outreach librarians denver 2010

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An Outreach Program designed to reach underserved children and their families.

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Page 1: Outreach Librarians Denver 2010

 An Outreach Program designed to reach underserved children and 

their families.

Page 2: Outreach Librarians Denver 2010

Outreach is fun!

Page 3: Outreach Librarians Denver 2010

Who we are

Intergalactic Outreach Librarian

Page 4: Outreach Librarians Denver 2010

Our Beautiful Bookmobile

Page 5: Outreach Librarians Denver 2010

Great Staff of the KSA Libraries

Page 6: Outreach Librarians Denver 2010

Twylla at Heritage Place Lobby Stop

Page 7: Outreach Librarians Denver 2010

History

• Planning  - Why FYL?• What was our motivation?• What were the obstacles to success?• How would we fund this project?• Positive Outcomes

– Formed new library initiatives– Strengthened community partnerships

Page 8: Outreach Librarians Denver 2010
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• The demand for services at the Women’s Center in Kootenai County increased by 300% from 2000 to 2006.  

• According to US Census 2005 data under the “percentage of families and people whose income in the past 12 months is below the poverty level,” 18.3% of “all families” with children under five years of age live in poverty in Kootenai County, and 48.5% of “families with female householders” with children under 5 live in poverty. 

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Making Contact

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New Initiatives• What we knew when we started 

• Where will your efforts make the most impact?

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FYL Objectives• Foster partnerships

• Include neighboring communities

• Share grant outcomes with Library community

• FYL will serve as an outreach model

• FYL will provide services from a central location to surrounding communities

• Improve access to library programs and services

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Marketing Objectives

• Increase awareness• Improve access to library programs and services

• “Marketing From Your Library is critical to its success because reaching new demographics and building relationships between underserved communities and library outreach staff requires innovative approaches.”

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S.W.O.T.

SWOT: Marketing Teacher.com at http://marketingteacher.com/lesson-store/lesson-swot.html

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Strengths and Weaknesses 

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Opportunities• What current trends are happening in your community?

• Partners-who are they and how can you build on current relationships or garner new ones.

• What kinds of programming gaps exist 

in your community?

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Threats 

• Difficult economy • Fear of social institutions, like schools and

libraries.• Competition for attention - people have busy

chaotic lives, and limited resources. • The negative image of libraries – fines – scary

librarians.  

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Great staff is key to great programs!

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Importance of Partnerships

Northern Lakes Fire Department

Habitat for HumanityLibrary staff and families

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Partnerships 

• A collaborative approach to outreach –• The cycle of outreach• Gathering support• Tools needed

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Five Steps to Get Started With New Outreach Initiatives

• Plan and plan again.  Think long term.• Dedicate staff hours• Consider tangible items• Funding- short term, long term and budget implications

• Partnerships

Page 27: Outreach Librarians Denver 2010

Partnership Circles

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What’s Changed Since FYL?  

Page 29: Outreach Librarians Denver 2010

Kids doing a craft on the Bookmobile

at Day of the Child

Page 30: Outreach Librarians Denver 2010

Sarah from the MAC presenting the “Age of Elegance” Trunk

Page 31: Outreach Librarians Denver 2010

Children and families attending community events

Page 32: Outreach Librarians Denver 2010

Karin on the Bookmobile atDay of the Child

“A Day at the Farm”

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Charlie on the Bookmobile

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Where are we now??

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