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OUR NEW WORLD

BRAND ETHOS

BRAND ETHOS

WE MAKE GEAR FOR SOCIAL ANIMALS* LIVING IN A DIGITAL WORLD SOCIAL ANIMALS - Definition

Pronunciation /ˈsəʊʃ(ə)l/ /ˈænɪm(ə)l/s

‘Social Animals’ refers to the collective co-existence in the digital age: the tribal sharing of experience,

emotion, fashion, culture, politics, etc., through social media and omnipresent mobile technology.

PROTECT CONNECT ENHANCE

DESIGN STATEMENT

WE CREATE CONSIDERED OBJECTS THAT CONNECT,

PROTECT AND ENHANCE YOUR DIGITAL LIFE

STYLE AND SUBSTANCE: DETAIL-ORIENTATED

FUNCTIONALITY AND AESTHETIC FOR THE

TECH-CONNECTED


AIM

AN INTEGRATED PRODUCT AND MARKETING TOOL

AN AUTHENTIC VISION FOR DESIGN, MARKETING AND

SALES DEPARTMENTS

TO RESONATE WITH KEY PARTNERS AND END-USERS


OUTCOME

CYGNETT PROTECTS, CONNECTS AND ENHANCES MY DIGITAL LIFE


LAB (BEST)

ESSENTIAL (GOOD)

CONSUMER PROFILE MODEL

THE PILLAR SYSTEM

SPIRIT (BETTER)

THE VOICE OF

CYGNETT


THE PAY-OFF

A GENUINE BRAND STORY, WELL-CONSIDERED PRODUCT AND SHARED COMMERCIAL SUCCESS


LIFESTYLE MAP

MOMA

LOADED

2XU

LULU LEMON

NIKE CANNES

FILM FESTIVAL

TED TALKS

COACHELLA

TAME IMPALA

JAMES BLAKE

FLORENCE &THE MACHINE

LED ZEPPELIN

NUDIE

LEVI’S

UNIQLO

ASOS

C

O

H


GOTYE

UNIQLO

GAP FOOTBALL

BEYONCE & JAY Z

REAL LIVING

NORTH FACE

BILLABONG

KEY NEED-STATES

REASSURANCE & COMMUNITY

INTERESTS

QUALITY, RELIABILITY & CREDIBILITY

PROFILE

IS GROUNDED AND INTERESTED IN CULTURE BUT NOT OBSESSED

BY THINGS - ONLY ONE OF MANY PRIORITIES.

APPRECIATES DESIGN BUT NOT INTO FLASHY – LIKES ON-TREND

SIMPLICITY THAT’S OK FOR WORK.

IS A CAREFUL CONSUMER, WHO’S LOYAL TO ESTABLISHED BRANDS,

WITH PROVEN QUALITY AND CREDIBILITY.

ESSENTIAL BREAD & BUTTER

ESSENTIAL CYGNETT PRODUCTS

URBANSHIELD CARBON FIBER CASE


FORM SNAP ON CASE

DASHVIEW UNIVERSAL SMARTPHONE CAR MOUNT

POWER LIGHTNING WALL CHARGER

RAY BAN G- SHOCK NUDIE

CINELLI

LEICA

ZAC GALIFIANAKIS HOLI FESTIVAL CONVERSE

PROFILE

REPRESENTS ENERGY AND A YOUTHFUL, URBAN ATTITUDE,

LIKES COLLECTING THINGS

IS A SOCIAL ANIMAL WHO HAS A GOOD TIME WITH FRIENDS AND

SHARING CULTURAL CACHE WITH OTHERS

BUYS BASED ON AUTHENTIC STORY / WELL-MADE / INTERESTING

DESIGN, AND ENJOYS A PORTFOLIO OF CHOICE

KEY NEED-STATES

ENJOYMENT & BELONGING

INTERESTS

STYLE & SUBSTANCE

SPIRIT WHERE WE LIVE

SPIRIT CYGNETT PRODUCTS


WORKMATE EVOLUTION TRI-MATERIAL CASE

APOLLO DUAL MATERIAL CASE

FLEXI-GLASS SCREEN PROTECTOR

NODE BASIC FOLIO CASE

MOMOTARO

DONHOU

NOEL FIELDING

MONSTER CHILDREN

PHILLIP LIM 3.1

BLONDIE

HEX SUGAR MOUNTAIN

NIKE BESPOKE

PROFILE

IS HIGHLY-INTERESTED IN DESIGN AND NICHE, EXCLUSIVE, EXIT-LEVEL

PRODUCTS WITH A MEANINGFUL STORY

TAKES RISKS BEFORE PRODUCTS ARE POPULAR – LIKES BEING BOLD

AND BREAKING THE MOULD

UNCONSCIOUSLY INFLUENCES OTHERS – HUNTER AND GATHERER

OF NEW WAVE STUFF.

KEY NEED-STATES

CREATION & EXPLORATION

INTERESTS

EXCLUSIVE ARTEFACTS, MEANINGFUL STORY

LAB NEW WAVE

LAB CYGNETT PRODUCTS

UTILITY TRI-MATERIAL CASE

INCLINE STAND CASE

CHARGEUP II PORTABLE POWER


BIKE MOUNT WEATHER RESISTANT

PILLAR OUTCOME

ONE BRAND, ONE VOICE, ONE VERSION

OF THE TRUTH

DELIVER ON GENUINE BRAND PROMISE

WE MAKE GEAR FOR SOCIAL ANIMALS LIVING IN

A DIGITAL WORLD.


PRODUCT ROADMAP 2013 - 2014

GALAXY TAB 3 iPHONE 5S

iPHONE 5 : PHASE 2

NOTE 8 : PHASE 1

CAR/BIKE STANDS AND HOLDERS : PHASE 1

AV CABLES : PHASE 1

STYLUS : PHASE 1

GALAXY TAB 3 : PHASE 1

iPAD 5 : PHASE 1

iPHONE 5C HEADPHONES : PHASE 1

CAMO SLEEVE COLLECTION

STANDS + HOLDER : PHASE 2

HEADPHONES : PHASE 2

AV CABLES : PHASE 2

HEADPHONES : PHASE 3

iPAD 6 : PHASE 1

MAC ACCESSORIES

SAMSUNG TAB 4

SAMSUNG NOTE

RANGE 1 RANGE 2 RANGE 3 RANGE 4 RANGE 1 RANGE 2

MOTHERS DAY SPECIAL

EASTER SPECIAL

BTS SPECIAL

SAMSUNG GALAXY S5 : PHASE 1

ARCHIVE

FOLIO

SPEAKERS : XMAS PROMO LOW COST iPAD

iPAD MINI 2 iPHONE 6

ARMBAND

WORKMATE POWER : PHASE 2

UNIVERSAL COLLECTION

iPHONE 6 : PHASE 1

SAMSUNG GALAXY S5

:PHASE 2 iPhone 5C:

REFRESH

FATHERS DAY SPECIAL

2013 2014

JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER

iPHONE 5S: REFRESH

iPAD MINI: REFRESH

CHRISTMAS SPECIAL PROGRAM LAUNCH

TALKING TO CONSUMERS

MARKETING


WE MAKE GEAR FOR SOCIAL ANIMALS,

LIVING IN A DIGITAL WORLD.

TALKING TO CONSUMERS

AN INTEGRATED MARKETING AND COMMUNICATION STRATEGY THAT LEVERAGES STORIES ABOUT HERO PRODUCTS TO CREATE BRAND AWARENESS AND DRIVE CONSUMER DEMAND

PRINT ADVERTISING

CONNECT

STREETS MOBILE BLUETOOTH SPEAKER

CLIP YOUR SOUNDS TO YOU AND HIT THE

STREETS WITH THIS COMPACT BLUETOOTH

SPEAKER, FEATURING A RUGGED,

SPLASH-PROOF RUBBER SHELL.

FEATURES • 3HR BATTERY LIFE / 10M RANGE / 1.5W OUTPUT POWER

• WIRELESS CONNECTION TO PHONE OR MP3 DEVICE

• A CLIP SO YOU CAN HANG IT ON A BELT OR BAG

• 3.5MM CABLE FOR NON-BLUETOOTH DEVICES

• MICRO-USB CHARGING CABLE

AVAILABLE IN

CY1360SBSTR

CY1361SBSTR

CY1362SBSTR

BLACK

BLUE

PINK

PRODUCT DESIGNS AND SPECIFICATIONS ARE SUBJECT TO CHANGE WITHOUT PRIOR NOTICE.

PRINT ADVERTISING

WORKMATE UTILITY for iPhone 5 and iPhone 5s

REAL WORLD STREET TEST #UtilityDrops

cygnett-sounds cygnett CYGNETT.COM

WORKMATE UTILITY Quad-material protective system

Available at major retailers worlwide and online from 20 September.

cygnett cygnett #UtilityDrops CygnettSneakPeek

OUTDOOR ADVERTISING

POP-UP EVENTS

SOCIAL MEDIA

VIDEO CONTENT

BRICKS & MORTAR

CHANNEL MARKETING

POINT OF SALE

ON SHELF BRAND MESSAGE

POS, PACKAGING AND COLLATERAL

The brand message is reinforced through

strong use of clean white and Cygnett

orange on the outside edges across POS,

packaging and all collateral.

INTERACTIVE DISPLAYS

FREE STANDING DISPLAY SOLUTIONS - PERMANENT

2 SIDED DISPLAY COUNTER UNIT

4 SIDED DISPLAY FREE STANDING

DOUBLE SIDED CHARGE BAR

FREE STANDING DISPLAY SOLUTIONS - TEMPORARY

2 SIDED DISPLAY FLOOR UNIT

3 SIDED DISPLAY FLOOR UNIT

PACKAGING

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