overcoming top 10 objections to social learning v2

ENGAGEDLEARNING.NET l MZINGA

Co-presented by Dave Wilkins, Sr. Director of Product StrategyCo-presented by Kevin Jones, President of Engaged Learning

Overcoming the Top 10 Overcoming the Top 10 Objections to Social LearningObjections to Social Learning

www.engagedlearning.net www.mzinga.com l February 2009


About Dave

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Dave WilkinsSenior Director, Product Strategy at Mzinga

• National speaker at 40+ conferences• More than 12 years in the learning space• Strategy, design, development oversight for software sim, EPSS, KM products• Multiple years as a stand-up instructor and WBT developer• Published author

[email protected]: @dwilkinsnhFacebook, AIM, LinkedIn: dwilkinsnhBlog: http://dwilkinsnh.wordpress.com


About Kevin

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Kevin JonesPresident, Engaged Learning

• Consults with businesses and develops Social Media / Learning & eLearning solutions• Keynote & session speaker at national industry and company conferences• Leads enterprise wide learning solutions • Creates custom training • Director of Social Learning SIG for ASTD, developed Twitter’s SLQOTD

[email protected]: @kevindjoneswww.engagedlearning.net


Logistics

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If you are a competitor, please don’t pitch, but do chime in and share your expertise

If you are looking for more on the basic idea of social learning as a concept, please go here:http://www.mzinga.com/en/AboutUs/Events/Archive/and look for “Embracing Social Learning…” or “Social Learning and the Recession…”

And for more on this specific topic, check out this series of posts by Kevin


More Logistics -- Chat

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Two options• Chat within the webinar window• Chat through Twitter

To join us through Twitter:• Go to www.tweetchat.com• Sign-in with your normal Twitter username and password• Under Room to Enter, type soclearn and press Enter• You are now in a Twitter Chat room where we can easily see and

reply to each other’s posts


Agenda

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1. You submit your objections via one of our chat channels

2. Kevin and I address common objections:• “Socializing vs working” – Kevin• “Control” – Dave• “Accuracy” – Kevin• “Training Relevance” – Kevin• “ROI and Measurement” – Dave

3. We collectively begin to answer your submitted objections and we marvel at the wisdom of the crowd.


“If we introduce social media and social networking, our people will spend most of their time socializing instead of working…”

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#1OBJECTION


Too Much Socializing with Social Media?

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What is the problem?Abusers will be abusersPlay is OK – Encourage it, but don’t name itIs Twitter Play?Hospital networkWisdom


“If we introduce social media and social networking, who will control the content and how we will control what people say?”

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#2OBJECTION


Too Much Freedom with Social Media

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Control is an illusion: 80% of learning happens outside your “control” systems

Exposing this learning via social media provides options for influence: correcting, improving, extending

People already share bad informationPeople already share information in scary waysInformation doubling? Between 1-2 years.Control = disconnect with Western values, economic

paradigm, and innovation


“What if they post inaccurate content? How do we make sure that the information is correct?”

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#3OBJECTION


Content Accuracy

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Issues of timelines – PlutoExchange info via the CUBEGreater visibilityHidden expertsModeration where appropriateMore accurate


“How is this related to training? A lot of this doesn’t ‘feel’ like training.”

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#4OBJECTION


Business Goals

Performance Improvement

Learning

Relevance of Social Learning to Training

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Training

eLearningeLearning


Re-imagining the Scope of Learning Professionals

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Jay Cross & Harold Jarchehttp://www.togetherlearn.com/wordpress/2009/02/20/the-future-of-the-training-department/


“All this touchy feely social learning stuff sounds great, but how do you measure it?”

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#5OBJECTION


ROI and Measurement

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Measure for results: we measure the wrong stuff todaySome ideas:

• Reduction in turnover• Increased sales• Higher levels of innovation• Faster time-to-competency• Increased productivity

ONA – what is it and why you should do itReal examples? Ace Hardware, Cisco, Scottrade, Ford


Retailer-owned hardware supply cooperative in business for 80 years

Ace Hardware: Productivity


Time for a conversation…

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Recommended ResourcesRecommended Resources

April 2009

wearesmarter.orgbarackinc.com

www.mzinga.com BlogsMzinga Blogs, Tony Karrer, Kevin Jones etc.

White Papers and ResourcesMzinga White Papers and ResourcesMzinga Webinar Event Archive

ArticlesCLO magazineLearning CircuitsTalent Management magazineLearning Solutions e-Magazine, Dec 15th, 2008

Twitter@dwilkinsnh, @slqotd, @kevindjones

Podcasts or through iTunes

www.sociallearning.ning.com

http://dwilkinsnh.wordpress.com

www.engagedlearning.net



Thank You!Thank You!Dave WilkinsMzinga Sr. Director of Product Strategy

[email protected]: @dwilkinsnhhttp://dwilkinsnh.wordpress.com

Kevin JonesPresident, Engaged Learning

[email protected]: @KevinDJoneswww.engagedlearning.net

April 2009ENGAGEDLEARNING.NET l MZINGA

overcoming top 10 objections to social learning v2

Technology

introduce

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kevin jones

social learning

engaged learning

social networking

ace hardware

dave wilkins