outwrite pr social media overview
TRANSCRIPT
@outwritepr @anthony_bullick
How social media can boost a business’ reputation!
Wednesday 29 April, 2015
Who we are!
• 21 years providing high quality content !
• Digital as standard!
• Bespoke strategies!
• Coaching and training!
• Experts in crisis management
• A 24/7 team
!!!!
Objectives!of the!day!
• How to create a social media strategy!
• Best social media content to use!
• Social media analysis and evaluation
45% of B2B marketers have gained a customer through LinkedIn!
B2B marketers who use Twitter generate, on average, twice as many leads as those who don’t.!
72% of all internet users are now active on social media.!
!!!!
Why you should be
excited!
• SMART!• Link to your overall business goals!
• How much can you commit?!
• Who will own it?
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Strategy and!
objectives!
• How can social media help you?!
83% of B2B marketers invest in social media to increase brand exposure; 69% to increase web traffic; and 65% to gain market insights.!
• Attention!o Unique visits / followers / fans!
• Engagement!o Likes / shares / retweets / comments!
• Influence!o Follower profile / audience profile!
• Sentiment!o Positive / negative / neutral / change
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Typical KPIs!
• Authority!o Inbound links / external coverage!
• Who are your audiences?!
• When do they want it?!
• How do they want it?
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Content!is!
King!
• What content interests them?!
“Interesting content” is one of the top three reasons people follow brands on social media.!
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Content !is!
King!
• Tips and advice
• Company and industry news!
• Customer service!
• Offers and promotions!
• Humour!
Posts with videos attract three times as many inbound links as plain text posts.!
• Starting a tweet with @ limits its visibility!
!!!
Did !you!
know?!
• Images increase engagement by 70 per cent!
• Shorter usernames make life easier!
• Hashtags and locations are used to suggest relevant people!
• Biographies and about us sections are key to people liking/following!
!!!
Did !you!
know?!
• Twitter lists are amazing!!• Social media advertising is a viable option!• Social media have algorithms just like search
engines – and they change constantly!!
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Analysis and
evaluation!
• Social media’s own analytics!• Third party analytics!
• Hootsuite!• Followerwonk!
• Google Analytics!
How have you performed against your objectives?!What type of content performed best? Worst?!
• Exciting opportunities!
!!!
!Recap!
• Objectives and strategy!
• Quality content!
• Evaluation
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Questions?!!
www.outwrite.co.uk!@outwritepr!@anthony_bullick!!