oucc 2015 inspiring innovation enabling people to make website decisions based on data: experiences...
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![Page 1: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May](https://reader036.vdocuments.mx/reader036/viewer/2022062423/56649f0e5503460f94c22625/html5/thumbnails/1.jpg)
OUCC 2015Inspiring Innovation
Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca
Avalee HarltonMay 4, 2015
![Page 2: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May](https://reader036.vdocuments.mx/reader036/viewer/2022062423/56649f0e5503460f94c22625/html5/thumbnails/2.jpg)
What decisions can or should be
based on data?
@avalulubelle [email protected]
• Website redesigns / restructuring
![Page 3: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May](https://reader036.vdocuments.mx/reader036/viewer/2022062423/56649f0e5503460f94c22625/html5/thumbnails/3.jpg)
What decisions can or should be
based on data?
@avalulubelle [email protected]
• Website redesigns / restructuring
• Whether content should be added or removed or reorganized
![Page 4: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May](https://reader036.vdocuments.mx/reader036/viewer/2022062423/56649f0e5503460f94c22625/html5/thumbnails/4.jpg)
What decisions can or should be
based on data?
@avalulubelle [email protected]
• Website redesigns / restructuring
• Whether content should be added or removed
• Campaign planning and assessment
![Page 5: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May](https://reader036.vdocuments.mx/reader036/viewer/2022062423/56649f0e5503460f94c22625/html5/thumbnails/5.jpg)
What can be done to enable people to use the data that
gets collected?
@avalulubelle [email protected]
![Page 7: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May](https://reader036.vdocuments.mx/reader036/viewer/2022062423/56649f0e5503460f94c22625/html5/thumbnails/7.jpg)
How can having a single Analytics account enable decisions based on data?
@avalulubelle [email protected]
• Allows everyone to have access to the same data & information
![Page 8: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May](https://reader036.vdocuments.mx/reader036/viewer/2022062423/56649f0e5503460f94c22625/html5/thumbnails/8.jpg)
How can having a single Analytics account enable decisions based on data?
@avalulubelle [email protected]
• Allows everyone to have access to the same data & information
• We can see how visitors flow through the site as a whole
![Page 9: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May](https://reader036.vdocuments.mx/reader036/viewer/2022062423/56649f0e5503460f94c22625/html5/thumbnails/9.jpg)
@avalulubelle [email protected]
![Page 10: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May](https://reader036.vdocuments.mx/reader036/viewer/2022062423/56649f0e5503460f94c22625/html5/thumbnails/10.jpg)
What is available within GA to track data that can enable decisions?
@avalulubelle [email protected]
• Goals
![Page 11: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May](https://reader036.vdocuments.mx/reader036/viewer/2022062423/56649f0e5503460f94c22625/html5/thumbnails/11.jpg)
What is available within GA to track data that can enable decisions?
@avalulubelle [email protected]
• Goals
• Conversions
![Page 12: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May](https://reader036.vdocuments.mx/reader036/viewer/2022062423/56649f0e5503460f94c22625/html5/thumbnails/12.jpg)
What is available within GA to track data that can enable decisions?
@avalulubelle [email protected]
• Goals
• Conversions
• Event tracking
![Page 13: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May](https://reader036.vdocuments.mx/reader036/viewer/2022062423/56649f0e5503460f94c22625/html5/thumbnails/13.jpg)
What is available within GA to track data that can enable decisions?
@avalulubelle [email protected]
• Goals
• Conversions
• Event tracking
• Google’s URL Builder Tool
![Page 20: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May](https://reader036.vdocuments.mx/reader036/viewer/2022062423/56649f0e5503460f94c22625/html5/thumbnails/20.jpg)
What else can you do to help make GA a part of
people’s habits?
@avalulubelle [email protected]
• Reminders & updates
![Page 21: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May](https://reader036.vdocuments.mx/reader036/viewer/2022062423/56649f0e5503460f94c22625/html5/thumbnails/21.jpg)
What else can you do to help make GA a part of
people’s habits?
@avalulubelle [email protected]
• Reminders & updates
• Word of mouth
![Page 23: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May](https://reader036.vdocuments.mx/reader036/viewer/2022062423/56649f0e5503460f94c22625/html5/thumbnails/23.jpg)
Remember:
@avalulubelle [email protected]
Google Analytics doesn’t show that someONE is wrong, it shows that someTHING is broken!
![Page 24: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May](https://reader036.vdocuments.mx/reader036/viewer/2022062423/56649f0e5503460f94c22625/html5/thumbnails/24.jpg)
In summary: What do we need in order to enable
people to make decisions based on data?
@avalulubelle [email protected]
![Page 28: OUCC 2015 Inspiring Innovation Enabling People to Make Website Decisions Based on Data: Experiences with Google Analytics and Yorku.ca Avalee Harlton May](https://reader036.vdocuments.mx/reader036/viewer/2022062423/56649f0e5503460f94c22625/html5/thumbnails/28.jpg)
OUCC 2015Inspir Innovationing
Questions & Answers