other rbff state initiatives stephanie hussey november 6, 2009
TRANSCRIPT
Other RBFF State Initiatives
Stephanie HusseyNovember 6, 2009
What We’ll Cover
• TMF.org Boating/Fishing Access Project
Access is a Priority“Being proactive … is the best way to defend the future of your business, our industry and the pastime our customers love.”
Liz WalzSenior EditorBoating Industry
TakeMeFishing.org
www.takemefishing.orgApr 1, 2008 – Aug 31, 2009
TakeMeFishing.org
Interactive Map
Apr 1, 2008 – Aug 31, 2009
Unique Pageviews 1,683,722
Total Pageviews 2,862,044
Hotspot Locations by State
Top States Searched•CA•FL•TX•NY•MI
Map Data
Current Data400,000+ Bodies of Water38,000+ Businesses/Facilities
• Fishing Locations• Boating Facilities• Marinas• Campgrounds• Outfitters• Charters/Guides
Boating/Fishing Access Points
• Need to improve the bodies of water and facilities information. • Opportunity to work with states.
Data Collection
• Bodies of Water Data– Fish Species– Boat Ramps– Hours of Operation– Pumpout– Public Docking– Boat Cleaning
Stations– Boat Rental– Picnic Areas
DB Reconfiguration Project
Data Sharing
Benefits to Consumers
• Increased number of access points for boating and fishing
• More robust information and details available for each access point
• Easy-to-use Google interface
• Multiple search functions available
Benefits to State Partners
• Reach more consumers with your state’s boating and fishing access points
• Administrative rights provided to your state’s data in the database
• Benefit from future map enhancements
Map Enhancements
Timeline
• Implementation begins this fall & winter
• Communicating process in early November
• Integration of state data throughout winter - ongoing process
Future Map Projects
• Redesign of Facility Profiles– To display new data being collected
• Development of Map Module– To allow map and functionality to be
embedded into other Web sites
Next Steps
• Communicating in next couple weeks
• Assessing interest and data availability
• Follow-up with data template mid-late November
Summary
STATESACCESS
Questions?