out of sight but not out of mind in the virtual world

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FEATURE OF THE WEEK April 16, 2012 12:28 am Out of sight but not out of mind in the virtual world By Liz Bolshaw It is more than three ye ars since Dani McKinney, a psycho logist at the Stat e University of New York in Fredonia, found that students retained significantly more from a downloaded podcast of a lecture than those who attended the lecture in person. His findings focused di scussions ab out online learning less on its abilit y to meet the rising tide of demand for mass tertiary education in an affordable way and more on a shocking heresy: that online delivery methods might be more effective than real face-time between a professor and his class. “If you want to learn how to read a balance sheet ... or if you  want to remind yourself what the four ‘Ps’ of marketing are, online is a great way to do that. You don’t need some one standing in front of a class and saying ‘product, price, place and promotion’,” says David Schmittlein, dean at MIT Sloan. Out of sig ht bu t n ot ou t of mind in the virt ual world - F T .com http://www.f t. com /intl /cm s/s/2/1e684bc 2-71 d0-11e1-84 97-00144 fea b4... 1 of 4 6/1/2012 12:26 PM

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7/28/2019 Out of Sight but Not Out of Mind in the Virtual World

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