osterwalder, a. et al (2009) an organisation serves one or several customer segments
TRANSCRIPT
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Osterwalder, A. et al (2009)
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An organisation serves one or several Customer Segments
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It seeks to solve customer problems and satisfy customer needs with value propositions
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Value propositions are delivered to customers through communication, distribution, and sales Channels
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Customer relationships are established and maintained with each Customer Segment
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Revenue streams result from value propositions successfully offered to customers
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Key Resources are the assets required to offer and deliver the previously described elements
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Some activities are outsourced and some resources are acquired outside the enterprise
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The business model elements result in the cost structure
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References• Amit, R. and Zott, C. (2001) Value Creation in eBusiness, Strategic Management Journal, Vol 22.
• Hamel, G. (2000). Leading the Revolution. Boston, Harvard Business School Press.
• Osterwalder, A. and Pigneur, Y. (2002) An e-Business Ontology for Modelling e-Business, 15th Bled Electronic Commerce Conference - e-Reality: Constructing the e-Economy, Bled, Slovenia, June 17-19, 2002.
• Osterwalder, A. et al (2009) Business Model Generation, self published.
• Tapscott, D., A. Lowi, D. Ticoll, (2000) Digital Capital - Harnessing the Power of Business Webs, Boston:
Harvard Business School Press.
• Weill, P. and M. Vitale (2001). From Place to Space: Migrating to e-Business Models. Boston, Harvard Business School Press.
Business School
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by performing a number of Key Activities
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SE Spectrum
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Sharing Economy
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Sharing Economy Opportunities