overberg...overberg may 2018 executive summary this destination sector fact sheet provides key...

16
Overberg May 2018 Executive Summary This destination sector fact sheet provides key tourism, trade and investment related statistics for the Overberg. Specifically, it shows the Overberg’s area, employment, investment and tourism trends. In addition it shows the district’s trade relations with the rest of the world. The key highlights are provided below: Economy The Overberg region is home to approximately 301983 people, with an unemployment rate of 12.2%. In 2016, the economy of the region grew by 0.56% to ZAR13.32bn. The biggest economic sector of the Overberg in 2016 was the finance, insurance, real estate and business services sector, contributing ZAR3.28bn, while wholesale, retail, catering and accommodation contributed ZAR2.45bn (18.42%) and manufacturing contributed ZAR1.77bn (13.26%). The food, beverages and tobacco sub-sector accounted for 30% of all manufacturing in the Overberg. The business services sector was the largest tertiary sector (27%) followed by wholesale and retail trade (25%). In terms of total employment, the top sectors were wholesale and retail trade and agriculture, forestry and fishing. Trade The Overberg accounted for 0.4% of Western Cape exports and 1.8% of imports in 2017. Exports in the region declined by 7.8% in 2017 while imports grew rapidly, by 26.5% in the same year. Total exports reached ZAR2.2bn while imports reached ZAR711m in 2017. In 2017, the Netherlands was the top export destination for Overberg exports. Spain was the fastest growing market for exports from the Overberg district, with exports growing by 23% from 2013 to 2017. In 2017, the top source markets for the Overberg imports were Bulgaria (ZAR117m), Australia (ZAR81m) and France (ZAR76m). Exports of apples, pears and quinces were the largest exports from the Overberg (ZAR583m). Other top exports were citrus fruit (ZAR273m) and wine (ZAR237m). Fish, excluding fillets, was the largest import to the Overberg valued at ZAR30m. Investment Total investments into the district facilitated by Wesgro was worth ZAR33m into the agribusiness and manufacturing sectors creating 180 jobs. Tourism Germanic visitors represented the largest share of overseas visitors to the Overberg, accounting for 29%, followed by the UK (25%) and the United States (8%). The main activity undertaken in the region, of those recorded, was visiting Stony Point reaching around 79 147 visitors in 2017.

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Page 1: Overberg...Overberg May 2018 Executive Summary This destination sector fact sheet provides key tourism, trade and investment related statistics for the Overberg. Specifically, it shows

Overberg May 2018

Executive Summary

This destination sector fact sheet provides key tourism, trade and investment related statistics for the Overberg.

Specifically, it shows the Overberg’s area, employment, investment and tourism trends. In addition it shows the

district’s trade relations with the rest of the world. The key highlights are provided below:

Economy

The Overberg region is home to approximately 301983 people, with an unemployment rate of 12.2%.

In 2016, the economy of the region grew by 0.56% to ZAR13.32bn.

The biggest economic sector of the Overberg in 2016 was the finance, insurance, real estate and business

services sector, contributing ZAR3.28bn, while wholesale, retail, catering and accommodation contributed

ZAR2.45bn (18.42%) and manufacturing contributed ZAR1.77bn (13.26%).

The food, beverages and tobacco sub-sector accounted for 30% of all manufacturing in the Overberg.

The business services sector was the largest tertiary sector (27%) followed by wholesale and retail trade

(25%).

In terms of total employment, the top sectors were wholesale and retail trade and agriculture, forestry and

fishing.

Trade

The Overberg accounted for 0.4% of Western Cape exports and 1.8% of imports in 2017.

Exports in the region declined by 7.8% in 2017 while imports grew rapidly, by 26.5% in the same year.

Total exports reached ZAR2.2bn while imports reached ZAR711m in 2017.

In 2017, the Netherlands was the top export destination for Overberg exports.

Spain was the fastest growing market for exports from the Overberg district, with exports growing by 23%

from 2013 to 2017.

In 2017, the top source markets for the Overberg imports were Bulgaria (ZAR117m), Australia (ZAR81m)

and France (ZAR76m).

Exports of apples, pears and quinces were the largest exports from the Overberg (ZAR583m). Other top

exports were citrus fruit (ZAR273m) and wine (ZAR237m).

Fish, excluding fillets, was the largest import to the Overberg valued at ZAR30m.

Investment

Total investments into the district facilitated by Wesgro was worth ZAR33m into the agribusiness and

manufacturing sectors creating 180 jobs.

Tourism

Germanic visitors represented the largest share of overseas visitors to the Overberg, accounting for 29%,

followed by the UK (25%) and the United States (8%).

The main activity undertaken in the region, of those recorded, was visiting Stony Point reaching around

79 147 visitors in 2017.

Page 2: Overberg...Overberg May 2018 Executive Summary This destination sector fact sheet provides key tourism, trade and investment related statistics for the Overberg. Specifically, it shows

2

1. Area The Overberg region is home to approximately 301983 people, with an unemployment rate of 12.2%. The Overberg

region is the second smallest district, by population size, in the Western Cape. The geographical size of the district

is 12,241km2. The Overberg region is situated in the south of the Western Cape and borders the Indian and Atlantic

Oceans to the south, and Cape Town, Cape Winelands and Eden in the west, north and east.

2. General Information

OVERBERG KEY INDICATORS

Executive Mayor Andries Franken

Population (2017) 301983

GDP (2016) ZAR13.32bn

GDP Growth (2016) 0.56%

Unemployment Rate (2016) 12.16%

Ethnic groups Black (24.09%), Coloured (56.33%), Indian & Asian (0.04%), White (19.54%)

Languages Afrikaans (70.3%), Xhosa (17.9%), English (6.8%), Sotho (2.1%)

Literacy Rate 81.1%

Gini Coefficient 0.60

Human Development Index (HDI) 0.70

Source: Quantec, 2018; Socio-economic profile: Overberg District, 2018

2.1. Demographics

The population density of the Overberg district is 25 people per square kilometre. It hosts around half of the amount

of people per square kilometre than the total average in the Western Cape (50 people). The population in 2017

reached 301983 people with an annual growth of 2.14%. Population growth into the future is likely to remain

between 2% and 3%.

OVERBERG

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Source: Quantec, 2018

The figures below show the population group and sub-region breakdown for the Overberg in 2017. Coloureds

represent 56.33% of the population in the Overberg, followed by Black Africans (24.09%) and Whites (19.54%).

POPULATION BREAKDOWN, BY GROUP (2017)

GROUP NUMBER SHARE % 2015-2017 %

CHANGE

Coloured 150 537 56.33% 56.33%

Black African 64 396 24.09% 24.09%

White 52 215 19.54% 19.54%

Indian or Asian 113 56.33% 0.04%

TOTAL 267 261 100.00% 1.60%

Source: Quantec, 2018

The population histogram for the Overberg shows that there is a tapering of the population in the age groups 10-

14 years and 15-19 years. The highest number is between 25 to 29 years old both for males and females.

2012 2013 2014 2015 2016 2017

populatioon 266 730 273 787 279 655 289 612 295 664 301 983

growth (%) 2.73 2.65 2.14 3.56 2.09 2.14

0

1

1

2

2

3

3

4

4

240 000

250 000

260 000

270 000

280 000

290 000

300 000

310 000

Gro

wth

(%)p

op

ula

tio

n

OVERBERG POPULATION, 2012-2017

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4

Source: Quantec, 2018

The line graph below shows the sub-regional breakdown of the Overberg population. The largest proportion of the

population live in Theewaterskloof (132 256 people), followed by Overstrand (92 766 people), Swellendam (40 343

people) and Cape Aghulhas (35 618 people).

Source: Quantec, 2018

Around 23% of the Overberg population were recorded to have their matric in 2017. The percentage of the

population with no schooling was recorded to be 7.3%. The graph below shows the number of people who have

different levels of education in the Overberg. The largest category is those with grade 8-11, with 92 098 people in

2017.

20000 15000 10000 5000 0 5000 10000 15000 20000

0-4 Year(s)

10-14 Year(s)

20-24 Year(s)

30-34 Year(s)

40-44 Year(s)

50-54 Year(s)

60-64 Year(s)

70-74 Year(s)

80+ Year(s)

OVERBERG POPULATION DISTRIBUTION BY AGE & GENDER, 2017

male female

2009 2010 2011 2012 2013 2014 2015 2016 2017

Theewaterskloof 108 389 110 426 112 774 116 038 119 204 121 406 126 869 129 684 132 256

Overstrand 75 312 76 958 79 047 81 347 83 750 86 088 88 558 90 338 92 766

Swellendam 33 665 34 304 35 029 35 911 36 802 37 552 38 831 39 654 40 343

Cape Agulhas 31 720 32 218 32 796 33 435 34 030 34 609 35 354 35 988 36 618

0

20 000

40 000

60 000

80 000

100 000

120 000

140 000

Po

pu

lati

on

OVERBERG LOCAL MUNCIPALITY POPULATION, 2009-2017

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Source: Quantec, 2018

0

50000

100000

150000

200000

250000

300000

2013 2014 2015 2016 2017

LEVEL OF EDUCATION IN OVERBERG, 2013-2017

No schooling Grade 1-7 Grade 8-11 Matric

Certificate with grade 12 Diploma with grade 12 Bachelors degree Postgraduate degree

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3. Employment

The table below provides a snapshot of indicators for employment in the Overberg in 2016. The unemployment

rate at this time was 12.16%, with 127 129 people employed from a working age population of 203 678 people.

EMPLOYMENT INDICATORS IN THE OVERBERG, 2016

Population Aged 15-64 Years (2015) 203 678

Labour Force Participation Rate 71.1%

Employed (formal and informal) 127 129

Unemployed 17 593

Not Economically Active 58 956

Unemployment Rate 12.16%

Source: Quantec, 2018

The table below provides an overview of employment by economic sector in the Overberg in 2016. In terms of total

employment, the top sectors were wholesale and retail trade and agriculture, forestry and fishing, which made up

42% of total employment. The industry with the highest amount of skilled workers is general government, while

wholesale and retail were the highest for semi-skilled workers and agriculture for low-skilled workers. The

wholesale and retail, catering and accommodation also dominated informal employment.

Source: Quantec, 2018

For a further analysis of employment in each of the municipal areas please see the mero:

https://www.westerncape.gov.za/assets/departments/treasury/Documents/Research-and-

Report/2017/2017_mero_printers_version_2_21_september_2017_0900.pdf

0 5000 10000 15000 20000 25000 30000 35000

Mining and quarrying

Electricity, gas and water

Transport, storage and communication

Manufacturing

General government

Construction

Community, social and personal services

Finance, insurance, real estate and business services

Agriculture, forestry and fishing

Wholesale and retail trade, catering and accommodation

EMPLOYMENT IN OVERBERG, 2016

Skilled Semi-skilled Low skilled Informal

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4. Economic Overview

4.1. GDP

The Overberg district is the fifth largest district economy in the Western Cape. Activities in the region are centred

on agriculture, viticulture and fishing as well as tourism. New and emerging industries include agro-forestry, value-

adding horticulture, jewellery manufacturing as well as plastics and packaging.

In 2016, the economy of the region grew by 0.56%, which is a decline from 2015’s 1.72% growth. The GDPR in

2016 was recorded at ZAR13.32bn. Shown below are the Overberg GDPR figures as well as the GDPR growth

rates from 2011 to 2016.

Source: Quantec, 2018

The biggest economic sector of the Overberg in 2016 was the finance, insurance, real estate and business services

sector, contributing ZAR3.28bn (25% of GDP at constant prices), while wholesale, retail, catering and

accommodation contributed ZAR2.45bn (18.42%) and manufacturing contributed ZAR1.77bn (13.26%).

SECTOR BREAKDOWN OF GDP, 2016

SIC-LEVEL SECTOR DESCRIPTION VALUE 2012

(ZARm)

VALUE 2013

(ZARm)

VALUE 2014

(ZARm)

VALUE 2015

(ZARm)

VALUE 2016

(ZARm)

% SHARE,

2016

Finance, insurance, real estate and business services

2847 2950 3049 3180 3277 24.61

Wholesale and retail trade, catering and accommodation

2188 2265 2331 2398 2454 18.42

Manufacturing 1601 1651 1694 1732 1767 13.26

Agriculture, forestry and fishing 1501 1527 1631 1571 1429 10.73

Transport, storage and communication 1173 1223 1279 1301 1318 9.89

General government 1076 1114 1138 1139 1145 8.60

Community, social and personal services 847 870 891 903 912 6.85

Construction 700 737 767 783 793 5.95

Electricity, gas and water 231 229 227 223 212 1.59

Mining and quarrying 11 11 12 13 12 0.09

TOTAL 12175 12579 13019 13243 13318 100.00%

Source: Quantec, 2018

2011 2012 2013 2014 2015 2016

GDP 11.78 12.18 12.58 13.02 13.24 13.32

Growth (%) 3.80 3.32 3.32 3.50 1.72 0.56

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

11

12

12

13

13

14

Gro

wth

(%)

Val

ue

(ZA

Rb

n)

OVERBERG GDP & GROWTH, 2011-2016

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Theewaterskloof Local Municipality was the largest contributor to GDP in the Overberg district in this period,

accounting for 41% of total GDP, followed by Overstrand and Cape Agulhus accounting for 31% and 15%

respectively.

Source: Quantec, 2018

The chart below provides an overview of the composition of the manufacturing sector in the Overberg in 2016. The

food, beverages and tobacco sub-sector accounted for 31% of all manufacturing in the Overberg. Petroleum

products, chemicals, rubber and plastics accounted for 16% of manufacturing and metals, metal products,

machinery and equipment held a 14% share.

2010 2011 2012 2013 2014 2015 2016

Theewaterskloof 4 528.08 4 714.01 4 890.48 5 077.18 5 298.64 5 392.44 5 414.70

Overstrand 3 682.49 3 801.54 3 900.50 4 003.50 4 097.63 4 157.62 4 179.98

Cape Agulhas 1 729.85 1 793.92 1 847.06 1 899.02 1 951.34 1 983.88 1 993.79

Swellendam 1 412.44 1 474.51 1 537.08 1 599.49 1 671.38 1 709.46 1 729.67

0

1 000

2 000

3 000

4 000

5 000

6 000

Val

ue

(ZA

Rm

) co

nst

ant

20

10

pri

ces

LOCAL MUNCIPALITY CONTRIBUTION TO OVERBERG DISTRICT GDP, 2010-2016

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9

Source: Quantec, 2018

The chart below provides an overview of the tertiary sector in the Overberg in 2016. The largest sub-sector of

tertiary activities were business services (27%), wholesale and retail trade (25%), general government (13%) and

transport and storage (11%).

Source: Quantec, 2018

0%

Food, beverages and tobacco

31%

Petroleum products, chemicals, rubber and

plastic16%

Metals, metal products, machinery and

equipment 14%

Furniture; other manufacturing

11%

Wood and paper; publishing and printing

10%

Transport equipment 7%

Other non-metal mineral products

5%

Textiles, clothing and leather goods

5%

Electrical machinery and apparatus

1%

MANUFACTURING SECTOR BREAKDOWN FOR OVERBERG DISTRICT, 2016

Business services 27%

Wholesale and retail trade 25%

General government 13%

Transport and storage 11%

Community, social and personal services

10%

Finance and insurance8%

Communication 4%

Catering and accommodation services

2%

SERVICE SECTOR BREAKDOWN FOR OVERBERG, 2016

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5. Trade

The Overberg has consistently held a trade surplus from 2010 to 2017, where exports have exceeded imports. The

trade surplus reached ZAR1.5bn in 2017. The Overberg accounted for 0.4% of Western Cape exports and 1.8%

of imports in 2017. Exports in the region declined by 7.8% in 2017 while imports grew rapidly, by 26.5% in the

same year. Total exports reached ZAR2.2bn while imports reached ZAR711m in 2017.

Source: Quantec, 2018

In 2017, the Netherlands was the top export destination for Overberg exports. Spain was the fastest growing market

for exports from the Overberg district, with exports growing by 23% from 2013 to 2017. The Overberg district

exports 18% of all Western Cape exports to Hong Kong.

TOP 10 EXPORT MARKETS FOR THE OVERBERG DISTRICT, 2017

RANK COUNTRY VALUE 2017

(ZARm)

% GROWTH,

2013- 2017

% SHARE

2017

1 Netherlands 410.70 6.09 18.48

2 Hong Kong 312.81 7.71 14.08

3 United Kingdom 307.24 -1.31 13.83

4 Germany 116.61 3.41 5.25

5 Malaysia 76.19 0.06 3.43

6 France 72.43 3.13 3.26

7 Spain 69.16 22.66 3.11

8 Singapore 67.83 -8.19 3.05

9 United Arab Emirates 61.67 2.56 2.78

10 United States 57.68 -14.11 2.60

TOTAL 2 220.00 0.59 100%

Source: Quantec, 2018

In 2017, the top source markets for the Overberg imports were Bulgaria (ZAR117m), Australia (ZAR81m) and

France (ZAR76m). Spain was the fastest growing source market for the Overberg (112%), followed by China (68%).

The Overberg district imports 0.16% of all Western Cape imports.

2010 2011 2012 2013 2014 2015 2016 2017

Export (ZARm) 1 060 1 250 1 470 2 200 2 500 2 310 2 410 2 220

Import (ZARm) 168 317 326 318 471 312 562 711

0

500

1000

1500

2000

2500

3000

Val

ue

(ZA

Rm

)

OVERBERG DISTRICT TRADE, 2010-2017

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11

Source: Quantec, 2018

An analysis of the Overberg’s exports at product level indicates that the top exports were dominated by

agribusiness products in 2017. Exports of apples, pears and quinces were the largest exports from the Overberg

(ZAR583m). Other top exports were citrus fruit (ZAR273m) and wine (ZAR237m). Fish, excluding fillets, was the

largest import to the Overberg valued at ZAR30m. Other top imports were undenatured ethyl alcohol; fruit juices

and casks, barrels, vats and tubs.

TOP 10 EXPORTS FROM THE OVERBERG DISTRICT, 2017 TOP 10 IMPORTS TO THE OVERBERG DISTRICT, 2017

RANK PRODUCT

VALUE

2017

(ZARm)

%

GROWTH

2013-

2017

%

SHARE RANK PRODUCT

VALUE

2017

(ZARm)

%

GROWTH

2013-

2017

%

SHARE

1 Apples, pears and

quinces, fresh. 583.00 12.57%

1

Fish, frozen, excluding fish

fillets and other fish meat 30.3 - 2.39

2 Citrus fruit, fresh or dried. 273.00 6.14% 36.93 2

Undenatured ethyl alcohol

of a strength by volume of

less than 80 % vol

25.9 20.88% 1.07

3 Wine 237.00 14.94% 18.53 3 Fruit juices and vegetable

juices 18.6 7.77% 2.05

4

Apricots, cherries, peaches

(including nectarines),

plums and sloes, fresh.

221.00 10.79% 3.05 4 Casks, barrels, vats, tubs

and other coopers' products 16.9 1.84% 6.69

5 Molluscs 175.00 4.98% 31.14 5

Harvesting or threshing

machinery, including straw

or fodder balers; grass or

hay mowers

15.3 88.27% 2.40

6

Crustaceans, molluscs and

other aquatic

invertebrates, prepared or

preserved.

163.00 38.67% 80.45 6

Agricultural, horticultural or

forestry machinery for soil

preparation or cultivation

13.8 71.92% 5.47

7 Other fruit, fresh. 114.00 4.57% 1.62 7 Preparations for use on the

hair. 12.4 12.98% 12.20

8

Foliage, branches and

other parts of plants,

without flowers or buds

74.97 -11.96% 3.56 8

Other plates, sheets, film,

foil and strip, of plastics,

non-cellular

12.4 54.70% 2.17

9

Undenatured ethyl alcohol

of a strength by volume of

less than 80 % vol.

72.24 0.31% 64.90 9

Compression-ignition

internal combustion piston

engines

9.9 3044.17% 2.16

10 Crustaceans 27.52 6.78% 18.57 10

Bulbs, tubers, tuberous

roots, corms, crowns and

rhizomes, dormant

7.8 5.36% 45.50

TOTAL 2220.00 0.59 100.00 TOTAL 711.00 30.25 100.00

Source: Quantec, 2018

TOP 10 IMPORT MARKETS FOR THE OVERBERG, 2017

RANK COUNTRY VALUE 2017

(ZARm)

% GROWTH,

2013- 2017 % SHARE

1 Bulgaria 117.00 - 16.46

2 Australia 81.03 54.99 11.40

3 France 76.32 33.53 10.73

4 China 72.34 68.15 10.17

5 Spain 65.15 112.17 9.16

6 Netherlands 48.77 18.93 6.86

7 United States 30.07 7.29 4.23

8 Lesotho 24.29 - 3.42

9 Chile 19.73 - 2.77

10 Canada 19.57 23.98 2.75

TOTAL 711.00 30.25% 100%

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6. Investment

Key Investment Opportunities in the Overberg include the establishment of aquaculture and the development of

existing agricultural activities, namely barley, apples, canola, lucerne, pears, wheat and sheep farming.

Cape Agulhus (LED Activities) according to the local government hand book are in the following initiatives:

Ecovillage; renewable energy sources (wind farming and solar power);

Private hospital and wellness centre;

Tourism train route;

Ark Industries (generating energy through biomass);

Development of the southernmost point of Africa and

Development of harbour precincts.

Opportunities for alternative energy are also being considered such as wave energy generation. Abagold Ltd. is

investigating wave energy using Wave Energy Converters (WEC) to generate renewable energy for their

operations. Abagold is expected to complete the wall of the WEC by March 2019 (Abagold Integrated Report,

2017). These opportunities have spring-boarded off the many renewable energy projects in the district such as the

Klipheuwel-Dassiefontein Wind Energy Facility located near Caledon. The 350Ha area comprises of 9 wind turbine

generators.

Committed investments facilitated by Wesgro can be seen below:

COMMITTED INVESTMENTS, 2004-2017

YEAR SOURCE

COUNTRY COMPANY

COMPANY

TYPE SECTOR

RAND

VALUE JOBS DISTRICT

2017 South Africa Ubusi Agribusiness 15 000 000 25 Overberg

2005 - Hawston Abalone Co.

Resource

based fish

and seafood

Agribusiness 15 000 000 25 Overberg

2004/5 - Bluebay Yachts

Boatbuilding Manufacturing 3 000 000 130 Overberg

Source: Wesgro, 2018

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7. Companies

Listed below are some key companies in the Overberg District:

TOP COMPANIES IN THE OVERBERG DISTRICT

COMPANY NAME MUNICIPALITY SECTOR BUSINESS ACTIVITY

De Dam Resort Cape Agulhas Tourism Accommodation

Struisbaai Caravan Park Cape Agulhas Tourism Accommodation

Arrabella Resort Overstrand Tourism Accommodation

Misty Waves Hotels Overstrand Tourism Accommodation

Caledon Casino Theewaterskloof Tourism Accommodation

Agri-mark Swellendam Agriculture Food-processing

Alzein Industries (snails) Overstrand Agriculture Food-processing

Agri-mark Overstrand Agriculture Food-processing

Abagold Pty Ltd Hermanus Agriculture Food-processing

HIK Abalone Farm Overstrand Agriculture Food-processing

Agri-mark Theewaterskloof Agriculture Food-processing

Ideafruit Export Villiersdorp Agriculture Food & Beverages

Two-a –Day Theewaterskloof Agriculture Food-processing

Kromco Theewaterskloof Agriculture Food-processing

Haygrove Heaven Hermanus Agriculture Food & Beverages

Appletiser Theewaterskloof Agriculture Food-processing

Walker bay Steel Overberg Manufacturing Steel

Overberg Concrete Works Overberg Manufacturing Construction materials

Optima Bricks Overberg Manufacturing Construction materials

Source: Overberg District Muncipality

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8. Tourism

A short one-hour drive from Cape Town over the spectacular Sir Lowry’s Pass lies the Cape Overberg’s

magnificent mountain ranges, fynbos (Cape Flora), rolling wheat, canola fields, and coastal towns full of delightful

stories and secrets. Its coastlines are spectacular, the back-roads wind across the countryside as they do in a

country song, and whale watching is as good as it gets.

The adventurous get their kicks in a variety of activities such as shark-cage diving in Gansbaai, deep-

sea fishing, abseiling and quad-biking. The town of Hermanus (The Whale Capital) is home to the only whale

crier in the world! It is no surprise that people flock here to catch a glimpse of these enormous, beautiful creatures.

Wander down the Hermanus Wine Route to find out why its wines boast so many awards.

The historical, beautiful town of Swellendam, the “Berry Capital of South Africa”, surrounded by three nature

reserves is a wonderful place for hikers, bikers and bird watchers. You can experience a breathtaking drive through

the scenic Tradouw Pass to the village of Barrydale, known for its community of artists and musicians.

The figure below displays overseas respondents recorded into the Overberg district for 2017. It is evident from the

figure below that six of the top ten markets for visitors into the Overberg district originated from the European

region. Germanic visitors represented the largest share of overseas visitors to the Overberg, accounting for 29%,

followed by the UK (25%) and the United States (8%).

Source: Wesgro Cape Town Tourism Trends, 2018

29.0%

25.0%

8.0%7.0%

6.0% 6.0%5.0% 5.0% 5.0%

4.0%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

Germany UnitedKingdom

UnitedStates

Switzerland Netherlands France Italy Australia Canada Brazil

% o

f vi

sito

rs

TOP MARKETS VISITING THE CAPE OVERBERG, 2017

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The figure below illustrates the main attractions visited by tourists to the Overberg district from 2013 to 2017. The

main activity undertaken in the region, of those recorded, was visiting Stony Point reaching around 79 147 visitors

in 2017. This was followed by visitors to the Harold Porter National Botanical Garden with 50 515 visitors in 2017.

Source: Respective Attraction Offices, 2018

AgulhasNational

Park

BontebokNational

Park

CapeAgulhas

Lighthouse

De HoopNatureReserve

De MondNatureReserve

HaroldPorter

NationalBotanicalGarden

KogelbergNatureReserve

Stony Point

2013 11407 13933 8077 16140 6920 47807 5339 83173

2014 26292 16429 22906 21069 7059 48255 4415 83443

2015 31315 18810 26035 10938 16225 43526 13361 57503

2016 35653 21700 31395 31053 8479 62153 7574 79690

2017 44495 22802 37835 34303 6103 50515 8705 79147

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CAPE OVERBERG ATTRACTIONS, 2013-2017

Page 16: Overberg...Overberg May 2018 Executive Summary This destination sector fact sheet provides key tourism, trade and investment related statistics for the Overberg. Specifically, it shows

16

9. Film

The Cape Overberg stretches from the Hottentots-Holland mountains in the west, to Swellendam in the east. In the north

it reaches as far as the Riviersonderend Mountains. One of the most scenic drives in the world, Clarence drive or locally

known as the R44, is a popular setting especially for vehicle commercials. The same goes for the gravel roads through

the forests in Elgin Valley Grabouw. In Gansbaai the presence of wildlife and documentary film crews are almost constant

as it is the home of the great white shark. There are a few hot spots in the Overberg that host regular film shoots and still

plenty of hidden gems to be explored. Hermanus, Pringle Bay, Kleinmond, Gansbaai, Elgin and Botriver are amongst the

most popular. As is picture-perfect Arniston.

Municipal properties will require a permit available at the local town council. Rates are dependent on the size of the crew

and duration of the shoot. For road closures the traffic department needs to be involved. Filming in nature reserves and

on beaches requires an ECO guide and environmental impact study with your application. When filming on private property

or in an estate, you will need landowners’ permission and permission from the governing body.

CONTACT

Overberg District Municipality

Gina Mentoor

Tel: +27 28 425 1157 | Email: [email protected]

Address: Long Street, Bredasdorp, 7280

Website: www.tourismcapeoverberg.co.za

FILMS SHOT ON LOCATION

Films Sirkel van Noodlot, The Dark Tower The Whale Caller, Dark Tower, Resident Evil 6, Doomsday

TV Series Black Sails, The Crown, Of Kings & Prophets, Homeland, Blood Drive, North Men

Commercials Coronation, Dawn, Amarok, Jeep, Fisheagle Whiskey, Bobtail, Firestone, Cadbury’s

For more information on this publication and other Wesgro publications please contact [email protected]. For more publications like this

visit the Wesgro publications portal on our website at http://wesgro.co.za/publications

Wesgro has taken every effort to ensure that the information in this publication is accurate. We provide said information without representation or

warranty whatsoever, whether expressed or implied. It is the responsibility of users of this publication to satisfy themselves of the accuracy of

information contained herein. Wesgro cannot be held responsible for the contents of the publication in any way.

© Wesgro, 2018