overcoming crisis for bulgaria

Copyright Expressive Business Strategies 2007 - 2010Copyright Expressive Business Strategies 2007 - 2010 11

Overcoming A CrisisOvercoming A Crisis


Critical ThinkingCritical Thinking

““Insanity” defined:Insanity” defined:

““doing the same thing over again doing the same thing over again and expecting different results”and expecting different results”

-Anonymous-Anonymous


Begin…Begin…

Practical stepsPractical steps Define the “crisis”.Define the “crisis”. Develop a strategyDevelop a strategy Create a tactical Create a tactical

planplan Do!Do!


Defining..Defining..

Defining is:Defining is: Looking at each piece part and Looking at each piece part and

understanding what is causing the understanding what is causing the crisis..crisis..

EXAMPLE: “My business sales shrunk EXAMPLE: “My business sales shrunk for the last 3 months”for the last 3 months”

Defining the problem says:Defining the problem says: Look at the distribution modelLook at the distribution model Look at the product marketingLook at the product marketing Look at the pricing modelLook at the pricing model Contact customers who said “No!” and ask Contact customers who said “No!” and ask

why?why? Etc.Etc.


StrategyStrategy

Developing a strategy..Developing a strategy.. Strategy defined:Strategy defined:

““the art of devising or employing the art of devising or employing plans toward a goal”plans toward a goal”

- Think “Plan”Think “Plan”

Merriam-Webster, I. 1996, c1993. Merriam-Webster, I. 1996, c1993. Merriam-Webster's collegiate dictionary.Merriam-Webster's collegiate dictionary. Includes index. (10th ed.). Merriam- Includes index. (10th ed.). Merriam-

Webster: Springfield, Mass., U.S.A.Webster: Springfield, Mass., U.S.A.


TacticsTactics

Tactics are defined as:Tactics are defined as:““the art or skill of employing available means the art or skill of employing available means

to accomplish an end”to accomplish an end”

- Think “action”- Think “action”

Merriam-Webster, I. 1996, c1993. Merriam-Webster, I. 1996, c1993. Merriam-Webster's collegiate dictionary.Merriam-Webster's collegiate dictionary. Includes index. (10th ed.). Merriam-Webster: Includes index. (10th ed.). Merriam-Webster:

Springfield, Mass., U.S.A.” Springfield, Mass., U.S.A.”


DO!DO!


SummarySummary

Overcoming Crisis or reviving a Overcoming Crisis or reviving a business can be summed up in business can be summed up in one word:one word:

FOCUS!FOCUS!