outreach effectiveness
TRANSCRIPT
“Therefore I order every man within this universe to
accept this Krishna
consciousness movement and
distribute it everywhere.”
Cc Adi 9.34
So in this age, it is more important to
create devotees than to construct
temples. My Guru Maharaja advised
me to give more stress on literary
work such as publishing books and
magazines in Krishna Consciousness,
and temple opening is a secondary
consideration.
I am just trying to open some temples
in the Western countries because
there is none.
>>> Letter to: Gopala Krishna, 69-03-
16
Contact
Cultivate
Congregate
Care
Commitment
Impact
O U T R E A C H
FestivalsHarinaamBooksPrasadam
F O L LO W U P
The Outreach Universe available to us.
Humanitarian activists
Happiness Seekers
Yoga enthusiasts
Philosophy of LIFE
Krishna
Other .
“I am the only gardener. How many places can I go? How many fruits can I pick
and distribute? It would certainly be a very laborious
task to pick the fruits and distribute them alone, and
still I suspect that some would receive them and
others would not.”Cc Adi 9.34
“One who gives personal instruction to each and everyone does more for others than the platform speakers do. Generally, whatever platform speakers say cannot solve the problems of everyone in the audience, nor can it always benefit every individual. A person's defects are better rectified in a private tutorial class or private coaching than in hearing lectures in a school or college. Therefore those who instruct particular persons separately can award them something more permanent.”
Srila Bhaktisiddhanta Sarasvati Thakura
Strategy.
• Who's the audience ?
• What is the theme ?
• What are the elements ?
• What is the knowledge level ?
• What are the apt tools ?
What are the tools and training that is required to successfully implement this aspect of outreach?
MassMovemen
t
. . . . so in that case my request to
you is that you enter into the
universities and colleges wherever
possible and preach there with a
view to recruiting some first-class
devotees for helping me manage
and push on this movement all over
the world. Overall there is shortage
of first-class, experienced men to
manage things just to the highest
standard, as you are doing.
Therefore I am calling upon you the
big leaders to push this idea
forward, namely, to attract some
educated men to join us.
Class
In this way, appeal
yourself to the high
class of men, not
the mass. Mass, too,
we do not eliminate
anyone, but if best
men are there to run
on things, mass will
follow later.
It is our responsibility to recruit these young educated boys and girls before they become spoiled by the degraded conditions of this so-called human society
EffectiveOutreach
• How Many ? Books, Prasadam, attendance
• Feedback
• Database
• Follow up
• Analysis
•Measuring OE
So in this age, it is more important
to create devotees than to
construct temples. My Guru
Maharaja advised me to give more
stress on literary work such as
publishing books and magazines
in Krishna Consciousness, and
temple opening is a secondary
consideration.
I am just trying to open some
temples in the Western countries
because there is none.
>>> Letter to: Gopala Krishna, 69-
03-16
Results - What do we measure ?
How should we preach to ordinary people?
“Human beings carry a variety of diseases and each needs to be treatedindividually. Unless the disease is properly diagnosed, proper treatment cannotbe administered and the ailment will not be cured. A platform speaker cannot domuch for most sick people. He can give only token relief. I have not foundanyone sincerely interested in Krishna consciousness for forty years. Nowwhomever comes to me is not interested in hearing Hari-katha. They are notready to give up their dependence on their own education and intelligence. Inthis world people like to become popular; they do not like to inquire about theAbsolute Truth. Those who claim to be religious preachers are busy trying toprotect their own existence by flattering others. By speaking and hearing thetruth, one's popularity is unlikely to be enhanced. Therefore, we are notinterested in the sympathy or support of ordinary people who are averse to theLord.”
Srila Bhaktisiddhanta Sarasvati Thakura
1. ATTENTION2. ATTRACT3. INTERACT4. INFLUENCE5. TRANSFORM
A. SANKIRTANB. PHILOSOPHYC. ASSOCIATIOND. INFLUENCEE. DEVOTEE.
You have asked me for suggestions of what to say to different persons onSankirtana Party, but there is no specific saying to any person. Whatever wesay we say to everyone. It doesn't matter what is his age. KrishnaConsciousness teaching does not depend on the age. It is the eternalplatform of the soul. This is the meaning of transcendental; that is isbeyond any consideration of material qualifications such as age orintelligence. Just like thunder in the sky does not need any explanation toany old person or to a young child, similarly, the transcendental soundvibration of Hare Krishna and preaching of Bhagavad-gita philosophy will acton everyone, regardless of whether or not they are understanding at first.When preaching you only repeat what you have heard from the disciplicsuccession and this will act.
>>> Ref. VedaBase => Letter to: Prahladananda -- Tittenhurst 5 October,1969