out of the box experience
TRANSCRIPT
Out of the Box Experience
Tom Sys
Short Introduction to
COMPANY HISTORYLOOKING FORWARD TO 2014: CELEBRATING 80 YEARS OF BARCO (1934-2014)
1934
1935
2,0001938
1949 19511968
1974Establishment of the Belgian American Radio Corporation (BARCO)
The first Barco radiosThe first Barco TVs Launch of the Barco jukebox
Barco monitors @ BRT
Worldwide distributionof Barco TVs
•
•
•
•
1981
23 Jun. 1986 12 Dec. 1986
15 Jun. 1987
1989
1990
1992
2000
2011
Today
772,200one
90
Barco Electronic & Barco Industries
Barco Industries onBrussels Stock Exchange
Lauded with Belgian Oscarfor exports
Barco Electronic onBrussels Stock Exchange
Merge of Barco Industries& Barco Electronic
Barco becomes aglobal company
Next 150 company
Active in +90 countries, with 4,000 employees
Sales hit 1 billion euro
The Barco lab
COMPANY HISTORYLOOKING FORWARD TO 2014: CELEBRATING 80 YEARS OF BARCO (1934-2014)
YOU WILL FIND US WHERE IMAGES ARE CRITICAL TO PROFESSIONALSABOUT BARCO
NYSEEuronext90+ 4,000 1.158
International companyHeadquartered in BelgiumStocklisted (BAR) on NYSE Euronext Brussels
Presence in more than 90 countries
Employees Billion eurosales in 2013
Out of the Box Experience
Beyond Products
Beyond Visualization Products
Visualization products- Projectors- LCD displays- LED walls- Video walls
Visualization Solution
Visualization products- Projectors- LCD displays- LED walls- Video walls
Capture
Manage
Distribute & Transmit
Visualize
Distribute & Transmit- Image processors- Controllers
Control RoomExample
• IP based• Modular – Future proof• Integrates AV and Data• Wide range of
protocols
• IP based• Modular – Future proof• Subframe latency• Integrates AV and Data• Auto-configuration of full system
Surgery RoomExample
Application
Collaboration
Easy to use
Auto install
Recording
Streaming out
Visualization SolutionBeyond the Product
Capture
Manage
Distribute & Transmit
Visualize
From Boxed Product to Networked SolutionImpacts• Business Model
– Learn how to sell solutions SW is not free – sell licenses/services– Balance flexibility of sold solution organize project vs. product selling
• Development Teams– Larger and multi-site teams clear responsibilities, good communication– Competence shift from HW to SW training and new hiring
• Development Projects – Higher project complexity strong project management, while preserving
agility– Highly increased testing complexity test automation, risk based testing, model based testing
• Development Process– Higher process maturity required requirements management, SW quality– Needs strong system architecture strengthen architecture process
Beyond Products
Connected Products are inBarco’s stated Ambition and VisionAMBITIONGlobal leadership in connected visualization systems for professional use
VISIONThrough the offering of best-in-class networked visualization solutions, Barco will enable its customers to run their business in a more effective way
Out of the Box Experience
Using Experience
Beyond Products
Using Experience
accessible
desirable
valuable
credible
findable
usable
usefulUseful Having a useful purpose
Usable Intuitive, easy to use
DesirableUser also wants to use it (emotionally)
Accessible Accessible to all type of users
Credible So users trust and believe what is told
Findable So users can find what they need.
Valuable Returns value to the company
Morville’s User Experience Honeycomb
Using Experience
Meeting RoomExample
“You’ve gotta start with the customer experience and work backwards to the technology” Steve Jobs
Meeting RoomExample
accessible
desirable
valuable
credible
findable
usable
useful
Out of the Box Experience
Further Evolutions
Beyond ProductsUsing Experience
“The Mammo Tomosynthesis display is the best tool that we have for high-quality image display in a busy radiology department. Radiologists can process a larger number of studies with a greater degree of accuracy and confidence.“
Dr. James Ruiz, MD-Radiologist and breast imaging specialist, Woman’s Hospital, Baton Rouge, Louisiana, US
Towards Smarter Solutions
• Optimized for data– Integration and representation of all sources and types of data– Consumer privacy and security
• Optimized to contribute to end-user workflow efficiency– Beyond increasing the bare specifications– Strong computing capabilities of products allows to create built-in
processing and algorithms to improve customer operations
Further Evolutions
On IoT Wave
• New connected services– Medical QAWeb: Online calibration and QA of medical displays
– Cinecare program to remotely monitor and support digital cinema equipment
• Cloud based solutions– Based on private or public cloud services
– X2O media solution offered as full cloud service
Further Evolutions
Towards Single Collaboration ExperienceIntegrating multiple solutions
• Once the AV and data is in the network, customers expect this to be accessible and controllable in a uniform manner
– As an end-user to work most efficiently– As an IT manager to optimally manage the setup, accounts and security – As a service operator to improve operations
• Many companies and organizations have similar needs– A hospital has surgery rooms, which are managed from a control room and which share data
to meeting rooms for discussion and preparation and which want to interact with external doctors and students via mobile technology
– A big or governamental organization has control rooms at multiple locations to manage operations and share data to meeting rooms for discussion and escalation handling andwant to interact with external stakeholders via mobile technology
Further Evolutions
These Evolutions Further Impact
• Business Model– How do customers want to use and pay for these products?– There is an enormous flexibility in business models: try-before-buy, subscription models,
license schemes and pay-per-use,
• Roll-out and Service Model– Need to fully automate the entire chain to the user: activation, upgrades and updates– Internet connectivity is a key enabler to achieve this
Further Evolutions
Out of the Box Experience
This is just the start...
Beyond ProductsUsing ExperienceSmarter – IoT – Unified Collaboration Experience
Questions?
www.youtube.com/BarcoTVwww.twitter.com/Barcowww.facebook.com/Barco