outstanding video advertising idea you should learn about

Download Outstanding Video Advertising Idea You Should Learn about

Post on 28-Jul-2015




1 download

Embed Size (px)


1. Outstanding Video Advertising Idea You Should Learn aboutMarketing for a business is a little difficult because there are so many options. Video marketing isone of those things. This article will go over various tips and tricks that you can use with your videomarketing campaign. Read over them carefully so you do not leave anything out!Your marketing videos need to be as concise as possible. Most people don't have the attention spanto sit there waiting to get what they're looking for. If you believe that you are going to need someextra time to explain a feature of your product, then consider creating several videos to do thisrather than one. This helps people be able to digest the information you're presenting them better.If you are thinking of using videomarketing to increase your sales andwebsite traffic, then look to yourcompetition for some clues. See what isworking for them and try to capitalize offof this information. You do not have tocopy them, but see what is working forthem and try to make it work for you.Do not assume that the salespeople at youcompany are the ones that will look bestin front of the camera. Find the person inthe office that has the best smile and have them be the face of the company. Nobody has to knowthat your company spokesperson is janitor or secretary.Why not take a video while at a trade show? Many experts visit trade shows and would love toexpand their own customer base, and getting their name on your website is a great way to do that.Make sure to write down their information so you can spell their name right and link back to theirsite when you post the video - they'll appreciate that.A product review video is a great way to promote a product. Show how to set up or demonstrate theuses of your products. Discuss each feature and how it works. Mention any options that are availableand don't forget warrantee information. Video reviews show your market why your product is theone to buy. Get started with video marketing and watch your sales increase.When you create a video, ask the viewers to take an action. Use the "call to action" technique at theend of each video. For instance, you can have viewers sign up to receive a newsletter by clicking ona link that appears in the video. This makes it easier for your viewers.A great way to engage users with video marketing is to leave a few questions unanswered or makeyour videos thought provoking. This will encourage your viewers to engage you with comments andwill give you a chance to speak to them on a personal level. When you communicate with yourviewers, you end up building a bond with them on a personal level.Maybe you aren't going to be the star of your show, but you do need to find a good spokesperson ormascot to help market your videos. Try to find somebody that is natural when speaking and 2. generally makes people around them feel comfortable. People want to watch somebody they feel thatthey can trust.Did you know that Google Webmaster Tools has a video site-map tool? Google can't crawl thecontent of a video, so you have to provide them information about the video, so they can index it andadd it to their site. Check support.google.com for more information on how to create the XML file.When you upload a video to YouTube, also upload it to Facebook, and vice versa. You should use theembed code from Facebook on your site instead of YouTube as Facebook followers tend to be morelucrative than YouTube followers, and you're http://en.wikipedia.org/wiki/Internet_marketingworking to build your brand with the video you post.Use videos to answer your viewers questions. This is an awesome opportunity to provide relevantinformation that your viewers will want to see. When making your video, state the question, then theanswer and finally explain how you came up with that answer. This is not a time to be coy. You willneed to explain in detail the answer.Be sure that you use attractive people in yourhttp://www.articlesbase.com/internet-marketing-articles/ video marketing campaign. While it seemswrong on some level, it is a fact that people respond better to very attractive people. If you do nothave attractive people that you know that will help you out you should look into hiring actors.If you are camera shy, or you do not feel like you would be good at video marketing, look within yourcompany for someone who would be a good fit. They are usually the most friendly and have a naturalexuberance that radiates around them. This is the person you want to choose for your videomarketing.One of the tried and true techniques to video marketing is to use cliffhangers. They have been usedin television from the very beginning and are always effective. This will keep your viewers engagedand have them anticipating your next video to answer the questions raised in the first video.A great video marketing tip that any business can use is to find experts in your field and interviewthem. This not only gives you access to important and reliable information, but it also gives yourbusiness a sense of credibility. Trade shows are a great place to find experts willing to getinterviewed.Ask questions to your customers in your video. The viewers will remember the video, engage inconversation with you, and allow others to see it through their feeds.If you are shy about showing your face, or if you don't have a spokesperson yet, then try postingGoogle Search Stories. The purpose of them is to actually show your viewers a video of you doing aGoogle search of your business, and then showing them your site's best properties, such ashighlights and guest contributions. This will help your viewers be more knowledgeable about yourbusiness, which will likely lead them to check you out.It's a great idea to hire a professional video team to help you produce your first videos. You canlearn from them how to do it right and potentially, in time, start doing it on your own. This willensure you never put any substandard videos up which sully your reputation.As stated before, you can use video marketing to increase the amount of profits and customers thatyour business brings in. The possibilities are endless, as you can use video marketing in a number of 3. creative ways that will attract new clients. Every tip listed here will get you on the right track tousing video marketing.


View more >