outsourcing innovation
TRANSCRIPT
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www.cupenya.com
ICT Sourcing:How About Innovation?
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What is the key to ascalable business?
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Let’s outsource all
distractions:• IT &
Communications• Technology• Product
Development• Marketing• Sales
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If removing all distractions is the key to quick growth…
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Let’s outsource all
distractions:• IT &
Communications• Technology• Product
Development• Marketing• Sales• • • Innovation?
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Then don’t distract yourselfwith R&D!
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Innovation
R&DInternal
StartupsExternal
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R&DInternal
Innovation
StartupsExternal
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Even Startups use Startups to outsource!
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Let’s have a look into
Dutch enterprises.
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What about the new tech
giants(Apple,
Facebook,Google…)?
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Each one of these acquisitions
is currently a major part
of the business landscape.
Let’s compare this to some attempts at
internal R&D…
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Facebook Home (2013)
Nexus Q(2012)
Apple Maps(2012)
Fire Phone(2014)
Zune(2006)
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The difference is staggering.
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So, we all know that disruption and innovation comes from startups, not
R&D labs.
Then what is stopping us from moving on?
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Something is missing.
Startup – Link – Enterprise
What makes the link?
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ENTERPRISE
STARTUP#1
STARTUP#2
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Trust, value and risk.
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Trust, value and risk. The balance is off.
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1. Reduce risk2. Increase value3. Increase trust
How to fix the equasion?
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1.Add trust2.Fix the
link3.Profit.
One example comes to mind…
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Trust: Business to Consumer (B2C)
The App Store.
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TRUST: Business to Consumer (B2C)
It helps users trust startups.
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But what about Enterprise Software startups?
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Partnership programs are there to establish the missing link.
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And even still…
The same value proposition is judged differently depending on the vendor.
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Contract proposal
Trusted!
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Contracts proposalContracts proposal
Great value, but too risky, thanks…
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It’s time to change things up a bit.
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Thanks.