outcome not output: a story of lean ux adoption

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Outcome not Output A story of Lean UX Adoption Codemotion Rome, Italy – 11/04/2014 CC BY-NC-SA 3.0 - http://creativecommons.org/licenses/by-nc-sa/3.0/

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This presentation shares our experience with Lean UX adoption and offers some hints on how to combine User Centered Design activities within an Agile development workflow.

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Outcome not Output A story of Lean UX Adoption

Codemotion Rome, Italy – 11/04/2014 CC BY-NC-SA 3.0 - http://creativecommons.org/licenses/by-nc-sa/3.0/

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STEFANO MARASPIN

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http://www.mvlabs.it/

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ENTERPRISE DEVELOPMENT

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REWIND

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TEXTBOOKS

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PROJECT DELIVERY

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CUSTOMER REACTION

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Moving to Agile…

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http://popdigital.ca/2013/01/19/the-agile-drupalist/

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HAPPY CUSTOMERS

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IN TIME, WITHIN BUDGET

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MEETING EXPECTATIONS

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REALLY?

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WHOSE EXPECTATIONS?

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USER STORIES

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CUSTOMER

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CUSTOMER USER

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TOOLS VS GOALS

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USERS PERSPECTIVE

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UX Design Before Development

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http://www.flickr.com/photos/magia3e/5990317864/

Done upfront

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ANALYSIS TAKES TIME

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SOMETIMES TOO MUCH…

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UCD OR AGILE?

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THE TYRANNY OF OR

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The Zero Sprint Approach

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http://www.flickr.com/photos/magia3e/5990317864/

Week One Week Two

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BEWARE OF HAND OFFS

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BEWARE OF HAND OFFS

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BEWARE OF HAND OFFS

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BEWARE OF HAND OFFS

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BEWARE OF HAND OFFS

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US VS THEM

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SHARED GOAL

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Welcome Agile UX

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http://www.flickr.com/photos/magia3e/5989772879

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CROSS FUNCTIONAL TEAM

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T-Shaped Professionals

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Breadth of Knowledge

Tech

nica

l Dep

th

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USER NEEDS

BUSINESS GOALS

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USER NEEDS

BUSINESS GOALS

PROJECT COSTS

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PARALYSIS

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GROUPTHINKING

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ABILENE PARADOX

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THE LEADER ROLE

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• Leader shall be impartial (at least at first)

• Divide group, then reunite to air differences

• Welcome outside feedback

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SUPER HEROES

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COLOCATION

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ARTIFACTS

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Personae

Source: MV Labs Project – Images with Creative Commons License from the web

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NOT JUST ROLES

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PROTO-PERSONAE

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VALIDATING USER STORIES

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AVOIDING WASTE

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MEET CARLA

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WIREFRAMES

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STYLE GUIDES

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UBIQUITOUS LANGUAGE

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WORK EXTERNALIZED

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SPECIFICATION BY EXAMPLE

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• Acceptance Criteria • Documentation • Regression

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100% TEST COVERAGE?

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Agile practitioners don’t adopt processes. They adapt according to the current context

- A. Hunt

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REQUIREMENTS

OR HYPOTHESIS?

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what?

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how

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why?

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features

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features

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outcomes

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Outcome not output

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Thank you for your attention

Stefano Maraspin @maraspin

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Resources

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Resources

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@maraspin

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Photo Credits • http://www.flickr.com/photos/stevedave/2975730348 • http://www.flickr.com/photos/pedromourapinheiro/2348331422 • http://www.flickr.com/photos/wallyg/2421926775 • http://www.flickr.com/photos/seemsfinehamburg/4514890993 • http://www.flickr.com/photos/gary_dunaier/2404403331 • http://www.flickr.com/photos/gary_dunaier/2404402271 • http://www.flickr.com/photos/whartz/1404593421/ • http://www.flickr.com/photos/midatlanticbulldogrescue/2143620643 • http://www.flickr.com/photos/manicstreetpreacher/3725005364/ • http://www.flickr.com/photos/jakuza/2728096478/ • http://www.flickr.com/photos/lucasvieira/2551532145/ • http://www.flickr.com/photos/dlp/6097111286/ • http://www.flickr.com/photos/captain-k/3872566862/ • http://www.flickr.com/photos/bk1bennett/2969083199/ • http://www.flickr.com/photos/sunnyuk/3240916291/ • http://www.flickr.com/photos/practicalowl/4098547561/ • http://www.flickr.com/photos/marksinderson/6973804350 • http://www.flickr.com/photos/altgnjoey/9614493371/ • http://www.flickr.com/photos/cdevers/5770961200 • http://www.flickr.com/photos/unitopia/3179070407 • http://www.flickr.com/photos/chubbybat/1751149642 • http://www.flickr.com/photos/themichaelsmith/4399654643 • http://www.flickr.com/photos/jpartogi/4131283193 • http://www.flickr.com/photos/tomcarbone/2817253412/ • http://www.flickr.com/photos/singapore2010/4903325071/ • http://www.flickr.com/photos/mikecogh/8698837600/ • http://www.flickr.com/photos/markusthorsen/3091394736/ • http://www.flickr.com/photos/szene/4763604492/ • http://www.flickr.com/photos/jordoncooper/79555741/

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Stefano Maraspin @maraspin