outi alapekkala and juhani risku experience paper...2016/06/16 · •9 years at nokia corp. (nokia...
TRANSCRIPT
Software startuppers took the media’s paycheck Media’s fightback happens through startup culture and abstraction shifts Outi Alapekkala and Juhani Risku
Experience paper
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Journalist, media industry innovator
Mobile network and smartphone professional
Outi Alapekkala • 10 years as journalist, consultant and
analyst in EU affairs • Science, research and innovation • Information technology • Healthcare • Sustainable development & Agriculture • Sports & Education
• 3 years media industry innovations • InterestMachine, Ecosystem ONE • New journalism
Juhani Risku •9 years at Nokia Corp. (Nokia Networks, Forum Nokia, Symbian UXD) • Network management UI/UXD, Operator
relations and sales, training for 3.5 million developers, convergence of 6 different
Symbians
•5 years media industry innovations • InterestMachine, Ecosystem ONE • Journalism at Risk – new journalism
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The front page of the final print edition of the Seattle Post-Intelligencer. Photograph: Marcus Donner/Reuters
From print to pixels 1
http://www.theguardian.com/media/2009/mar/17/seattle-post-intelligencer-last-day
Tuesday 17 March 2009
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From print to pixels 2
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1. What happened? 1. Why it happened?
2. What can be done?
Q&A
Questions
Ideas Answers Proposals
Media, Network operators, Network manufacturers
Media, Network operators, Network manufacturers
Startup culture, disruptive thinking & actions
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Newspaper advertisement revenue 1 all time high
1988 constant fall
2006
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Newspaper advertisement revenue 2
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2015 IoT 1200 bn $ to be created
2015 Media 1100 bn $ to be restructed
Comparison: IoT vs. Media 2015 Gartner November 10, 2015
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Network manufacturing – Zero sum game
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Network operators – Renewal or death 1
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Network operators – Renewal or death 2
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Network manufacturers Waiting for 5G & IoT
Power IoT with 5G connectivity
Huawei predicts first 5G networks will go live in 2020
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Journalists vs. startuppers
Journalists’ actions •Writing more and better articles •Concentrating on investigative journalism •Improving Web presence •Publishing quality photos •Visualisation
Startuppers’ actions •Creating new applications and solutions •Disruptive thinking •Taking over old industries (taxi, hotel, phones, media) •Monetising quickly
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Cynefin – positioning industries
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TAIC-SIMO – four components
Network
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TAIC-SIMO – structuring industries
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Discussion and development – Fourth Estate
The Clergy
The Nobility
Commoners
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French Revolution:
Constitutional Non-constitutional watchdogs
townsmen
Church
Aristocracy
Digital Revolution: 1789–1799 1989–2016–
Three-estate system
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Discussion and development – Internal start-ups
•Radical changes •Radical focus •Radical actions •Radical leadership •Radical products •Radical services
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Discussion and development – New abstractions
•New products •New services •New solutions • Patents •New Formats • Processes •New people •New businesses •New enthusiasm
The Trio
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Thank you!