navigantclkrep.lacity.org/onlinedocs/2011/11-1705_misc_12-06...pf ot' submitted by: navigant...

NAVIGANT

Off-site Digital Signage Financial Analysis StudySUPPLEMENTAL REPORT

Prepared for:

The City of Los Angeles

Office of the Chief Legislative Analyst

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Submitted by:Navigant Consulting, Inc 515 South Flower Street Suite 3500Los Angeles, CA 90071

213.670.3200navigant.com

December 5, 2017

Confidential and Proprietary©2017 Navigant Consulting IncDo not distribute or copy

NAVIGANT Off-site Digital Signage Financial Analysis Study

TABLE OF CONTENTS

Disclaimer....................................................................ADDENDUM. Revised Geographic Scenario Maps

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DISCLAIMERThis report was prepared by Navigant Consulting, Inc. (Navigant) for the City of Los Angeles. The work presented in this report represents Navigant’s professional judgment based on the information available at the time this report was prepared. Navigant is not responsible for the reader’s use of, or reliance upon, the report, nor any decisions based on the report. NAVIGANT MAKES NO REPRESENTATIONS OR WARRANTIES, EXPRESSED OR IMPLIED. Readers of the report are advised that they assume all liabilities incurred by them, or third parties, as a result of their reliance on the report, or the data, information, findings and opinions contained in the report.

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ADDENDUM. REVISED GEOGRAPHIC SCENARIO MAPSNavigant submitted an Off-site Digital Financial Analysis Study to the City of Los Angeles Office of the Chief Legislative Analyst on December 1, 2017 (Original Report). In Section 3.2 of the Original Report, Navigant provided Geographic Information System (GIS) maps (Figures 3-3 through 3-11) to illustrate the areas that could have off-site digital signs according to the assumptions and restrictions set for each scenario in the study. These illustrations do not show actual proposed off-site digital sign locations, but they do illustrate how many digital signs could be placed in which approximate areas under each scenario. In this Supplemental Report, Navigant has revised Figures 3-3 through 3-11 to reflect recent updates to the Original Report. Revised Figures 3-3 through 3-11 are shown below. All other geographic and financial estimates and figures in the Original Report remain unchanged.

Revised Figure 3-1. City-wide - 100-Foot Buffer Scenario Map-m-

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Revised Figure 3-2. City-wide - 200-Foot Buffer Scenario Map

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Revised Figure 3-3. City-wide - High Traffic Scenario - Street Type Map

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Revised Figure 3-4. City-wide - Tier 1 Sign District Scenario Map~T-

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Revised Figure 3-5. Public - 100-Foot Buffer Scenario Map

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Revised Figure 3-6. Public - 200-Foot Buffer Scenario Map

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Revised Figure 3-7. Public - Single Parcel Scenario Map

-----HighwaysCity - and Marc-Cwned Properties

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Note: This scenario places a billboard on each single City- and Metro- owned property in eligible areas. For this reason, Navigant did not model billboard placements for this particular scenario but rather counted the number of eligible parcels.



Revised Figure 3-8. Public - Highway Scenario A Map

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Revised Figure 3-9. Public - Highway Scenario B Map

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