other rbff state initiatives
DESCRIPTION
Other RBFF State Initiatives. Stephanie Hussey November 6, 2009. What We’ll Cover. Oregon Boat Registration Pilot Program. Oregon Lapsed Boat Registration Pilot Program Joint Partnership. Target Audience. 17,159 owners of boats with expired registrations - PowerPoint PPT PresentationTRANSCRIPT
Other RBFF State Initiatives
Stephanie HusseyNovember 6, 2009
What We’ll Cover
• Oregon Boat Registration Pilot Program
Oregon Lapsed Boat Registration Pilot Program
Joint Partnership
Target Audience
• 17,159 owners of boats with expired registrations
• 40% of these lapsed boat registrants held fishing licenses
Angler Remittance Form
Non-Angler, Standard Form
Non-Angler, 4-Color Form
Oregon Pilot Program Results
Anglersw/ Graphic
Non-Anglers Plain
Non-Anglers w/ Graphic
ALL BOATS
Final Reconciled List 6,104 4,645 4,621 15,370Newly Registered Boats 633 405 398 1,436
Response Rate 10.4% 8.7% 8.6% 9.3%
Registration Rates
Oregon Pilot Program ResultsLift Analysis
Target Group/Mailing Lift (% pts) Lift (Boats)
Anglers – 4-Color 4.9 316
Non-Anglers – 4-Color 4.4 228
Non-Anglers – Plain 4.2 221
All Boats – Treatment 4.5 765
Oregon Pilot Program ResultsLift Analysis Overall
Target Group/Mailing
Lift (% points) Lift (Boats)
All Boats – Treatment Overall
4.5 765
Oregon Pilot Program Results
Revenue
Registration Revenue $ 36,907Program Costs $ 15,615Net Program Revenue $ 21,292
Oregon Pilot Program Results
Estimated Additional Revenue
SFR & Boating Trust Fund $ 2,128State Gasoline Tax $ 23,278
Oregon Pilot Program Results
Revenue
Registration Revenue $ 36,907Program Costs $ 15,615Net Program Revenue $ 21,292
Estimated Additional Revenue
SFR & Boating Trust Fund $ 2,128State Gasoline Tax $ 23,278
Recommendations
• Continue the lapsed boat registration program
• Incorporate findings into regular, annual reminders
• Incorporate findings into online registration systems
Customer Service
Next Steps
• OSMB expanding upon program efforts next year
• RBFF piloting programs in 4 more states next year
Questions?