otc national presentation
TRANSCRIPT
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Good Morning.
True Consumer Engagement at RetailBeyond the Health Headline:
Brian Levy, Chief Operating Officer
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1 Health & Wellness Evolution
2 Retail Dynamics
3 Keys to Success
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Health & wellness is evolving.
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Was: Compartmentalized
Is: Integrated
Becoming: Personalized
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Was: Prescriptive
Is: Collaborative
Becoming: Consumer-Driven
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Was: Treatment-Focused
Is: Prevention-Focused
Becoming: Holistic
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Was: Unearned Authority
Is: Earned Authority
Becoming: Community Authority
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1 Personalized
2 Consumer-Driven
3 Holistic
4 Community Authority
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1 Compartmentalized
2 Prescriptive
3 Treatment-Focused
4 Unearned Authority
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Retail is the battleground.
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59% of brand choices are made in-store
85% of consumers say in-store factors are more influential
77%of consumers say in-store health & nutrition information is important
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Health Influencers
Consumers
Retailers
Manufacturers
Retail Dynamic
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Food companies are actively driving these changes.
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How do you compete (and win) in this environment?
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1 Go beyond the health headline
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1 Go beyond the health headline
2 Collaborate
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Health Influencers
Consumers
Manufacturers
Retailers
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1 Go beyond the health headline
2 Collaborate
3 Connect wherever
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1 Go beyond the health headline
2 Collaborate
3 Connect wherever