our chamber members are the regions proactive core billing cycles = 4 commission sales staff=0 # /...
DESCRIPTION
Good ol’ boys club Commissioned Sales Force (churn & burn approach) Quantity - butts in seats Be all things to all people THEN… (Back In The Day!)TRANSCRIPT
Our Chamber members are the region’s Our Chamber members are the region’s proactive coreproactive core
Billing Cycles = 4
Commission Sales Staff=0
# / Members StaffCurrent = 1,071 . . 20 2010 = 1,410 . . . 242008=1,930 . . . .29
Richmond, Virginia = RVA
Stephanie PhillipsDirector-Member Value & Engagement
Currently - Average Member Worth = $1,350
2008 – Average Member Worth = $1,000
Retention:2008 – 88.8%2011 – 90%2012 – 92%Current – 95%
Kisha L. AllenDirector of Member Services
Current Staff Total: 8Chamber Staff = 5GEDP/ DCMA Staff = 3Sales Staff = 0
# Of MembersCurrent = 440…2012 = 4562010 = 408October 2005 = 561
Current Average Member Worth = $6422005 Average Member Worth = $346 Garland,
Texas
Retention Rate:Current = 95%2012 = 90 %2010 = 86%2005 = 90%
Billing Cycle = Monthly
• Good ol’ boys club• Commissioned Sales Force (churn &
burn approach) • Quantity - butts in seats• Be all things to all people
THEN…(Back In The Day!)
•Quality•Bold/Progressive•Community/Leadership/Business Brand•Relationship Building•Securing the “right” members – no sales force•Diverse members –motivated differently
NOW… (Not Your Granddaddy’s
Chamber)
Delivering Member Value
•Member Segmentation•Engagement Strategy•Experience Maps•Touch Points
••••
Closing Slide
QUESTIONS &
COMMENTS
ADJUST…MIX IT
UP!