our purpose + to support a thriving military community we value (in alphabetical order) +...
TRANSCRIPT
![Page 1: Our Purpose + To support a thriving military community We Value (in alphabetical order) + Authenticity + Inclusivity + Individual Responsibility + Learning](https://reader035.vdocuments.mx/reader035/viewer/2022081806/5a4d1b687f8b9ab0599b19fa/html5/thumbnails/1.jpg)
![Page 2: Our Purpose + To support a thriving military community We Value (in alphabetical order) + Authenticity + Inclusivity + Individual Responsibility + Learning](https://reader035.vdocuments.mx/reader035/viewer/2022081806/5a4d1b687f8b9ab0599b19fa/html5/thumbnails/2.jpg)
Our Purpose+ To support a thrivingmilitary community
We Value(in alphabetical order)+ Authenticity+ Inclusivity+ Individual Responsibility+ Learning & Growth+ Passion+ Professionalism+ Responsiveness+ Trust+ Uniqueness+ Working together
Our Personality(in alphabetical order)+ Authentic+ Capable+ Caring+ Confident+ Creative+ Curious+ Dynamic+ Good Listener+ Respectful+ Warm
BrandTouchstones:Is it unique to the military lifestyle?Is it inclusive?Is it professional?Does it demonstrate caring?Does it promote learning & growth?Does it foster individual responsibility?
Brand Essence:
StrongerTogether
Key Product/Service Categories+ Relocation+ Deployment+ Social and Mental Wellness
Target Audiences+ Military Member+ Their Family+ Their Community+ Donors, sponsors, funders
Key Messages+ An independent resource for the military community / Une ressource indépendante pour la communauté militaire+ Information, Connection and Peace of Mind/ Information, connexion et tranquillité+ The MFRC offers resources, connections and support so that you have the peace of mind to do your job.+ The MFRC is here to help when you need it.+ Here to support the unique parts of themilitary lifestyle.+ This is your resource centre.
Visuals
Esquimalt MFRCBrand Brief
![Page 3: Our Purpose + To support a thriving military community We Value (in alphabetical order) + Authenticity + Inclusivity + Individual Responsibility + Learning](https://reader035.vdocuments.mx/reader035/viewer/2022081806/5a4d1b687f8b9ab0599b19fa/html5/thumbnails/3.jpg)