Questions

VelocityVolumeVariety

Link Velocity

•Speed at which links can be built to your site

•Varies with age of site

•Consistency the key to link building

Adsense Questions

Link Volume

•How many links do you need to rank?

•Depends on competition for keywords

•Again, consistency is key. In general, aged domains can take on a greater volume of links

Adsense Questions

Link Variety

•More important than ever!

•Make sure to vary your anchor text! Use bare URL, “Click here”; “Read more”, etc.

•Tip: Check out the Adwords Tool for your url for anchor text ideas

Adsense Questions

Link Variety

•More important than ever!

•Make sure to vary your anchor text! Use bare URL, “Click here”; “Read more”, etc.

•Tip: Check out the Adwords Tool for your url for anchor text ideas

Adsense Questions

Link Sources1. High PR article directories2. Videos3. Slide sharing/software sharing sites4. Private blog networks5. Guest posting6. Web 2.0s (Squidoo, WetPaint, Blogger, etc.)

Adsense Questions

Link Sources (Continued)7. Social Links—More important than ever (G+--use

author mark-up; Facebook, Twitter, Pinterest, etc.)

***Note***Keep a good eye on your CTR if you are getting a lot of social traffic. Tends to not convert as well; could lead to Smart Pricing

8. Infographics—Can be ordered from Fiverr

Adsense Questions

Infographics

•Make free infographics at:

•http://piktochart.com•http://easel.ly•http://infogr.am

Adsense Questions

Infographics•Submit infographics at:

http://infographicdatabase.com/list-of-infographic-submission-websites/

http://www.paddymoogan.com/2012/01/14/list-of-infographic-sites-for-link-building/

Adsense Questions

List Building

•Best way to drive traffic on demand

•You don’t have to sell in your emails—you can just notify them of new posts to read (and maybe click on an ad or two)

•Can occasionally send special offers to your list

Adsense Questions

List Building•To build your list, try these methods and link to your squeeze page•Forum posting•Ezine advertising (not EzineArticles.com!)•Guest posting•Solo Ads•Ad Swaps

Adsense Questions