outperform market by 16.9% · pdf filenote: transcript from 3:15 edt tues., dec. 8, in reverse...

Note: Transcript from 3:15 EDT Tues., Dec. 8, in reverse chronological order back through start of

day Thursday, Dec. 4.

innovationrules: Robert's Rules Imperatives: It’s About the Journey, Not the

Destination http://tinyurl.com/yzfsypa (expand) #OIS09

openinno: RT @lindegaard: Roundup From The Open Innovation

Summithttp://bit.ly/5KkLvM (expand) - recaps, quotes, interviews and presentations #ois09^JB

ParnaSarkar: Nice recap. RT @BndrySys: Great Lessons From Orlando: The Open Innovation Summit

by @lindegaard. http://ow.ly/JTfO #ois09

openinno: RT @WorkingKnowledg: Invention Machine's CTO @JamesTodhunteron Open

Innovation http://ow.ly/JxmH from #ois09 #openinnovation ^JB

ParnaSarkar: RT @WorkingKnowledg: Invention Machine's CTO@JamesTodhunter on Open

Innovation http://ow.ly/JxmH from #ois09#openinnovation #li

InventionMachin: CTO Blog: Reflecting On The Open Innovation Summit

by@JamesTodhunter, http://ow.ly/JUbG #FastCompany #ois09 #CTO #Innovation

klowey22: @stangarfield thanks Stan! innovation is certainly a very hot topic..#ois09 was a

tremendous recent event #kmers

bpluskowski: RT @AndreaMeyer: correct url for #innochat Dec10 12-1pmET

discussing #ois09 #openinnovation is http://ow.ly/JSBH -sorry!

BndrySys: RT @InventionMachin: Great Lessons From Orlando: The Open Innovation Summit


eugenebuff: RT @AndreaMeyer: correct url for #innochat Dec10 12-1pmET

discussing #ois09 #openinnovation is http://ow.ly/JSBH -sorry!

AaronCSpicer: RT @InventionMachin: Great Lessons From Orlando: The Open Innovation Summit


innovationrules: Innovation: It’s About the Journey, Not the

Destinationhttp://tinyurl.com/yzfsypa (expand) #OIS09

AMAnet: RT @InventionMachin: Great Lessons From The Open Innovation Summit

by @lindegaard. http://ow.ly/JTfO #ois09 #innovation

InventionMachin: Great Lessons From Orlando: The Open Innovation Summit

by@lindegaard. http://ow.ly/JTfO #ois09

AndreaMeyer: @ariegoldshlager Great! RT @ariegoldshlager I am looking fwd to joining u

for #innochat #ois09 #openinnovation Dec10 12pE http://ow.ly/JSBH

AndreaMeyer: @ideas4all correct url for #innochat Dec10 12-1pmET

discussing#ois09 #openinnovation is http://ow.ly/JSNj -sorry!

ideas4all: RT @AndreaMeyer: Join us Dec10 12-1pET #innochat to discuss

Open#Innovation highlights http://ow.ly/JSql #ois09 #openinnovation

AndreaMeyer: correct url for #innochat Dec10 12-1pmET

discussing #ois09#openinnovation is http://ow.ly/JSBH -sorry!

AndreaMeyer: thx! RT @ExponentialEdge: Shell, HP, Clorox & CSC: Protecting#Innovation from Corp

Antibodies by @AndreaMeyer http://bit.ly/7b8wNI (expand)#ois09

adhansen: RT @AndreaMeyer: new post: Shell, HP, Clorox & CSC: Protecting Open #Innovation from

Corporate Antibodies http://bit.ly/7b8wNI (expand) #ois09

berendjan: RT @AndreaMeyer great #metrics & post by @bhc3 Open Innovators Outperform the

Market by 16.9% http://ow.ly/JGPZ #ois09 #innovation

Brioneja: Open Innovation's Secret: It Takes a

Crisis http://bit.ly/6JYNmk (expand)#OIS09 #openinnovation

Brioneja: Web site links global medical researchers and drives local innovation in developing

nations http://bit.ly/8Qt4KQ (expand) #hcr #hc09 #sm #OIS09

mopartnersceo: RT @ExponentialEdge: Shell, HP, Clorox & CSC: Protecting#Innovation from Corp

Antibodies http://bit.ly/7b8wNI (expand) #ois09 RT@AndreaMeyer

anniehu123: RT @AndreaMeyer: new post: Shell, HP, Clorox & CSC: Protecting

Open #Innovation from Corporate Antibodies http://bit.ly/7b8wNI (expand) #ois09

cthoen: RT @bhc3 "+1" interesting observation! Open Innovators Outperform Market by

16.9% http://ow.ly/JGPZ #ois09 #innovation

TweetDiscovered: RT @AndreaMeyer:nice roundup! RT @lindegaard Great Lessons From Orlando:

Open #Innovation Summit http://bit.ly/71m78T (expand)#ois09

AndreaMeyer: nice roundup! RT @lindegaard Great Lessons From Orlando:

Open#Innovation Summit http://bit.ly/71m78T (expand) #ois09

amplifyit: Great open innovation #metrics:thanks! @AndreaMeyer @bhc3 Open Innovators

Outperform Market by 16.9% http://ow.ly/JGPZ #ois09 #innovation

AndreaMeyer: RT @openinno RT @lindegaard The Thrash of Open

Innovation:http://bit.ly/8v7AuN (expand) - gr8 discussion on portals

&more #ois09#openinnovation ^JB

AndreaMeyer: great #metrics & post by @bhc3 Open Innovators Outperform the Market by

16.9% http://ow.ly/JGPZ #ois09 #innovation

lindegaard: RT @AndreaMeyer: RT @Mr_Innovation Cisco's failures in corp alliances; successes by

clorox & xerox: http://bit.ly/7wF65g (expand) #ois09

msquihuis: RT @openinno: RT @ideas4all: The myth of crowdsourcing -challenging view from Dan

Woods - http://bit.ly/153rfF (expand) #ois09

msquihuis: RT @cflanagan: RT @bhc3: Lasher. Identify the next practices, not the best practices.

Freshness of mind is needed to identify these. #ois09

dlschweizer: attending the last #openinnovation talk in the #ois09 series at UCB: Johann Füller of

Hyve

AndreaMeyer: new post: Shell, HP, Clorox & CSC: Protecting Open #Innovationfrom Corporate

Antibodies http://bit.ly/7b8wNI (expand) #ois09

adhansen: Still chewing on the notion of org antibodies against innovation. Have been playing w

that metaphor...will post soon. #ois09

berendjan: RT @AndreaMeyer gr8 recap RT @Mr_Innovation Cisco's failures in corp alliances;

successes by clorox & xerox: http://bit.ly/7wF65g (expand) #ois09

InventionMachin: RT @AndreaMeyer: Podcast on Leggett & Platt’s open#innovation strategy:

case @jamestodhunter referenced at #ois09 http://ow.ly/Jzlt

ianwardle: RT @OpenInno: RT @lindegaard: The Trash of Open

Innovation:http://bit.ly/8v7AuN (expand) - discussion on portals and

more #ois09#openinnovation ^JB

AndreaMeyer: @letsevo there wasn't a preso @ #OIS09 on open design, but join#innochat 10Dec

12-1pET & pose the Qu for input by others http://ow.ly/JCfO

RevezNexus: RT @OpenInno: RT @ideas4all: The myth of crowdsourcing -challenging view from Dan

Woods - http://bit.ly/153rfF (expand) -reactions wlc #ois09^JB

1 day ago from Seesmic · Reply · View Tweet

ideas4all: RT @OpenInno: RT @ideas4all: The myth of crowdsourcing -challenging view from Dan

Woods - http://bit.ly/153rfF (expand) ...your reactions #ois09 ^JB


Bijjou: RT @Renee_Innosight: An #OIS09 theme RT @ariegoldshlager: The Importance Of 'Crazy

Ideas' http://post.ly/EHU3 #innovation @timkastelle

1 day ago from TweetDeck · Reply · View Tweet

Bijjou: RT @openinno: RT @lindegaard: The Thrash of Open

Innovation:http://bit.ly/8v7AuN (expand) - great discussion on portals #ois09 #openinnovation


openinno: RT @lindegaard: The Thrash of Open Innovation: http://bit.ly/8v7AuN(expand) - great

discussion on portals and more #ois09 #openinnovation ^JB

1 day ago from TweetFunnel · Reply · View Tweet

Renee_Innosight: An #OIS09 theme RT @ariegoldshlager: The Importance Of 'Crazy

Ideas' http://post.ly/EHU3 #innovation Cc... @timkastelle @philmckinney


thannigan: RT @maja_a: A few good reads via @Mi_Kuhn @ariegoldshlagerManaging Innovation

Mix: http://post.ly/EDHn #innovation #openinnovation #ois09

1 day ago from UberTwitter · Reply · View Tweet

openinno: RT @ideas4all: The myth of crowdsourcing -challenging view from Dan Woods -

http://bit.ly/153rfF (expand) ...your reaction please #ois09 ^JB

1 day ago from TweetFunnel · Reply · View Tweet

ParnaSarkar: RT @AndreaMeyer: Podcast on Leggett & Platt’s open #innovationstrategy:

case @jamestodhunter referenced at #ois09 http://ow.ly/Jzlt


AndreaMeyer: gr8 recap RT @Mr_Innovation Cisco's failures in corp alliances; successes by clorox &

xerox: http://bit.ly/7wF65g (expand) #ois09

1 day ago from HootSuite · Reply · View Tweet

InventionMachin: RT @Mr_Innovation: cisco's failures in corporate alliances; successes by clorox &

xerox: http://bit.ly/7wF65g (expand) #ois09


InventionMachin: RT @WorkingKnowledg: Invention Machine's CTO@JamesTodhunter on

Open #Innovation http://ow.ly/JxmH from #ois09#openinnovation


ParnaSarkar: @IPStrategist Thanks for the RT. Great meeting you at #ois09.


rickladd: RT @ParnaSarkar: RT @WorkingKnowledg: Invention Machine's CTO on

Open #Innovation http://ow.ly/JxmH from #ois09 #openinnovation

1 day ago from web · Reply · View Tweet

ParnaSarkar: RT @WorkingKnowledg: Invention Machine's CTO on

Open#Innovation http://ow.ly/JxmH from #ois09 #openinnovation


ParnaSarkar: @adhansen It was great meeting you at #OIS09. Yes, our move’s done. We are now in

our new digs. Will share photos later.


WorkingKnowledg: Invention Machine's CTO on

Open #Innovationhttp://bit.ly/7VJMya (expand) from #ois09 #openinnovation


maja_a: A few good reads via @Mi_Kuhn @ariegoldshlager Managing the Innovation

Mix: http://post.ly/EDHn #innovation #openinnovation #ois09


IPStrategist: Great summary of open innovation failures/successes from@mrinnovation as

from #ois09 (Open Innovation Summit 09) last week

38 minutes ago from TweetDeck · Reply · View Tweet

tomcunniff: RT @bhc3: Conser: Innovations don't look good early. Only in hindsight is their value

understood. #ois09

about 1 hour ago from TweetDeck · Reply · View Tweet

letsevo: @AndreaMeyer great tweets on #ois09 have you seen talks on open design at the event?

about 7 hours ago from TweetDeck · Reply · View Tweet

AndreaMeyer: @CSchreitmuelle @ZevSchonberg @sniukas @cthoen @isacoms@larryBerezin thank

s for your #ois09 RTs!

about 13 hours ago from HootSuite · Reply · View Tweet

cthoen: great metric RT @CSchreitmueller: RT @AndreaMeyer: metrics for open#innovation include

percentage of revenue derived from alliances #ois09

about 23 hours ago from TweetDeck · Reply · View Tweet

timkastelle: Better for development? RT@OpenInno RT @innovate: using open innovation as idea

generation - the signal-to-noise ratio is quite high #ois09


AndreaMeyer: http://twitpic.com/sc1gn -

@ricmerrifield @bhc3 @lindegaard@parnasarkar #ois09 #innobeer convos & tweets

1 day ago from TwitPic · Reply · View Tweet

AndreaMeyer: @eugenebuff enjoyed meeting you & thanks for your insights on the panel

w/ @chaordix & from audience #ois09


AndreaMeyer: @zbellak @TweetDiscovered @berendjan @TopIndustryBlog@New_Invention @Tec

hBASV @maryadamsICA thanks for your #ois09 RTs!


eugenebuff: getting good follow-ups and interesting feedback on #ois09


ParnaSarkar: Welcome. Glad so many people attended.RT @AndreaMeyer:@parnasarkar thanks for

organizing #OIS09 #innobeer Tweetup!http://twitpic.com/sbhyd


AndreaMeyer: http://twitpic.com/sbktn - always great laughs & fun times

w/@renee_Innosight & @jamestodhunter #innobeer at #ois09 or boston!


AndreaMeyer: http://twitpic.com/sbk4u - thanks @bch3 @stephenshapiro@jamestodhunter for

fun #innobeer & preso from you! @ #ois09!


AndreaMeyer: @parnasarkar thanks for

organizing #OIS09 Tweetup! #innobeerhttp://twitpic.com/sbhyd


cthoen: All hiring goes through www.pg.com RT @schmiddi: how can i apply for the P&G Global

Tech Scout pgm? #ois09 http://bit.ly/7q7UTX (expand)


zbellak: RT @AndreaMeyer: #Cisco has wiki where employees can submit business plan to get

funded - Telepresence created this way #ois09 #social

1 day ago from Echofon · Reply · View Tweet

Mi_Kuhn: Good read! RT @ariegoldshlager Managing the Innovation

Mix:http://post.ly/EDHn #innovation #openinnovation #ois09


pierres: Great post! - RT @ariegoldshlager: Managing the Innovation

Mix:http://post.ly/EDHn #innovation #openinnovation #ois09


cthoen: RT @innovate: SH - We're finding value with P&G that we didn't initially anticipate in the

original agreement #ois09


cthoen: RT @IPStrategist: P&G is 1 of biggest packaging co's in world. Makes sense for Xerox to

partner w/ them in printing. #ois09


: RT @IPStrategist: RT @innovate: SH - Xerox created a CTO led Open Innovation Council with

P&G #ois09


cthoen: Success with your thesis RT @JWvanEck: thanks for all the tweets on open innovation, it's

putting more pressure on my thesis #ois09


Renee_Innosight: @innovate Thanks, Braden - was fun sitting back in the peanut gallery with you

and @andreameyer on either side of me! #ois09


Renee_Innosight: @wolfems It was a good conference....were you reading the#ois09 twitter

stream? we all took pretty good notes!

1 day ago from web · Reply · View Tweet · Show Conversation

innovate: Come join the 1,490+ person #innovation discussion over on #LinkedIn -

http://ow.ly/H8Og - Ask questions, get answers & news articles #ois09

2 days ago from web · Reply · View Tweet

tor: Good Reports And Articles On Open Innovation, blogpost

by @lindegaard:http://bit.ly/6TokH6 (expand)) #ois09

2 days ago from TweetDeck · Reply · View Tweet

innovate: Great #ois09 with @bhc3 @ParnaSarkar @lindegaard @andreameyer@ricmerrifield @ja

mestodhunter @ipstrategist @Renee_Innosight@innovationrules


JWvanEck: thanks for all the tweets on open innovation, it's putting more pressure on my thesis

(proposal) #ois09


bhc3: @ParnaSarkar @lindegaard @andreameyer @innovate @ricmerrifield@jamestodhunter @ips

trategist @Renee_Innosight @innovationrules - fun #ois09!


CSchreitmueller: RT @AndreaMeyer: metrics for open #innovation include percentage of revenue

derived from alliances #ois09


cflanagan: RT @bhc3: Lasher. Identify the next practices, not the best practices. Freshness of mind is

needed to identify these. #ois09


adhansen: @ParnaSarkar A pleasure meeting you at #ois09. Good luck with the office move!


ParnaSarkar: @IPStrategist @bhc3 @ricmerrifield @stephenshapiro @LindegaardEnjoyed meeting

you at #ois09. Thanks for attending #innobeer.


lindanaiman: RT @sureshf: RT @innovate: PR - P&G's Open Innovation goal is to become the partner

of choice for open #innovation and #collaboration #ois09

2 days ago from Seesmic · Reply · View Tweet

lindanaiman: @CreativeSage: Learning from #ois09 and #sn09 tweets. Me too. Enjoying discussions

on #innovation #creativity #collaboration.


ParnaSarkar: It was wonderful meeting @Mr_Innovation in person. Enjoyed our chat over dinner

at #OIS09. http://ow.ly/IJYo


ParnaSarkar: It was fun. Thx. RT @jamestodhunter: Highlights from #OIS09: Sharing laughs

with @Renee_Innosight @AndreaMeyer (& Dana too) &@ParnaSarkar


ricardoroman: Los articulos de la Open Innovation Summit tweet stream pronto

enhttp://bloggingInnovation.com #ois09 @innovate


ParnaSarkar: Good recap of Day2. RT @Mr_Innovation: cisco's failures in corporate alliances;

successes by clorox & xerox: http://bit.ly/7wF65g (expand)#ois09


adhansen: @InnovKelli Great to meet IRL at #ois09. Looking forward to continuing the idea

exchange.

2 days ago from TwitterBerry · Reply · View Tweet

RevezNexus: RT @tor: Topics in Open Innovation:

Vivek @Wadhwa:http://bit.ly/8lswWf (expand) #ois09 (via @ideas4all) // many thanks for the RT


Mr_Innovation: cisco's failures in corporate alliances, and successes by clorox and

xerox: http://bit.ly/7wF65g (expand) (#ois09)


AndreaMeyer: @kitson Cisco looks more broadly for acquisitions, so their ratio is small (most Co's

probably don't consider 1000 targets at start) #ois09

2 days ago from HootSuite · Reply · View Tweet

innovate: Having dinner at joe's crab shack in orlando tonight. #ois09

2 days ago from txt · Reply · View Tweet

tor: From Producer Innovation to User and Open Collaborative Innovation:http://ow.ly/HIpF #ois09


berendjan: New Rules! Open vs proprietary RT @AndreaMeyer Cisco has alliance extranets to link

w/ partner to share joint bizns & marketing plans #ois09

2 days ago from Twitterrific · Reply · View Tweet

TweetDiscovered: RT @berendjan:Brave RT @AndreaMeyer Cisco's Fox: partnering with

competitors creates additional customer choice #innovation #ois09

2 days ago from twitterfeed · Reply · View Tweet

berendjan: Social biz design RT @AndreaMeyer Cisco has wiki where employees can submit bizness

plan to get funded- Telepresence created this way #ois09


berendjan: Brave RT @AndreaMeyer Cisco's Fox: partnering with competitors creates additional

customer choice #innovation #ois09


berendjan: RT @AndreaMeyer RT @bhc3: Fox: Ciscos internally generated growth is at 5%. Its

partner-based growth is 10%. #ois09


or: Topics in Open Innovation:

Vivek @Wadhwa: http://bit.ly/8lswWf (expand) #ois09(via @ideas4all)


cxoeurope: @stephenshapiro Where in the world are u now Stephen? pls follow me

on @GarethWong should have asked u 4 a full pack of PP cards #ois09


stephenshapiro: RT @Renee_Innosight: Says @adhansen about Personality Poker: "If you have

Submissive card and Bossy card, that's just fun times." #ois09


innovationrules: appreciated positive feedback on RROI http://tinyurl.com/yek9s6k(expand) from

Open Innovation Summit quality audience and participants #OIS09


dermotcasey: RT @ariegoldshlager: Creativity Loves

Constraints:http://bit.ly/733ERo (expand) #openinnovation #ois09 << second that based on

experience

2 days ago from dabr · Reply · View Tweet

adhansen: "Innovación Abierta" just sounds cool! RT @ricardoroman: El AppStore de iPhone gran

ejemplo de ecosistema de innovación abierta #ois09


CreativeSage: @innovationIRL @ColetteCote @pjmachado @DrewCM@rustyspeidel @ideas4all Tha

nks for #followfriday #ff #innovation mentions!#ois09 #innochat


IPStrategist: Correction from Bob Zivin of J&J: 1 or 2 earliest steps in drug design when adjusted 4

failure can be $250MM for each approved drug. #ois09


sallygrah: RT @innovate: SH - Your customers are a great source of open innovation insights. Are

you out talking to customers? #ois09


AndreaMeyer: @CWPPIgroup @puleen @OpenInno @kitson @DavidWLocke@ricardoroman @mat

tsmansfield thx fr RTs & interaction #ois09


innovate: Thank u for following the Open Innovation Summit tweet stream - Look for articles on the

event on BloggingInnovation.com coming soon #ois09

2 days ago from TweetChat · Reply · View Tweet

innovate: Open Innovation Summit is now closing down - time for final remarks and evaluation

forms. :-) #ois09


innovate: @IPStrategist - My experience has been even in web environment that dev grp won't

always budget for work even though mktg wants it #ois09

2 days ago from TweetChat · Reply · View Tweet · Show Conversation

innovate: SH - We have done our best to keep projects alive in the downturn with our partners so

that we have projects in 12-24 mos #ois09


IPStrategist: @innovate asking question: did you have a problem w/ getting people to accept extra

burden of instrumentation? Ans: not a big deal. #ois09

2 days ago from TweetDeck · Reply · View Tweet · Show Conversation

adhansen: @stephenshapiro Great, engaging presentation. And thanks for the lunch conversation.

BTW, digging the von Mises quote in the book! #ois09


IPStrategist: RT @innovate: SH - Xerox is really pushing services innovation research because

services is the fastest growing part of the #economy #ois09


IPStrategist: RT @innovate: SH - Almost every company has outsourcing partners - UPS or FEDX are

your shipping department if nothing else #ois09


innovate: SH - How do we respond to competitive copying? - We focus on trying to make it easier to

partner with - It's a race to be faster! #ois09


IPStrategist: RT @innovate: Dr. Stephen Hoover of Xerox is giving a good presentation if you haven't

noticed from the tweet stream. ;-) #ois09


AndreaMeyer: SH on how to solve competitors copying Xerox: make it easier for companies to

partner w/ YOU than then #ois09


IPStrategist: Xerox-smart people can get around IP. Have to make it easy for someone to work w/

you so they don't go around you. #ois09


openinno: RT @AndreaMeyer : Stephen Hoover (Xerox): on #openinnovation: start w/the end in

mind - design for the OI Ecosystem #ois09 ^JL

2 days ago from TweetFunnel · Reply · View Tweet

innovate: Dr. Stephen Hoover of Xerox is giving a good presentation if you haven't noticed from the

tweet stream. ;-) #ois09


innovate: SH - Sharing the risk by balancing financial investment versus skills investment by

partnering with others #ois09


innovate: SH - Almost every company has outsourcing partners - UPS or FEDX are your shipping

department if nothing else #ois09


timkastelle: Yes! RT @innovate: If you want to launch and fail fast and learn - You have to

instrument to learn! - #npd #mktg #innovation #ois09


innovate: SH - Xerox is really pushing services innovation research because services is the fastest

growing part of the #economy #ois09


innovate: SH - When we go to the state and universities with our competitors saying that a research

area is important - we get their attention #ois09


innovate: SH - Nothing wrong with collaborating with competitors on foundational research at

universities - shared risk - govt pays attention #ois09


IPStrategist: RT @innovate: SH - Faculty members decide what want to do - Yes, building

relationships with them is right way to go w/ universities #ois09


innovate: SH - Faculty members will get the rest of the system to follow along with what they want

to do #ois09


IPStrategist: Risk comes in many forms. Have to understand and manage. Xerox#ois09


innovate: SH - Faculty members decide what they want to do - Yes, building relationships with them

is the right way to go with universities #ois09


adhansen: @jamestodhunter JT, great to experience your innovation mojo in person, my good

man! #ois09


innovate: SH - Open Innovation helps to share the risk - We only invest in 1 in 10 reasonable ideas -

#risk #innovation #ois09


adhansen: @Renee_Innosight Enchante, madame. Cats like us need to keep bringing the innovation

funk! #ois09


innovate: If you want to launch and fail fast and learn - You have to instrument to learn! -

#npd #mktg #innovation #ois09


ricardoroman: El AppStore de iPhone de Apple es un gran ejemplo de ecosistema de innovación

abierta @AndreaMeyer #open #innovation #ois09

2 days ago from Echofon · Reply · View Tweet

innovate: SH - Request an invitation with code "open" #ois09


innovate: SH - Open Xerox created to build participation infrastructure - One thing to check out

is http://trailmeme.com - Special invitation #ois09


AndreaMeyer: SH: #IP issues with open #innovation: what do you release so that your business

model is protected? #ois09


IPStrategist: Open source--have to be careful what you release so biz method protected. Have to

have front end strategy. #ois09


IPStrategist: RT @innovate: SH - Now the problem is our competitors are copying workflow solutions

and have to take it to next level - That's OK! #ois09


innovate: Too many organizations don't instument to test (or to educate or to market) in the online

environment - Don't forget this! - #mktg #ois09


AndreaMeyer: Xerox created open #innovation portal Xerox Open #ois09


innovate: SH - Now talking about how Google Labs does a good job of launching early for testing and

instrumenting for learning. #ois09


innovate: SH - Now the problem is our competitors are copying our workflow solutions and now we

have to take it to the next level - That's OK! #ois09


innovate: SH - Now talking abt introducing copying workflows - expense report receipts get copied

when u hit the button and route automatically #ois09


IPStrategist: RT @innovate: SH - Next step is to take personalized imaging to digital - web page

linked on a DM piece - 5-10x response improve #ois09


tor: #leanstartup RT @innovate: SH - Your customers are a great source of open innovation insights.

Are you out talking to customers? #ois09


innovate: SH - Look at the lock-in effect that Apple gets from the App Store - My question - Will

others be able to overcome this? #ois09


AndreaMeyer: SH: Apple's iPhone app store is a great example of

an #open#innovation ecosystem #ois09


innovate: SH - Your customers are a great source of open innovation insights. Are you out talking to

customers? #ois09


innovate: SH - Now talking about how trackable cross-media marketing can help companies improve

their marketing investments #ois09


innovate: Safe travels @bhc3 and @Renee_Innosight! #ois09


innovate: SH - Next step is to take personalized imaging to digital - personalized web page linked on

a DM piece - 5-10x response improvement #ois09


Renee_Innosight: Last cool thing from #ois09 - great convo with@bhc3 in cab on way to airport :)

2 days ago from Tweetie · Reply · View Tweet

innovate: SH - Now talking about partner example with XMPie and Multi-Media personalized

Imaging - very cool stuff #ois09


innovate: Had an interesting lunch conversation with Eugene Buff (yet2), Jeff Murphy (J&J), and Ed

Rinker (Clorox) about unintended uses & more #ois09


IPStrategist: RT @innovate: SH - We're finding value with P&G that we didn't initially anticipate in

the original agreement #ois09


IPStrategist: P&G is 1 of biggest packaging co's in world. Makes sense for Xerox to partner w/ them

in printing. #ois09


innovate: SH - We're finding value with P&G that we didn't initially anticipate in the original

agreement #ois09


rlavigne42: Tao: Response to question re: eliminating internal R&D altogether: "Open innovation is

not about outsourcing." #ois09 (via @bhc3)


IPStrategist: RT @innovate: SH - Xerox created a CTO led Open Innovation Council with P&G #ois09


TweetDiscovered: RT @innovate:SH - Xerox created a CTO led Open Innovation Council with

P&G #ois09


innovate: SH - Xerox created a CTO led Open Innovation Council with P&G #ois09


IPStrategist: @kitson@andreameyer: actually Cisco closes 9/1000 INVESTMENTS. They spread net

widely and reel few in. Leader on both sides. #ois09


AndreaMeyer: same as for openInnovation RT @kitson: Can't tell: Is it hi or lo?@CiscoSystems closes

abt 9 acquisitions out of every 1k considered #ois09


innovate: SH - We look at customer empathy (latent needs), trend analysis, market surveys, focus

groups & non-customer analysis for innovation #ois09


IPStrategist: I buy Xerox printed fridge magnets. Kid's school art comes home.#ois09


IPStrategist: RT @AndreaMeyer: SH: your existing partners, suppliers & customes are a great place

to start #openninnovation efforts #ois09 [great!]


kitson: Can't tell: Is that high or low? RT @AndreaMeyer: @CiscoSystems closes abt 9 acquisitions

out of every 1,000 considered #ois09


innovate: SH - Xerox focuses on dreaming with our customers - What you printed on magnets? -

Now we sell paper shaped magnets for fridges #ois09


AndreaMeyer: SH: your existing partners, suppliers & customes are a great place to

start #openninnovation efforts #ois09


innovate: SH - Open Innovation efforts should start with suppliers, partners & customers but of

course don't ignore other innovation sources #ois09


innovate: SH - Now showing leaky innovation funnel picture from Blogging Innovation contributor

Idris Mootee - #innovation #ois09


innovate: SH - Innovation and Open Innovation are leaky funnels and that's okay because you can't

do everything #ois09


WorkingKnowledg: RT @innovate: SH - It took a decade for Xerox to further develop Chester Carlson

and Battelles IP into the successful product #ois09


innovate: SH - It took a decade for Xerox to further develop Chester Carlson and Battelle's IP into the

successful product that gained traction #ois09


WorkingKnowledg: SH: Chester Carlson was never a xerox employee - we acquired his IP #ois09


IPStrategist: RT @innovate: SH - Xerox started out making photographic paper in same town as

Eastman Kodak, but realized weren't going to grow with #ois09


innovate: SH - Traditional photographic paper and processing was a messy process and so Xerox

looked at xerography and licensed the IP #ois09


IPStrategist: @jamestodhunter RIght back at meeting you. #ois09


puleen: RT >@andreameyer: SH on #openinnovation: start w/the end in mind - design for the OI

Ecosystem #ois09

2 days ago from DestroyTwitter · Reply · View Tweet

innovate: SH - Xerox started out making photographic paper in the same town as Eastman Kodak,

but realized they weren't going to grow with that #ois09


ParnaSarkar: Really enjoyed meeting new folks and reconnecting with friends at

open #innovation summit. Now heading back to boston #ois09

2 days ago from UberTwitter · Reply · View Tweet

innovate: SH - You can go home today and start in Open Innovation using your existing assets -

#innovation #ois09


AndreaMeyer: SH on #openinnovation: start w/the end in mind - design for the OI Ecosystem #ois09


DrewCM: RT @innovate: Univ. tech transfer offices often don't account for all of the work it will take

to commercialize an invention's IP #ois09


AndreaMeyer: up next Stephen Hoover, previously VP Xerox #Innovation Group, now in Global

Solutions there #ois09


innovate: Dr. Steven Hoover of Xerox is now taking the stage #ois09


ParnaSarkar: @innovate Thanks. It was great meeting you in person. Looking forward to the blogs

and interviews from #ois09.


AndreaMeyer: gr8 times, thx! RT @jamestodhunter: Personal highlights from#OIS09: 2) Sharing

laughs w/ friends @Renee_Innosight @AndreaMeyer@ParnaSarkar


AndreaMeyer: @jamestodhunter @ParnaSarkar @innovate @ipstrategist hope you can join us

for #innochat 12/10 1pmET to discuss #ois09 highlights

2 days ago from HootSuite · Reply · View Tweet · Show Conversation

ParnaSarkar: RT @AndreaMeyer: metrics for open #innovation include percentage of revenue



jamestodhunter: @innovate Yes, never stop learning from everything and everyone

for #innovation. #OIS09


innovate: HS - Don't be afraid to learn from direct competitors, indirect competitors and analagous

products to create new product innovations #ois09


jamestodhunter: Personal highlights from #OIS09: 5) Great chat with@Mr_Innovation on global

innovation trends and dogs (including Robbie).


jamestodhunter: Personal highlights from #OIS09: 4) Talking about Robbie the#Innodog during my

presention on overcoming open innovation challenges.


nnovate: Why is current presenter repeating slides from pre-conference workshop? Show us

something new please... #ois09


jamestodhunter: Personal highlights from #OIS09: 3) Great presentations from Clorox, Shell, HP,

Cisco, Rockwell Collins, Whirlpool, GSK, and many more.


innovate: Current presentation is very painful - struggling to find insights or interesting things to

share #ois09


jamestodhunter: Personal highlights from #OIS09: 2) Sharing laughs with

freinds@Renee_Innosight @AndreaMeyer (& Dana too) and @ParnaSarkar


jamestodhunter: Personal highlights from #OIS09: 1) meeting Twitter

freinds@InnovKelli @bhc3 @innovate @lindegaard @IPStrategist @adhansen face to face


AndreaMeyer: up next Shaw Strothers, Senior Designer @ slingshot #ois09


innovate: H Shaw Strothers of Slingshot Product Development now speaking#ois09


IPStrategist: RT @Renee_Innosight: So great to meet you! Let's keep in touch!#ois09


bhc3: Need to sign off from the #ois09 conference, head to Orlando Airport. It's been great. Much

good content here.


Renee_Innosight: Time to go back to Boston! I've enjoyed Open Innovation Summit. Happy

tweeting! #ois09


AndreaMeyer: Join 12/10 #innochat 1pET to discuss

Open #Innovation highlightshttp://ow.ly/IEi #ois09 #ois09


IPStrategist: RT @bhc3: Tao: Response to question re: eliminating internal R&D altogether: "Open

innovation is not about outsourcing" #ois09


IPStrategist: RT @innovate: JT - Because of our work in fibers, we are also looking at carbon fiber

opportunities #ois09 [seems counter intiutive]


ricardoroman: Las métricas en innovación abierta incluyen un porcentaje que proviene de las

alianzas @AndreaMeyer #innovation #ois09


travelwithdayo: RT @innovate: LB - Measurements are only as good as your measurement

capability, and measurement needs change over time #ois09


innovate: JT - Because of our work in fibers, we are also looking at carbon fiber opportunities #ois09


innovate: JT - Open Innovation is not about outsourcing (in response to Michael Arndt of BW

question), outside ideas still need further dev #ois09


WorkingKnowledg: RT @bhc3: Tao: Response to question re: eliminating internal R&D altogether:

"Open innovation is not about outsourcing." #ois09


bhc3: Tao: Response to question re: eliminating internal R&D altogether: "Open innovation is not

about outsourcing." #ois09


freshbrewedit: Retweeting @Renee_Innosight: Percentage of revenue derived from alliances is one

of the open innovation metrics Weyerhauser tracks. #ois09


businessquests: RT @AndreaMeyer: metrics for open #innovation include percentage of revenue



businessquests: RT @innovate: LB - Measurements are only as good as your measurement

capability, and measurement needs change over time #ois09


innovate: LB - Early in open #innovation maturity = cultural measures important. Later = financial

more important. (via @bhc3) #ois09


millvillegreen: RT @Renee_Innosight: Percentage of revenue derived from alliances is one of the

open innovation metrics Weyerhauser tracks. #ois09


innovate: Glad you are enjoying the tweet stream Cisco_Mobile! :-) #ois09


Renee_Innosight: @DavidWLocke Look, if he says that's been their experience, you can't argue w

that, though you can (and will!) argue the principle...#ois09


AndreaMeyer: In early stage, track Leadership metrics like % of execs that spend time on open

innovation to create an #innovation culture #ois09


bhc3: Beltz of Weyerhaeuser: Early in open #innovation maturity = cultural measures important.

Later = financial more important. #ois09


innovate: LB - Measurements are only as good as your measurement capability, and measurement

needs change over time #ois09


Renee_Innosight: @DavidWLocke Just reporting.... John Tao of Weyerhauser said it at #ois09


IPStrategist: RT @Renee_Innosight: Interesting to see how use metrics...sometimes just to draw full

picture of what business activities look like. #ois09


innovate: LB - Weyerhaeuser has innovation metrics on leadership & culture#ois09


Renee_Innosight: Interesting to see how companies use metrics...sometimes just to draw a full

picture of what your business activities look like. #ois09


Cisco_Mobile: #Follow @IPStrategist an #IntellectualProperty Strategist and

recovering #Patent #Attorney with great updates on #ois09


AndreaMeyer: metrics for open #innovation include percentage of revenue derived from

alliances #ois09


Renee_Innosight: Percentage of revenue derived from alliances is one of the open innovation

metrics Weyerhauser tracks. #ois09


IPStrategist: Types of ope innovation metrics? Why are you doing it. Metrics should mirror and

measure what you are looking for. #ois09


Renee_Innosight: RT @bhc3: Beltz of Weyerhaeuser: Open #innovationmeasurement types:

Baseline. Diagnostic. Control. Trending. Planning. #ois09


bhc3: Beltz of Weyerhaeuser: Types of open #innovation metrics: Results and Process. #ois09


AndreaMeyer: RT @bhc3: Beltz of Weyerhaeuser: Open #innovation measurement types: Baseline.

Diagnostic. Control. Trending. Planning. #ois09


innovate: Weyerhaeuser drawing distinction betwn baseline, trending, control, diagnostic and

planning measures vs. results & in-process metrics #ois09


bhc3: Beltz of Weyerhaeuser: Open #innovation measurement types: Baseline. Diagnostic. Control.

Trending. Planning. #ois09


AndreaMeyer: metrics for open #innovation include $ from new products, Customer

satisfaction #ois09


IPStrategist: @ipmoney Thanks! John Tao is speaking right now. We were talking about you at lunch.

Ears must have been burning! #ois09


pjmachado: #hcmktg Parting share-Cisco at #ois09 suggested that cooperating w/ competitors to

solve customer issues is needed! Who will be 1st? #ois09


pjmachado: Parting share -Cisco's Fox at #ois09 suggested that cooperating w/ competitors to solve

customer issues is needed! Who will be 1st? #ois09


Renee_Innosight: RT @innovate JT: Small world, "flat" earth forcing Weyerhaeuser to engage in

global open innovation - along w high cost of US science #ois09


TweetDiscovered: RT @bobsarni:John Tao, Weyerhauser: Speed to market one of the best reasons

to do open innovation #ois09 (via @Renee_Innosight)


innovate: JT - When world is flat, you don't have to emigrate to innovate #ois09


bobsarni: John Tao, Weyerhauser: Speed to market one of the best reasons to do open

innovation #ois09 (via @Renee_Innosight)


bhc3: RT @Renee_Innosight: John Tao, Weyerhauser: Speed to market one of the best reasons to do

open innovation #ois09


Renee_Innosight: John Tao, Weyerhauser: Speed to market one of the best reasons to do open

innovation #ois09


PattiBreckenrdg: RT @ExponentialEdge: "best practices" only get you competitive parity - you want

"next practices" for #innovation #ois09 RT @AndreaMeyer:


IPStrategist: RT @WorkingKnowledg: Weyerhaeuser Biofuels division has a 50/50 JV w/ Chevron

called Catchlight #ois09 [cellulose feedstocks for fuel]


innovate: JT - Small world and "flat" earth forcing Weyerhaeuser to engage in global open

innovation - along with high cost of USA science #ois09


innovate: JT - Weyerhaeuser sold paper business but kept pulp business (fluff for diapers, etc) - They

also have a JV with Chevron - Catchlight #ois09


bhc3: @NewCommGlobal Thanks Lucie - glad you like the #ois09 tweets.


WorkingKnowledg: Weyerhaeuser Biofuels division has a 50/50 JV w/ Chevron called

Catchlight #ois09


AndreaMeyer: John Tao of Weyerhaeuser was featured in Chesbrough's Open Business

Models http://ow.ly/IDXh #openinnovation #ois09


WorkingKnowledg: Weyerhaeuser has 300 people in its technology organization#R&D #OIS09


IPStrategist: RT @AndreaMeyer: #IP issue: pricing an invention as if it were an#innovation #ois09


innovate: Weyerhaeuser is the 2nd largest land owner in the United States - they own land roughly

equivalent to Connecticut in size #ois09


innovate: Next up at #ois09 is John Tao, Vice President, Open Innovation, WEYERHAEUSER

(via @bhc3) #ois09


Renee_Innosight: @adhansen Thanks, Adam - it was a pleasure to meet you!#ois09


adhansen: Many thanks to a great Blogger Corner at #ois09. Great reportage and analysis! Oh, and

fun, too.


Renee_Innosight: RT @AndreaMeyer: Up next: John Tao, VP of Open #Innovationat

Weyerhaeuser #ois09


bhc3: Next up at #ois09 is John Tao, Vice President, Open Innovation, WEYERHAEUSER


AndreaMeyer: Up next: John Tao, VP of Open #Innovation at Weyerhaeuser#ois09


innovate: Carrington Smith says Air Products focuses on university professor in starting IP licensing

process - not tech transfer office #ois09


innovate: Eugene Buff making audience comment that most university tech transfer offices are

more focused on faculty retention than on revenue #ois09


AndreaMeyer: UW-Madison is an innovator in tech transfer #ois09


innovate: Panel - People who are interested in tech transfer office rankings should check out

"Innovation U" - You can Bing it #ois09


innovate: Panel - Univ. tech transfer offices often don't take into account all of the work it will take

to commercialize an invention's IP #ois09


innovate: Panel - Most university tech transfer offices want to sell the next Gatorade - they need to

focus on the singles and doubles instead #ois09


innovate: Panel - Many universities make crazy demands in selling IP - sometimes even IP that hasn't

issued a patent - #innovation #ois09


AndreaMeyer: Weyerhaeuser has an open #innovation office that acts as a mediator to evaluate

value of inventions #ois09


AndreaMeyer: #IP issue: pricing an invention as if it were an #innovation #ois09


innovate: Panel - Big problem companies have in working with universities is that they act as if they

have an innovation, no, usually invention #ois09


innovate: Panel now talking about how there is no standardization amongst university tech transfer

offices - Some have to get governor approval #ois09


innovate: Panel on Strategic IP Licensing has started led by @ipstrategist and with Carrington Smith,

Clemson and Weyerhaeuser also represented #ois09


innpowerer: Manage Implementation

of #OpenInnovation #Strategy >>http://bit.ly/ManageOI (expand) >> #openinnovatie #innovation #i

nnovatie #OIS09


innpowerer: Implement #OpenInnovation #Strategy: Focus on Input

>>http://bit.ly/OIfocus (expand) #openinnovatie #innovation #innovatie #OIS09


AndreaMeyer: Correction from this morning: Robert Brands Innovation coach is

at@innovationrules #ois09


innovate: Safe travels @jamestodhunter and @parnasarkar ! #ois09


AndreaMeyer: @jamestodhunter safe travels! #ois09


jamestodhunter: Well, #OIS09 had some great content; fun connecting with folks; but now headed

back to Boston. Have to follow rest of event thru tweets.


bhc3: Next up at #ois09 is Jackie Hutter (@ipstrategist) with several panelists: Strategic IP and

licensing for business


AndreaMeyer: Up next: strategic Licensing panel hosted by @ipstrategist w/ Dennis Smith &

Carrington Smith #ois09


innovate: You're welcome @DrewCM and @RiverFork - Happy to provide the#ois09 coverage!


Agotthelf: RT @ariegoldshlager The Accidental

Innovator: http://bit.ly/4B1cG1(expand) #innovation #openinnovation #ois09


NahumG: RT @JohnReaves: RT @AndreaMeyer new blog post: interview w/ Invention Machine’s

CTO on Open Innovation http://ow.ly/IAm6 #ois09

2 days ago from API · Reply · View Tweet

RiverFork: Thanks @innovate for the great #ois09 coverage! #innovation


dankeldsen: Focus (time, target, participants) key RT @YassineD: RT @innovate: In "needs

first" #innovation approach, u can do directed #ideation #ois09


iai: Focus (time, target, participants) key RT @YassineD: RT @innovate: In "needs

first" #innovation approach, u can do directed #ideation #ois09


AndreaMeyer: thx! RT @j4ngis: RT @AndreaMeyer: new blog post: interview w/ Invention

Machine’s CTO on Open Innovation http://ow.ly/IAm6 #ois09





AndreaMeyer: @chaordix managed a 50k member crowdsourcing community; began offering

Chaordix platform in 2008 #ois09


Renee_Innosight: RT @innovate: @chaordix talking abt crowdsourcing as it relates to brand

excitement, R&D, market prediction, citizen prediction, etc. #ois09


innovate: @chaordix talking now about how it is not so much about #crowdsourcingas it is about

"crowd contribution" - #innovation #ois09


AndreaMeyer: @chaordix does #crowdsourcing projects like citizen prediction for cities #ois09


innovate: @chaordix talking about crowdsourcing as it relates to brand excitement, R&D, market

prediction, citizen prediction, etc. #ois09


AndreaMeyer: Shelley Kuipers (@chaordix) speaking on #crowdsourcing #ois09


AndreaMeyer: Irina Fays described how Thomson Reuters provides info across #IPlifecycle #ois09


AndreaMeyer: yet2.com's #IP marketplace has 120k users worldwide, @eugenebuffsays #ois09


innovate: Open Innovation panel now with Shelley Kuipers (@chaordix) Eugene Buff (yet2.com) Irina

Fays (Thomson Reuters) via @Renee_Innosight #ois09


Renee_Innosight: Panel on solutions for enterprise open innovation w Shelley Kuipers (@chaordix)

Eugene Buff (yet2go.com) Irina Fays (Thomson Reuters)#ois09


AndreaMeyer: up next Eugene Buff from @yet2com #ois09


jamestodhunter: @Renee_Innosight @AndreaMeyer @Innovate @bhc3 Thanks for all the great

tweets! #OIS09


AndreaMeyer: @jdpuva @ssmirnov @brainzooming @innovationrules thanks for your RTs! #ois09


innovationrules: Robert Brands Innovation coach is at @innovationrules #ois09


j4ngis: RT @AndreaMeyer: new blog post: interview w/ Invention Machine’s CTO on Open

Innovation http://ow.ly/IAm6 #ois09


ricardoroman: Excelente encuentro innovación. Síguelo en #ois09 o

enhttp://tinyurl.com/ye32cgz (expand)


Brainzooming: RT @YassineD: RT @innovate: JT - 3 F's of #Innovation: Fit, Feasibility,

Finance. #ois09


ssmirnov: Very cool. RT @AndreaMeyer: Cisco has wiki where employees can submit business plan

to get funded - Telepresence created this way #ois09


Brainzooming: RT @innovate: GF - Cisco has 2500 ppl to address 30 mkt adjacencies identified for

2010 and 20 more unknown to mgt (via @AndreaMeyer)#ois09


AndreaMeyer: @businessquests @pjmachado @sureddy @JeanYves @adhansen@argentbeauquest

@OpenInno @JohnReaves @puleen thanks for your RTs!#OIS09


Brainzooming: RT @AndreaMeyer: Cisco closes roughly 9 acquisitions out of 1000 considered #ois09


businessquests: RT @AndreaMeyer: Cisco has identified over 30 market adjacencies to enter thru

partneships #ois09


businessquests: RT @innovate: GF - Cisco alliance approach = Evaluate -> Form -> Incubate ->

Operate -> Transition -> Retire #ois09


Renee_Innosight: Love that they experiment on this scale RT @innovate Cisco's Councils and Boards

approach an exprmnt, alt approach to biz unit org #ois09


ColetteCote: If you're interested in #innovation, and not following #ois09 --- check it out!!


businessquests: RT @AndreaMeyer: Cisco has 2500 people to address the 30 market adjacencies

identified for 2010 #ois09


innovate: GF - Councils and Boards approach in Cisco is an experiment, and alternative approach to

the business unit functional organization #ois09


businessquests: RT @AndreaMeyer: Cisco closes roughly 9 acquisitions out of 1000

considered #ois09


AndreaMeyer: thx! RT @Renee_Innosight: RT @AndreaMeyer: new blog post: interview w/

Invention Machine’s CTO on Open Innovation http://ow.ly/IAm6 #ois09


innovate: Cisco has alliance extranets to link w/ partner to share joint business & marketing plans

(via @AndreaMeyer) #ois09


AndreaMeyer: Cisco has alliance extranets to link w/ partner to share joint business & marketing

plans #ois09


johntodor: RT @innovate: GF - Cisco is trying to move from a culture of competition to a culture of

shared goals - #mgmt #leadership #cisco #ois09


Renee_Innosight: Via extranets, etc. -- smart! RT @WorkingKnowledg Cisco's Fox: Don't address

partnerships individually but in an ecosystem #ois09


sureddy: RT @AndreaMeyer: Cisco's Fox:ensure shared goals, exec sponsorship, dedicated teams &

funding to make competitor partnerships work #ois09


WorkingKnowledg: Cisco's Fox: Don't address partnerships individually but in an ecosystem #ois09


RareBirdCreativ: SMART. RT @Renee_Innosight JT: "Need-first"model=analyze opportunty space

(customr, biz, tech, regulatn), frame ideation n tht space #ois09


AndreaMeyer: Cisco's Fox:ensure shared goals, executive sponsorship, dedicated teams & funding to

make competitor partnerships (ComPartners) work #ois09


DrewCM: RT @innovate: GF - Cisco alliance approach = Evaluate -> Form -> Incubate -> Operate ->

Transition -> Retire #ois09


JeanYves: RT @AndreaMeyer Cisco has wiki where employees can submit business plan to get

funded - Telepresence created this way #ois09

2 days ago from twidroid · Reply · View Tweet

AndreaMeyer: @Mediamum thanks! (it is a heavy tweet volume, though! ;-) #ois09


bhc3: RT @AndreaMeyer: Cisco has wiki where employees can submit business plan to get funded -

Telepresence created this way #ois09


Renee_Innosight: GF: Cisco innovation spans all types - new biz model, product, service, process,

market, technology, more #ois09


innovate: GF - Cisco has product ideas wiki for employees. Dedicated VC funding for ideas. Similar to

what AT&T is doing w/ Spigit. (via @bhc3) #ois09


adhansen: gr8 case study RT @AndreaMeyer: Cisco has wiki whr employees cn submit business plan

2 get funded - Telepresence created ths way #ois09


innovate: GF - Cisco launched its new unified computing system (a server product) via Telepresence

- #innovation #cisco #partners #ois09


Renee_Innosight: Didn't know that RT @AndreaMeyer: Cisco wiki where employees can submit

business plan to get funded - Telepresence created this way #ois09


bhc3: Fox: Cisco has a product ideas wiki for employees. Dedicated VC funding for ideas. Similar to

what AT&T is doing w/ Spigit. #ois09


HYVE_CoCreation: RT @AndreaMeyer: Cisco closes roughly 9 acquisitions out of 1000

considered #ois09


innovate: GF - Well-defined acquisition strategy - Focus on similar core values, people, tech,

effective integration. (via @Renee_Innosight) #ois09


AndreaMeyer: Cisco has wiki where employees can submit business plan to get funded -

Telepresence created this way #ois09


Renee_Innosight: GF: Cisco has wiki-based employee idea management system plus I-prize for

soliciting outside ideas #ois09


adhansen: Kanye's next album? Fox: Ideate, Incubate, Initiate, Accelerate, Graduate (I missed a step

or two at the end...) #ois09


IPStrategist: RT @Renee_Innosight: Cisco has well-defined acquisition strategy based on core values,

focus on people/ tech, eff integration. #ois09


bhc3: Fox: Cisco acquisition funnel: Companies identified 956. Companies contacted 117. Diligence

initialized 31. Deals closed 9. #ois09


ndreaMeyer: Cisco closes roughly 9 acquisitions out of 1000 considered #ois09


IPStrategist: Cisco closes on about 9 deals out of 1000 investments. #ois09


innovate: GF - Out of 1,000 potential acquisitions identified, Cisco closes about 9 deals out of 1,000

identified #ois09


Renee_Innosight: And hiring :) RT @innovate Amazing! - Cisco has more than $35 Billion in cash -

most of it offshore - Cisco is 2nd in capital lending #ois09


Renee_Innosight: Cisco has well-defined acquisition strategy based on similar core values, focus on

people, focus on tech, effective integration. #ois09


innovate: GF - Cisco has 2500 people to address the 30 market adjacencies identified for 2010 and

20 more unknown to mgmt (via @AndreaMeyer) #ois09


YassineD: RT @innovate: JT - 3 F's of #Innovation: Fit, Feasibility, Finance.#ois09


innovate: Amazing! - Cisco has more than $35 Billion in cash - most of it offshore - Cisco is 2nd in

capital lending next to GE apparently #ois09


AndreaMeyer: Cisco has 2500 people to address the 30 market adjacencies identified for

2010 #ois09


innovate: GF - Every organization in Cisco (including councils) has a Vision-> Strategy -> Execution

captured and communicated #ois09


IPStrategist: RT @AndreaMeyer: Cisco has identified over 30 market adjacencies to enter thru

partneships #ois09 20 more at CEO level that they don't know


IPStrategist: Cisco: for vision--be world's most effective company at both innovation and operational

excelleence, enabled by network. #ois09


Renee_Innosight: Greg Fox showing slide listing 34 market adjacencies Cisco's John Chambers

expects to target for innovation. Yikes. #ois09


AndreaMeyer: Cisco has identified over 30 market adjacencies to enter thru partneships #ois09


YassineD: RT @innovate: JT - In a "needs first" #innovation approach, you can do

directed #ideation. #ois09


AndreaMeyer: RT @bhc3: RT @innovate: GF - Cisco alliance approach = Evaluate -> Form ->

Incubate -> Operate -> Transition -> Retire #ois09


sniukas: RT @AndreaMeyer: Cisco's Fox: give customers a roadmap to understand why you're

cooperating w/ a competitor #ois09


YassineD: RT @innovate: JT - Think about whether #Innovation is coming from an "idea first"

approach or a "needs first" approach. #ois09


innovate: GF - Cisco is trying to move from a culture of competition to a culture of shared goals -

#mgmt #leadership #cisco #ois09


Renee_Innosight: @jkloren Can be any of those, but if you particularly want to develop a disruptive

innovation, need to start with jobs to be done. #ois09


bhc3: RT @innovate: GF - Cisco alliance approach = Evaluate -> Form -> Incubate -> Operate ->

Transition -> Retire #ois09


YassineD: RT @innovate: JT - In #OpenInnovation you have to be careful about a partner going &

working with a competitor. Have you considered? #ois09


Renee_Innosight: @adhansen @jkloren Blue ocean strategy's one way to describe it, yes. #ois09


IPStrategist: RT @adhansen: Fox: Trust, but verify w/ "compartners" and watch out for relationship

tipping point where ceases being helpful. #ois09


innovate: GF - Cisco alliance approach = Evaluate -> Form -> Incubate -> Operate -> Transition ->

Retire #ois09


IPStrategist: RT @innovate: GF - Will compete aggressively w/ orgs like Microsoft-at same time we

will collaborate w/ them for good of customer #ois09


jkloren: @Renee_Innosight Can be jobs to be done, markets to be tapped, positioning/branding to

attain, etc., etc., right? #ois09

2 days ago from web · Reply · View Tweet · Show Conversation

Renee_Innosight: RT @adhansen: Fox: Trust, but verify with "compartners", and watch out for

relationship tipping point where it ceases being helpful. #ois09


IPStrategist: RT @Renee_Innosight: Cisco's Greg Fox: Well-defined areas of collaboration keeps

"frenemies"; partnerships honest/productive. #ois09


AndreaMeyer: THX! RT @OpenInno: RT @AndreaMeyer: new blog post: interview w/ Invention

Machine’s CTO on Open Innovation http://ow.ly/IAm6 #ois09


giselaj: Följer Open Innovation Summit på #ois09 - intressanta grejer.


IPStrategist: RT @AndreaMeyer: Cisco's Fox: give customers a roadmap to understand why you're

cooperating w/ a competitor #ois09


innovate: GF - give customers a roadmap to understand why you're cooperating w/ a competitor



adhansen: Fox: Trust, but verify with "compartners", and watch out for relationship tipping point

where it ceases being helpful. #ois09


IPStrategist: RT @bhc3: RT @adhansen: Fox rocking a Chris Parnell-ish vibe. Kinda dig this cat. Lazy

Sunday, baby. #ois09 [you need be back here w/ us]


YassineD: RT @innovate: JT - In #OpenInnovation, partner relationships are often unstable and

poses risks to brand equity if not managed well. #ois09


jkloren: @adhansen "fresh space" and diff needs from competition. That's blue ocean strategy,

right? @Renee_Innosight #ois09


innovate: @adhansen - Did he bring donuts for the lazy sunday? #ois09


AndreaMeyer: Cisco's Fox: give customers a roadmap to understand why you're cooperating w/ a

competitor #ois09


Renee_Innosight: Cisco's Greg Fox: Well-defined areas of collaboration keeps "frienemies"

partnerships honest and productive. #ois09


YassineD: JT: People think open innovation is about creating new pathways to bring in new ideas.

But innovation is about more than ideas. #ois09


innovate: GF - We will compete aggressively with orgs like Microsoft, but at same time we will

collaborate with them for good of the customer #ois09


bhc3: RT @adhansen: Fox is rocking a Chris Parnell-ish vibe. Kinda dig this cat. Lazy Sunday,

baby. #ois09


innovate: GF - We've created friends and enemies over the years, but we prefer to have frienemies

(or compartners - competitive partners) #ois09


AndreaMeyer: Cisco's Fox: partnering with competitors creates additional customer

choice #innovation #ois09


bhc3: Fox: Cisco term for "frienenemies" = "compartners" #ois09


adhansen: Fox is rocking a Chris Parnell-ish vibe. Kinda dig this cat. Lazy Sunday, baby. #ois09


innovate: GF - Each one of these market adjacencies we are seeking to address, requires a partner

ecosystem #ois09


Renee_Innosight: @adhansen @jkloren Yes -- by Innosight terms even "needs" is wrong. Must

discover jobs to be done, ideate there. #ois09


innovate: Thanks @AndreaMeyer - I'm glad you enjoyed it! :-) #ois09


HYVE_CoCreation: Impressive numbers! RT @bhc3 Fox: Cisco's internally generated growth is at 5%.

Its partner-based growth is 10%. #ois09


innovate: GF - Cisco is looking at new ways to partner - Both growing ecosystems and compartnering

(comfortable with competing and partnering) #ois09


AndreaMeyer: RT @bhc3: Fox: Ciscos internally generated growth is at 5%. Its partner-based growth

is 10%. #ois09


YassineD: RT @innovate: ER - More Clorox open innovation examples: Fresh Step kitty litter, Armor

All Wheel Protectant, and Clorox GreenWorks. #ois09


AndreaMeyer: it was gr8! RT @innovate: I was lucky enough to have Greg Fox of Cisco, Helene

Rutledge (GSK) & @bhc3 as part of my workshop #ois09


bhc3: Fox: Cisco's internally generated growth is at 5%. Its partner-based growth is 10%. #ois09


innovate: GF - Cisco CAGR has been about 5%, but our partners have been running at about

10% #ois09


YassineD: RT @innovate: ER - Now giving examples of #OpenInnovation: Bleach Pen, Armor All Glass

Wipes, Glad ForceFlex (P&G)... #ois09


adhansen: @jkloren @Renee_Innosight You're more likely 2 find fresh space if needs definition isn't

straight from the category playbook. #ois09


innovate: GF - The back of every Cisco badge has the principles of Cisco's culture on it #ois09


YassineD: RT @innovate: ER - We make up for our disadvantage in patents to P&G by leveraging the

IP of ext partners who have more IP than P&G. #ois09


Renee_Innosight: Greg Fox says Cisco is hiring now. #ois09


innovate: Greg Fox of Cisco is now speaking - I was lucky enough to have Greg and also Helene

Rutledge (GSK) and @bhc3 as part of my workshop #ois09


adhansen: @jkloren @Renee_Innosight Challenge is for companies to find insights so needs aren't

defined exactly as competition. #ois09


Renee_Innosight: When you RT from within TweetChat, it removes apostrophes. Not cool. #ois09


klowey22: RT @carol_phillips: Good convo on innovation happening at #ois09. Check it out


Renee_Innosight: RT @AndreaMeyer: #innovation blog by @JamesTodhunter is

atwww.innovatingtowin.com/ #ois09


YassineD: RT @bhc3: Rinker: Clorox embeds #OpenInnovation teams in existing business

units. #ois09


AndreaMeyer: RT @bhc3: Next up at #ois09 is Ciscos Greg Fox, Chief Marketing Officer - Strategic

Alliances. #ois09


Renee_Innosight: @adhansen Agree on iterative approach. :) #ois09


IPStrategist: Yeah! Swag time at #ois09! Greg Fox of #cisco gave us Strategic Alliances: 3 ways to

make them work.


Renee_Innosight: @jkloren Thanks - makes sense :) #ois09


AndreaMeyer: #innovation blog by @JamesTodhunter is atwww.innovatingtowin.com/ #ois09


klowey22: RT @Renee_Innosight: Another big theme here is developing accurate processes/systems

to facilitate open innovation relationships #ois09


YassineD: Rinker: Clorox framework for making choices: Where to play (mega trends), What to play

(idea type), How to play (build/buy/partner). #ois09


IPStrategist: RT @Renee_Innosight: RT @bhc3: Next up at #ois09 is Ciscos Greg Fox, Chief Marketing

Officer - Strategic Alliances. #ois09


jkloren: @Renee_Innosight Innovation Cluster: implementation of team of mutually-reinforcing

ideas that serve a cohesive set of goals + needs #ois09


Renee_Innosight: RT @bhc3: Next up at #ois09 is Ciscos Greg Fox, Chief Marketing Officer - Strategic

Alliances. #ois09


argentbeauquest: new blog post: interview w/ Invention Machine’s CTO on Open

Innovation http://ow.ly/IAm6 #ois09 (via @AndreaMeyer)


bhc3: Next up at #ois09 is Cisco's Greg Fox, Chief Marketing Officer - Strategic Alliances.


jkloren: @Renee_Innosight Was just in context of @adhansen 's cmts + your reply. Agree about not

starting with idea in vacuum (pure R+D style) #ois09


adhansen: Iterative approach - needs-involved RT@jkloren: Not "needs 1st"...as you move thru

innov cycle, new needs emerge/are discovered. #ois09


Renee_Innosight: RT @AndreaMeyer: new blog post: interview w/ Invention Machine’s CTO on

Open Innovation http://ow.ly/IAm6 #ois09


WorkingKnowledg: RT @AndreaMeyer: new blog post: interview w/ Invention Machine’s CTO on

Open Innovation http://ow.ly/IAm6 #ois09


Renee_Innosight: @jkloren Understood, but he's only using "needs first" to define starting point vs

"idea first" #ois09


openinno: RT @AndreaMeyer: new blog post: interview w/ Invention Machine’s CTO on Open

Innovation http://ow.ly/IAm6 #ois09 ^JL


Renee_Innosight: @jkloren How are you defining "innovation cluster"? #ois09


jkloren: @Renee_Innosight Not "needs 1st" ... as you move thru innovation cycle, new needs

emerge (or are discovered as you push adoption). #ois09


JohnReaves: RT @AndreaMeyer new blog post: interview w/ Invention Machine’s CTO on Open



adhansen: @Renee_Innosight Selection bias (our clients), but it's rare for a client team not to have

some sandbox definition for ideation. #ois09


AndreaMeyer: new blog post: interview w/ Invention Machine’s CTO on Open



jkloren: @adhansen: "Ideate within ID-ed needs." Agree! Ideas and needs simultaneously explored

and developed into innovation cluster. #ois09


InventionMachin: RT @innovate: Leverage power of Innovation Intelligence Ecosystem:James

Todhunter, Invention Machine. http://ow.ly/D219 #innovation#ois09


innovate: JT - 3 Open Innovation Issues to address - Alignment, Authority, Actualization -

#openinnovation #ois09


AndreaMeyer: JT: software that enables semantic research can help to solve

open#innovation challenges #KM #ois09


adhansen: Yes, ideas should mostly be generated within a strategic framework of some sort, which

is often need-state based. Note: "mostly." #ois09


AndreaMeyer: #innovation can be systematized, @jamestodhunter says #ois09


innovate: JT - From Ideation to Product Innovation = Ideation -> Capture -> Research -> Rank/Qualify

->Validate/Refine -> Productize #ois09


Renee_Innosight: @adhansen If you do that, you're operating within the needs-first model,

though. #ois09


AndreaMeyer: RT @innovate: JT - 3 Fs of #Innovation - Fit, Feasibility,

Financehttp://ow.ly/pONV #ois09


adhansen: An assumption that idea-1st and needs-1st innov are necessarily at odds? They don't

have to be. Ideate within ID'ed needs! #ois09


InventionMachin: RT @innovate: JT - 3 F's of #Innovation - Fit, Feasibility,

Financehttp://ow.ly/pONV #ois09


innovate: JT - Don't forget to do anticipatory failure analysis as part of your#innovation #process -

#ois09


jkloren: @JamesTodhunter @AndreaMeyer Or perhaps solicit #openinnovationideas that are in the

context of an innovation cluster? #ois09


innovate: JT - Use knowledge-enabled innovation processes, research universe of knowledge, and

bring in experts to help break thru inertia #ois09


SteveKoss: Time for Napoleon Hill wisdom to reappear? RT @innovate "No accountability, no

innovation" - Robert Brands #ois09


AndreaMeyer: JT: Ensure you know the path to monetization for an#openinnovation idea you're

pursuing #ois09


innovate: "Leverage power of Innovation Intelligence Ecosystem" - James Todhunter of Invention

Machine - #innovation #ois09


openinno: RT @AndreaMeyer : @JamesTodhunter: challenge of #openinnovationis that ideas

received require validation #ois09 [vet bigger volume] ^JL


innovate: JT - 3 F's of #Innovation - Fit, Feasibility, Finance #ois09


AndreaMeyer: JT: to validate submitted #openinnovation ideas, use secondary research #KM #ois09


innovate: JT - Don't ignore the power of secondary research and bring the information you have

together in a cohesive way to drive #innovation #ois09


Renee_Innosight: @jamestodhunter unpacking reasons why crowdsourcing can fail - basically, ideas

submitted lack relevance (he calls this authority). #ois09


InventionMachin: RT @AndreaMeyer: JT: use technology to sift through ideas submitted in

open #innovation #ois09


AndreaMeyer: JT: challenge of #openinnovation is that ideas received require validation #ois09


InventionMachin: RT @innovate: JT - To address alignment issues, you need to engage

constituencies in a needs-first innovation dialogue #ois09


innovate: JT - People that submit ideas don't always have all of the insights and knowledge to create

fully-formed, valuable ideas #innovation #ois09


innovate: JT - Open innovation will not work without bi-directional value - Focusing OI on extracting

value is doomed to failure - #innovation #ois09


Renee_Innosight: @chuckfrey Thanks, Chuck, wish you were here too! #ois09


puleen: RT > @andreameyer: JT: listen to 4 voices when innovating: customer, business, technology,

regulation #ois09

2 days ago from DestroyTwitter · Reply · View Tweet

Renee_Innosight: JT: Open innovation operates on quid pro quo basis - you've got to give something

back #ois09


AndreaMeyer: JT: use technology to sift through ideas submitted in open#innovation #ois09


chuckfrey: Thanks to everyone who is live tweeting from the Open Innovation conference! #ois09


innovate: JT - To address alignment issues, you need to engage constituencies in a needs-first

innovation dialogue #ois09


Renee_Innosight: JT: Need-first model has higher chance of success because ideas generated are

relevant and already aligned w biz goals #ois09


openinno: RT @innovate: JT - those focusing on open innovation as idea generation are finding that

the signal-to-noise ratio is quite high #ois09 ^JL


chuckfrey: RT @Renee_Innosight: JT: "Idea first" model generates tons of ideas but has low

conversion rate of success #ois09


gregkrauska: RT @bhc3: Brands: Survey of 100 firms found the most challenging practices

in #innovation: Risk taking. Accountability. Inspiration. #ois09


Renee_Innosight: JT: "Need first" model demands analyze opportunity space (customer, biz, tech,

regulation) and frame ideation in that space #ois09


AndreaMeyer: JT: listen to 4 voices when innovating: customer, business, technology,

regulation #ois09


innovate: JT - In a needs first #innovation approach, you can do directed ideation#ois09


AndreaMeyer: Idea-first #innovation models have low success rate compared to needs-based

models (VOC) @jamestodhunter says #ois09


innovate: JT - People need to really think about whether their innovation is coming from an idea first

approach or a needs first approach #ois09


Renee_Innosight: JT: "Idea first" model generates tons of ideas but has low conversion rate of

success #ois09


gregkrauska: RT @bhc3: .@gregkrauska Talked to Whirlpool's Norena re: i-mentors. Qualities: Good

facilitator. Business acumen. Passion+initiative. #ois09


innovate: JT - In open innovation you have to be careful about a partner going and working with a

competitor instead - Have you considered? #ois09


innovate: JT - Alignment, authority, actualization needed for successful open innovation

(via @Renee_Innosight) - #innovation #ois09


InventionMachin: RT @Renee_Innosight: JT: alignment, authority, actualization needed for

successful open #innovation #ois09


innovate: JT - Companies run into problems with innovation because they are focused on idea and

don't have good processes to support innovation #ois09


WorkingKnowledg: Successful co-creation require a tight alignment of goals &

objectives, @jamestodhunter says #ois09


Renee_Innosight: JT: "heavy lifting" of innovation is often in development phase#ois09


InventionMachin: RT @innovate: JT: Open #Innovation is about integrating our external

relationships into our internal processes and capabilities #ois09


AndreaMeyer: podcast on the Leggett & Platt

case @jamestodhunter referencedhttp://ow.ly/Ih6E #ois09


Renee_Innosight: Relationship again: @jamestodhunter says you need tight alignment of goals

between partners for successful co-creation. #ois09


Renee_Innosight: JT: alignment, authority, actualization needed for successful open

innovation #ois09


innovate: JT - In open innovation, partner relationships are often unstable and poses risks to brand

equity if not managed well #ois09


InventionMachin: RT @innovate: JT:Ple think open innovation is about creating new pathways 4

getting ideas from outside into the organization - not so #ois09


Sumitrar: RT @OpenInno: RT @ideas4all: Just RT this from @vwadhwa Lecture at Open Innovation

Forum at Berkeley http://bit.ly/619RRx (expand) #OIS09 #openin ...


innovate: JT - People who are focusing on open innovation as idea generation are finding that the

signal to noise ration is quite high #ois09


innovate: JT - Open Innovation is about integrating our external relationships into our internal

processes and capabilities - #innovation #ois09


Renee_Innosight: JT: Open innov abt optimizing all external networks - customers, suppliers, etc.

bring in new ideas, farm out concepts, technologies. #ois09


carol_phillips: Good convo on innovation happening at #ois09. Check it out


Renee_Innosight: JT: People think open innovation is about creating new pathways to bring in new

ideas. But innovation is about more than ideas. #ois09


innovate: JT - People think that open innovation is about creating new pathways for getting ideas

from outside into the organization - not so #ois09


AndreaMeyer: Invention Machine's #goldfire is a platform that helps Global 2000 co's

accelerate #innovation, CTO @jamestodhunter says #ois09


innovate: James Todhunter of Invention Machine is now speaking about how#innovation lessons are

all around us #ois09


Renee_Innosight: I was hoping @jamestodhunter would mention Robbie the innodog in his talk.

And he did! #ois09


bhc3: RT @AndreaMeyer: Next: @inventionmachin 's @JamesTodhunter on Strategies for

overcoming #openInnovation challenges #ois09


InventionMachin: RT @AndreaMeyer: Next: @inventionmachin 's@JamesTodhunter on Strategies

for overcoming #openInnovation challenges#ois09


Renee_Innosight: RT @AndreaMeyer: Next: @inventionmachin s@JamesTodhunter on Strategies

for overcoming #openInnovation challenges#ois09


AndreaMeyer: Next: @inventionmachin 's @JamesTodhunter on Strategies for

overcoming #openInnovation challenges #ois09


IPStrategist: RT @innovate: ER - In testing with customers, GreenWorks did better when it had

Clorox branding on it #ois09


IPStrategist: Clorox realized that message was efficacy not chemical identity, so allowed green

message to co-exist w/ traditional chemical prods. #ois09


ellenfeaheny: RT @bhc3: Rinker: Clorox strategy = win with superior capabilities in Desire, Decide

and Delight #ois09


ellenfeaheny: RT @bhc3: Rinker: Clorox embeds open innovation teams in existing business

units. #ois09


bhc3: Rinker: Clorox debated issue of introducing #green products, as msg conflicts w/ their

chemical-based products. Innovation won out. #ois09


AndreaMeyer: co-branding GreenWorks with Clorox increased product sales - Clorox known for

efficacy #ois09


ellenfeaheny: RT @bhc3: Rinker: Key to their open innovation success includes...mandate from top.

Another example of top-down support for OI. #ois09


innovate: ER - In testing with customers, GreenWorks did better when it had Clorox branding on

it #ois09


ParnaSarkar: RT @bhc3: Rinker: Key to their open innovation success includes...mandate from top.

Another example of top-down support for OI. #ois09


EyeonBusiness: RT @AndreaMeyer: Chlorox's flexible networks are a success factor in their

open #innovation strategy #ois09


AndreaMeyer: projects are tagged #innovation or not at outset. Results: 2.5-3.5% of Chlorox sales

growth comes from #innovation #ois09


IPStrategist: RT @AndreaMeyer: Chlorox's flexible networks are a success factor in their

open #innovation strategy #ois09


bhc3: Rinker: Key to their open innovation success includes...mandate from top. Another example of

top-down support for OI. #ois09


AndreaMeyer: Chlorox's flexible networks are a success factor in their

open#innovation strategy #ois09


innovate: Charitable Innovation is a passion so I love that Clorox partnered with Sierra Club - too

many #charities are risk averse #ois09


bhc3: Rinker: Clorox target for growth from innovation is 4%. Last few years around 2.5% to 3.5% =

significant portion of growth. #ois09


IPStrategist: RT @AndreaMeyer: chlorox Green Works: licensed brand for early testing; used

formulation partners, manufactured by 3rdParty #ois09


YassineD: RT @bhc3: Brands: Survey of 100 firms found the most challenging practices



AndreaMeyer: 2.5-3.5% of Chlorox sales growth comes from #innovation #ois09


innovate: ER - Clorox Green Works focused on creating natural cleaning products that actually

worked well as cleaners. (via @Renee_Innosight) #ois09


IPStrategist: Clorox: re Greenworks. I haven't gotten signal that works as well as conventional

cleaners and I am target market. Maybe will try. #ois09


IPStrategist: RT @Renee_Innosight: ER: Clorox created Green Works after spotting opp - natural

cleaning products that worked well as cleaners. #ois09


innovate: ER - Clorox Green Works was founded on Family Pure brand licensed from Japan but then

they built Green Works internally #ois09


Renee_Innosight: ER: Clorox created Green Works after spotting opportunity - natural cleaning

products that actually worked well as cleaners. #ois09


AndreaMeyer: chlorox Green Works: licensed brand for early testing; used formulation partners,

manufactured by 3rdParty #ois09


chuckfrey: RT @innovate: Clorox has embedded open innov. (OI) teams that pursue biz unit opps &

a centralized OI team to pursue breakthru ideas #ois09


innovate: ER - More Clorox open innovation examples - Fresh Step kitty litter, Armor All Wheel

Protectant, and Clorox GreenWorks #ois09


KFiles: Enjoying content & ppl of #ois09 - Loved

meeting @Renee_Innosight ,@adhansen @AndreaMeyer @jamestodhunter @innovate of #innocha

t


innovate: ER - Now giving examples of open innovation - Bleach Pen, Armor All Glass Wipes, Teflon

Bath Cleaners (Dupont), Glad ForceFlex (P&G) #ois09


adhansen: The NPD funnel should shrink the number of ideas, not regularly shrink the innovation

stretch of a given business proposition. #ois09


IPStrategist: Thru partners-Clorox has access to 14K patents. Dwarfs competitors (incl P&G). Have

few themselves. [Interesting approach] #ois09


innovate: ER - We make up for our disadvantage in patents to P&G and others by leveraging the IP

of ext partners who have more IP than P&G #ois09


AndreaMeyer: reps from Clorox's Technology Brokerage, Growth Network, Global Stewardship grps

then unite in multifunction innovation teams #ois09


bhc3: Rinker: 80% of new & improved products involve one or more partners. Much thru

Technology Brokerage. #ois09


IPStrategist: Clorox Multifunctional innovation teams-tech brokers, external networkers, designers,

sales/mkt, market res #ois09


innovate: ER - Clorox cross-functional #innovation teams include tech brokers, ext networkers,

designers, sales/mktg, mkt/consumer research #ois09


Renee_Innosight: Clorox's global stewardship group an interesting approach to open innov: build

relationships w NGOs, govts, to help influence policy #ois09


IPStrategist: Growth networks--work on tomrrow's pipeline-externally built biz cases for new growth

idea. #ois09 Ed RInker of Clorox


AndreaMeyer: RT @innovate: ER - Growth Networks looks for the holes in our growth plans and

focuses on external networks to try and fill the holes #ois09


bhc3: Rinker: Clorox's three partnership groups for open innovation: Technology Brokerage. Growth

Networks. Global Stewardship. #ois09


AndreaMeyer: RT @IPStrategist: #ois09 Ed RInker of Clorox Tech brokerage works on existing

pipeline #ois09


ParnaSarkar: RT @AndreaMeyer: stephenshapiro: the person you like the least is the person you

need the most in your orgn to balance competencies #ois09


innovate: ER - Growth Networks looks for the holes in our growth plans and focuses on external

networks to try and fill the holes #ois09


IPStrategist: #ois09 Ed RInker of Clorox Tech brokerage works on existing pipeline


AndreaMeyer: tech brokerage @ Clorox est in 2000, to find the best technology>80% of new prd

intros are done w/ partners #ois09


innovate: ER - Clorox focuses open innovation efforts on Tech Brokerage, Growth Networks, and

Global Stewardship #ois09


IPStrategist: #ois09 Ed RInker of Clorox: Technology brokerage. Deliver today's pipeline via exernal

p'ships, tech etc to get to mkt cheaper/faster.


Renee_Innosight: RT @IPStrategist ER: Open innovation teams embedded w/i biz and centralized

teams. Feed stuff to each other. [Good idea to have 2] #ois09


innovate: ER - Clorox has embedded open innovation (OI) teams that pursue biz unit opps and a

centralized OI team to pursue breakthru ideas #ois09


bhc3: Rinker: Clorox embeds open innovation teams in existing business units.#ois09


IPStrategist: #ois09 Ed RInker of Clorox Open innovation teams embedded w/i biz and centralized

teams. Feed stuff to each other. [Good idea to have 2]


innovate: People who spam on Twitter obviously skipped Marketing 101 - relevancy of message -

and those who click thru make problem worse #ois09


jdpuva: RT @AndreaMeyer: stephenshapiro: the person you like the least is the person you need the

most in your orgn to balance competencies #ois09


bhc3: Rinker: Innovation applies across the build/buy/partner decision process.#ois09


IPStrategist: #ois09 Ed RInker of Clorox What to play, How to play other part of framework for

making choices.


Renee_Innosight: ER: Critical to understand where to play, what to play, how to play > open innov

increases choices so must have selection criteria #ois09


innovate: ER - Frameworks for making choices: Where 2 play is most important - What is problem

trying to solve? Megatrends. (via @IPStrategist) #ois09


bhc3: Rinker: Clorox framework for making choices: Where to play (mega trends). What to play (idea

type). How to play (build/buy/partner). #ois09


innovate: ER - Use a lot of data and our stage gate process to better evaluate which projects to fund

and which to continue #ois09


Renee_Innosight: Me too. We don't need their kind of innovation! RT @innovate: I clicked block on

them - I encourage everyone else to do the same #ois09


IPStrategist: #ois09 Ed RInker of Clorox Frameworks for making choices: where to play is most impt.

What is problem trying to solve. Megatrends.


innovate: I clicked block on them - I encourage everyone else to do the same#ois09


Renee_Innosight: Another big theme here is developing accurate processes and systems to facilitate

those open innovation relationships #ois09


innovate: ER - We have embedded open innovation teams in different parts of the

organization #ois09


IPStrategist: RT @Renee_Innosight: Clorox has an amazingly diverse portfolio of brands. #ois09


IPStrategist: @innovate Was wonder who the young girls with the crooked pics were. Looked like

innovators of a different kind. #ois09


innovate: ER - We have tiny revenue and patent portfolio compared to our competitors (P&G,

Unilever, etc.) #ois09


Renee_Innosight: Clorox has an amazingly diverse portfolio of brands. #ois09


innovate: Mmmmm, charcoal salad dressing... ;-) #ois09


innovate: Yes, @Renee_Innosight, it was good to meet @innovkelli and I look forward to meeting

other tweeters I haven't met before at #ois09


IPStrategist: #ois09 Ed Rinker of Clorox: "we don't play in a gimongous number of categories." [I am

going to remember "gimongous."]


bhc3: Rinker: Clorox strategy = win with superior capabilities in Desire, Decide and Delight #ois09


InnovationCnslt: Ed Rinker (Clorox) - Taking us through their transformation from a single product

company #ois09


innovate: Oh no - we've been spammed - Spammers go away or face the consequences! #ois09


AndreaMeyer: Rinker will talk on transforming core business processes to

achieve#innovation #ois09


Renee_Innosight: Up next: Ed Rinker, manager of technology brokerage group, Clorox #ois09


innovate: Up Next: Ed Rinker of Clorox (via @AndreaMeyer) #ois09


selenarickes: Next up at #ois09 is Ed Rinker, Manager, Technology Brokerage Group for Clorox.: Next

up at #ois09 is Ed Rinker, Ma... http://bit.ly/5JFX1Z (expand)


mandalander: Next up at #ois09 is Ed Rinker, Manager, Technology Brokerage Group for Clorox.:

Next up at #ois09 is Ed Rinker, Ma... http://bit.ly/5JFX1Z (expand)


Gr8TechGuide: Next up at #ois09 is Ed Rinker, Manager, Technology Brokerage Group for Clorox.:

Next up at #ois09 is Ed Rinker, Ma... http://bit.ly/5JFX1Z (expand)


jennaryler: Next up at #ois09 is Ed Rinker, Manager, Technology Brokerage Group for Clorox.: Next

up at #ois09 is Ed Rinker, Ma... http://bit.ly/5JFX1Z (expand)


IPStrategist: RT @AndreaMeyer: up next: Ed Rinker of Clorox #ois09 [he's fun]


bhc3: Next up at #ois09 is Ed Rinker, Manager, Technology Brokerage Group for Clorox.


IPStrategist: @Renee_Innosight I can think of jobs for "submissive" and "bossy" cards, but I don't

think it's legal outside of Nevada. #ois09


AndreaMeyer: up next: Ed Rinker of Clorox #ois09


Renee_Innosight: Good to meet @innovKelli at Open Innovation Summit. Always nice to match real-

life faces with avatars. #ois09


Renee_Innosight: Says @adhansen about Personality Poker: "If you have the Submissive card *and*

the Bossy card, that's just fun times." #ois09


VMaryAbraham: @AndreaMeyer Happy to do it, Andrea. You've provided a wonderful service to the

rest of us who were unable to attend #ois09 in person.


IPStrategist: @galenmcp That is interesting and great timing. http://bit.ly/8sX6KR(expand) [How

about positive accountability?] #ois09


innovate: SS - Organizational personalities tend to be action/planning focused and idea people tend

to get squeezed out - hurting innovation #ois09


Renee_Innosight: SS: Personality poker can help determine the personality of your organization too.

Important to know this. #ois09


infocloud: RT @bhc3: Brands: Separate resources needed for new product development vs. long

term development. Prod dev will eat up all attention #ois09


innovate: SS - Organizations have personalities too and these dictate how people work with each

other in the organization #ois09


Renee_Innosight: RT @AndreaMeyer: stephenshapiro: the person you like the least is the person

you need the most in your orgn to balance competencies#ois09


AndreaMeyer: stephenshapiro: the person you like the least is the person you need the most in your

orgn to balance competencies #ois09


innovate: SS - The person you like the least is the person you need the most.

(via@InnovationCnslt) #ois09


innovate: SS - The worst thing we do for innovation in organizations is hire for competency and

chemistry - We need diversity in teams #ois09


IPStrategist: RT @InnovationCnslt: Shapiro The person you like the least is the person you need the

most. #ois09


bhc3: Via @stephenshapiro: In terms of innovation teams, the person we need most is the one we

like least. #ois09


IPStrategist: @innovate If accountability is hard-what about POSITIVE accountability. Coincidently

just got from @galenmcp. http://bit.ly/67TU1r (expand)#ois09


InnovationCnslt: Shapiro The person you like the least is the person you need the most. #ois09


AndreaMeyer: the cards we're selecting in @stephenshapiro 's personality poker should represent

who we are when we're at our best #ois09


JeffreyJDavis: I'm trying to find a public google wave from #ois09 but there doesn't seem to be one


IPStrategist: #ois09 Playing personality poker with Steve Shapiro of @innocentive. Gimmicky but

interesting.


AndreaMeyer: RT @Renee_Innosight: SS: Were better at determining who we are from our sins

rather than our virtues #ois09


Renee_Innosight: RT @AndreaMeyer: Origin of @stephenshapiro s #innovationpersonality poker is

Formula 1 success at assinging roles to pit crew #ois09


Renee_Innosight: SS: We're better at determining who we are from our sins rather than our

virtues #ois09


AndreaMeyer: Origin of @stephenshapiro 's #innovation personality poker is Formula 1 success at

assinging roles to pit crew #ois09


IPStrategist: RT @Renee_Innosight: SS: Personality Poker is a mashup of research into innovation

thinking styles -- and Las Vegas #ois09


innovate: @stephenshapiro is going through his personality poker exercise with the audience #ois09


misilvia: @bhc3 Thanks for your twits from #ois09. They were really insightful.


Renee_Innosight: SS: Personality Poker is a mashup of research into innovation thinking styles -- and

Las Vegas #ois09


JohnReaves: RT @Renee_Innosight @AndreaMeyer: up next @innocentive's StevenShapiro on

individual #innovation styles & Personality Poker #ois09


innovate: RT @AndreaMeyer: up next @innocentive's @StevenShapiro on

individual #innovation styles & Innovation Personality Poker #ois09


JeffreyJDavis: RT @bhc3: Brands: Separate resources needed 4 new product development vs. long

term development. Prod dev will eat up all attention. #ois09


Renee_Innosight: Shapiro's going without slides -- which gets big applause from the audience. This is

definitely a Day 2 conference crowd! #ois09


AndreaMeyer: Correction: @stephenshapiro up next @innocentive's Stephen Shapiro on



IPStrategist: RT @AndreaMeyer: up next @innocentive 's @StevenShapiro on



ChrisSheehy: RT @bhc3: Brands: Separate resources needed 4 new product development vs. long

term development. Prod dev will eat up all attention. #ois09


faz_kerk: RT @bhc3: Brands: Survey of 100 firms found the most challenging practices



Renee_Innosight: RT @AndreaMeyer: up next @innocentive's @StevenShapiro on



AndreaMeyer: up next @innocentive 's @StevenShapiro on individual #innovationstyles &

Innovation Personality Poker #ois09


innovate: RB - Of all bosses you've worked for, how many were truly inspiring leaders? > Wow.

Revealing question. (via @Renee_Innosight) #ois09


innovate: @InnovationCnslt - If you're at the Open Innovation Summit, you should stop by our table

and say hello. :-) #ois09


InnovationCnslt: R Brands - An example of an inspiring leader is Herb Koehler#ois09


IPStrategist: #ois09 R Brands Good frame for innovation--"remember when you were a kid and

anything was possible"


: @InnovationCnslt hi Jeffrey, nice to have you here. Do you know@drewBoyd from

J&J http://ow.ly/Ixp6 #ois09


innovate: RB - Airspray grew not just geographically, but also across categories and across

technologies as well #ois09


abbashaiderali: #FollowFriday first up is @bhc3 for great innovation related content out

of #ois09 this week http://bit.ly/7TmYVJ (expand)


InnovationCnslt: R Brands - Look for growth opportunities in geography, technology &

category #OIS09


adhansen: Ideation/covergence on ideas - a mindset to be used throughout the stage-gate system.

Needs not always be a big group effort. #ois09


innovate: Interesting that in Robert Brands survey that accountability was the #2hardest imperative

to implement AND to maintain #ois09


bhc3: Brands: Survey of 100 firms found the most challenging practices in#innovation: Risk taking.

Accountability. Inspiration. #ois09


innovate: RB - RB - In a recent survey, inspiration was the hardest imperative for people to maintain,

followed by accountability #ois09


Renee_Innosight: Robert Brands: Inspiration, risk-taking most difficult elements of innovation

process and culture to maintain #ois09


innovate: RB - In a recent survey, risk taking was the hardest imperative for people to implement,

followed by accountability #ois09


Tom_Sweatman: RT @bhc3: Brands: Separate resources needed for new product development vs.

long term development.Prod dev will eat up all attention. #ois09

3 days ago from TwitterGadget · Reply · View Tweet

InnovationCnslt: Enjoyed talking with Robert Brands this morning about publishing a book. Great

source of insights and lessons learned. #OIS09


Renee_Innosight: $$ that could be used for innov RT @innovate Brands is right, many cos dont

effectively manage projects, mtgs - lots of lost $$, time #ois09


bhc3: Brands: Separate resources needed for new product development vs. long term development.

Prod dev will eat up all attention. #ois09


innovate: Robert Brands is right, many companies don't effectively manage projects or meetings -

lots of lost $$$ and time as a result #ois09


bhc3: Brands: Innovation accountability is critical. #ois09


innovate: RB - Too often we forget to train our people on the basics of doing proper project mgmt,

meeting mgmt, npd next practices, etc. #ois09


AndreaMeyer: RBrands: train employees on project management to speed#innovation #ois09


IPStrategist: #ois09 R Brands Accountability is key. Also, training and coaching.


innovate: "No accountability, no innovation" - Robert Brands #ois09


IPStrategist: RT @adhansen: Robert Brands, meet Sue Grafton. I is for Inspire.#ois09 [LOL]


innovate: RB - Innovation = Creativity x Risk Taking - There is a multiplier effect if you have the

courage #ois09


IPStrategist: #ois09 R Brands Value creation thru patents. Creates competitive value. But, not

manufacturing technology-[usually agree]


adhansen: Robert Brands, meet Sue Grafton. I is for Inspire. #ois09


bhc3: Brands: Internal innovation projects need a champion to overcome the corp antibodies.

Champions need to part of other teams. #ois09


AndreaMeyer: @rimalovski too bad you couldn't make it - the conference has been good #ois09


IPStrategist: #ois09 R Brands Ownership is key to making happen. Executive backing is key.

Champions & facilitators essential.


LarryBerezin: RT @AndreaMeyer: RBrands: the #innovation equation is creativity plus risk #ois09


innovate: RT - Herb Kohler still sits on new product review committee - Does your senior leadership

demonstrate its commitment to #innovation? #ois09


AndreaMeyer: RBrands: the #innovation equation is creativity plus risk #ois09


IPStrategist: RT @InnovationCnslt: Robert Brands sharing "Roberts Rules of Innovation" from his

book coming Mar2010 #OIS09


IPStrategist: #ois09 R Brands Inspire. Part of vision, mission and strategy. Alignment of incentives w/

innovation.


InnovationCnslt: Robert Brands sharing "Roberts Rules of Innovation" from his book coming

Mar2010 #OIS09


IPStrategist: #ois09 R Brands Imperatives for Innovation-need rules and order. Create and sustain

innovation.


AndreaMeyer: nice that bloggers had opportunity to introduce ourselves to audience @ #OIS09 &

share #socialmedia value for #conferences


ParnaSarkar: Day 2 at Open Innovation Summit. Looking forward to listening to the great line up of

speakers. #ois09


IPStrategist: #ois09 R Brands Types of innovation: finance, process, offering, delivery. So many

variations to add value


Renee_Innosight: Got a late start at the conference today and missed the part where the bloggers

were introduced...just as well! #ois09

3 days ago from

innovate: RB - A commitment to continuous innovation is a way to create sustainable growth as

previous innovations

IPStrategist: #ois09 Innovation success will come to an end. Need life cycle after life cycle.


innovate: Sorry, I put up the wrong Twitter name for Robert Brands. It is

actually@innovationrules #ois09


innovate: @innovationrules is talking about his Airspray N.V. experience as it relates

to #innovation #ois09


IPStrategist: RT @bhc3: Robert Brands (@innovationrules) takes the stage at#ois09


IPStrategist: RT @AndreaMeyer: gr8 networking w/ featured

open #innovators@inventionmachin 's #jamestodhunter & @spigit 's @bhc3 @ipstategist #ois09


bhc3: Robert Brands (@innovationrules) takes the stage at #ois09


innovate: This is the 1st conference I've been to where a group of bloggers that had the opportunity

to introduce themselves to the audience #ois09


AndreaMeyer: gr8 networking hour last night w/ featured

open #innovators@inventionmachin 's #jamestodhunter & @spigit 's @bhc3 #ois09


IPStrategist: #ois09 @mrinnovation is introducing Robert Brands of Innovation Coach.


AndreaMeyer: up next: Robert Brands www.InnovationCoach.com & Author: Robert's Rules of

Innovation @innovationcoach #ois09


IPStrategist: #ois09 Good morning everyone. Back for Day 2.


WorkingKnowledg: Tweeting live from Open #Innovation Summit #OIS09#openinnovation & also

as @AndreaMeyer to balance tweet volume #ois09


AndreaMeyer: Tweeting live from Open #Innovation Summit #OIS09#openinnovation & also

as @WorkingKnowledg to balance tweet volume #ois09


bhc3: Uh oh...we bloggers are being recognized here at #ois09


jamestodhunter: Looking forward to presentations from Clorox, Cisco, and Mozzilla this morning on

day 2 of the Open Innovation Summit. #OIS09


innovate: Higher than normal tweet volume today - Getting ready to start Day 2 of the Open

Innovation Summit in Orlando, FL - #innovation #ois09


bhc3: Crowd is slowly gathering - late - on this last day of the Open Innovation Summit #ois09


AndreaMeyer: @Brainzooming thanks,Mike, wish you were here, too! #OIS09


bobolwig: @philmckinney @ #OIS09 "Ideas without execution is a hobby" Agree. Innovation is all

about Execution http://ow.ly/Iwwr


FocusOnEmotions: innovate RT @ innovate CP - Culture is one of the most critical things and

appetite for innovation amongst senior leadership #ois09


timkastelle: Good summary RT @ralph_ohr Open Innovation's secret It takes a crisis

(via @BW) http://tinyurl.com/yl24ef9 (expand) #innovation #ois09


ralph_ohr: Open Innovation's secret: It takes a crisis

(via @BW)http://tinyurl.com/yl24ef9 (expand) #innovation #openinnovation #ois09


gregkrauska: @bhc3 #ois09 Thanks, Hutch. Good insights.


letsevo: RT @AndreaMeyer: Tweeting live from

Open #Innovation Summit #OIS09#openinnovation & also as @WorkingKnowledg to balance tweet

volume


jakejacobs: I wonder why not men too? RT @RosabethKanter: RT @AndreaMeyerP&G is using social

networking for ideas on feminine hygiene products #ois09


MadanRao: Welcome Mario! Andrea & I would like a beer! @MarioSoavi: thanks to two

great #KM reporters: @AndreaMeyer from #ois09 & @MadanRao from #ICKM


Brainzooming: Thanks for

the #ois09 tweets! @Renee_Innosight @AndreaMeyer@innovate @bhc3 Wish I could be there!


adhansen: @AndreaMeyer You are a kind and gracious blogging dynamo! Thanks for a great

Tweetstream throughout today at #ois09!


: thanks to two great #KM reporters: @AndreaMeyer from #ois09 &@MadanRao from #ICKM


rlavigne42: Posted=> 2009-12-03: The @RLavigne42 Tweet Round-Up @http://wp.me/psXyQ-

tr ( #E20 #Google #SN09 #ois09 #Twitter #FB #P&G#Branding #Web20 )

3 days ago from LinkedIn Status · Reply · View Tweet

Brainzooming: @cthoen Thanks Chris for the RT on your own efforts! #ois09sounds like a great

conference based on the tweets.


innovationrules: finally found the group :) www.innovationcoach.com #ois09


InnoVenture: RT @cthoen +1: PR - P&G is now trying to make Connect + Develop (C+D) the way we

work, not a separate program with success stories #ois09


SwampFox: RT @cthoen +1: PR - P&G is now trying to make Connect + Develop (C+D) the way we

work, not a separate program with success stories #ois09


ralph_ohr: RT @AndreaMeyer McKinney's slides from the presentation are available on his blog

at http://ow.ly/I9Sl #ois09


ralph_ohr: @AndreaMeyer @bhc3 @innovate Thanks for your great live tweeting from #ois09 -

looking forward to following your stream again tomorrow.


adhansen: Well, sometimes a man just wants to feel special RT: @Renee_InnosightHere

at #ois09 tonight, it's all about the lipstick ;)


conkshu: RT: @Renee_Innosight: Here at #ois09 tonight, it's all about the lipstick ;)

3 days ago from Summizer · Reply · View Tweet

adhansen: Culture eats strategy's lunch RT: @innovate: CP - Culture 1 of most critical things +

appetite 4 innovation amongst

Renee_Innosight: Here at #ois09 tonight, it's all about the lipstick ;)


johntodor: RT @innovate: RA - First way to overcome resistance to open innovation is to talk about

an insourcing of ideas - #openinnovation #ois09


johntodor: RT @AndreaMeyer: HP has 25 coinnovation projects with companies like

DreamWorks #openinnovation #ois09


johntodor: RT @innovate: "The 2nd deal w/ the same partner takes half as long & is worth twice as

much as the first

ParnaSarkar: Innovators Spotlight 2 begin. Looking forward to hearing from the

inventors: @ricmerrifield @jamestodhunter @bhc3 @innovationrules #ois09


Humannova: RT @innovate: CP - Culture is one of the most critical things and appetite for

innovation amongst senior leadership #ois09


NewCommGlobal: RT @bhc3 Rutledge: For firms deciding on open innovation, don't shoot down the

crazy ideas too quickly. (another common theme here)#ois09

3 days ago from mobile web · Reply · View Tweet

rmesquita: RT @innovate: CP - Culture is one of the most critical things and appetite for innovation

amongst senior leadership #ois09


AndreaMeyer: @adhansen great preso, Adam, look forward to talking more with you! #ois09


AndreaMeyer: @cthoen @christopherhire @CreativeSage thanks for your RTs!#ois09


innovate: That's all for today probably - we are shifting to the Open Innovators Spotlight which I

think is a stand up wine & cheese event #ois09


Renee_Innosight: @adhansen You won't find "innovation" in your verb glossary, since it's a noun

:) #ois09


AndreaMeyer: CP: how 2 improve #openinnovation define current ecosystem vs future one: shed

nodes that aren't delivering& get new ones #ois09


Renee_Innosight: Thanks for

RTs! @chaordix @JohnReaves @IPStrategist#openinnovation@timkastelle @sureddy #ois09


adhansen: "Innovation" - too all-encompassing? I'm wishing for a verb glossary to open up all that

happens within innovation. #ois09


innovate: CP played the herding cats and building planes in the air videos (left out the branding at

the end) - as a part-mktg guy I hate that #ois09


AndreaMeyer: @cthoen Looking forward to your presentation sometime! #ois09


innovate: Only a few people in the room are measuring #openinnovation - But then not everyone

has even started formally innovating #innovation #ois09


Renee_Innosight: RT @adhansen: Maybe were playing it 2 safe even among us innovationoids.

Theres probably need 4 more regular encounters w the freaky.#ois09


cthoen: RT @IPStrategist "+1": #ois09 @lindegaard At P&G #openinnovationabout creating mutual

value.


AndreaMeyer: CP: capability #metrics: health of the relationshp, % staff who've receivd training;

formal structures in place; #of new competencies #ois09


adhansen: Maybe we're playing it 2 safe even among us innovationoids. There's probably a need 4

more regular encounters w the freaky. #ois09


AndreaMeyer: only a handful of people in the room have capability metrics

for#openinnovation #ois09


innovate: @cthoen - Just giving you a hard time - various people started seeing their tweets come

through - Glad you're jumping in. :-) #ois09


ParnaSarkar: @jamestodhunter Look right. They are setting up for the reception which starts right

after Cheryl Perkins' presentation. #ois09


cthoen: great to hear that RT @AndreaMeyer: @cthoen enjoyed meeting your colleague Pramod

Reddy today - good presentation! #ois09


cthoen: I know...looks great conference from the tweets RT @innovate: @cthoen - Too bad you

couldn't make the conference. #ois09


cthoen: problem with 140 characters - not on purposeRT @innovate: @cthoen - Hey, you're

forgetting the RTs and original credit. ;-) #ois09


chaordix: Love it -> RT @Renee_Innosight: Reddy: P&G has also done joint ventures with

competitors. > Why are others so afraid to do similar? #ois09


cthoen: RT @innovate: PR - 70+ Connect + Develop leaders around the world at P&G #ois09


innovate: @cthoen - Too bad you couldn't make the conference. #ois09


innovate: @cthoen - Hey, you're forgetting the RTs and original credit. ;-) #ois09


cthoen: RT @Brainzooming:: Reddy: P&G has also done joint ventures with competitors. > Why are

others so afraid to do similar? #ois09


cthoen: PR - 75% of the searches in this proactive approach are successful - we've now introduced

Chinese and Japanese P&G C+D web sites. #ois09


cthoen: PR - P&G is now trying to make Connect + Develop (C+D) the way we work, not a separate

program with success stories #ois09


innovate: CP showing Innovation Culture Continuum from Ivey Business Journal 2006 #ois09


AndreaMeyer: @cthoen enjoyed meeting your colleague Pramod Reddy today - good

presentation! #ois09


cthoen: Reddy: P&G wants to be recognized as a partner of choice > it really is all about building,

maintaining relationships. #ois09


JBordeaux: @innovate And now I'm wondering what San Antonio teeth look like these days. Pretty

scary in the 1980s. Kids with metal teeth, etc. #ois09


innovate: CP - Iceberg of Organizational Culture - below water you have norms, unwritten rules,

shared assumptions, values, & shared beliefs #ois09


cthoen: PR - P&G's Open Innovation goal is to become the partner of choice for

open #innovation and #collaboration #ois09


cthoen: P&G's process of taking technology out of the co has enabled $6-8bln worth of new biz



Renee_Innosight: Cheryl Perkins' Midwestern accent sounds very good to this Illinois girl. I haven't

lived there since 1976. :) #ois09


cthoen: Reddy: P&G using Inkling Markets platform for prediction markets w/ employees

(cc: @fgossieaux) #ois09


AndreaMeyer: RT @bhc3 Perkins: Strategy evolution 1970s: optimize industries. 80s:optimize firms

90s: optimize capabilities 00s: optimize networks #ois09


innovate: @JBordeaux - Oh yes, Seattle has flouride in the water, and I'm sure a bit of chlorine - no

bad teeth in Seattle. ;-) #ois09


AndreaMeyer: @jamestodhunter didn't you get some of that chocolate cake at the break?

yummy! #ois09


innovate: CP: "The future of innovation strategy is all about optimizing relationships." - #1 theme of

this conference. (via @Renee_Innosight) #ois09


JBordeaux: @innovate When I lived in San Antonio, they were still fighting flouride in the water as

"Yankee poison." Pretty sure Seattle has it. #ois09


bhc3: Perkins: Strategy evolution 1970s: optimize industries. 1980s:optimize firms. 1990s: optimize

capabilities. 2000s: optimize networks. #ois09


Renee_Innosight: CP: "The future of innovation strategy is all about optimizing relationships." I think

this is the #1 theme of this conference. #ois09


innovate: CP now talking about the evolution from the optimizing industries -> companies ->

capabilities -> relationships - #innovation #ois09


innovate: @Renee_Innosight - No Crest is minty, tasty, crunchy blue (there's that whitening gripe

again) #ois09


innovate: CP currently showing open innovation maturity model with terrible contrast #ois09


AndreaMeyer: High #collaboration maturity: Unilever & Pepsi tap each others' resources &

networks: common goals, metrics #ois09


Renee_Innosight: @innovate Isn't Crest red, white and blue too? #ois09


innovate: I always felt patriotic when I used Aquafresh - hooray for the red, white, and blue ;-) - I

switched to Crest for Tartar Control #ois09


ParnaSarkar: @Renee_Innosight I hear you. I am dying for a cup of Starbucks coffee. #ois09


Renee_Innosight: @bhc3 Avery Dennison used to use that horizon approach to innovation as

well. #ois09


Renee_Innosight: CP: One benefit of #openinnovation: ability to conduct strategic experiments at

lower levels of risk and resources. #ois09


innovate: Cheryl Perkins now talking about operating balanced portfolio of innovation opportunities

and open innovation benefits #ois09


bhc3: Perkins: Innovation Continuum: Horizon 1 = line extensions. Horizon 2 = new products/svcs.

Horizon 3 = disruptive new products/svcs. #ois09


Renee_Innosight: @ParnaSarkar Blame it on late afternoon, cake, and no (or not enough, in my

case) coffee. #ois09


innovate: CP - Culture is one of the most critical things and appetite for innovation amongst senior

leadership #ois09


bhc3: Perkins: Culture of innovation challenge = "the soft things are often the hard things" #ois09


ParnaSarkar: Love how the open innovation tweets went from serious to mega serious topic: size of

toothpaste tube and airline security. :) #OIS09


innovate: CP - Companies are now looking backwards in their pipeline at things that maybe couldn't

work then, but might work now. - #innovation #ois09


IPStrategist: #ois09 Going down for a while. Saw this presentation in ATL 2 weeks ago at the #pdma.


Renee_Innosight: CP: Focus on the short-term bad bad bad -- it got us into recession and will keep

us here if we keep doing it. #ois09


IPStrategist: RT @Renee_Innosight: RT @AndreaMeyer: up next: Cheryl Perkins of InnovationEdge

on culture of #collaboration #ois09


innovate: Cheryl Perkins of Innovationedge talking about BCG Senior Executive Innovation

Study #ois09


WorkingKnowledg: Perkins: #innovation word is used everywhere, but results are few #ois09


bhc3: Next up at #ois09 is Cheryl Perkins of InnovationEdge (http://innovationedge.com/). Former

head of innovation at Kimberly Clark.


innovate: GSK external partner criteria: risk around the tech, time to market, pure turnkey vs.

degree of integration req'd (via @andreameyer) #ois09


AndreaMeyer: Podcast: Leggett & Platt’s open #innovation strategy, how they validate ideas &

design new prods with #Goldfire http://ow.ly/Ih6E #ois09


AndreaMeyer: How GSK chooses external partner: risk around the tech, time to market, pure

turnkey vs. degree of integration req'd #ois09


Renee_Innosight: @jamestodhunter Nope, the limit is 3.4, at least at Manchester NH airport

yesterday it was. #ois09


ParnaSarkar: RT @AndreaMeyer: idea for new AquaFresh pd came from an adjacent industry:

shaving cream with its aerosol technology #openinnovation#ois09


innovate: @JBordeaux - You can tell me about the drinking water - I just came back from a bottled

water state - Texas - but live in Seattle #ois09


Renee_Innosight: @IPStrategist @jamestodhunter No calculation was involved - I looked up the ml-

oz conversion on Google! #ois09


innovat: Idea for new AquaFresh came from an adjacent industry: shaving cream with its aerosol

technology - #openinnovation (via @andreameyer) #ois09


Renee_Innosight: @jamestodhunter Actually, sample is 100 mL which is 3.4 oz -- and that is the

limit, the TSA droid who took my 4 oz lotion told me. #OIS09


IPStrategist: @jamestodhunter #ois09 The chemists to your left did the calculation. It is less than 4

oz.


bhc3: RT @AndreaMeyer: idea for new AquaFresh pd came from an adjacent industry: shaving

cream with its aerosol technology #openinnovation #ois09


innovate: @jamestodhunter - LOL - Maybe you can mess with the airlines and check it as a bag. ;-

) #ois09


AndreaMeyer: idea for new AquaFresh pd came from an adjacent industry: shaving cream with its

aerosol technology #openinnovation #ois09


Renee_Innosight: @jamestodhunter Was thinking the same...especially since I got my hand lotion

confiscated by TSA on the way here :) #OIS09


jamestodhunter: Oh no! Aquafresh samples handed out by GSK exceed 3 oz limit for airport security.

Guess I must brush my teeth a lot tonight. #OIS09


JBordeaux: @innovate If toothpaste whitening is a surprise, you don't even want to know what

happened to your drinking water... :) #ois09


openpario: "A bad economy is good for innovation" - Helene Rutledge (GSK)#ois09 /via @innovate


marc_c_mandel: RT @innovate: "A bad economy is good for innovation" - Helene Rutledge

(GSK) #ois09


marc_c_mandel: RT @innovate: HR - GSK looked at Samsung, Apple, Roche, P&G, and others in

building their approach to open innovation. #ois09


innovate: Is there an opportunity for a Haagen Dazs five type approach to toothpaste? #ois09


marc_c_mandel: RT @innovate: HR - Chunking up an open innovation effort into digestible chunks is

also key #ois09


Renee_Innosight: @innovate It's a features arms race among toothpaste manufacturers! #ois09


innovate: Random thought - Last time I went to buy toothpaste I found it impossible to find a non

tooth-whitening toothpaste - What happened? #ois09


openpario: Happening now: Open Innovation Summit in Orlando, Florida -

#ois09http://bit.ly/5f3qRh (expand) /via @letsevo


coralgrainger: RT @innovate: HR - GSK's Open Innovation Model requires scientific proof, solid

business case, uniqueness & competitive advantage #ois09


marynations: RT @bhc3: Rutledge: Another - GSK - calls out need for senior executive sponsorship

to implement open innovation. Common theme. #ois09


innovate: HR - Hiring for open innovation at GSK involves finding people with a balance of technical

licensing and product dev experience #ois09


IPStrategist: #ois09 YEAH IT'S SWAG TIME!!!!!


Renee_Innosight: HR: If you approach a company with an idea and get a polite 'no thank you,' keep

going...if you get a firm 'no thank you,' back off. #ois09


AndreaMeyer: Helene's advice to inventors: present a non-confidential summary of your idea, have

data, be persistent #OpenInnvoation #ois09


bhc3: Rutledge: For firms deciding on open innovation, don't shoot down the crazy ideas too quickly.

(another common theme here) #ois09


innovate: HR - Chunking up an open innovation effort into digestible chunks is also key #ois09


innovate: HR - WIIFM applies to open innovation as well - WIIFM = "What's In It For Me?" #ois09


Renee_Innosight: Another theme: look for the crazy, radical ideas. Nurture them.#ois09


bhc3: Rutledge: Another corporation - GSK - calls out need for senior executive sponsorship to

implement open innovation. Common theme. #ois09


innovate: Now showing video about Aquafresh Isoactive as an open innovation example that

involved partnering with four different ext. partners #ois09


innovate: HR - "Open-innovation enabled" means that more than 50% of technology must come

from external sources #ois09


AndreaMeyer: 50% of GSK consumer healthcare pipeline is from #openinnovation#ois09


bhc3: @ITSinsider @nenshad Thanks! There's a good overlap of #e20 and#innovation here

at #ois09.


AndreaMeyer: GSK Evaluating #openinnovation ideas: scientific proof of principle, uniqueness,

competitive adv, solid business case #ois09


innovate: HR - GSK's Open Innovation Model requires idea to have scientific proof, solid business

case, be unique & have competitive advantage #ois09


sallygrah: RT @innovate: "A bad economy is good for innovation" - Helene Rutledge (GSK) #ois09


IPStrategist: RT @AndreaMeyer: RT @innovate: HR GSK looked at Samsung, Apple, Roche, P&G, and

others 2 build their approach to open innovation. #ois09


Renee_Innosight: Another conference theme: ideas can come from anyplace.#ois09


innovate: GSK Consumer Innovation Team workspace - The Hub - People sit in different desks every

day in an open plan flexible workspace #ois09


IPStrategist: #ois09 GSK consumer--no offices and keep stuff in rolling carts to enhance

collaboration.


nenshad: rt @ITSinsider #ois09 sounds like a fab conference. Loving tweets from@bhc3 +1!

3 days ago from mobile web · Reply · View Tweet

AndreaMeyer: RT @innovate: HR - GSK looked at Samsung, Apple, Roche, P&G, and others in

building their approach to open innovation. #ois09


bhc3: Rutledge: Finding ideas for a "want" = tap internal and external networks.#ois09


innovate: HR - GSK Open Innovation Model - Want -> Find -> Get -> Manage#ois09


bhc3: Rutledge: GSK open innovation model: Want. Find. Get. Manage. #ois09


innovate: HR - GSK looked at Samsung, Apple, Roche, P&G, and others in building their approach to

open innovation. #ois09


IPStrategist: #ois09 Bad economy is good for #openinnovation due to lean resources.


WorkingKnowledg: RT @innovate: "A bad economy is good for innovation" - Helene Rutledge

(GSK) #ois09


Renee_Innosight: HR: Bad economy is good for open innovation. Look externally to fill gaps for

innovations you need to jump-start growth. #ois09


bhc3: Rutledge: Surprisingly, a bad economy is good for corporate innovation.#ois09


ITSinsider: #ois09 sounds like a fab conference. Loving tweets from @bhc3


innovate: "A bad economy is good for innovation" - Helene Rutledge (GSK) #ois09


AndreaMeyer: GSK's goal was to move to 33% external innovation in 3 years> but achieved 50% in

less than 3 years #ois09


innovate: HR - 3 yrs ago GSK Consumer was at <20% external technology with a goal to be at 33% by

now, but instead they are now at 50% #ois09


IPStrategist: #ois09 GSK currently at 50% external ideas (frm < 20%) in less than 3 years


KarenEvansTM: @IPStrategist Thanks so much for the RT help! Your #ois09tweets have been really

informative, by the way - thanks!


bikespoke: Paper on technology mapping @ SCIP http://ow.ly/IjQZ #OIS09 (via@AndreaMeyer)


IPStrategist: RT @AndreaMeyer: next: GSK Consumer Healthcare Dir of Open#Innovation Helene

Rutledge on orgnl frameworks to support #openinnovation#ois09


IPStrategist: RT @AndreaMeyer: next: GSK Consumer Healthcare Dir of Open#Innovation Helene

Rutledge on orgnl frameworks to support #openinnovation#ois09


innovate: Next up at #ois09 is Helene Rutledge, Dir. of Open Innovation for GlaxoSmithKline

consumer healthcare. (via @bhc3) #gsk


Renee_Innosight: RT @AndreaMeyer: next: GSK Consumer Healthcare Dir. of

Open #Innovation Helene Rutledge on orgnl frameworks to support openinnovation#ois09


AndreaMeyer: Helene took Listerine PocketPaks to launch; also a marathoner, triathaloner &

soprano #ois09


bhc3: Next up at #ois09 is Helene Rutledge, Dir. of Open Innovation for GlaxoSmithKline consumer

healthcare.


AndreaMeyer: next: GSK Consumer Healthcare Director of Open #InnovationHelene Rutledge on

orgnl frameworks to support #openinnovation #ois09


AndreaMeyer: Paper on technology mapping @ SCIP http://ow.ly/IjQZ #OIS09


johannabragge: RT @ariegoldshlager Q5: How do you engage "Emergent Consumers" in Open

Innovation initiatives? http://bit.ly/7CjrmB (expand)#openinnovation #ois09


jamestodhunter: @AndreaMeyer I should be more tolerant given my position, but I prefer insights

from practitioners. Have been great ones today. #OIS09


Renee_Innosight: It seems like this tool doesn't really measure collaborative open innovation so

much as it draws a really detailed picture of it. #ois09


AndreaMeyer: @jamestodhunter well, some of us like detailed views into#innovation software

tools #ois09


innovate: GN - On a sample size of 80 from another open innovation conference, open innovation

maturity is evenly distributed across 5 levels #ois09


jamestodhunter: Yawn. Product pitch following dessert. #OIS09


innovate: Depending on industry and client, some areas are not IP rich (less than a few hundred)

while others have thousands to sift through #ois09


AndreaMeyer: Yes!RT @IPStrategist: #ois09 More #km but no on e is calling it that. How about

discussion about how #km critical to open innovation #ois09


IPStrategist: #ois09 More #km but no on e is calling it that. How about discussion about

how #km critical to open innovation.


innovate: GN - Our tool brings in not only the ideas, but also publications, voice of the customer,

patents, business model and more #ois09


AndreaMeyer: OvalIdeas' #openinnovation tool uses a business model context rather than techno-

centric graphs #ois09


maryadamsICA: @IPStrategist Thanks for the play by play today #ois09 Feel like I was there!


Renee_Innosight: RT @IPStrategist: RT @bhc3: Next up at #ois09 is Greg Narog, SVP Mktg & Sales

and Gary M. Oosta, PhD, CTO, of Ovalideas. #ois09


innovate: RT @AndreaMeyer - Up Next: OvalIdeas on Accelerating

Crossfunctional#Collaboration for #innovation #ois09


WorkingKnowledg: Greg Narog of OvalIdeas on selective attention (similar to the gorilla video) you

miss an anomaly when focusing on something else #ois09


IPStrategist: RT @bhc3: Next up at #ois09 is Greg Narog, SVP Mktg & Sales and Gary M. Oosta, PhD,

CTO, of Ovalideas.


IPStrategist: RT @innovate: Time for dessert! Woohoo! Time for a sugar rush...#ois09 Hope you

didn't get red velvet cake. That stuff scary w/ chemicals.


bhc3: Next up at #ois09 is Greg Narog, SVP Mktg & Sales and Gary M. Oosta, PhD, CTO, of Ovalideas.


AndreaMeyer: up next: OvalIdeas on Accelerating

Crossfunctional #Collaborationfor #innovation #ois09


sureddy: @Renee_Innosight Thank you for sharing insights from presentations from #ois09

3 days ago from TinyTwitter · Reply · View Tweet · Show Conversation

timkastelle: True! RT @Renee_Innosight: Joseph Schumpeter is the official economist of

innovators. #ois09


timkastelle: Following five people livetweeting #ois09 is great, but my head is spinning. Will be

happy when it's time for dinner over in Florida...


sureddy: J&J & John Hopkins. model creates more of a value ecosystem than a traditional

public/private value exchange #ois09 (via @innovate )

3 days ago from TinyTwitter · Reply · View Tweet

bhc3: .@gregkrauska Talked to Whirlpool's Norena re: i-mentors. Qualities: Good facilitator.

Business acumen. Passion+initiative. #ois09


Brainzooming: RT @AndreaMeyer: #openinnovation role includes exp'd people INSIDE the Co who

can recognize will have traction in the company #ois09


AndreaMeyer: #openinnovation role includes exp'd people INSIDE the Co who can recognize will

have traction in the company #ois09


innovate: Time for dessert! Woohoo! Time for a sugar rush... #ois09


jamestodhunter: Afternoon presentations at Open Innovation Summit have been very good. Great

live tweeting. Follow it all via #OIS09.


innovate: This J&J/John Hopkins/etc. model creates more of a value ecosystem than a traditional

public/private value exchange #ois09


innovate: I like this John Hopkins/J&J/Entrepreneur/Philanthropy partnership as an alternative to

the typical University tech transfer process #ois09


sureddy: RT @innovate: RZ - When you sit down with an inventor to partner and they see that you

get their idea, then you're their friend #ois09


innovate: YY - J&J VC arm used to have a standard go away letter, whereas COSAT explains why

something is a 'no' - give a clue how to improve #ois09


AndreaMeyer: managing expectations after an #openinnovation idea submission: explain why u r

rejecting the proposal- ppl want feedback #ois09


Renee_Innosight: RT @innovate: RZ - When you sit down with an inventor to partner and they see

that you get their idea, then you're their friend #ois09


innovate: RZ - When you sit down with an inventor to partner and they see that you get their idea,

then you're their friend #ois09


GraftFinder: RT @AndreaMeyer: @GraftFinder CBID results so far: vascular stent pouch for cell

therapy & surgyPack #ois09 (thanks for sharing!)


AndreaMeyer: @GraftFinder CBID results so far: vascular stent pouch for cell therapy &

surgyPack #ois09


innovate: YY - CBID designed to take things from bedside to bench to bedside instead of just bench

to bedside #ois09


innovate: CBID endeavors to help companies to expand their ability to take projects through 1st year

of design at a low cost - #openinnovation #ois09


AndreaMeyer: @GraftFinder CBID value prop: entrepreneurs get oppty 4 funding, philanthropists

get 2 something they know will impact human health #ois09


WorkingKnowledg: CBID value proposition: student entrepreneurs get oppty 4 funding,

philanthropists get 2 something they know will impact human health #ois09


GraftFinder: RT @AndreaMeyer: Center for Bioengineering Innovation & Design CBID unites student

entrepreneurs & philanthropists #ois09


innovate: Youseph Yazdi talking about partnership between Johns Hopkins, Gates Foundation,

entrepreneurs, and J&J and the interactions between #ois09


AndreaMeyer: Center for Bioengineering Innovation & Design CBID unites student entrepreneurs &

philanthropists #ois09


innovate: Ctr for Bioengineering Innovation & Design CBID: accepted students median GPA is 4.0 &

median SAT score of 800 (via @WorkingKnowledg) #ois09


sureddy: RT @innovate RZ - We train a co-op of people to help respond to the external open

innovation submissions and help triage #ois09


odomlewis: RT @Renee_Innosight Relationship big theme 2day RT @innovate: In early stage

innovation, relationship trumps ownership -Youseph Yazdi #ois09


AndreaMeyer: simplifying the #IP RT @IPStrategist: #ois09 J&J has 2 page up front agreement with

partners. Down from 40 pages when they started. #ois09


innovate: J&J has 2 page up front agreement with partners. Down from 40 pages when they started.

(via @IPStrategist) #ois09


WorkingKnowledg: Center for Bioengineering Innovation & Design CBID: median GPA is 4.0 &

median SAT score is 800 to get accepted #ois09


IPStrategist: #ois09 J&J has 2 page up front agreement with partners. Down from 40 pages when

they started.


Renee_Innosight: Relationship has been a big theme today. RT @innovate: "In early stage

innovation, relationship trumps ownership" - Youseph Yazdi #ois09


innovate: "In early stage innovation, relationship trumps ownership" - Youseph Yazdi #ois09


innovate: YY - Essential Elements of Successful Open Innovation Network = People with shared

values, vision, and capacity to achieve #ois09


innovate: Youseph Yazdi - The model of academics coming up with something and coming to corps

and asking "Can you use this?" has failed #ois09


ricmerrifield: Whirlpool says 70% of us don't know what brands our appliances are, is brand more

relevant to distributors or is price king? #ois09


Renee_Innosight: Coolest job title at conference so far: Youseph Yazdi, Director, Center for

Bioengineering, Innovation & Design at Johns Hopkins #ois09


bhc3: Johns Hopkins Youseph Yazdi now at the podium at #ois09


WorkingKnowledg: #km RT @AndreaMeyer: principle behind J&Js LINK: the more often you use a

word in emails, the more likely you're an expert in it #ois09


bhc3: RT @IPStrategist: #ois09 #km totally part of J&J innovation management system


ricmerrifield: Weyerhaeuser presented on innovation today and it made me wonder about green

innovations, to share for common good, or no? #ois09


IPStrategist: #ois09 #km totally part of J&J innovation management system


innovate: RZ - We also use LINK to help put out framed questions to people #ois09


AndreaMeyer: principle behind J&J's LINK: the more often you use a word in emails, the more likely

you're an expert in it #ois09


innovate: RZ - We use LINK to help search through the e-mail system and look for noun phrases to

help identify subject matter experts #ois09


ricmerrifield: Shell's gamechanger is a really strong model for innovation - good structure and

method that feeds the main R&D pipeline #ois09


AndreaMeyer: J&J LINK: Leveraging Internal Knowledge - it excerpts noun phrases from staff emails

to link ppl w Qs & As #KM #ois09


innovate: RZ - We also use this tool called "LINK" (bought by Oracle recently?) - does noun phrasing

searching #ois09


timkastelle: RT @innovate: Whirlpool Double Diamond methodology -http://ow.ly/Ii7w - PDF on

Design @ Whirlpool - http://ow.ly/Ii8a - #innovation #ois09


innovate: RZ - In healthcare it can cost $1 Billion to answer a question like "Why is this foamed

titanium knee better than our other knees?" #ois09


bhc3: Zivin: J&J has a 30 day response standard for externally submitted ideas.#ois09


WorkingKnowledg: RT @Renee_Innosight: RZ: Human intervention is necessary throughout open

innovation process, even when using a web portal. #ois09


innovate: RZ - We train a co-op of people to help respond to the external open innovation

submissions and help triage #ois09


Renee_Innosight: RZ: Human intervention is necessary throughout open innovation process, even

when using a web portal. #ois09


innovate: RZ - We got a 30day SLA on our open innovation web site - We've got to get back to

people (even with a "no") rather than say nothing #ois09


AndreaMeyer: J&J 30-day turnaround time to get back to external idea submitters - a "no" is better

than nothing #ois09


sureddy: RT @bhc3 Zivin: Early on, innovation inside a company is parasitic. It eats existing parts of

the system. #ois09


Brainzooming: RT @Renee_Innosight: RZ: J&J disrupting itself -- you have to *choose* to disrupt

yourself rather than let someone else disrupt u. #ois09


Renee_Innosight: RZ: We know more about our ideas than anyone we might share them with so if

there's value there hopefully we'll be ones to realize it #ois09


innovate: RZ - More it costs to manufacture a product, the easier it is 2 do open innovation. Capital

costs are hurdle to IP theft. (via @bhc3) #ois09


Brainzooming: RT @Renee_Innosight: RT @AndreaMeyer: J&Js Zivin is another vote for exec air

cover: protect innovations until after proof of concept #ois09


WorkingKnowledg: RT @innovate: RZ - Just to get through the 1st 2 phases of a pharma R&D dev

sequence, youre looking at $250k when amortized across #ois09


WorkingKnowledg: RT @bhc3: Zivin: More it costs to manufacture a product, the easier it is to do

open innovation. Capital costs are hurdle to IP theft #ois09


innovate: RZ - Just to get through the 1st 2 phases of a pharma R&D dev sequence, you're looking at

$250k when amortized across #ois09


bhc3: Zivin: More it costs to manufacture a product, the easier it is to do open innovation. Capital

costs are hurdle to IP theft. #ois09


CreativeSage: Learning from #ois09 and #sn09 tweets. Much convergence in discussions

on #innovation #creativity #collaboration & humanizing tech, #social.


cochrancreates: RT @Renee_Innosight: RZ: J&J disrupting itself -- you have to *choose* to disrupt

yourself rather than let someone else disrupt you. #ois09


bhc3: RT @IPStrategist: #ois09 Innovation is the choice of internal disruption. Blow up your own

products.


sureddy: RT @innovate "Innovation is all about Enablement" - Robert Zivin (J&J)#ois09


innovate: RZ - There are a lot of different ghosts in your machines and we have to do the best we

can to avoid any unpleasant surprises #ois09


Renee_Innosight: RZ: J&J's tough job: Global remedies for what we consider to be same disease, but

in different biological entities (that would be us) #ois09


AndreaMeyer: J&Js Zivin: challenge of healthcare: we actually TOUCH people#ois09


innovate: J&Js Zivin is another vote for executive "air cover" : protect innovations until after proof of

concept (via @AndreaMeyer) #ois09


innovate: RZ - COSAT didn't start focusing on harvesting of research until about 10 years ago #ois09


Renee_Innosight: RT @AndreaMeyer: J&Js Zivin is another vote for executive "air cover" : protect

innovations until after proof of concept #ois09


AndreaMeyer: COSAT - J&J gave money to scientists but didn't harvest the ideas til now

through #collaboration #ois09


innovate: RZ - J&J is the world's largest health care company with 117,000 employees worldwide -

COSAT was formed in 1978 #ois09


bhc3: RT @AndreaMeyer: J&J's Zivin is another vote for executive "air cover" : protect innovations

until after proof of concept #ois09


IPStrategist: #ois09 Innovators have to own the means of production. But means of production have

to be protected from innovation until it is ready.


AndreaMeyer: J&J's Zivin is another vote for executive "air cover" : protect innovations until after

proof of concept #ois09


innovate: RZ - We have to manage the disruption of ourselves - We have pharma, medical devices,

and over the counter stuff too #ois09


IPStrategist: #ois09 Innovation is the choice of internal disruption. Blow up your own products.


Renee_Innosight: RZ: J&J disrupting itself -- you have to *choose* to disrupt yourself rather than let

someone else disrupt you. #ois09


AndreaMeyer: J&J's Zivin: #innovation is all about enablement: get info to the folks who need it >>

another #KM issue #ois09


IPStrategist: RT @innovate: "Innovation is all about Enablement" - Robert Zivin (J&J) #ois09


bhc3: Zivin: Early on, innovation inside a company is parasitic. It eats existing parts of the

system. #ois09


innovate: RZ - When choosing to pursue innovation, you are choosing internal disruption - we have

to be in the business of disrupting ourselves #ois09


IPStrategist: #ois09 Innovation is parasitic. Got to balance. Innovation does not have right to exist


innovate: "Innovation is all about Enablement" - Robert Zivin (J&J) #ois09


Renee_Innosight: RZ: Innovation is polytheistic -- I refuse to be locked in. Not just disruptive rebar,

wisdom of crowds. #ois09


innovate: "Innovation is Polytheistic" - Robert Zivin (J&J) #ois09


AndreaMeyer: @sureshf @TransitionLVCO @radinclusion @sureddy @schmiddi@michaelbatistic th

anks for your RTs! #ois09


TechBASV: RT @AndreaMeyer: correction: Whirlpool has 1000 i-mentors globally. How found?

"most come to us" *Norena* says (thx renee_innosight) #ois09


TechBA: RT @AndreaMeyer: correction: Whirlpool has 1000 i-mentors globally. How found? "most

come to us" *Norena* says (thx renee_innosight) #ois09


techbacrunch: RT @AndreaMeyer: correction: Whirlpool has 1000 i-mentors globally. How found?

"most come to us" *Norena* says (thx renee_innosight)#ois09


innovate: Robert Zivin of J&J and Youseph Yazdi of John Hopkins will be speaking together on

Connecting a Decentralized Company - #innovation #ois09


amsiegel: RT @Renee_Innosight: Reddy: P&G using Inkling Markets platform for prediction markets

w/ employees (cc: @fgossieaux) #ois09


Renee_Innosight: Coffee's what I want! RT @innovate: Stop talking about dessert please yall. You're

making me hungry. ;-) #ois09


bhc3: Next up at #ois09 are: Robert Zivin, J&J office of science & tech and Youseph Yazdi, PhD, MBA,

Johns Hopkins University.


AndreaMeyer: correction: Whirlpool has 1000 i-mentors globally. How found? "most come to us"

*Norena* says (thx renee_innosight) #ois09


Renee_Innosight: Next up: Creating #collaboration networks w/ Robert Zivin of J&J and Youseph

Yazdi of Johns Hopkins Univ #smchat #innochat #ois09


AndreaMeyer: up next: J&J on creating #collaboration networks #ois09


IPStrategist: RT @Renee_Innosight: RT @bhc3: Norena: Whirlpool has i-mentors. i-mentors are to

innovation what master black belts are to Six Sigma. #ois09


bhc3: During Q&A session with Whirlpool's Norena, several questions about how i-mentors are

selected from large corps. #ois09


IPStrategist: RT @AndreaMeyer: Whirlpool #innovation: innovative products have average of 50%

higher earnings vs to non-innovative products #ois09


innovate: Stop talking about dessert please y'all. You're making me hungry. ;-)#ois09


junkfishjordan: RT @bhc3: Norena: Whirlpool has i-mentors. i-mentors are to innovation what

master black belts are to Six Sigma. #ois09


AndreaMeyer: RT @innovate Whirlpool Double Diamond methodology -http://ow.ly/Ii7w -and PDF

on Design at Whirlpool http://ow.ly/Ii8a #ois09


IPStrategist: RT @AndreaMeyer: Whirlpool sees #openinnovation as partly a #KMproblem: make

sure internally that u don't already have the answer #ois09


AndreaMeyer: Whirlpool has 1000 i-mentors globally. How found? "most come to us" Reddy

says #ois09


michaelbatistic: Wow RT @innovate: P&G's process of taking technology out of the co has enabled

$6-8bln worth of new biz (via @AndreaMeyer) #ois09


innovate: @ricmerrifield - I always tell people starting their innovation journey to start there -

creating a shared innovation vocabulary #ois09


Renee_Innosight: Thanks! RT @innovate Whirlpool Double Diamond methodology -

http://ow.ly/Ii7w - and PDF on Design at Whirlpool - http://ow.ly/Ii8a #ois09


ricmerrifield: @innovate: MN - it is important to define innovation before beginning,#ois09 this is so

true


innovate: Whirlpool Double Diamond methodology - http://ow.ly/Ii7w - and PDF on Design at

Whirlpool - http://ow.ly/Ii8a - #innovation #ois09


WorkingKnowledg: Whirlpool #innovation Success: Oiled Bronze (an oil that looks like

bronze) #ois09


AndreaMeyer: Whirlpool developed How-To guides for its innovators: databases, who has contact

with whom #KM #ois09


Renee_Innosight: RT @innovate: MN - network innovation to Whirlpool means going beyond direct

competitors, suppliers, and customers #ois09


innovate: MN - 'network innovation' to Whirlpool means going beyond direct competitors, suppliers,

and customers #ois09


AndreaMeyer: Whirlpool sees #openinnovation as partly a #KM problem: make sure internally that u

don't already have the answer #ois09


innovate: MN - Whirlpool has decided to think of open innovation as 'network innovation' instead -

exapanding beyond our closest axes #ois09


innovate: MN - In the same way that it is important to define innovation before beginning, you must

also define open innovation before starting #ois09


AndreaMeyer: Whirlpool "AMPing" - taking #innovation to the next level: expand beyond

appliances, use #openinnovation #ois09


gspadoni: Whirlpool has i-mentors. i-mentors are to innovation what master black belts are to Six

Sigma. #ois09 #innovation (via @bhc3) #in


innovate: MN - Whirlpool uses a double diamond methodology of innovation, but we are in our

infancy of open innovation and lacking consistency #ois09


AndreaMeyer: Whirlpool #innovation #results: innovative products have average of 50% higher

earnings vs to non-innovative products #ois09


innovate: MN - We are examining our innovation capability by looking at our what, where, and how

of innovation. #ois09


innovate: MN - So why do we need to AMP innovation at Whirlpool? We've had 10 year journey and

are taking stock of our innovation capability. #ois09


bhc3: Norena: Whirlpool operationalized the innovation definition. "What doesn't get measured

doesn't get done." #ois09


innovate: Whirlpool has i-mentors. i-mentors are to innovation what master black belts are to Six

Sigma. (via @bhc3) #ois09


sureshf: RT @innovate: PR - P&G's Open Innovation goal is to become the partner of choice for



radinclusion: RT @innovate: PR - P&G's Open Innovation goal is to become the partner of choice for



Renee_Innosight: RT @bhc3: Norena: Whirlpool has i-mentors. i-mentors are to innovation what

master black belts are to Six Sigma. #ois09


AndreaMeyer: Whirlpool's i-mentors embed an innovation into a competency, like SixSigma black

belt #ois09


innovate: MN - As Whirlpool challenged orthodoxies of appliances being purchased by women for

the kitchen they investigated men's messy garages #ois09


bhc3: Norena: Whirlpool has i-mentors. i-mentors are to innovation what master black belts are to

Six Sigma. #ois09


sureddy: RT @AndreaMeyer P&G's process of taking technology out of the co has enabled $6-8bln

worth of businesses to be built #ois09


AndreaMeyer: ... Whirlpool: so innovate by considering an appliance in the garage to challenge that

assumption #ois09


AndreaMeyer: Whirlpool #innovation > challenge industry assumptions: who buys appliances? wife.

Where do they go? into kitchen ... #ois09


AndreaMeyer: RT @bhc3: Norena: Whirlpool in 1999 took stock of its business. Problem: "a sea of

white". How to distinguish its products. #ois09


innovate: Article on Moises Norena and Innovation at Whirlpool - http://ow.ly/IhNZ -

#innovation #whirlpool #ois09


AndreaMeyer: Anyone know the answer? RT @schmiddi: how can i apply for the P&G Global Tech

Scout pgm? #ois09


schmiddi: RT @RosabethKanter: RT @AndreaMeyer P&G is using social networking for ideas on

feminine hygiene products #ois09


innovate: RT @HelenWalters: good piece from innosight's kevin bolen on why corporate innovation

centers are, well, bunk: http://bit.ly/6F7G6a (expand) #ois09


bhc3: Norena: Whirlpool in 1999 took stock of its business. Problem: "a sea of white". How to

distinguish its products. #ois09


AndreaMeyer: @HYVE_CoCreation @anamariallopis @bikespoke @innovate@mattsmansfield @Par

naSarkar @ipstrategist @INTERPHEX thanks for your RTs!#ois09


anamariallopis: rt @AndreaMeyer P&G using social networking for ideas on feminine hygiene

products #ois09 //Andrea innovation leader great talking last week


bhc3: Norena: Whirlpool sells 1.5 appliances per second #ois09


bhc3: BusinessWeek article on Whirlpool and #innovation: http://ow.ly/IhI0 #ois09


anamariallopis: @stephenshapiro RT @AndreaMeyer: P&G now has 22 billion-dollar brands,

markets more than 300 branded products in 180 countries #ois09


zanesafrit: RT @innovate: Great innovation leaders create innovation agenda just provocative

enough to enable change w/o stimulating antibodies #ois09


innovate: Moises Norena of Whirlpool is up - 70% of the people have no idea what brand of

appliances are in their house #ois09


AndreaMeyer: thx! RT @RosabethKanter: RT @AndreaMeyer P&G #collaborationfor value creation:

Connect&Develop 2.0 to make it strategic & systemic #ois09


dakini_3: RT @RosabethKanter: RT @AndreaMeyer P&G #collaboration for value creation:

Connect&Develop 2.0 to make it strategic & systemic #ois09


RosabethKanter: RT @AndreaMeyer P&G is using social networking for ideas on feminine hygiene

products #ois09


AndreaMeyer: @thomasjohne @Daimler_BI @ParnaSarka @CreativeSage@dc2fla @DavidWLocke t

hx for RTs& comments! #ois09


Renee_Innosight: Moises Norena of Whirlpool starts by asking "Raise your hand if you know brand

of appliances at your house" - only 30% of people do #ois09


innovate: P&G's process of taking technology out of the co has enabled $6-8bln worth of businesses

to be built (via @AndreaMeyer) #ois09


RosabethKanter: RT @AndreaMeyer P&G #collaboration for value creation: Connect&Develop 2.0 to

make it strategic & systemic #ois09


IPStrategist: RT @AndreaMeyer: up next: #innovation turnaround @ Whirlpool by Moises

Norena #ois09 [sounds like generalist w/ vision]


RosabethKanter: RT @AndreaMeyer P&G's process of taking technology out of the co has enabled

$6-8bln worth of businesses to be built #ois09


bhc3: Whirlpool's Moises Norena, dir. of global innovation, is up next at #ois09


Renee_Innosight: Next: Moises Norena, global director of innovation at Whirlpool.#ois09


AndreaMeyer: up next: #innovation turnaround @ Whirlpool by Moises Norena#ois09


AndreaMeyer: @stephenshapiro @pjmachado @jtconnolly @bch3 @j4ngis@Brainzooming @garga

mit100 @rlavigne42 @twilfgang thank you for the RTs!#ois09


HYVE_CoCreation: RT @AndreaMeyer: P&G's process of taking technology out of the co has enabled

$6-8bln worth of businesses to be built #ois09


AndreaMeyer: @IPStrategist oy,very true! #ois09


AndreaMeyer: P&G's process of taking technology out of the co has enabled $6-8bln worth of

businesses to be built #ois09


IPStrategist: @AndreaMeyer But they are getting info from teenage girls about body changes. Hope

they police well to keep the weirdos out. #ois09


AndreaMeyer: P&G Global Tech Scout pgm: must have 10 yrs exp, broad spectrum of knowledge &

good communication skills #ois09


joegerstandt: wonderful. RT @innovate Challenge Your Assumptions -http://ow.ly/I91l - Paul Sloane

- #innovation #strategy #npd #creativity #ois09


innovate: PR - Team of 70+ technology scouts around world and must have broad technology

understanding and good social skills for networking #ois09


innovate: PR - Open innovation is not about going outside and having people give it to you, but

doing the hard work to facilitate it inside #ois09


Renee_Innosight: Reddy: P&G wants to be recognized as a partner of choice > it really is all about

building, maintaining relationships. #ois09


innovate: PR - P&G's Open Innovation goal is to become the partner of choice for

open #innovation #partnerships and #collaboration #ois09


innovate: Challenge Your Assumptions - http://ow.ly/I91l - Paul Sloane -

#innovation#strategy #npd #creativity #ois09


Renee_Innosight: RT @innovate: PR - P&G is now trying to make Connect + Develop (C+D) the way

we work, not a separate program with success stories#ois09


AndreaMeyer: RT @Renee_Innosight: Reddy: P&G using Inkling Markets platform for prediction

markets w/ employees (cc: @fgossieaux) #ois09


innovate: Reminder that @innovate is live tweeting from the Open #Innovation#Summit today so

tweet volume will be higher than normal 12/3-12/4 #ois09


Renee_Innosight: Reddy: P&G using Inkling Markets platform for prediction markets w/ employees

(cc: @fgossieaux) #ois09


AndreaMeyer: Reddy: Allow ideas to stream across company seams #ois09


Brainzooming: RT @innovate: PR-P&G is now trying to make Connect+Develop (C+D) the way we

work, not separate program w/ success stories #ois09


stephenshapiro: RT @AndreaMeyer: P&G now has 22 billion-dollar brands, markets more than 300

branded products in 180 countries #ois09


stephenshapiro: RT @AndreaMeyer: why #openinnovation at P&G: we need $5bln new sales per yr,

have 9k people but there r 4M researchers worldwide #ois09


AndreaMeyer: P&G is using social networking for ideas on feminine hygiene products #ois09


stephenshapiro: RT @bhc3: Reddy: Open innovation is about mutual value collaboration for both

parties. #ois09


AndreaMeyer: P&G is now focusing on small & medium enterprises

for#collaboration #openinnovation #ois09


bhc3: RT @AndreaMeyer: open #innovation caution: don't anger submitters by not responding to

their ideas #ois09 #community


innovate: PR - P&G is now trying to make it so that Connect + Develop (C+D) is the way we work, not

a separate program with success stories #ois09


martinmendez: Follow #ois09 for #openinnovation updates at OI Summit, Orlando


AndreaMeyer: P&G #collaboration for value creation: C&D2.0 to make it strategic & systemic #ois09


stephenshapiro: RT @AndreaMeyer: P&G defines #innovation broadly: anything that can create

value for P&G, be it process, business model, etc. #ois09


Renee_Innosight: Reddy: Setting up idea-submission websites in local language increased

submissions in China from 31/month to 78/month #ois09


innovate: PR - 75% of the searches in this proactive approach are successful - we've now introduced

Chinese and Japanese P&G C+D web sites. #ois09


j4ngis: RT @AndreaMeyer: open #innovation caution: don't anger submitters by not responding to

their ideas #ois09


Brainzooming: RT @Renee_Innosight: Reddy: P&G has also done joint ventures with competitors. >

Why are others so afraid to do similar? #ois09


Brainzooming: RT @AndreaMeyer: P&G defines #innovation broadly: anything that can create value

for P&G, be it process, business model, etc. #ois09


innovate: PR - P&G is now undertaking proactive approach to open innovation through developed

networks of potential providers #ois09


bhc3: Reddy: Open innovation keys: Welcome unsolicited ideas. Be smartly proactive. Have robust

vetting/rapid response. #ois09


ParnaSarkar: RT @AndreaMeyer: P&G defines #innovation broadly: anything that can create value

for P&G, be it process, business model, etc. #ois09


martinmendez: RT @innovate: P&G has 9,000+ people in R&D but there are 2,000,000 researchers

working in science areas of interest to P&G - #ois09


innovate: PR - Speed of review is very important to open innovation success, as is communicating 2

people "no thank you" instead of no response #ois09


Renee_Innosight: Reddy: Robust, quick-turnaround review process vital for open innovation...even

"no thanks call again" builds relationship for future #ois09


AndreaMeyer: open #innovation caution: don't anger submitters by not responding to their

ideas #ois09


stephenshapiro: RT @innovate: PR - "The 2nd deal with the same partner takes half as long and is

worth twice as much as the first." - #partners #ois09


AndreaMeyer: #openinnovation Reddy: If u ask for ideas, you must have a process to accept & vet

them #ois09


innovate: PR - P&G is entering into the car wash business - building a brand "Mr. Clean Car Wash" -

who knew? - #pg #branding #mktg #ois09


WorkingKnowledg: Transactional learning experience: P&G's FutureWorks funds new

businesses #ois09


IPStrategist: #ois09 In the best marriages you kepp falling in love all over again.


innovate: PR - "The 2nd deal with the same partner takes half as long and is worth twice as much as

the first." - #openinnovation #partners #ois09


bhc3: Reddy: Open innovation learning: The 2nd deal with a partner takes half the time, delivers

double the value. #ois09


Renee_Innosight: Reddy: Fall in love all over again - a second deal with same partners takes half as

long, is worth twice as much as the first deal. #ois09


Daimler_BI: RT @AndreaMeyer: P&G defines #innovation broadly: anything that can create value for

P&G, be it process, business model, etc. #ois09


rlavigne42: P&G's Connect&Develop network has 70 dedicated ppl to identify outside

expertise #ois09 (via @AndreaMeyer)


innovate: PR - Should not be afraid to renogiate the deal if the context of the deal changes while

keeping the principles of the deal intact #ois09


twilfgang: RT @AndreaMeyer: P&G's Connect&Develop network has 70 dedicated ppl to identify

outside expertise #ois09


AndreaMeyer: tech #innovation from a small co created Olay Regenerist, using P&G's global

scale #openinnovation #ois09


innovate: PR - P&G has also done joint ventures with competitors. > Why are others so afraid to do

similar? (via @Renee_Innosight) #ois09


davidiangray: Retail should consider RT @Renee_Innosight: Reddy: P&G has also done joint ventures

with competitors. Why are others so afraid? #ois09


Renee_Innosight: Reddy: P&G licensed technology from small company and used that technology to

revitalize the Olay brand. #ois09


rlavigne42: Reddy: Open innovation is about mutual value collaboration for both

parties. #ois09 (via @bhc3)


rlavigne42: P&G now has 22 billion-dollar brands, markets more than 300 branded products in 180

countries #ois09 (via @AndreaMeyer)


Renee_Innosight: Reddy: P&G has also done joint ventures with competitors. > Why are others so

afraid to do similar? #ois09


innovate: PR - GLAD Press 'n' Seal example of P&G taking their technology and licensing it to Clorox

to use their brand in a joint venture #ois09


AndreaMeyer: P&G had tech & know-how for press& seal, but not a brand. So JV with Glad for Glad

Press & Seal #ois09


IPStrategist: #ois09 P&G UNICEF promotion huge success. Give % sales. Product same, innovation in

way to influence customer buys.


innovate: PR now sharing open innovation examples from Connect + Develop program - Swiffer

Duster, Pampers vaccination promotion, etc/ #ois09


Renee_Innosight: Reddy: With Swiffer, P&G made use of not just a product that had been developed

elsewhere, but marketing as well #ois09


AndreaMeyer: P&G defines #innovation broadly: anything that can create value for P&G, be it

process, business model, etc. #ois09


cflanagan: RT @bhc3: Lasher: Great management knows how to provide a healthy ecosystem

for #innovation. More than just getting best idea. #ois09


innovate: PR - P&G pursues innovation broadly - many different types of#innovation - services,

disruptive, business model, product, etc. #ois09


innovate: PR - 70+ Connect + Develop leaders around the world at P&G #ois09


AndreaMeyer: P&G's Connect&Develop network has 70 dedicated ppl to identify outside

expertise #ois09


bhc3: RT @AndreaMeyer: why #openinnovation at P&G: we need $5bln new sales per yr, have 9k

people but there r 4M researchers worldwide #ois09


innovate: PR - Anything outside the inner circle of project teams is considered part of P&G's Connect

+ Develop program - #openinnovation #ois09


oscarberg: RT @bhc3: Conser: You need to be there when someone has an idea, be there quick.

Otherwise the idea will float away. #ois09


Renee_Innosight: RT @WorkingKnowledg: why #openinnovation at P&G: access to 2 million

researchers worldwide, not just 9k inside P&G #ois09


bhc3: Reddy: Open innovation is about mutual value collaboration for both parties.#ois09


WorkingKnowledg: why #openinnovation at P&G: access to 2million reearchers worldwide, not just

9k inside P&G #ois09


innovate: PR - P&G has 9,000+ people in R&D but there are 2,000,000 researchers working in

science areas of interest to P&G - #innovation #ois09


AndreaMeyer: why #openinnovation at P&G: we need $5bln new sales per yr, have 9k people but

there r 4M researchers worldwide #ois09


davidiangray: RT @innovate: In 2000 P&G missed wall street expectations two qtrs in row. led to

reinvention of company & open innovation focus #ois09


innovate: PR - In 2000 P&G missed wall street expectations two qtrs in a row, this led to the

reinvention of company and open innovation focus #ois09


DavidWLocke: RT @innovate: Q from audience (Lasher): patent system completely broken, must

change. Inhibits innovation (via @Renee_Innosight) #ois09


Renee_Innosight: RT @bhc3: Next up at #ois09 is Pramod K. Reddy, PhD of P&G: "How To Brand

Yourself As A Partner Of Choice And Turn Ideas Into Profits"


AndreaMeyer: P&G now has 22 billion-dollar brands, markets more than 300 branded products in

180 countries #ois09


innovate: Pramod Reddy of P&G has taken the stage - P&G has 22 brands making $1 Billion

plus. #ois09


bhc3: Next up at #ois09 is Pramod K. Reddy, PhD of P&G: "How To Brand Yourself As A Partner Of

Choice And Turn Ideas Into Profits"


AndreaMeyer: up next: P&G on branding yourself as a partner for #openinnovationby Pramod

Reddy #ois09





innovate: RT @barbchamberlain - Cat that isn't hungry is still curious. Tantalize w/something

new. #ois09


thomasjohne: RT @adhansen: True dat. RT: @AndreaMeyer "best practices" only get you

competitive parity - you want "next practices" for #innovation #ois09


jpamental: RT Gwen_Ishmael: at the end of our time - where did it go? next

week@AndreaMeyer will be moderating discussn of #OIS09 highlights #innochat


CreativeSage: RT @Gwen_Ishmael Next week @AndreaMeyer will be moderating discussn

of #OIS09 highlights #innochat #innovation


dc2fla: RT Gwen_Ishmael: at the end of our time - where did it go? next week@AndreaMeyer will be

moderating discussn of #OIS09 highlights #innochat

3 days ago from TweetGrid · Reply · View Tweet

Gwen_Ishmael: We're officially at the end of our time - where did it go? next

week@AndreaMeyer will be moderating discussn of #OIS09 highlights #innochat


innovate: Are you crimping your innovation funnel? - http://ow.ly/I8WS - Robert F Brands -

#innovation #npd #leadership #design #ois09


Gwen_Ishmael: We're down to our last few minutes Just a reminder that next

week@AndreaMeyer will be moderating discussion of #OIS09 highlights #innochat


superblue: oh good, happy that @shelleykuipers and @stephenshapiro connected at #ois09 Starting

to plan our crowdsourcing conference... :)


anamariallopis: rt @innovate MIT's von Hippel says only 2 industries see positive return rate on

patents: pharma & petrochemical (via @AndreaMeyer) #ois09


gregkrauska: RT @Renee_Innosight: Q from audience (Lasher): patent system completely broken,

something has to change. Inhibits innovation #ois09


innovate: Q from audience (Lasher): patent system completely broken, something has to change.

Inhibits innovation (via @Renee_Innosight) #ois09


innovate: MIT's von Hippel says only 2 industries see positive return rate on patents: pharma &

petrochemical (via @AndreaMeyer) #ois09


Renee_Innosight: And answer from JH: Yes, and as a lawyer I profited from broken system. But

running away from system doesn't provide value either. #ois09


AndreaMeyer: last comment was by Lasher (thanks @renee_innosight) #ois09


AndreaMeyer: MIT's von Hippel says only 2 industries see positive return rate on patents: pharma &

petrochemical #ois09


Renee_Innosight: Q from audience (Lasher): patent system completely broken, something has to

change. Inhibits innovation #ois09


AndreaMeyer: thx! RT @steveroesler RT @AndreaMeyer: Both Weyerhauser & Air Products have

business, not the lawyers, driving the patent use process #ois09


Renee_Innosight: @ariegoldshlager You're welcome! and yes, I am enjoying#ois09


innovate: Michael Arndt of BW asking panelists about whether patent law gets in the way of

innovation or not... #ois09


AndreaMeyer: CS: how much of your #IP has no use to the organization & is just sitting idle? Some

companies file patents just because they can #ois09


innovate: CS now talking about how many organizations don't look sufficiently at what value their

patent portfolio actually has #ois09


steveroesler: RT @AndreaMeyer: Both Weyerhauser & Air Products have business, not the lawyers,

driving the patent use process #ois09


innovate: For those of curious - IAM = Intellectual Asset Management - seems to be another name

for #IP #strategy #ois09


innovate: Both Weyerhauser & Air Products have business, not the lawyers, driving the patent use

process (via @AndreaMeyer) #ois09


Renee_Innosight: Seems odd that we are still listening to speakers say strategy, tactics need to be

aligned. Can we take that as a given now? #ois09


AndreaMeyer: Both Weyerhauser & Air Products have business, not the lawyers, driving the patent

use process #ois09


innovate: CS - I'm surprised that more companies don't integrate the out-licensing of IP and

insourcing of IP and Open Innovation into one team #ois09


innovate: LB - You have to make sure that business strategy and IP strategy are aligned #ois09


bhc3: Smith: One of the problems with IP search tools is they have a long lag time. Need to get out

to learn what's new. #ois09


conkshu: Amen- RT @innovate Confs shouldn't feel it is necessary to give lengthy intros of

spkrs/panelists. Limiting to 2-3 pts more effective #ois09


bhc3: "Being there may be social media’s greatest contribution to our ability to innovate our way

out of this recession" http://ow.ly/Ifuz #ois09


AndreaMeyer: Beltz: know your business strategy first, then develop your intellectual asset

management #IAM #ois09


AndreaMeyer: @bhc3 fyi Carrington Smith, not Harrington #ois09


innovate: CS - Keep in mind that by the time it shows up in a patent search tool, host organization

has been working on technology for a while #ois09


Renee_Innosight: Carrington Smith: Patents, IP are lagging indicators of innovation. Have to rely on

other means of find out what's going on as well. #ois09


AndreaMeyer: CS: by the time something is filed as a patent, it's been researched for years, so

you're already years behind their #innovation #ois09


innovate: JH introducing Linda Beltz of Weyerhaeuser (Dir. Open Innovation) & Carrington Smith of

Air Products (Dir. IP licensing) - via @bhc3 #ois09


Renee_Innosight: Word. RT @innovate Conferences shouldnt feel necessary to give lengthy intros of

speakers/panelists, limit to 2-3 pts more effective #ois09


innotur: RT @innovate: JH: Why track patents? They tell you where competitors are doing

technology investments. (via @bhc3) #ois09


innovate: Conferences shouldn't feel it is necessary to give lengthy introductions of

speakers/panelists? Limiting to 2-3 pts more effective #ois09


bhc3: Hutter introducing Linda Beltz of Weyerhaeuser (dir. of open innovation) & Carrington Smith

of Air Products (dir of IP licensing) #ois09


AndreaMeyer: Panel: Linda Beltz, director of tech projects at Weyerhauser & Carrington Smith,

director of #IP licensing at Air Products #ois09


innovate: JH - Patent searching can also help you identify ideas that are 'half-baked' (in a good way)

that you can acquire and finish off #ois09


Renee_Innosight: What about TRIZ? Large numbers, yes? JH: No properly formed biz question

should result in large numbers of patent search results #ois09


innovate: JH - Patent searching can't tell you where to innovate, but it can tell you where your

competitors are seeking #innovation #ois09


AndreaMeyer: A good tool for searching patents for your #innovation process

is@inventionmachin 's #Goldfire #ois09


enricgili: RT @Renee_Innosight: Russ Conser: Think early and think often! #ois09> sounds obvious

but some people should be reminded


innovate: JH - When it comes to patent searching you have to frame the question properly so that it

yields a narrow & relevant result set #ois09


bhc3: Hutter: Patent searching shouldn't result in hundred of results. Sign you're not asking the right

business question. #ois09


innovate: JH - "I as a business person want to know what my competitors want to

own." #ip #innovation #ois09


AndreaMeyer: Use patent searches to find potential buyers of your ideas & potential

partners, @ipstrategist says #ois09


innovate: JH: Why track patents? They tell you where competitors are doing technology

investments. (via @bhc3) #ois09


Renee_Innosight: RT @bhc3: Hutter: Why track patents? They tell you where competitors are doing

technology investments. #ois09


innovate: JH - the patent system's original purpose was to spur innovation so that people don't have

to reinvent the wheel (via @AndreaMeyer) #ois09


bhc3: Hutter: Why track patents? They tell you where competitors are doing technology

investments. #ois09


AndreaMeyer: @JeffreyJDavis @JohnReaves @bch3 @leonardkish@ExponentialEdge @drewCM @f

perennes @mariogastaldi Thanks for your RTs!#ois09


jpamental: @Gwen_Ishmael should be a great mix, with the excitement from #ois09in the mix as

well. 13 trees though? SUCH an overachiever. #innochat


AndreaMeyer: ...but over time the rights system became dominant in patents & lawyers took over

the process, @ipstrategist says #ois09


Renee_Innosight: @innovate I'd say there's plenty of war on both sides there. Maybe there's

another aspect of the comparison?! #ois09


AndreaMeyer: the patent system's original purpose was to spur innovation so that people don't

have to reinvent the wheel #ois09


innovate: @Renee_Innosight - But is the mars/venus comparison saying that business people are full

of love and lawyers are full of war? ;-) #ois09


Renee_Innosight: JH: Patent system exists for innovators, and it's time for them to take it

back. #ois09


innpowerer: hi all @ #OIS09, pls mind it's #ThinkTankThursday! Share knowledge &

collaborate!! http://bit.ly/TTTLI (expand) >> #openinnovation #creativity


innovate: JH - Some companies prevent people in business from doing patent searches - fear that

somehow it will taint things - create risk #ois09


Renee_Innosight: Nice! RT @innovate: JH - Lawyers = Mars, Business People=Venus #ois09


AndreaMeyer: Some Co's don't even let their people to do patent searches for fear of litigation

risk, @ipstrategist says & only use attorneys #ois09


bhc3: Hutter: Some corporations forbid employees from doing patent searches, because that might

expose them to liability. #ois09


innovate: JH - Lawyers = Mars, Business People=Venus #ois09


CaseyCormier: I've been following @bhc3 coverage of #ois09 all morning. Would love to have been

there.


Renee_Innosight: RT @bhc3: Hutter: If you're not innovating the *way* you work with your corp IP

counsel, you're leaving a lot of money on the table. #ois09


innovate: JH - If you are not communicating to general counsel and IP lawyers what you expect from

your IP portfolio - leaving money on table #ois09


bhc3: Hutter: If you're not innovating the *way* you work with your corp IP counsel, you're leaving

a lot of money on the table. #ois09


AndreaMeyer: @sureddy @innovate @JBezivin @HeidiEKMassey @ideas4all@apassoskmc @lonnie

hodge @ParnaSarkar @pjmachado @renee_innosight Thx 4 yr RTs #ois09


bhc3: Next up at #ois09 is Jackie Hutter, MS JD (@IPStrategist): "Patents as Tools to Accelerate

Innovation" #ois09


Renee_Innosight: RT @AndreaMeyer: @ipstrategist owns innovationmatchmaker.com & is a self-

described recovering patent attorney #ois09


innovate: Up Next: @ipstrategist leads panel on accelerating #innovation with #IP &#patents #ois09


AndreaMeyer: @ipstrategist owns innovationmatchmaker.com & is a self-described recovering

patent attorney #ois09


Renee_Innosight: Up now: Panel on patents as tools to accelerate innovation w Jackie Hutter and

Carrington Smith #ois09


pjmachado: Only sustainable competititve advantage is ability to innovate RT@AndreaMeyer Shell's

GameChanger is a "do" tank, not a "think" tank #ois09


Renee_Innosight: That's been my experience > @innovate I bet there is overlap between

irrelevant/ambiguous & duplicates #ois09


innovate: RT @AndreaMeyer Ideas to Go #crowdsourcing best result: 8k participants, 10k ideas, 40k

votes cast, result: 5 ideas to market #ois09


AndreaMeyer: up next: @ipstrategist leads panel to accelerate #innovation #IP#ois09


AndreaMeyer: @IPStrategist good luck on your session! #ois09


pjmachado: You just need to be listening & reward ideas (good or bad) RT @bhc3: Conser: Good

ideas can come from anyone, anywhere, anytime. #ois09


innovate: Good luck @IPStrategist - I look forward to your panel! #ois09


sureddy: RT @AndreaMeyer Ideas to Go #crowdsourcing best result: 8k participants, 10k ideas 40k

votes casted, result: 5 ideas to market #ois09


IPStrategist: #ois09 I'm up.


AndreaMeyer: #crowdsourcing: often the best ideas are outliers - let people do a *supervote* to

surface those ideas #ois09


pjmachado: Let's add time & Risk RT @bhc3: Conser: 4 Ps that constrain innov. Priorities. Processes.

Paradigms (orthodoxy). Pressures-social #ois09


innovate: EH - When it comes to duplicates in open innovation submissions - "Let the best

expression win." #ois09


innovate: @Renee_Innosight - Yes, screening for irrelevance is very important. I bet there is overlap

between irrelevant/ambiguous & duplicates #ois09


pjmachado: Success slows innovation RT @Renee_Innosight Conser Processes that enable success in

core inhibit ability to come up w/revolutionary. #ois09


JBezivin: RT @AndreaMeyer: Shell: #openinnovation : reply to idea submission immediately when

energy is highest #ois09 (via @bhc3)


AndreaMeyer: Ideas to Go #crowdsourcing best result: 8k participants, 10k ideas 40k votes casted,

result: 5 ideas to market #ois09


Renee_Innosight: @innovate Should be relatively easy to screen duplicates, really...a worse problem

is screening for irrelevance, I would think. #ois09


AndreaMeyer: EH doesn't do synchronous web-based #crowdsourcing, only asynchronous #ois09


innovate: But likely those ideas that generate many duplicates are very incremental innovations, or

not even true innovation ideas anyways #ois09


innovate: I would say that duplicate submissions is one of the key problems to solve for when you go

to wide open innovation #ois09


AndreaMeyer: EH: Online #crowdsourcing tip - facilitate & monitor & direct participants to get good

input #ois09


innovate: Anyone who has looked at MyStarbucksIdea is likely to have seen the problem of

duplicate submissions... #ois09


AndreaMeyer: EH: advantages of #crowdsourcing online: you can time-stamp idea, so 1st expression

of it wins #ois09


innovate: EH: advantages of #crowdsourcing online: introverts more likely to participate



AndreaMeyer: EH: disadvantages of #crowdsourcing online: harder to help people articulate an

idea #ois09


innovate: EH - Duplication of submissions can be tremendous in open innovation - 2,000 of 10,000

idea submissions are likely to be duplicates #ois09


AndreaMeyer: EH: advantages of #crowdsourcing online: introverts more likely to participate #ois09


innovate: EH talking about anonymity when it comes to open innovation - sometimes identifying

people will bias the rating of ideas #ois09


Renee_Innosight: EH: Hmmm....extroverts not as likely to contribute to online ideation? Because

they miss the f2f interaction, maybe? #ois09


AndreaMeyer: EH: advantages of #crowdsourcing online: more ppl can participate, on their own

time #ois09


sureddy: RT @innovate No matter what you do, u will get some un-intelligble or off topic ideas but u

do have to actively discourage spammers #ois09


AndreaMeyer: @adhansen Rate #crowdsourcing ideas to fit with your brand#ois09


innovate: AH and EH - We advocate an episodic approach as opposed to an always open approach

when it comes to open innovation #ois09


innovate: AH - Open Innovation is not a perpetual motion machine... #ois09


HeidiEKMassey: See this @mattsmansfield ? RT @ideas4all: RT @AndreaMeyer: EH: Look for ideas

in academia-it's amazing what's free! #openinnovation #ois09


Pistachio: you all are a creative lot! best reply? RT @innovate the interesting response was - "The

problem is that cats aren't always hungry" #ois09


AndreaMeyer: EH on rating #crowdsourcing ideas: uniqueness, popularity. Use client input to

establish criteria #ois09


lonniehodge: RT @JeffreyJDavis: RT @innovate: RT @AndreaMeyer - Shell's GameChanger is a "do"

tank, not a "think" tank #ois09


AndreaMeyer: Challenges of #openinnovation: some people want to participate, but don't have

ideas > let them vote on ideas #ois09


sureddy: RT @AndreaMeyer Challenge of #openinnovation - people's ability to express an idea

varies a lot #ois09


innovate: Adam Hansen - No matter what you do, u will get some unintelligble or off topic ideas but

you do have to actively discourage spammers #ois09


playfuleye: RT @adhansen: True dat. RT: @AndreaMeyer "best practices" only get you competitive

parity - you want "next practices" for #innovation #ois09


Renee_Innosight: Also a challenge of crowdsourcing... RT @AndreaMeyer: Challenge

of #openinnovation - people's ability to express an idea varies a lot#ois09


innovate: EH - With open innovation, some people submit, some people have trouble expressing

idea, others have no idea but want to participate #ois09


ideas4all: RT @AndreaMeyer: EH: Look for ideas in academia - it's amazing what's

free! #openinnovation #ois09


AndreaMeyer: Challenge of #openinnovation - people's ability to express an idea varies a lot #ois09


bhc3: Harrington: Innovator profile = projectors. Not the ones who come up with ideas, but have a

talent for knowing what's valuable. #ois09


innovate: EH - Currently contrasting thought leaders versus people who advance new ideas. #ois09


AndreaMeyer: EH: Look for ideas in academia - it's amazing what's free!#openinnovation #ois09


innovate: EH - Insightful people are generally self-revealing - They are happy to share their

ideas. #ois09


AndreaMeyer: EH: open #crowdsourcing program: who you invite does matter - accelerate by

bringing in metaphorical thinkers #ois09


Renee_Innosight: RT @innovate 2 great Tiger Woods Accenture ads: "Its not a setback. Its a test." -

"The road to high performance isnt always paved." #ois09


innovate: Ed Harrington and Adam Hansen of Ideas to Go are currently speaking#ois09


innovate: 2 great Tiger Woods' Accenture ad headlines - "It's not a setback. It's a test." - "The road

to high performance isn't always paved." #ois09


Renee_Innosight: EH: Everyone can be trained to be creative, but I wouldn't spend my time doing it.

Find the ones who are better at it and train those #ois09


AndreaMeyer: RT @Renee_Innosight: EH: co-creation with consumers and clients...formerly only

live, but now two programs for web-based projects #ois09


sureddy: RT @innovate RC-30-40% of big funnel started in GameChanger - sometimes mgmt rely on

it too much-Don't forget value in evol evolution #ois09


Renee_Innosight: EH: co-creation with consumers and clients...formerly only live, but now two

programs for web-based projects #ois09


sureddy: RT @bhc3 Conser: About 40% of projects in Shell's R&D program come from

GameChanger. #ois09


ParnaSarkar: Interesting.RT @AndreaMeyer: Shell screens in novelty: the more crazy the idea, the

more likely it will get funded #innovation #ois09


ParnaSarkar: Interesting.RT @AndreaMeyer: Shell screens in novelty: the more crazy the idea, the

more likely it will get funded #innovation #ois09


bhc3: Now speaking: Ed Harrington of Ideas to Go at #ois09


innovate: RC - 30-40% of big funnel started in GameChanger - sometimes mgmt rely on it too much -

Don't forget value in evolutionary evolution #ois09


AndreaMeyer: Ideas to Go's @adhansen serves as VP for Product Development#ois09


IPStrategist: RT @AndreaMeyer: up next: Ed Harrington #Innovation facilitator at Ideas to Go

on #crowdsourcing #ois09


Renee_Innosight: RT @AndreaMeyer: up next: Ed Harrington #Innovation facilitator at Ideas to Go

on #crowdsourcing #ois09


AndreaMeyer: up next: Ed Harrington #Innovation facilitator at Ideas to Go

on#crowdsourcing #ois09


anthonytattum: RT @bhc3: Conser: Innovations have an S-curve profile. Don't look good early. It's

only in hindsight that their value is understood. #ois09

3 days ago from dabr · Reply · View Tweet

chaordix: RT @Renee_Innosight: Shell gives preference to novel ideas: the crazier it is (within laws of

physics) the more likely to get funded #ois09


Renee_Innosight: 30% to 40% of ideas in Shell R&D come from GameChange - Conser says that's too

much, shouldn't all come from one source. Interesting.#ois09


bhc3: Conser: About 40% of projects in Shell's R&D program come from GameChanger. #ois09


AndreaMeyer: Shells' Russ Conser on Shell's GameChanger: 12 years and 200 projects

graduated #ois09


AndreaMeyer: Shell: 40% of projects being funded had origins in Gamechanger#ois09


IPStrategist: RT @WorkingKnowledg: Intellectual Property step in Shell's#openinnovation process:

foundational patents early and then expand #IP #ois09


innovate: @Pistachio - I heard this cat & meat analogy before & the interesting response was - "The

problem is that cats aren't always hungry" #ois09


ctramontini: RT @srlm: RT @innovate "The future is already here, it's just unevenly distributed." -

William Gibson - #quotes #ois09


WorkingKnowledg: Intellectual Property step in Shell's #openinnovation process: lay foundational

patents early and then expand #IP #ois09


sureddy: RT @AndreaMeyer IP step in Shell's #openinnovation process: it starts upfront &

continues #ois09


IPStrategist: RT @Renee_Innosight: Great advice for innovators!! RT @Pistachiodon't herd cats,

throw meat in direction need them to go #ois09


innovate: RC - Answering question about IP and is talking about how it varies a lot - case by case -

"think early and think often" #ois09


Renee_Innosight: Russ Conser: Think early and think often! #ois09


AndreaMeyer: IP step in Shell's #openinnovation process: it starts upfront & continues #ois09


Renee_Innosight: RT @AndreaMeyer: case study on Shells biofuels innovation

via@inventionmachin http://ow.ly/IdYx #ois09


AndreaMeyer: case study on Shell's biofuels innovation

via @inventionmachinhttp://ow.ly/IdYx #ois09


sureddy: RT @innovate RC - Shell won't invest in novelty it it takes 10 years & $10m - want a quick

way test it (via @AndreaMeyer) #ois09


jeffreypriebe: RT @AndreaMeyer: Shell doesn't distinguish between external or internal source of

the #innovation #ois09


Renee_Innosight: Purrfect advice for innovators!! RT @Pistachio don't herd cats, throw porkchop in

direction you need them to go #ois09 #innovation #innochat


innovate: RC - In answer to question about rewards for outsiders - making an idea real is more

important to people than $$$ #ois09


valdiskrebs: RT @JanetJoz: RT @bhc3 Lasher. Identify the next practices, not the best practices.

Freshness of mind is needed to identify these. #ois09


Renee_Innosight: Conser: Learn by doing...mall quick steps, not big launches = emergent strategy.

More here: http://bit.ly/75o0JA (expand) #ois09


innovate: RC - Be Different, It's the People Stupid, Learn by Doing #ois09


conkshu: Learn by doing - get messy, play, do simple experiments, rather than just writing/reading

about it. #ois09


sureddy: RT @AndreaMeyer Shell's another proponent of providing "air cover" for ideas -

GameChanger does that to let idea bloom #ois09


sureddy: RT @bhc3 Conser: Innovation program should be both transparent and below-the-radar.

Too much attention, the corp antibodies come out. #ois09


IPStrategist: RT @AndreaMeyer: Shell's another proponent of providing "air cover" for ideas -

GameChanger does that to let idea bloom #ois09


MrsRoadshow: RT @innovate RC For crazy ideas w/big upside, we like 2 spend small amt of $$ to

make quick progress on evaluating chance of success #ois09


bhc3: Conser: Innovation program should be both transparent and below-the-radar. Too much

attention, the corp antibodies come out. #ois09


Renee_Innosight: @DrewCM Thank you! Oddly, @innovate @AndreaMeyer and I are all sitting next

to each other...! #ois09


JanetJoz: RT @bhc3 Lasher. Identify the next practices, not the best practices. Freshness of mind is

needed to identify these. #ois09


AndreaMeyer: Shell's another proponent of providing "air cover" for ideas - GameChanger does that

to let idea bloom #ois09


innovate: RC - Shell won't invest in novelty it it takes 10 years & $10m - want a quick way test it



Renee_Innosight: Conser sounding what's become a theme here: the need to establish "good air

cover" for innovation initiatives #ois09


pjmachado: More pain RT @innovate -Shell talks about revolutionary versus evolutionary innov-

Revolutionary innov less attractive in beginning #ois09


bhc3: Conser: Need a sand box for ideas. "Burn stuff. Blow it up." Shell#innovation! :-) #ois09


innovate: RC - But for crazy ideas with big upside, we like 2 spend a small amt of $$ to make quick

progress on evaluating chance of success #ois09


sureddy: @bhc3 Conser: Agrees with HP McKinney in pushing corp #innovation: tell 'em what you

did, not what you're going to do. #ois09


DrewCM: Thank you for the field reporting @innovate @Renee_Innosight &@AndreaMeyer Your

insight into #ois09 is invaluable. (Wish I was there.)


Renee_Innosight: Conser: Only real metric is to tell what you did, not what you're gonna do, tell

about projects most likely to make top execs smile #ois09


bhc3: Conser: Agrees with HP McKinney in pushing corp #innovation: tell 'em what you did, not

what you're going to do. #ois09


AndreaMeyer: Shell won't invest in novelty it it takes 10 years & $10m - want a quick way test

it #ois09


bhc3: Conser: Shell idea eval criteria: Could it work? Potential value. Novelty. Why Shell?

Sustainability. Doable plan. #ois09


AndreaMeyer: Shell screens in novelty: the more crazy the idea, the more likely it will get

funded #innovation #ois09


innovate: RC - 6 Criteria - Potential Value? Could it work? Novelty? Why Shell? Sustainability?

Doable Plan? - Crazy ideas more likely 2 get $$ #ois09


Renee_Innosight: Conser: Shell gives preference to novel ideas: the crazier it is (within the laws of

physics) the more likely to get funded #ois09


AndreaMeyer: Shell's #openinnovation evaluation process is peer-driven #ois09


AndreaMeyer: Shell #openninovation -catch ideas in the raw, 1st a 2-person team evalautes, then 3-

person team decides funding #ois09


Renee_Innosight: Conser: Shell invests in GameChange winners not all at once, but in tranches

(unrelated aside: I love that word!) #ois09


innovate: RC - Shell has three panels inbetween idea submission and proof of concept (screening,

extended, tollgate - but with same people) #ois09


shelleykuipers: Shell's GameChanger... good! Shell invests in people with ideas, just like an investor,

not just identify ideas and then seek people #ois09


bhc3: Conser: Idea evaluation includes members of the GameChanger program, and operational

managers. #ois09


IPStrategist: #ois09 Conser Academic support is on collaborative model not pure open ended

support


AndreaMeyer: Shell #openinnovation process is very social: a 10-person team evaluates 1-paragraph

idea #ois09


innovate: Shell focuses on collaborative research with academics, not funding academic research -

#innovation #r&d #univ #ois09


bhc3: RT @AndreaMeyer: Shell: #openinnovation : reply to idea submission immediately when

energy is highest #ois09


bhc3: Conser: Shell's philosophy in working with universities. Collaboration, not simply

funding. #ois09


Renee_Innosight: On down that river! RT @bhc3: Conser Need to be there when someone has an

idea, be there quick. Otherwise the idea will float away. #ois09


AndreaMeyer: Shell #openinnovation uses web portals, topical workshops & university relationships

to get ideas #ois09


Renee_Innosight: RC: Critical to create structure for open innov. Shell accepts, encourages ideas via

web portals, workshops, university relationships #ois09

3 dayago from TweetChat · Reply · View Tweet

innovate: RC - You need to be there when someone has an idea, be there quick. Otherwise the idea

will float away. (via @bhc3) #ois09


bhc3: Conser: Shell's sources of ideas = web portals, topical workshops, university

relationships. #ois09


AndreaMeyer: Shell: #openinnovation : reply to idea submission immediately when energy is

highest #ois09


innovate: RC - Biggest augmentation of idea flow from outside is from academics -

#innovation #openinnovation #ois09


bhc3: Conser: You need to be there when someone has an idea, be there quick. Otherwise the idea

will float away. #ois09


bhc3: Conser: Shell will work with firms from other industries (e.g. defense, medicine) to find

ideas. #ois09


AndreaMeyer: Shell works with people from other industries to get more novelty

4#innovation #ois09


Renee_Innosight: Conser: GameChange looks at any idea, any time from anywhere or anyone - like a

river system draining an entire continent of ideas#ois09


IPStrategist: #ois09 Conser Shell doesn't distinguish b/t inside/ outside innovation sources. Small

river of inside [hmm Shell has 1000's scientists]


innovate: RC - Shell engages in open innovation to make the idea river bigger (draining a whole

continent instead of just one mountain range) #ois09


JohnReaves: RT @AndreaMeyer Evaluating #innovation ideas: fit the strategic intent of the firm, not

its current processes #ois09


AndreaMeyer: river analogy approach to #openinnovation: accept ideas from all sources #ois09


bhc3: Conser: Shell doesn't make distinction between internal or external sources of

innovation. #ois09


innovate: RC - Bound scope. Shell seeks ideas that fit core business, but are not simply extensions of

current activities. (via @bhc3) #ois09


AndreaMeyer: Shell doesn't distinguish between external or internal source of

the#innovation #ois09


bhc3: RT @IPStrategist: #ois09 Conser Shell Game Changer is funnel that feeds the funnel.


AndreaMeyer: Evaluating #innovation ideas: fit the strategic intent of the firm, not its current

processes #ois09


innovate: RC - It's not about the idea, it's about the people and helping them make their idea real

(via @conkshu) #ois09


Renee_Innosight: Conser: GameChange opps must fit Shell's "strategic intent," not current

opportunities or current strategy. #ois09


bhc3: Conser: Bound scope. Shell seeks ideas that fit core business, but are not simply extensions of

current activities. #ois09


sureddy: RT @bhc3 Conser: 4 Ps that constrain #innovation. Priorities. Processes. Paradigms (aka

orthodoxy). Pressures (social). #ois09


innovate: RC - Shell GameChanger is funnel that feeds the R&D funnel. (via@IPStrategist) - View

themselves as funding group #ois09


sureddy: RT @AndreaMeyer Shell's GameChanger is a "do" tank, not a "think" tank#ois09


IPStrategist: RT @innovate: RC - Shell's 4 P's of Constraining Idea Space (and ingenuity) - Priorities,

Processes, Paradigms, Social Pressures #ois09


conkshu: It's not about the idea, it's about the people and helping them make their idea real. #ois09


Renee_Innosight: RT @IPStrategist: #ois09 Conser Shell Game Changer is funnel that feeds the

funnel.


AndreaMeyer: RT @bhc3: Conser: 4 Ps that constrain #innovation. Priorities. Processes. Paradigms

(aka orthodoxy). Pressures (social). #ois09


sureddy: RT @bhc3 Conser: Innovations have an S-curve profile. Don't look good early. It's only in

hindsight that their value is understood. #ois09


bhc3: Conser: Shell GameChanger #innovation program takes ideas from academics, Shell staff,

entrepreneurs. #ois09


IPStrategist: #ois09 Conser Shell Game Changer is funnel that feeds the funnel.


innovate: RC - GameChanger works to try and use different people, process, criteria, etc. to get

different outcomes than core business #ois09


sureddy: RT @AndreaMeyer Shell's GameChanger focuses on revolutionary#innovation #ois09


fperennes: RT @AndreaMeyer: Shell's GameChanger is a "do" tank, not a "think" tank #ois09


sureddy: RT @AndreaMeyer Shell's #innovation efforts have focused on exploration & production,

where there are a lot of tech challenges #ois09


IPStrategist: #ois09 Conser Try to be circles in a square world. Sit inside R&D, but are separated from

core.


bhc3: Conser: Good ideas can come from anyone, anywhere, anytime. #ois09


JeffreyJDavis: RT @innovate: RT @AndreaMeyer - Shell's GameChanger is a "do" tank, not a "think"

tank #ois09


bhc3: Conser: Social process constraint = being told idea is stupid. Some of the best innovations

emerge from those stupid ideas. #ois09


innovate: RC - Shell's 4 P's of Constraining Idea Space (and ingenuity) - Priorities, Processes,

Paradigms, Social Pressures #ois09


WorkingKnowledg: RT @bhc3: Conser: 4 Ps that constrain #innovation. Priorities. Processes.

Paradigms (aka orthodoxy). Pressures (social). #ois09


sureddy: RT @bhc3 Next up at #ois09 is Shell's Russ Conser. Theme = create structure to accelerate

breakthrough ideas to proof-of-concept.


bhc3: Conser: 4 Ps that constrain #innovation. Priorities. Processes. Paradigms (aka orthodoxy).

Pressures (social). #ois09


Renee_Innosight: Conser quotes Christensen: Processes that enable us to succeed in the core inhibit

ability to come up with revolutionary ideas. #ois09


innovate: RT @AndreaMeyer - Shell's GameChanger is a "do" tank, not a "think" tank #ois09


IPStrategist: RT @Renee_Innosight: R Conser wrote about Shell GameChanger progi n 8/08 issue

Strategy & Inno: http://bit.ly/8ek9cG (expand) (free reg) #ois09


MrsRoadshow: RT @bhc3 Conser: Innovations have an S-curve profile. Don't look good early. It's

only in hindsight that their value is understood. #ois09


innovate: RT @Renee_Innosight - Russ Conser wrote abt Shell GameChanger in Aug 2008 Strategy &

Innovation: http://bit.ly/8ek9cG (expand) (free reg reqd) #ois09


AndreaMeyer: Shell's GameChanger is a "do" tank, not a "think" tank #ois09


Renee_Innosight: Conser: GameChanger provides new options for early part of the S curve #ois09


AndreaMeyer: RT @Renee_Innosight: Russ Conser wrote about Shell GameChanger in Issue Strategy

& Innovation: http://bit.ly/8ek9cG (expand) (free reg reqd) #ois09


bhc3: Conser: Innovations have an S-curve profile. Don't look good early. It's only in hindsight that

their value is understood. #ois09


innovate: RC - Shell talks about revolutionary versus evolutionary innovation - Revolutionary

innovation looks less attractive in the beginning #ois09


Renee_Innosight: Russ Conser wrote about Shell GameChanger program in Aug 2008 issue Strategy

& Innovation: http://bit.ly/8ek9cG (expand) (free reg reqd)#ois09


AndreaMeyer: Shell's GameChanger focuses on revolutionary #innovation #ois09


AndreaMeyer: Shell's #innovation efforts have focused on exploration & production, where there

are a lot of tech challenges #ois09


maryadamsICA: RT @IPStrategist: #ois09 Lasher of CSC Setting innovation agenda. Interesting: 30%

of company not native speakers. Use pictures and me ...


innovate: Finished @RowanGibson's book "Innovation to the Core" on the flight to Orlando for the

Open Innovation Summit #ois09


Renee_Innosight: RT @bhc3 Next up at #ois09 is Shells Russ Conser. Theme = create structure to

accelerate breakthrough ideas to proof-of-concept. #ois09


bhc3: Next up at #ois09 is Shell's Russ Conser. Theme = create structure to accelerate breakthrough

ideas to proof-of-concept.


IPStrategist: RT @AndreaMeyer: up next Shells' Russ Conser at Open #innovationSummit #ois09


AndreaMeyer: up next Shells' Russ Conser at Open #innovation Summit #ois09


innovate: Next up Russ Conser of Shell and its GameChanger effort - #ois09#innovation


dankeldsen: RT @zanesafrit: RT @innovate: NESTA study recently reported that 2/3 of 2000-2007

productivity gains in UK are because of #innovation #ois09


Renee_Innosight: @alanwunsche You're welcome! #ois09


zanesafrit: RT @innovate: NESTA study recently reported that 2/3 of 2000-2007 productivity gains in

UK are because of #innovation #ois09


maryadamsICA: @WorkingKnowledg @philmckinney That 70% intangibles includes human,

relationship and structural capital http://bit.ly/1ATBI9 (expand) #ois09


YassineD: RT @bhc3: Aggarwal: 75% of firms expect 40% of #innovation to come from external

sources by 2012. #ois09


prwpmp: Good stuff coming out of the Open Innovation Summit - Follow #ois09 for great updates

from the many Twitters who work in the trenches of OI!


FHInnovation: RT @alanwunsche: Follow #ois09 - excellent innovation conference. Thanks for

tweets @AndreaMayer @bhc3 @innovate @renee_innosight !


maryadamsICA: RT @IPStrategist: #ois09 Phil McKinney Yeah! He is talking about INTANGIBLE

ASSETS! Shareholders reward companies that create value here.


camillebosquet: RT @YassineD: RT @innovate: NESTA study recently reported that 2/3 of 2000-2007

productivity gains in UK are because of #innovation #ois09


sureddy: @bhc3 Aggarwal: In looking externally for open #innovation, Rockwell Collins seeks both

ideas and technological expertise. #ois09


sureddy: RT @bhc3 Aggarwal: Open innovator award. Eligibility = externally sourced #innovation.

Demonstrated to provide competitive advantage. #ois09


sureddy: RT @bhc3 Aggarwal: Customer needs, stated or unstated must be improved to get

accelerated growth. #ois09


YassineD: RT @innovate: NESTA study recently reported that 2/3 of 2000-2007 productivity gains in

UK are because of #innovation #ois09


maryadamsICA: RT @innovate: CSC - "Innovatn results from creative application of IC in a disciplined

manner to a problem." - #innovation #ois09 #IC


sureddy: RT @bhc3 Aggarwal:Open #innovation approach has "technology watch". Need to improve

external awareness, get out of info comfort zone. #ois09


sureddy: RT @AndreaMeyer: HP Labs saved $2 bln $ from its supply chain through internal

innovations #ois09


mariogastaldi: Not even parity > RT @AndreaMeyer: "best practices" only get you competitive parity

- you want "next practices" for #innovation #ois09


sureddy: RT @AndreaMeyer: Lasher: when companies say, "we have the best people in the

industry" - statistically, that's not possible #ois09


sureddy: RT @bhc3 Lasher(CSC): Identify the next practices, not the best practices. Freshness of

mind is needed to identify these. #ois09


alanwunsche: Follow #ois09 - excellent innovation conference. Thanks for

tweets@AndreaMayer @bhc3 @innovate @renee_innosight !


innovate: RA: Doesn't see any age correlation to employees' views on open innovation.

(via @bhc3) #ois09


AndreaMeyer: Rockwell looks 4 both ideas & tactical expertise when looking 4 outside #innovation -

ideas from different fields #ois09


bhc3: Aggarwal: In looking externally for open innovation, Rockwell Collins seeks both ideas and

technological expertise. #ois09


YassineD: RT @bhc3: Lasher: Companies that say "employees are our most important assets", tend

to treat them like "assets". Not people. #ois09


kibe123: RT: @srlm: RT @innovate "The future is already here, it's just unevenly distributed." -



bhc3: Aggarwal: Doesn't see any age correlation to employees' views on open innovation. #ois09


YassineD: RT @innovate: LL - "We kill #innovation by trying to eliminate #risk." -#ois09


AndreaMeyer: @lifein1stperson @Renee_Innosight @mjayliebs Thx for your comments &

RTs! #ois09


YassineD: RT @innovate: LL - Donatello's covering of David statue while under construction is like

"protecting #innovation from management" - #ois09


josetelmo: RT @innovate "The future is already here, it's just unevenly distributed." - William Gibson

- #quotes #ois09 (via @srlm)

4 days ago from twhirl · Reply · View Tweet

AndreaMeyer: Rockwell's value from #openninovation: a radio that can transmit pictures: developed

in 4 mos for less than $60k #ois09


YassineD: Lasher: Michelangelo's David was fusion of imagination, vision, realism..."took away

everything from the stone that wasn't David" #ois09


marciamarcia: Gibson's "future is here but unevenly distributed" quote still a fave even if overused.

Thx @Renee_Innosight #ois09


innpowerer: Manage Implementation

of #OpenInnovation #Strategy >>http://bit.ly/ManageOI (expand) >> #openinnovatie #innovation #i

nnovatie #OIS09


innpowerer: Implement #OpenInnovation #Strategy: Focus on Input

>>http://bit.ly/OIfocus (expand) #openinnovatie #innovation #innovatie #OIS09


rbressane: RT @srlm: RT @innovate "The future is already here, it's just unevenly distributed." -



ParnaSarkar: Hmmm. RT @Renee_Innosight: Ha! Lasher: "Revolutionaries want to change everyone

else, not themselves:that's what makes them so mean." #ois09


Renee_Innosight: William Gibson's "future is here but unevenly distributed" quote shows up at

innovation conferences as often as Schumpeter does. #ois09


AndreaMeyer: TRL level 1 is academics; small businesses 3-5 range; TRL 5 is ready to commercialize

it #ois09


AndreaMeyer: Maturity Model for #collaboration @ Rockwell based on Technology Readiness Level

TRL ... #ois09


YassineD: RT @bhc3: Lasher: Defining #innovation. He uses pictures and stories to explain what it is.

Ex Michelangelo's David in Florence. #ois09


Gaio_Cruz: RT @srlm: RT @innovate "The future is already here, it's just unevenly distributed." -



alanwunsche: RT @bhc3: McKinney: We're in a shift from the knowledge economy to the creative

economy. It's all about ideas. #ois09


alanwunsche: RT @bhc3: McKinney: HP funnel starts w/ 2,500 ideas. 200 get eval. 30 make it

through a 4-stage gate process. 2-3 products per year. #ois09


innovate: RA - Open Innovator Award at Rockwell Collins focuses on competitive solutions,

capability gaps, biz relevance, IP, tech readiness #ois09


luizmarcondes: RT @leogodoy: RT @srlm: RT @innovate "The future is already here, it's just

unevenly distributed." - William Gibson - #quotes #ois09


IPStrategist: RT @AndreaMeyer: Rockwell Collins has quarterly Open Innovator

awards #openinnovation #ois09 same level as Engineer of the Year etc


leogodoy: RT @srlm: RT @innovate "The future is already here, it's just unevenly distributed." -


4 days ago from twhirl · Reply · View Tweet

YassineD: @romaincreteur C'est normal, on est en plein #OpenInnovation Summit 2009 (#ois09)...

Tu te rappelles que c'est mon métier :)

4 days ago from Seesmic · Reply · View Tweet · Show Conversation

Humannova: RT @innovate: RT @Renee_Innosight - Joseph Schumpeter is the official economist of

innovators. #innovation #ois09


AndreaMeyer: To win Rockwell's Open Innovator award: idea must be from an external source &

have demonstrated competitive advantage to Rockwell #ois09


bhc3: Aggarwal: Open innovator award. Eligibility = externally sourced #innovation. Demonstrated

to provide competitive advantage. #ois09


srlm: RT @innovate "The future is already here, it's just unevenly distributed." - William Gibson -

#quotes #ois09

4 days ago from twidroid · Reply · View Tweet

adhansen: The test for open innov - it quits being exotic RT: @AndreaMeyerAggarwal:

For #openninnovation to succeed, it has to become a habit #ois09


AndreaMeyer: Rockwell Collins has quarterly Open Innovator awards#openinnovation #ois09


bhc3: Aggarwal: Hypothetical example of tech scanning. If DEC had such a group, they would have

paid attention to dev of PC. #ois09


YassineD: RT @innovate: CSC has 50 people driving #innovation culture change for 92,000 person

organization - Use #Imaginatik for #idea mgmt #ois09


KidBeats: RT @innovate RA - Customer needs, stated or unstated must be improved to get

accelerated growth. (via @bhc3) #ois09


AndreaMeyer: Aggarwal: For #openninnovation to succeed, it has to become a habit #ois09


innovate: Live tweeting from Open Innovation Summit in Orlando, FL today & tomorrow - higher

than normal tweet volume - blog entries next week #ois09


AndreaMeyer: @Gwen_Ishmael Thx! Looking fwd to moderating discussion of#OIS09 highlights

@ #innochat 12/10 1pET http://ow.ly/Ic6f & have fun @ today's!


bhc3: Aggarwal: Rockwell Collins Tech Leadership Council. Tech scanning/assessment. Identify collab

opportunities. Open innovator awards. #ois09


innovate: RA - Customer needs, stated or unstated must be improved to get accelerated growth.

(via @bhc3) #ois09


bhc3: Aggarwal: Technology scanning process. External = trade shows. Internal = customer facing

groups, tech leadership council. #ois09


niksen75: Don't do business as usual. Kudos to those daring to challenge the

assumptions. http://bit.ly/8eRweo (expand) #in #innovation #creativity #ois09

4 days ago from bit.ly · Reply · View Tweet

bhc3: Aggarwal: Customer needs, stated or unstated must be improved to get accelerated

growth. #ois09


AndreaMeyer: RT @Gwen_Ishmael: Cant wait!! RT @Renee_Innosight: Next weeks#innochat 12/10

Recap of Open Innovation Summit #ois09 w/ @AndreaMeyer#ois09


innovate: RA now talking abt Rockwell Collins' scan focus on technology breakthroughs, technology

trends & competitors - but also global scan #ois09


Gwen_Ishmael: Can't wait!! RT @Renee_Innosight: Next week's #innochat (Dec. 10) - Recap of Open

Innovation Summit #ois09 w/ @AndreaMeyer


elanavaron: RT @Renee_Innosight: Lasher: "Don't call your customers 'users.' " I like the librarians'

term: "patrons" #ois09


bhc3: Aggarwal: Open innovation approach has "technology watch". Need to improve external

awareness, get out of info comfort zone. #ois09


ahawkcollinger: RA - 75% of firms expect 40% of innovation to come from external sources by 2012

(via @bhc3) #ois09 (via @innovate)


Renee_Innosight: @ZaneSafrit You're welcome! #ois09


YassineD: RT @bhc3: McKinney: HP tracks R&D as a % of gross margin rather than a % of

revenue. #R&D should result in margin premium. #ois09


zanesafrit: #ois09 has some great content for any interested in

innovation.@innovate and @renee_innosight, thank you!


innovate: Thanks again to @bhc3 of Spigit, Greg Fox of Cisco, and Helene Rutledge of GSK for their

great participation in my workshop yesterday #ois09


ideastogo: RT @adhansen: True dat. RT: @AndreaMeyer "best practices" only get you competitive

parity - you want "next practices" for #innovation #ois09


YassineD: RT @bhc3: McKinney: HP 70/20/10. 70% funding for core. 20% for adjacent businesses.

10% for new opportunities. #ois09


AndreaMeyer: @johntodor @esbri @amoyal @Mediamum @sachindabir@karenswim @VMaryAbr

aham Thx 4 yr RTs & comments! #ois09


burkejames: RT @innovate: RA - 75% of firms expect 40% of innovation to come from external

sources by 2012 (via @bhc3) #ois09


YassineD: RT @bhc3, @AndreaMeyer: McKinney's slides from the presentation are available on his

blog - http://ow.ly/I9Sl - #ois09


AndreaMeyer: @YassineD @bhc3 @ParnaSarka @innovate @adhansen@conkshu @klowey22 @Bijj

ou @Roger_Tee @ipstrategist Thx 4 yr RTs! #ois09


innovate: 2007 Lem Lasher slides covering some of same ground from

today:http://bit.ly/7BRQzO (expand) (thanks, @Renee_Innosight @TPapi) #innovation#ois09


Renee_nnosight: Here's a 2007 slide deck by Lem Lasher that covers some of same ground he talked

about today: http://bit.ly/7BRQzO (expand) (thanks, @TPapi)#ois09


randyburge: RT @innovate: RT @AndreaMeyer: McKinney's slides from the presentation are

available on his blog at http://ow.ly/I9Sl [thanks!] #ois09


bhc3: RT @AndreaMeyer: HP Labs saved $2 bln $ from its supply chain through internal

innovations #ois09


unstructure: RT @bhc3: Aggarwal: 75% of firms expect 40% of innovation to come from external



WorkingKnowledg: Rockwell Collins 20k people $5bln sales , 50/50 commercial & military customer

base: airlines, OEMs, military #ois09


adhansen: True dat. RT: @AndreaMeyer "best practices" only get you competitive parity - you want

"next practices" for #innovation #ois09


Renee_Innosight: RT @innovate RA - "Internal R&D is a development process, while open innovation

is a discovery process." #innovation #openinnovation #ois09


WorkingKnowledg: Rockwell Collins used to say "we have the best engineers, if we didn't think of it,

it must not be good" #ois09


innovate: RA - Open innovation is critical but requires changes in processes - companies that try to

force OI into existing processes will fail #ois09


YassineD: RT @innovate, @AndreaMeyer: HP Labs saved $2bn from its supply chain through

internal #innovations - #ois09


innovate: RA - 75% of firms expect 40% of innovation to come from external sources by 2012

(via @bhc3) #ois09


innovate: RA - "Internal R&D is a development process, while open innovation is a discovery

process." - #innovation #openinnovation #ois09


AndreaMeyer: RT @bhc3: Aggarwal: 75% of firms expect 40% of innovation to come from external



AndreaMeyer: Thx! RT @conkshu RT @AndreaMeyer "best practices" only get you competitive

parity - you want "next practices" for #innovation #ois09 #ois09


innovate: RA - Open innovation is the augmentation of internal R&D efforts with innovation from

outside the company. (via @bhc3) #ois09


bhc3: Aggarwal: 75% of firms expect 40% of innovation to come from external sources by

2012. #ois09


klowey22: RT @bhc3: Aggarwal: Open innovation is the augmentation of internal R&D efforts with

innovation from outside the company. #ois09


bhc3: RT @AndreaMeyer: Lasher: when companies say, "we have the best people in the industry" -

statistically, that's not possible #ois09


innovate: RA - First way to overcome resistance to open innovation is to talk about an insourcing of

ideas - #openinnovation #ois09


ParnaSarkar: RT @Renee_Innosight: Lasher: % of revenue spent on R&D: biggest at GM, smallest at

Apple. It's leadership, not $ spent, that counts #ois09


conkshu: "best practices" only get you competitive parity - you want "next practices"

for #innovation #ois09 (via @AndreaMeyer)


johnsonwhitney: So apt! RT @Renee_Innosight Joseph Schumpeter is the official economist of

innovators. #ois09


bhc3: Aggarwal: Open innovation is the augmentation of internal R&D efforts with innovation from

outside the company. #ois09


klowey22: RT @AndreaMeyer: Rockwell Collins' Raj Aggarwal VP Global#Technology speaking next

on #openinnnovation #ois09


johntodor: RT @AndreaMeyer "best practices" only get you competitive parity - you want "next

practices" for #innovation #ois09


innovate: RT @AndreaMeyer - Rockwell Collins' Raj Aggarwal will speak on how to overcome

internal resistance to #openinnovation #ois09


innovate: RT @bhc3 - Raj Aggarwal is having a bit of PC problem. Says HP's Phil McKinney from the

audience: "It's a Dell". Ouch. #ois09


YassineD: RT @bhc3: McKinney: HP funnel starts w/ 2,500 ideas. 200 get eval. 30 make it through a

4-stage gate process. 2-3 products per year. #ois09


Bijjou: RT @AndreaMeyer: Lasher: when companies say, "we have the best people in the industry" -

statstically, that's not possible #ois09


innovate: "Do not go where the path may lead, go instead where there is no path and leave a trail. "

- Ralph Waldo Emerson (via @georgelevy) #ois09


bhc3: Raj Aggarwal is having a bit of PC problem. Says HP's Phil McKinney from the audience: "It's a

Dell". Ouch. #ois09


AndreaMeyer: Rockwell Collins' Raj Aggarwal will speak on how to overcome internal resistance

to #openinnovation #ois09


YassineD: RT @innovate: PK - HP innovation pipeline is now 60% internally filled and 40% filled from

outside; innovation gap is a key challenge #ois09


bhc3: RT @Renee_Innosight: Next up: Raj Aggarwal: VP Global Technology and Special Projects,

Rockwell Collins #ois09


YassineD: RT @bhc3: McKinney: Innovation gap = lack of pipeline of high quality, well thought-out

ideas. #ois09


IPStrategist: RT @Renee_Innosight: Next up: Raj Aggarwal: VP Global Technology and Special

Projects, Rockwell Collins #ois09


Renee_Innosight: Next up: Raj Aggarwal: VP Global Technology and Special Projects, Rockwell

Collins #ois09


YassineD: RT @bhc3: McKinney: Knowledge is becoming a commodity. #ois09


WorkingKnowledg: Rockwell Collins' Raj Aggarwal VP Global #Technologyspeaking next



innovate: RT @AndreaMeyer - Rockwell Collins' Raj Aggarwal VP Global#Technology speaking next



unstructure: RT @bhc3: Lasher. Identify the next practices, not the best practices. Freshness of mind

is needed to identify these. #ois09


lmckeogh: RT @bhc3: Lasher: Everyone focuses on product innovations. But other types of

innovation are just as valuable. #ois09


IPStrategist: RT @innovate: "The future is already here, it's just unevenly distributed." - William

Gibson - #quotes #ois09


AndreaMeyer: Rockwell Collins' Raj Aggarwal VP Global #Technology speaking next



lmckeogh: RT @bhc3: Lasher: GM was #1 spender on R&D. Apple was among the lowest R&D

spenders. Which one is more innovative? #ois09


bhc3: Lasher. Identify the next practices, not the best practices. Freshness of mind is needed to

identify these. #ois09


innovate: "The future is already here, it's just unevenly distributed." - William Gibson -

#quotes #ois09


WorkingKnowledg: best practices are widely adopted and work well, but the competitive advantage

is in "next" practices #innovation #ois09


IPStrategist: #ois09 Lasher of CSC No competitive advantage in identifying best practices. Look for

next practices.


Renee_Innosight: I heart Lasher's 4-box chart on uniqueness/practicality: "Exciting bad theory,

boring bad practices, next practices, best practices" #ois09


innovate: LL closing by talking about next practices - Wasn't that Vijay Govindarajan's term? #ois09


AndreaMeyer: "best practices" only get you competitive parity - you want "next practices"

for #innovation #ois09


IPStrategist: #ois09 Thinking that investors should be looking at attendance list at things like Open

Innovation Summit.


bhc3: @cflanagan Loving Lem Lasher's #innovation presentation at #ois09. Really great points.


Renee_Innosight: Lasher: "Don't call your customers 'users.' " I like the librarians' term:

"patrons" #ois09


innovate: RT @bhc3 @Tom_Sweatman CSC's stock price past 2 years:http://ow.ly/IbjF #ois09


bhc3: Lasher: Term "users" highlights our view of our customers. Same term applied to druggies on

the street. #ois09


WorkingKnowledg: Lasher: IT calls customers "users" -- same word as for drug addicts #ois09


bhc3: Lasher: Slide = we find it *hard to imagine* that "dumb users" can be innovators. #ois09


IPStrategist: RT @Renee_Innosight: Joseph Schumpeter is the official economist of

innovators. #ois09 [At my old company-people who think innovators]


innovate: RT @Renee_Innosight - Joseph Schumpeter is the official economist of

innovators. #innovation #ois09


WorkingKnowledg: RT @innovate: RT @bhc3 - Lasher: Business model innovation = method of

monetization #ois09


zanesafrit: RT @Renee_Innosight: Lasher: % of revenue spent on R&D: biggest at GM, smallest at

Apple. It's leadership, not $ spent, that counts #ois09


dw11138375: RT @Renee_Innosight: Ha! Lasher: "Revolutionaries want to change everyone else,

not themselves -- that's what makes them so mean." #ois09


Renee_Innosight: Joseph Schumpeter is the official economist of innovators.#ois09

Dec 3, 2009 02:24 PM GMT · from TweetChat · Reply · View Tweet

innovate: RT @bhc3 - Lasher: Business model innovation = method of monetization. #ois09

Dec 3, 2009 02:24 PM GMT · from web · Reply · View Tweet

deirdrereid: Like this. RT @Renee_Innosight: Lasher on innovators: Look for those w passion -

"who's putting their career on the line to do this?" #ois09

Dec 3, 2009 02:23 PM GMT · from TweetDeck · Reply · View Tweet

bdesilva: RT @Renee_Innosight: Lasher on innovators: Look for those with passion - "who's putting

their career on the line to do this?" #ois09


AndreaMeyer: @VMaryAbraham thanks for your encouragement! #ois09

Dec 3, 2009 02:23 PM GMT · from HootSuite · Reply · View Tweet

innovate: RT @Renee_Innosight - LL - % of revenue spent on R&D: biggest at GM, smallest at Apple.

It's leadership, not R&D spend, that counts #ois09


bhc3: @Tom_Sweatman CSC's stock price past 2 years: http://ow.ly/IbjF #ois09

Dec 3, 2009 02:23 PM GMT · from HootSuite · Reply · View Tweet · Show Conversation

Tom_Sweatman: RT @bhc3: Lasher: GM was #1 spender on R&D. Apple was among the lowest R&D

spenders. Which one is more innovative? #ois09

Dec 3, 2009 02:23 PM GMT · from TwitterGadget · Reply · View Tweet

innovate: LL talking about lack of correlation of R&D spend to innovation - lots of execs think that

spending more will yield more #innovation #ois09


Renee_Innosight: Lasher: % of revenue spent on R&D: biggest at GM, smallest at Apple. It's

leadership, not R&D spend, that counts #ois09


DrewCM: RT @innovate: "Creativity is not a gift, it is a skill, to be be developed" - Philip

McKinney #ois09


innovate: NESTA study recently reported that 2/3 of 2000-2007 productivity gains in UK are because

of #innovation #ois09


sscullion: For CSC'ers, Lem Lasher is getting some serious tweettime over on the hashtag #ois09


bhc3: Lasher: GM was #1 spender on R&D. Apple was among the lowest R&D spenders. Which one is

more innovative? #ois09


AndreaMeyer: Myth that if we spend more on R&D we'll be more innovative: GM spent most, Apple

spend little #ois09


AndreaMeyer: R&D spending is absolutely irrelevant to #innovation, Lasher says Myth that if we

spend more on R&D we'll b more innovative #ois09


bhc3: Lasher: Showing chart of increased R&D spending since 1953. And says, "It has nothing to do

with innovation". #ois09


IPStrategist: #ois09 Lasher of CSC Again--no relationship b/t R&D spends and profits


innovate: CSC focuses on incremental and adjacent innovations, consciously avoiding breakthrough

or radical #innovation #ois09


innovate: LL - Talking about different types of innovation - monetization, value creation, value

configuration logic, structure & process, etc #ois09


abbashaiderali: Recommended follow for the day is @bhc3 for great innovation related content out

of #ois09 http://bit.ly/7TmYVJ (expand)


AndreaMeyer: Fedex was Operating Model #innovation: moving pds wasn't new, charging for it

wasn't new, but guaranteeing the overnight delivery was #ois09


Renee_Innosight: Hmmm. There's a bit more to it than that... RT @bhc3 Lasher: Business model

innovation = method of monetization. #ois09


bhc3: Lasher: Management innovation = value configuration logic #ois09


innovate: LL - Google's innovation wasn't a better way of doing search, but in monetizing the search

process - INSIGHT - searchers as ad target #ois09


bhc3: Lasher: Operating model innovation = structure and process. #ois09


AndreaMeyer: The difference between Google and Yahoo was in Business Model#innovation: how

they monetized search #ois09


BusinessHaiku: RT @Renee_Innosight: Ha! Lasher: "Revolutionaries want to change everyone else,


Dec 3, 2009 02:16 PM GMT · from Seesmic · Reply · View Tweet

bhc3: Lasher: Product/service innovation = value creation #ois09


VMaryAbraham: @bhc3 @AndreaMeyer @innovate Thanks for the great tweeting you're doing

at #ois09


roger_tee: RT @AndreaMeyer: Lasher 4 kinds of innovation: 1) pds & svcs, 2) Business Model 3)

Operating Model 4) Management #ois09


bhc3: Lasher: Business model innovation = method of monetization. #ois09


innovate: LL - Now talking about Google's "clever invention" but their struggle to monetize it - even

Yahoo! wouldn't buy for $1 million #ois09


bhc3: Lasher: Everyone focuses on product innovations. But other types of innovation are just as

valuable. #ois09


VMaryAbraham: RT @bhc3: Lasher: Companies that say "employees are our most important assets",

tend to treat them like "assets". Not people. #ois09


YassineD: RT @innovate: I will be live tweeting today and tomorrow from

the#OpenInnovation Summit - follow along at #ois09 starting at 8am EST


AndreaMeyer: Lasher 4 kinds of innovation: 1) pds & svcs, 2) Business Model 3) Operating Model 4)

Management #ois09


pjmachado: RT @Renee_Innosight: Lasher on innovators: Look for those with passion - "who's

putting their career on the line to do this?" #ois09


innovate: RT @bhc3 - LL: #Innovation leadership. Who is putting their career on the line for

improving innovation #process and #culture? #ois09


bhc3: Lasher: Four #innovation types. Product/svcs. Business model. Operating model.

Management. #ois09


stephenshapiro: RT @Renee_Innosight: Ha! Lasher: "Revolutionaries want to change everyone else,


Dec 3, 2009 02:14 PM GMT · from UberTwitter · Reply · View Tweet

WorkingKnowledg: currently CSC Chief #Innovation Officer Lemuel Lasher is speaking

at #openinnovation #ois09


Bijjou: RT @Renee_Innosight: Lasher: "Good management kills innovation" - what Christensen said

about disruption. #ois09


WorkingKnowledg: Lasher on finding #innovators: who's putting their career on the line to do this? -

find them #ois09


VMaryAbraham: RT @AndreaMeyer: setting the #innovation agenda: B provocative enough 2 set

aggressive agenda, bt not too provocative 2 get shot down #ois09


Renee_Innosight: Lasher on innovators: Look for those with passion - "who's putting their career on

the line to do this?" #ois09


bhc3: Lasher: Innovation leadership. Who is putting their career on the line for improving innovation

process and culture? #ois09


innovate: CSC - "Innovation results from the creative application of intellectual capital in a

disciplined manner to a problem." - #innovation #ois09


VMaryAbraham: RT @bhc3: Lasher: Innovation lever = do small thing w/ big result. Avoid going right

for big bang. Otherwise corp antibodies kill you #ois09


IPStrategist: #ois09 Lasher of CSC Creative people behave in Brownian motion unless they have the

right leadership. Who is putting career on line?


bhc3: Lasher: Innovation lever = do small thing w/ big result. Avoid going right for big bang.

Otherwise corp antibodies kill you #ois09


Renee_Innosight: @innovate "Violent efficiency" - nice! #ois09

Dec 3, 2009 02:12 PM GMT · from TweetChat · Reply · View Tweet · Show Conversation

IPStrategist: #ois09 Lasher of CSC Do a million small things with a larger goal. Otherwise you will be

killed.


innovate: LL - Revolutionaries hate change so much that they seek to create their change with

violent efficiency (so they don't have to change) #ois09


bhc3: Lasher: Innovation leaders must be just provocative enough, but no more. Need to push

changes, watch out for corp antibodies #ois09


DrewCM: RT @Renee_Innosight: Lasher: CSC's office of innovation runs ideation campaigns to "drive

culture and bring ppl into the process" #ois09


IPStrategist: #ois09 Lasher of CSC He is "revolutionary" b/c he hates change. As revolutionary, he

tries to change other people. [LOL]


AndreaMeyer: setting the #innovation agenda: be provocative enough to set aggressive agenda, but

not too provocative to get shot down #ois09


Bijjou: @bhc3 I thought only the germans have the problem that they don't know how to handle

with fail #ois09


innovate: LL - Great innovation leaders create an innovation agenda that is just provocative enough

to enable change w/o stimulating antibodies #ois09


Renee_Innosight: Ha! Lasher: "Revolutionaries want to change everyone else, not themselves --

that's what makes them so mean." #ois09


IPStrategist: #ois09 Lasher of CSC Office of Innovation--provocative enough to set agenda. Not

provocative enough to get corporate anitbodies active.


bhc3: Lasher: Innovation problem = systems problem. Different constituencies with different

agendas. #ois09


innovate: RT @bhc3 - LL - Orgs that say "employees are our most important assets", tend to treat

them like "assets". Not people. #innovation #ois09


Renee_Innosight: Lasher: "Good management kills innovation" - what Christensen said about

disruption. Well-managed cos often the ones disrupted. #ois09


AndreaMeyer: Lasher on nurturing #innovation: don't improve the quality of the seed but the

quality of the supporting ecosystem #ois09


IPStrategist: RT @AndreaMeyer: Lasher: when companies say, "we have the best people in the

industry" - statstically, that's not possible #ois09


bhc3: Lasher: Great management knows how to provide a healthy ecosystem for#innovation. More

than just getting best idea. #ois09


DrewCM: RT @Renee_Innosight: Lasher: Paradox in innovation…the process of trying to succeed

leads to failure...risk mitigation increases risk #ois09


IPStrategist: #ois09 Lasher of CSC Good management destroys innovation. Great management

understands paradox of inno and lets ecosystem thrive


innovate: LL - "While mgmt is focused on the seeds of innovation, they get rid of the water, they get

rid of the sunlight, the oxygen, etc." #ois09


AndreaMeyer: Lasher: Companies who say "People are our most important asset" usually treat them

poorly - people aren't assets but people #ois09


Renee_Innosight: Lasher: Companies that say their people are valuable assets generally treat people

terribly - they treat them like assets not people #ois09


bhc3: Lasher: Companies that say "employees are our most important assets", tend to treat them

like "assets". Not people. #ois09


innovate: LL - Most people's approach to innovation is to try to go out and get the best people and

then talk about having the best people. #ois09


AndreaMeyer: Lasher: when companies say, "we have the best people in the industry" - statstically,

that's not possible #ois09


IPStrategist: #ois09 Lasher of CSC Risk mitigation has no place in innovation. [My interpretation--no

lawyers!]


innovate: LL - "We kill innovation by trying to eliminate risk." - #innovation #risk#ois09


Renee_Innosight: Lasher: Paradox in innovation itself…the process of trying to succeed actually

leads to failure...risk mitigation creates more risk #ois09


IPStrategist: #ois09 Lasher of CSC Why is innovation so difficult? Most will fail. By doing, we are

setting ourselves up for failure.


bhc3: Lasher: Innovation is difficult. Why? Most innovations will fail. But our mindset is to "not fail".

So obstacles are put up. #ois09


AndreaMeyer: Chesborough on #openinnovation: most innovations fail, and companies that don't

innovate, die #ois09


innovate: LL - "None of us went to school to learn how to fail. The more we try to succeed by

innovating, the more we are destined to fail." #ois09


AndreaMeyer: Michelangelo kept David hidden before it was done - that's protecting it from

management #ois09


innovate: LL - Donatello's covering of David statue while under construction is like "protecting

innovation from management" - #innovation #ois09


Bijjou: @Renee_Innosight yes :) #ois09

Dec 3, 2009 02:03 PM GMT · from TweetDeck · Reply · View Tweet · Show Conversation

lmckeogh: RT @bhc3: McKinney: We're in a shift from the knowledge economy to the creative



bhc3: Lasher: Michelangelo's approach to David. Imagine David in the stone, and take away

everything from it that wasn't David. #ois09


innovate: RT @bhc3 - LL - Defining innovation. He uses pictures and stories to explain what it is.

Example = Michelangelo's David in Florence. #ois09


Renee_Innosight: Lasher: Michelangelo's David was fusion of imagination, vision, realism..."took

away everything from the stone that wasn't David" #ois09


AndreaMeyer: CSC: How do you define #innovation when employees have different first languages?

visuals #ois09


innovate: LL - 1st step in innovation focus is to define #innovation - difficult when 30% of org are

non-native speakers - use lots of pictures #ois09


IPStrategist: RT @Renee_Innosight: Lasher: First step in setting up office of innovation was to define

what innovation for CSC #ois09


IPStrategist: #ois09 Lasher of CSC Uses 16th century Florence. Several innovators asked to solve

problem of statue of David. Solved counterfactually.


IPStrategist: #ois09 Lasher of CSC Uses 16th century Florence. Several innovators asked to solve

problem of statue of David.


bhc3: Lasher: Defining innovation. He uses pictures and stories to explain what it is. Example =

Michelangelo's David in Florence. #ois09


Renee_Innosight: Lasher: First step in setting up office of innovation was to define what innovation

for CSC #ois09


IPStrategist: #ois09 Lasher of CSC Setting innovation agenda. Interesting: 30% of company not native

speakers. Use pictures and metaphors.


Danielle_Olson: RT @innovate: PM - When it comes to #innovation, focus on talking about what you

DID not on what you are going to do #ois09


innovate: RT @Renee_Innosight - LL: CSC's office of innovation runs ideation campaigns meant to

"drive culture and bring ppl into the process" #ois09


Renee_Innosight: Lasher: CSC's office of innovation runs ideation campaigns meant to "drive culture

and bring ppl into the process" #ois09


bhc3: Lasher: CSC company wide ideation events are as much a corporate culture move as they are

sources for innovation. #ois09


Bkorkus: RT @Renee_Innosight: Now up: Lem Lasher, Chief Innovation Officer at CSC #ois09 - Lem's

awesome


AndreaMeyer: CSC's office of innovation is 5 yrs old, funded by Chm, 60 people FT worldwide to

create change in CSC culture #ois09


IPStrategist: RT @bhc3: Next speaker at Open Innovation Summit is R. Lemuel Lasher, Chief

Innovation Officer for CSC. #ois09


innovate: CSC has 50 people at the core driving innovation culture change for 92,000 person

organization - Use Imaginatik for idea mgmt #ois09


bhc3: Lasher: CSC has an office of innovation at the corporate level. #ois09


Renee_Innosight: @Bijjou There doesn't appear to be any livestream set up here. I'll pass the word

along that it's been requested, though :) #ois09


AndreaMeyer: CSC corporate decided to form an Office of Innovation & take an Executive out of the

field to run it #ois09


Danielle_Olson: RT @innovate: "Ideas without execution are a hobby" - Philip McKinney (HP) -

#quotes #innovation #ois09


Bijjou: Is there any chance to sea something on a livestream #ois09


_esbri: RT @AndreaMeyer: McKinney on education: Kids need to learn that there's not just 1 correct

answer but a range of good ideas #ois09


innovate: RT @AndreaMeyer - Up Next: CSC Chief #Innovation Officer Lemuel Lasher

at #openinnovation #ois09


Renee_Innosight: Now up: Lem Lasher, Chief Innovation Officer at CSC #ois09


_esbri: RT @AndreaMeyer: HP Labs saved $2 bln $ from its supply chain through internal

innovations #ois09


innovate: @lindegaard - tep not tap #ois09


bhc3: Next speaker at Open Innovation Summit is R. Lemuel Lasher, Chief Innovation Officer for

CSC. #ois09


_esbri: RT @AndreaMeyer: HP starts with funnel of 2500 ideas per year, narrowed to 200 . funded

30 ideas and 2-3 products per year on shelf #ois09


innovate: PM - When it comes to #innovation, focus on talking about what you DID not on what you

are going to do - In order to keep support #ois09


IPStrategist: #ois09 Phil McKinney Change is hard for middle managers. Don't tell them what you are

going to do, thell them what you did.


AndreaMeyer: up next: CSC Chief #Innovation Officer Lemuel Lasher at#openinnovation #ois09


bhc3: McKinney: Be careful about getting out there & telling people what you're going to do. Focus

on what you've done w/ #innovation. #ois09


AndreaMeyer: McKinney: #innovations need some executive "air cover" first to execute & then

show results #ois09


innovate: Just realized I was using PK as an abbreviation for Philip McKinney instead of PM -

Switching now that he's winding down - Sorry #ois09


lindegaard: What was the name of the program to get in touch with external partners?

TAP??? #ois09


bhc3: McKinney: To implement an innovation program, it's important to have executive air cover.

You're going to step on toes. #ois09


innovate: RT @Renee_Innosight - You know you're in a room full of geeks when they start talking

fondly about their 20-year-old HP calculators. #ois09


innovate: RT @IPStrategist - PM - HP doesn't invest in small company, but will be channel partner.

Then commit innovation resources #innovation #ois09


Renee_Innosight: You know you're in a room full of geeks when they start talking fondly about their

20-year-old HP calculators. #ois09


AndreaMeyer: HP works closely with VCs: not direct investment but commits to being a channel for

a promising startup #ois09


abbashaiderali: RT @bhc3: McKinney: HP funnel starts w/ 2,500 ideas. 200 get eval. 30 make it

through a 4-stage gate process. 2-3 products per year. #ois09


IPStrategist: #ois09 Phil McKinney HP doesn't invest in small company, but will be channel partner.

Then commit innovation resources.


ParnaSarkar: RT @AndreaMeyer: HP's #innovation funding model: 70% goes to core, 20% to

adajencies 10% to fundamentally new product ideas #ois09


marianbwood: RT @bhc3 Phil McKinney: 60% of ideas generated internally via HP Garage. Use

employee crowdsourcing to filter and refine these. #ois09


innovate: PK - HP plucks teams that submit successful ideas out of the business and puts them into

innovation project team & successful launch #ois09


IPStrategist: #ois09 Phil McKinney 60% of ideas: from "HP Garage"- everybody participates and then

crowdsource.


bhc3: McKinney: 60% of ideas generated internally. Via HP Garage. Use employee crowdsourcing to

filter and refine these. #ois09


innovate: PK - Now talking about HP Garage and the 320,000 and crowdsourcing ideas from

employees and some self-forming teams - #innovation #ois09


innovate: RT @IPStrategist - Phil McKinney - R&D as % of revenue is BS metric. Not predictive of

success. - #innovation #ois09


AndreaMeyer: HP's #innovation funding model: 70% goes to core, 20% to adajencies 10% to

fundamentally new product ideas #ois09


IPStrategist: RT @bhc3: McKinney: HP 70/20/10. 70% funding for core. 20% for adjacent businesses.



sachindabir: So true. RT @AndreaMeyer: McKinney on education: Kids need to learn that there's not

just 1 correct answer but a range of good ideas #ois09

Dec 3, 2009 01:44 PM GMT · from Echofon · Reply · View Tweet

innovate: RT @bhc3 - McKinney: HP 70/20/10. 70% funding for core. 20% for adjacent businesses.



innovationIRL: Following Phil Mckinney at #ois09 Check out recent video interview with the man

here http://ow.ly/IawU #innovation #creativity


InnovateSucceed: Following Phil Mckinney at #ois09 Check out recent video interview with the man

here http://ow.ly/Iawg #innovation #creativity


Renee_Innosight: And already is. RT @innovate: PK - Transformation from information economy to

creative economy will be disruptive - #innovation #ois09


bhc3: McKinney: HP tracks R&D as a % of gross margin. He's not a believer in R&D as a % of revenue.

R&D should result in margin premium. #ois09


IPStrategist: #ois09 Phil McKinney R&D as % of revenue is BS metric. Not predictive of success.


innovate: RT @AndreaMeyer: McKinney's slides from the presentation are available on his blog

at http://ow.ly/I9Sl [thanks!] #ois09


innovate: PK - Answer - part of the constraints are bandwidth - now that we have 3yrs of innovation

exp. & tweaking process, we can expand it #ois09


Renee_Innosight: Next week's #innochat (Dec. 10) - Recap of Open Innovation

Summit #ois09 w/ @AndreaMeyer


NadineToukan: RT @innovate: PK - Transformation from the information economy to the creative

economy will be just as disruptive - #innovation #ois09


bhc3: McKinney: HP 70/20/10. 70% funding for core. 20% for adjacent businesses. 10% for new

opportunities. #ois09


IPStrategist: RT @bhc3: RT @AndreaMeyer: McKinney's slides from the presentation are available

on his blog at http://ow.ly/I9Sl #ois09 [thanks!]


AndreaMeyer: @philmckinney answers why 2500> 2 products: constraint is total bandwidth #ois09


innovate: Question from Michael Arndt (BW) to PK - 2500 ideas (PCs) -> 3 products - What is

constraint that prevents 3 from being 4 or 5 or 6? #ois09


bhc3: RT @AndreaMeyer: McKinney's slides from the presentation are available on his blog

at http://ow.ly/I9Sl #ois09


AndreaMeyer: Qu: what's the constraint from 2500 ideas > 2-3 products, why not 6? #ois09


IPStrategist: @philmckinney check out the live blog of your talk at #ois09


innovate: PK - Transformation from the information economy to the creative economy will be just as

disruptive - #innovation #ois09


AndreaMeyer: McKinney's slides from the presentation are available on his blog

athttp://ow.ly/I9Sl #ois09


Renee_Innosight: McKinney has a "Killer Innovations" podcast

at http://bit.ly/7NvJku(expand) #ois09


conkshu: Ideas without execution are hobbies. -Phil McKinney #ois09

Dec 3, 2009 01:39 PM GMT · from Twitterrific · Reply · View Tweet

Renee_Innosight: McKinney believes in constraint based innovation, even artificial ones. My take:

Best constraints are artificial - can be controlled #ois09


AndreaMeyer: McKinney's #innovation framework FIRE+PO = Focus, Ideation, Execution,

Perspective & O=observation #ois09


innovate: PK - Ideas are becoming the oil, the gold - the highly valued - ME - But does this mean that

ideas are becoming a commodity then? #ois09


AndreaMeyer: RT @IPStrategist: #ois09 Phil McKinney Ideas w/o execution is a hobby #ois09


bhc3: RT @innovate: "Ideas without execution are a hobby" - Philip McKinney (HP) -

#quotes #innovation #ois09


innovate: "Ideas without execution are a hobby" - Philip McKinney (HP) - #quotes#innovation #ois09


IPStrategist: #ois09 Phil McKinney Ideas w/o execution is a hobby


IPStrategist: #ois09 Phil McKinney Innovation about solving your personal problem or solving

someone else's problem. For latter, got to get out of seat


bhc3: McKinney: Unspoken need, unspoken wants. Figuring these out are the only ways to develop

breakthrough innovations. #ois09


AndreaMeyer: Deciding which #innovation idea to pursue: do we have a contribution to make here?

& will it generate sufficient value? #ois09


bhc3: McKinney: FIRE+PO. PO = perspective + observation. "Can't do innovation sitting in a cube.

Gotta get out." #ois09


Renee_Innosight: McKinney says HP uses a gated funding model for innov. Would be interesting to

know how gates are set up - That's a critical point. #ois09


IPStrategist: #ois09 Phil McKinney "What's after 13"= clue 14 is the wrong answer in innovation


bhc3: McKinney: FIRE+PO. E = execution. He's a big believer of providing funding in a staged

manner. Only fund as milestones hit. #ois09


innovate: RT @IPStrategist - Phil McKinney - What are assumptions on which your business

operates. Then say "what if this is not true" #ois09


IPStrategist: #ois09 Phil McKinney Big believer in constraint based innovation. Even artificial

constraint


AliyCia: RT @jdlima: RT @innovate: "Creativity is not a gift, it is a skill, to be be developed" - Philip

McKinney #ois09


innovate: RT @bhc3: McKinney: HP has 75 questions in its "killer questions" deck. Quality of

questions => quality of ideas #ois09


AndreaMeyer: Another killer question: does this change the economics of the

industry? #openinnovation #ois09


bhc3: McKinney: FIRE+PO. R = ranking. HP has 5 questions. Change customer experience, industry

dynamics. #ois09


Renee_Innosight: Open Innovation Summit tweets tagged #ois09 More info on event

here: http://bit.ly/7cWar8 (expand)


IPStrategist: RT @bhc3: McKinney: HP has 75 questions in its "killer questions" deck. Quality of

questions => quality of ideas. #ois09


Renee_Innosight: RT @bhc3:McKinney: HP has 75 questions in its "killer questions" deck. Quality of

questions => quality of ideas. #ois09


bhc3: McKinney: HP has 75 questions in its "killer questions" deck. Quality of questions => quality of

ideas. #ois09


AndreaMeyer: ask killer questions like "what are some of the assumptions of which your industry

operates? What if the exact opposite was true? #ois09


IPStrategist: #ois09 Phil McKinney What are assumptions on which your business operates. Then say

"what if this is not true"


AndreaMeyer: Fire + PO #innovation framework: the "i" is ideation which asking the right

question... #ois09


bhc3: McKinney: FIRE+PO. I = ideation. Ask "killer questions". Force people to look beyond the

obvious. Don't stop at first answer. #ois09


Paul4innovating: #ois09 reading the tweets and enjoying


IPStrategist: #ois09 Phil McKinney Fire PO: F = focus. What are the right questions?


bhc3: McKinney: FIRE+PO. F = focus. Nothing happens to ideas collected in brainstorming sessions.

Just sit in a document somewhere. #ois09


innovate: PK - As an employer, what education system is making, I'm not really interested in buying -

I need people who find range of solutions #ois09


Paul4innovating: #ois09; make these blogs count for all of us unlucky ones not able to be there


letterpress_se: RT @bhc3: McKinney: We're in a shift from the knowledge economy to the creative



letterpress_se: RT @bhc3: McKinney: Innovation gap = lack of pipeline of high quality, well thought-

out ideas. #ois09


IPStrategist: #ois09 Phil McKinney Innovation process. + FIRE + PO.


bhc3: McKinney: FIRE+PO framework. #ois09


IPStrategist: #ois09 Phil McKinney If idea automatically attracts the center, it is not radical enough.

"Stupid wins."


karenswim: RT @AndreaMeyer: McKinney on education: Kids need to learn that there's not just 1

correct answer but a range of good ideas #ois09


innovate: PK - We need to teach kids that there are a range of possible answers, a variety of ways of

looking at problems - #education #ois09


Renee_Innosight: Cue in on "stupid" ideas -- they're the only ones radical enough to work with. - Phil

McKinney, HP #ois09


bhc3: McKinney: "Stupid wins". If an idea gets dissed, it's the one that gets his attention. #ois09


AndreaMeyer: McKinney on education: Kids need to learn that there's not just 1 correct answer but

a range of good ideas #ois09


innovate: PK - We teach kids memorization and test-taking skills - That there is one right answer,

rather than a range of possible answers #edu #ois09


bhc3: McKinney: Children have immense creativity. What happens to it? Education system. (cue Pink

Floyd..."we don't need no education...") #ois09


lindegaard: The blog of Phil McKinney: http://bit.ly/8ujkZk (expand) #ois09


unstructure: RT @bhc3: McKinney: Creativity is not a gift from God. It's a skill.#ois09


unstructure: RT @bhc3: McKinney: We're in a shift from the knowledge economy to the creative



ParnaSarkar: RT @bhc3: McKinney: If CEO doesn't have innovation metrics visibility, you'll always

have an upward struggle in making it happen. #ois09


AndreaMeyer: RT @innovate: HP innovation pipeline is now 60% internally filled and 40% filled from

outside - the innovation gap is a key challenge #ois09


innovate: "Creativity is not a gift, it is a skill, to be be developed" - Philip McKinney#ois09


bhc3: McKinney: Creativity is not a gift from God. It's a skill. #ois09


AndreaMeyer: @philmckinney says creativity is not a gift, but a skill #ois09


Renee_Innosight: Tweeting live from Open Innovation Summit -- lots of tweets today. #OIS09


dayvision: RT @bhc3: McKinney: HP funnel starts w/ 2,500 ideas. 200 get eval. 30 make it through a

4-stage gate process. 2-3 products per year. #ois09


innovationIRL: RT @bhc3 McKinney: We're in a shift from the knowledge economy to the creative



AndreaMeyer: HP has 25 coinnovation projects with companies like

DreamWorks#openinnovation #ois09


jmattbuchanan: RT @futurescape: McKinney: We're in a shift from the knowledge economy to the

creative economy. It's all about ideas. #ois09 (via @bhc3)


innovate: RT @AndreaMeyer - HP Labs saved $2 bln $ from its supply chain through internal

innovations - #innovation #ois09


ernieschell: RT @bhc3: McKinney: HP funnel starts w/ 2,500 ideas. 200 get eval. 30 make it through

a 4-stage gate process. 2-3 products per year. #ois09


jmattbuchanan: @IPStrategist Sounds like a great talk. Wish I was there...#ois09

Dec 3, 2009 01:23 PM GMT · from Seesmic · Reply · View Tweet · Show Conversation

innovationIRL: follow #ois09 for some excellent tweets on #innovation Fave:Phil McKinney No lack

of resources--biggest challenges: inno gap and inno delay


AndreaMeyer: HP Labs saved $2 bln $ from its supply chain through internal innovations #ois09


futurescape: McKinney: We're in a shift from the knowledge economy to the creative economy. It's

all about ideas. #ois09 (via @bhc3)

Dec 3, 2009 01:23 PM GMT · from Tweetie · Reply · View Tweet

bhc3: McKinney: If CEO doesn't have innovation metrics visibility, you'll always have an upward

struggle in making it happen. #ois09


IPStrategist: RT @innovate: PK - Innovation delay challenge - HP Inno Pipeline - 2500 ideas -> 30/40

projects -> 3 new products per year #ois09


AndreaMeyer: HP starts with funnel of 2500 ideas per year, narrowed to 200 ideas funded 30 ideas

and 2-3 products per year on shelf #ois09


innovate: PK - Innovation delay also a challenge - HP Innovation Pipeline - 2500 ideas -> 30/40

projects -> 3 new products per year #innovation #ois09


bhc3: McKinney: HP funnel starts w/ 2,500 ideas. 200 get eval. 30 make it through a 4-stage gate

process. 2-3 products per year. #ois09


IPStrategist: #ois09 Phil McKinney Entire teams keep innovation funnel full. 2-3 fundamentally new

business/products per year


innovate: PK - HP innovation pipeline is now 60% internally filled and 40% filled from outside - the

innovation gap is a key challenge #ois09


bhc3: McKinney: Innovation gap = lack of pipeline of high quality, well thought-out ideas. #ois09


IPStrategist: #ois09 Phil McKinney No lack of resources--biggest challenges: inno gap and inno delay


innovate: PK - As knowledge becomes a commodity and work is off-shored and verified on-shore,

creativity is becoming the key to creating value #ois09


innovate: PK - Doctors, lawyers, paralegal services, etc. are being outsourced because knowledge is

becoming a commodity #ois09


IPStrategist: #ois09 Phil McKinney Said "lawyers/paralegals mostly offshore"--maybe at HP, but not

true in general


WorkingKnowledg: @philmckinney says knowledge is becoming a commodity: the second reading of

all Xrays today is being done in india #ois09


innovate: PK - Longevity of ideas is shrinking, companies have to constantly be looking for the next

thing - #innovation #ois09


bhc3: McKinney: Knowledge is becoming a commodity. #ois09


IPStrategist: @jmattbuchanan IP in innovation processes. Great team--OI/licensing from

Weyerhauser and Air Products. 3 chemists (incl me) #ois09


bhc3: McKinney: Ideas and innovations live on a much shorter timeline today. (similar to Gary Hamel

theme here). #ois09


innovate: PK - Ideas live on a much shorter timeline - products won't live on the shelf 12-18 months

anymore - #innovation #npd #creativity #ois09


WorkingKnowledg: @philmckinney on the creative economy: 2day 70% of market cap of Co's is

intangibles: brand, innovations, R&D #ois09


IPStrategist: #ois09 Phil McKinney Yeah! He is talking about INTANGIBLE ASSETS! Shareholders

reward companies that create value here.


jmattbuchanan: @IPStrategist is also live tweeting from the Open Innovation Summit in

Orlando...while she isn't speaking at it #ois09


innovate: PK - Will your company and country end up as a country focused on creating ideas or on

implementing ideas - 'Creative Economy' #ois09


bhc3: McKinney: We're in a shift from the knowledge economy to the creative economy. It's all

about ideas. #ois09


innovate: "Press has done a good job of turning innovation into the buzzword of the decade." -

Philip McKinney #ois09


jmattbuchanan: @IPStrategist What's your #ois09 talk on?


lindegaard: McKinney: Executives quite honestly don't get it (innovation) #ois09


AndreaMeyer: @philmckinney rule for speeches: 10 slides, 20 minutes nothing less than 30 point

font #ois09


innovate: Winning in the Innovation Economy - Philip McKinney is on stage now -#innovation #ois09


bhc3: McKinney: Title of his talk is "Winning in the Innovation Economy" #ois09


conkshu: Bloomberg took over BW on Tues, so will be called Bloomberg Businessweek

now #ois09 (via @AndreaMeyer)


innovate: Phil McKinney in addition to being CTO of Personal Systems Group, also leads innovation

activities at HP - #innovation #ois09


conkshu: At Open Innovation Summit #ois09 in Orlando FL this week


AndreaMeyer: @philmckinney creates fundamentally new businesses for HP#ois09

Dec 3, 2009 01:12 PM GMT · from HootSuite · Reply · View Tweet · Show Conversation

lindegaard: had a meeting with Phil McKinney last year - great guy - looking forward to his

talk #ois09


IPStrategist: @jmattbuchanan Me too #ois09


bhc3: HP's Phil McKinney (@philmckinney), CTO of the Personal Systems Group, about to speak

at #ois09 on the Emerging Creative Economy


lindegaard: Bloomberg BusinessWeek - hopefullly the format will not change much - i like it as it

is #ois09


IPStrategist: Posting from Open Innovation Summit #ois09. Speaking at 11:40.


AndreaMeyer: @philmckinney 's blog is at http://ow.ly/I9Sl #ois09


AndreaMeyer: up next: @philmckinney CTO HP Personal Systems Group on personal #creativity @

Open #Innovation Summit #ois09


jmattbuchanan: opening open innovation - @innovate is live tweeting today from the Open

Innovation Summit - follow #ois09 on your Twitter dial


innovate: RT @AndreaMeyer - Bloomberg took over BW on Tues, so will be called Bloomberg

Businessweek now #ois09


AndreaMeyer: Bloomberg took over BW on Tues, so will be called Bloomberg Businessweek

now #ois09


innovate: Michael Arndt of Business Week will be chairing the Open Innovation Summit and Philip

McKinney of HP will be the first speaker #ois09


bhc3: Sitting down at Open Innovation Summit, about to hear from Business Week's Michael

Arndt #ois09


AndreaMeyer: #OpenInnovation Summit kicks off w/ Michael Arndt, #Innovation &#Design Editor @

BusinessWeek @BW #OIS09 #ois09


innovate: Open Innovation Summit in Orlando, FL is about to kick off so, I will be delivering a higher

volume of tweets than normal at #ois09


WorkingKnowledg: Tweeting live from Open #Innovation Summit #OIS09#openinnovation & also

as @AndreaMeyer to balance tweet volume


AndreaMeyer: Tweeting live from Open #Innovation Summit #OIS09#openinnovation & also

as @WorkingKnowledg to balance tweet volume


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