out of the box employment. our purpose effective employer outreach revolves around a sales mentality...
TRANSCRIPT
Out of the Box Employment
Our Purpose
Effective employer outreach revolves around a sales mentality
Effective employer outreach revolves around asking good questions
Effective employer outreach revolves around learning from others
Effective employer outreach revolves around listening to the experts
Stepping Outside the Box
On a piece of paper drawthese 9 dots just as you
seethem here. With thesedots, try connecting all 9dots with 4 straight lines.All without taking yourpen off the paper.
Stepping Outside the Box
Why It’s Really All About Sales
In order to sell your solution, you need to understand the problem!
-Matching Grant clients are people, but the what theyhave to offer employers is a commodity
-The refugee story is essential, but more effective ifrelayed at the appropriate time.
-A good salesperson knows they have a good product; moreimportantly, they know how to listen!
The less you say, the smarter you will sound (and the more intriguing
you will be!)
Why It’s Really All About Sales
People need to buy YOU (and your clients)!
-Be friendly and enjoyable-Foster rapport -Be a problem solver-Go above and beyond-Positive emotional experiences-Follow-up and don’t give up
Doing these things will eventually allow you to tell refugee
stories, prove that they are good workers, and improve
your outcomes!
Why It’s Really All About Sales
How can all of this be effectively monitored?
-Create a database if you don’t already
have one
-Rate your employers
-Set a goal of how many employers toapproach in a specified time frame
-Know who needs to be contacted when
and for what
-Store and remember personal facts
Why It’s Really All About Sales
What to Avoid-Being unprepared-Talking too much; talking about yourproduct before you know the need-I know your busy, but…-Having too many people approach
anemployer-Giving the employer too muchinformation-Not listening or being forceful
It’s All In the Questions
Asking the right questions is a key to your success (and so is arming yourself with answers)!
-Avoid yes or no questions:Are you hiring? Vs. Tell me about your hiring process
and needs?-Be a problem solver
Can I share my solution? Vs. How can I help with this need?
-Come preparedWhat is that? Vs. I read about that, could you highlight
your biggest success with that?-Add a personal touch
Is there anything else you need to know? Vs. That sounds interesting, what is your favorite?
It’s All In the Questions
Volunteer Exercise
I want to find out what is your favorite thing in working with Match Grant.
I want to find out what some of your biggest challenges are in Match Grant.
All without relaying my experience until I have listened to you!
Employer Outreach in Miami
Target the hidden job market. These are positions that are not advertise.
The more people you speak to about employment increases your chances of finding job openings.
Explore and expand your network: Reach to employers, friends, co-sponsors, relatives, co-workers, stakeholders, basically anyone!
Use yellow pages and internet directories to target specific areas of employment but remember that many job openings are in the mind of business owners, supervisors and managers before they get advertised.
Employer Outreach in Miami
Keep it simple!Target small businesses.Avoid companies with long and bureaucratic
hiring processes.Avoid sophisticated presentations and
introductions.Knock on every door.Attend job fairs and seminars related to
employmentMarket yourself: Invite existing employers to your
office to meet and greet refugees.
From the Employers Perspective
1. Describe your relationship with the Miami office.
2. Why is their outreach effective?3. What makes you interested in someone doing
employment outreach for refugees?4. What turns you off in an outreach approach?5. What advice would you give employment
specialists, job developers or those doing employer outreach?
6. Why do you appreciate working with refugees?
Back to Our Purpose:
We talked about how effective employer outreach revolves around a sales mentality
We talked about how effective employer outreach revolves around asking good questions
We talked about how effective employer outreach revolves around learning from others
We talked about how effective employer outreach revolves around listening to the experts
Resources
-Sales Guy:http://sales.quickanddirtytips.com/Tags/General/pae/1/sortbyalpha
-12 Best Sales Questions:http://www.meisenheimer.com/products/salesquestions
.tm?gclid=CL_fpZSLzqECFYd-5Qod6WrwKw
-The MN affiliate.