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OUTDOOR AWNINGS

FIND THEIR PLACE IN THE SUN

OUTDOOR TRENDS

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P.3 / THE 2013 DICKSON DECORATING TRENDS

P.7 / THE MINI ELLE DECOR DESIGNER COLLECTION

P.8 / THE TOOLS TO HELP YOU CHOOSE THE RIGHT FABRIC

P.9 / THE RECOMMENDED MAINTENANCE PRODUCTS

Dickson® Elle Deco Garden Party fabric

Beautiful weather is just around the corner,

hurry, let’s get outside!

In the shade of an outdoor awning, summer

can be savoured ever so sweetly. With its

good looks and smart designs, the Dickson®

awning fabric collection sets the 2013 trends

for solar protection. Fascinating stripes,

brilliant solids and clever patterns take centre

stage this year. In addition to the decorative

aspects, installing an outdoor awning is an

important home improvement project that

requires professional advice.

As the world leader in outdoor awning fabrics,

Dickson naturally offers expert tools to help

you choose just the right fabric for your

outdoor awning, including an iPhone app and

an informative website: www.storistesinfo.com

The only ones of their kind as yet, these

intuitive interfaces allow you to simulate your

project in just a few seconds and to connect

with an authorized Dickson dealer.

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This poppy Jacquard boldly affirms its spicy accent in the heat of the sultry sun. The top quality mandarin orange fabric feels like genuine cotton.

Opera fabric - Pavot J066 (Poppy)100% solution-dyed acrylic.10-year warranty. Standard width = 120 cm.Weight = from 290 gr/m² to 360 g/m².Recommended retail price/ linear metre incl. tax: € 22 to € 48.

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Orchestra fabricsBrooklyn D112 - Sienne 8931 (Sienna)Ardoise 8203 (Slate)100% solution-dyed acrylic.10-year warranty. Standard width = 120 cm.Weight = from 290 g/m² for striped versions.From 290 g/m² to 360 g/m².Recommended retail price/linear metre incl. tax: € 22 to € 48.

Sienne 8931

Brooklyn D112

Ardoise 8203

Awnings are claiming their fair share of the urban landscape. This fundamental trend, however, calls for a tasteful touch of nuances. Some prefer solid slate grey of the Ardoise version, while others are more attracted to the broad stripes of our Sienna option. The high-spirited ones go for the Brooklyn reference, which shakes up the classic stripes with a flashy orange band.

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Orchestra fabric Emeraude 7297 (Emerald)100% solution-dyed acrylic.10-year warranty. Standard width = 120 cm.Weight = from 290 g/m² to 360 g/m².Recommended retail price/ linear metre incl. tax: € 22 to € 48.

The 2013 Pantone colour of the year, emerald green generates a genuine feeling of well-being, balance and harmony. When used for outdoor awnings, this luminous hue really refreshes the atmosphere.

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Orchestra fabric Gris 8203 (Grey) and Rouge 3914 (Red)100% solution-dyed acrylic10-year warranty. Standard width = 120 cm.Weight = from 290 g/m² to 360 g/m².Recommended retail price/linear metre incl. tax: € 22 to € 48.

Here, shade sails reinvent the classic canopy for a new generation designer look. The red and grey that have been chosen elegantly echo the building’s facade. The harmony is absolutely perfect. The dual composition plays a dual role, protecting guests from the sun as well as the rain.

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This collection is exclusively available through the network of 150 Dickson authorized awning dealers.

Clubbing (1)Garden Party (2)Wake Up (3)

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Dickson and Elle Décoration Magazine have created a mini collection of four ultra-chic awning fabrics within the exquisite Orchestra line: Wake Up (3), Garden Party (2), and two hues of Clubbing (1). These exclusive creations showcase elegant graphics and streamlined designs – coffee beans, stylized leaves and tennis stripes – in natural, mineral colours.Jointly developed by the Dickson style team and Elle Decoration magazine, this mini collection crosses the line traditionally drawn between indoor and outdoor decorating.

Inspired by contemporary wallpaper designs, the collection offers subtle patterns and discreet hues. This awning fabric plays up the encores taking winning indoor decorating styles outdoors, extending beautiful living rooms into delightful patios.

AWNING FABRI CS TAKE IND O OR DECORATING OUTD O ORS

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SIMULATE YOUR AWNING IDEAS WITH THE NEW IPHONE APP, THE ONE AND ONLY VIRTUAL OUTDOOR AWNING REFERENCE

Dickson has developed the world’s first multi-media 3D awning simulator that enables shoppers to see an ultra-realistic rendering of their awning fabric choices within the targeted setting. It even shows where and how the shade will be created by the awning, and all this is done in three minutes flat! It’s a free tool available at the Apple Store for awning professionals as well as private consumers.

This revolutionary tool is also available in a PC version at www.dicksondesigner.com or www.storistesinfos.fr, so Internet users can create their simulation and send it directly to an authorized Dickson dealer for feedback.

EXPLORE WWW.STORISTESINFOS.FR, THE BRIDGE BETWEEN SHOPPERS AND AWNING EXPERTS

In addition to providing this simulation tool, the storistesinfos.fr website is a source of inspiration, information and contacts for shoppers to make the most of the Dickson experts and their insights.

Enriched with plenty of visual and video content (starting in March 2013), www.storistesinfos.fr gives everyone a great opportunity to explore and create fabulous awnings backed by satisfied customers.

Internet users also enjoy access to helpful guides, retailer directories, an interactive catalogue, direct contacts, price quotes and more!

FABRI C SELECTION TO OLS DEVELOPED BY D I CKS ON

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Dickson® outdoor fabrics are waterproofed during the manufacturing process with a high-performance chemical treatment. This makes them more resistant to rain and various types of dirt (dust, plant particles, tree sap, insects, lightweight oily deposits, etc.) and prevents the formation of mould.

Over time, the original treatment can lose its effectiveness, so it is important to clean and treat your outdoor fabrics regularly. This type of care will enable you to keep your fabrics in excellent condition and make them last much longer.

Tex’AkTiv CleAn : fabric cleaner, deep-acting, powerful stain-remover.

Tex’Aktiv Clean eliminates stains and bad odours on deck chairs, cushions and solar protection (umbrellas, shade sails, awnings, etc.).

Tex’AkTiv GuArd : waterproofing fabric treatment, protects against stains, creates a beading effect so moisture and dirt simply roll off the surface.

Tex’Aktiv Guard protects fabric against dirt and stains. This product is perfect for use on deck chair fabric, cushion fabric and solar protection fabric. It prevents grease and water from penetrating the fabric. The colourless beading effect restores your fabric’s original colour.

Test proving the protective and cleaning efficacy of Tex’Aktiv on outdoor fabrics. Test conducted on an Orchestra fabric (solution-dyed acrylic) by Dickson.

80%Depending on the degree of the fabric’s dirtiness, Tex’Aktiv can restore up to 80% of the fabric’s original beauty.

TEX’AKTIV PROTECTS OUTD O OR FABRI CS AND RESTORES THEIR VIBRANT LO OK

10, rue des Châteaux BP 109Z.I. la Pilaterie59443 Wasquehal Cedex FranceTél. +33.(0)3.20.45.59.59Fax +33.(0)3.20.45.59.00contact@dickson-constant.comwww.dickson-constant.com

PRESS CONTACTS

Agency

Céline Tondi Tel. +33 (0)6 16 74 40 75 ctondi@motcomptedouble.fr

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