outlet types in middle east

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Business outlets and its types

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Page 1: Outlet Types in Middle East

Saudi Arabia Outlet TypesHypermarket

− Selling area over 1000 m2.− Completely Self Service.p y− Stock a comprehensive range of grocery, household and personal care products and also

electrical equipment.− 100% shelving, end gondola system, well organised isles.

Supermarket− Selling area over 300 – 999 m2.− Completely Self Service. − Stock a comprehensive range of grocery, household and personal care products. − 100% shelving, end gondola system, well organised isles.

Self Service− Selling area of 100 – 299 m2.− Completely Self Service. − Stock a comprehensive range of grocery, household and personal care products. p g g y p p− 100% shelving, sporadic gondola system, relatively well organised isles

Copyright © MEMRB 2007. Confidential and proprietary

Page 2: Outlet Types in Middle East

Saudi Arabia Outlet TypesLarge Grocery

− Selling area of 40 – 99 m2.− Mainly Self Service, usually 1 check-out/cash register.y y g− Stock a small but balanced product range of grocery, household and personal care products. − At least one of each type refrigerator (cooler display, deep freezer, ice cream cooler).− Sporadic shelving system.

Small Grocery− Selling area under 40 m2.− Mainly counter service, usually 1 check-out/cash register.y , y g− Stock basic commodities, few brands, usually the leading brands in each product group.− Most have some type of refrigerating equipment, usually a deep freezer and ice cream cooler.− “Pigeon hole” type shelving.

Pharmacy− Selling pharmaceutical items but also handle personal care and hygiene products.

Copyright © MEMRB 2007. Confidential and proprietary

Page 3: Outlet Types in Middle East

Saudi Arabia Outlet Types

Perfumery− Selling cosmetics, perfumes and other beauty and personal care items.

On-Premise (Not applicable for all product categories)− Includes Full Service Restaurants, Bar/Buffets, Cafeterias/Coffee Bar and Fast Food.

Copyright © MEMRB 2007. Confidential and proprietary

Page 4: Outlet Types in Middle East

A.Q.M.D in association with MEMRB,Al Hijaz Commercial Center 1, 2nd floor,Tahlia Street, Jeddah 21432 Tel: 6602730Saudi Arabia Fax: 6637673

Copyright © MEMRB 2007. Confidential and proprietary