Flash Forward

By: Esther SpanjerTechnical Marketing Manager

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Rugged Systems for Military & Aerospace

Single Board Computers (SBCs)

Telecommunications Networks

Public Safety

Automation

From Embedded Systems

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To Emerging Markets

Mobile Handsets

USB Flash Drives (UFDs)

MP3 Players

Digital Cameras

High-Definition TVs (HDTVs)

Gaming Consoles

Global Positioning Systems (GPSs)

Laptops, notebooks, sub-notebooks

Inside Mechanical HDDs

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Why is Flash so Attractive?

Small Form Factor2GB in 12x20x1mm package

ReliableSolid-state, no moving parts

Low PowerNo mechanical parts to spin/rotate/move

Faster BootNo mechanical parts to spin into motion

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Innovative Flash Technology

Flash TechnologyCapacity increases every 12-18 months

Higher density manufacturing process 30-40% cost reduction per year

MLC technology since 2002

NOR Technology since 1986Optimized for code storage

Max. capacity 128MB per chip

NAND Technology since 1994Optimized for data storage

Max capacity 2GB per chip

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Mobile Handsets Driven by Multimedia Storage Needs

Past: Low CapacityNOR Flash for Personal Contacts

Today: High CapacityVideo Clips

TV

3D Interactive Games

MMS Content

Full PIM Functionality

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Flash Memory: Good Things Come in Small Packages

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Flash Storage in Mobile Handsets…

DiskOnChip Enabled

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…and More Mobile Handsets

UMTS and HSDPA

MegaSIM

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Flash Storage in USB Flash Drives

DiskOnKey EnabledAverage Capacity Sold in 2005: 468 MB

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Flash Storage in MP3

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Flash Storage in Digital Cameras

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Flash Storage in HDTV

Flash Stores OS and Applications

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Flash Storage in Game Console

DiskOnChip Enabled

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Flash Storage in Car Navigation

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Flash Disk Cost Trends

Mechanical HDD$300$80

$700

$3,000

$1,000

$1,500

1GB 5GB 10GB

2002

2004

2003

Capacity

2005

2006

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Flash Storage in Laptops

Ruggedized notebook: 4-8GB

Tablet PC: 8-16GB

Sub-notebook PC: 8-16GB

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Flash Storage Even Inside HDDs!!

Hybrid HDD/Flash DriveLower power consumption

Reduced boot up time

Higher reliability

Promoted by Microsoft for Windows Vista release

DRAMCache

NVCache

Add a non-volatile cache

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Flash Forward?The sky is the limit!

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