white paper

Our Approach to Making Employer Brands Stronger

workforce communications

We believe that your talent is more receptive to

engagement and recruitment messages than they’ve

been for a long time. But, we also believe that your

talent will independently gather information, form

opinions and validate their beliefs resulting in employer

brand impressions. Once those impressions are made,

it’s hard to change them. Therefore, we advocate that

engagement and recruitment messages contained in

your employer brand be immediately relevant, inspiring

and actionable.

To ensure that engagement and recruitment messages

are indeed relevant, inspiring and actionable, an

employer brand needs to be developed from one

primary source: the experiences of your employees.

HR’s ad agency.

DavidGroup.comThe David Group Inc. All rights reserved. Ref 15 – 132

A LOOK INSIDE WHAT IS AN EMPLOYER BRAND?

WHY IS EMPLOYER BRANDING IMPORTANT?

OUR APPROACH TO EMPLOYER BRAND

DISCOVER, INVENT, DELIVER

LEARN MORE

Why is employer branding important now?One reason is that workers are

interested. They are interested in their

current work and they are interested

their future work. In fact, 71% of the U.S.

labor force is on the job market. And,

51% of employed workers are either

actively seeking, or are open to hearing

about, a new job. (Jobvite, 2014)

You work tirelessly to recruit new

talent and to engage and keep the

critical talent you already employ. Your

competition is recruiting your critical

talent while working to keep theirs.

A stronger employer brand – one that

tells your unique and compelling story

– gives you a competitive advantage

by connecting with the talent that is

interested.

HR’s ad agency.

DavidGroup.comThe David Group Inc. All rights reserved. Ref 15 – 132

WORKERS ARE INTERESTED

What is an employer brand?An employer brand is the brand promise and the brand attributes expressed in

what talent experiences, thinks, feels and shares about your organization as a place

to work. In short, your employer brand is the story of what it’s like to work at your

organization.

A strong employer brand will:

• Increase employee engagement,

• Improve talent acquisition and retention performance, and

• Cut the cost of talent.

HR’s ad agency.

Our Approach to Employer Brand: Discover, Invent and DeliverOur approach to employer

branding takes three distinct

phases: Discover, Invent and

Deliver. Each step builds upon

each other. Discovery is essential

to building a solid foundation for

strengthening your employer brand.

Invention expresses the employer brand promise, brand attributes and employee value proposition of your employer brand story. Delivery is the

execution of an action plan to activate your employer brand.

LEARN MORETo learn more about how we can strengthen your employer brand,

contact The David Group at 800.686.1818, extension 4405 or by email at

info@davidgroup.com or contact your account executive.

The David Group is HR’s ad agency. We are experts in recruitment, retention

and workforce communications focused on helping employers find, attract,

engage and retain talent. Our promise: an unrelenting focus on improving

talent acquisition, talent communications and candidate quality.

DavidGroup.comThe David Group Inc. All rights reserved. Ref 15 – 132

DISCO

VER

Executive interviews,

focus groups, engagement

surveys

Brand promise,

brand attributes, employee value

proposition

Employer brand architecture, brand ambassadors,

customer focus

INVENT

D E L IVER

Discover• Stakeholder interviews• Focus groups• Employee engagement data• Communication audits• External brand alignment• Culture, mission, values

alignment• Employer Brand Dimensions

solution

Invent• Employer brand promise• Employer brand attributes• Employee value proposition• Creative design expression• Strategic communications

planning

Deliver• Employer brand architecture• Integrated communications• Certified brand ambassadors• Customer experience and

employer branding