Handheld Foods

for Grab ‘N Go/Hot Dogs

& Specialty Links

Keypoints:

Merchandising:• In order to help you drive traffi c, increase sales and boost profi ts, Oscar Mayer offers comprehensive product and marketing support that’s both highly effective and easy to implement: -Free merchandising and promotional programs that include frequency cards, posters, clings, danglers and wobblers. -Branded countertop merchandisers, hanging menu signs and grill identifi ers to enhance offerings as well as individual stores. -A roller-grill training CD, available in both English and Spanish, to help ensure cleanliness, freshness and foodsafety. Includes interactive 3-D graphics, animation and audio to demonstrate how to run a food-safe hot dog program. • Includes interactive 3-D graphics, animation and audio to demonstrate how to run a food-safe hot dog program. -A printed Operation Guide to distribute to store employees. -LTO calendar with quarterly promotional ideas, complimentary merchandising and rebates.

Support Points/Consumer Insights:Oscar Mayer offers customers the high quality they expect with the fl avor and fun to satisfy appetites of all ages. Kraft offers a wide variety of sizes on both beef franks and wieners as well as an unmatched, extensive portfolio of specialty links.

Roller-grill products:• Excellent, one-of-a-kind taste, appeals to a large cross-section of consumers• Satisfying bite, preferred natural hardwood smoked fl avor• Available in various sizes and fl avors no matter the size of operation or appetite – Hot Dogs • All Beef Franks • Wieners – Specialty Links and LTO varieties* • Jalapeno and Cheese • Burger Link • Cheeseburger Link • Breakfast Sausage Scrambler • Bratwurst with Cheese* • Smokie Link • Hot & Spicy • Cheese Smokie • Sweet Peppers and Cheese* • Cooked Italian Sausage* • Breakfast Sausage • Tabasco & Cheddar* • Patty Melt* • Three Cheese Smokie*

* Available for a limited time (LTO) or made to order (MTO)

1. In Foodservice, Oscar Mayer’s Category share is #1.¹2. Oscar Mayer has universal aided awareness among consumers, higher than any other competitor!²3. Among Roller Grill purchasers, Oscar Mayer is again leading with unaided awareness of 61% versus Ball Park at 40%.4. Oscar Mayer’s large portfolio of Specialty Links provides retailers with a continued variety for the roller grill. ¹Westport 2006

²Arbor Brand Vitality Tracker 2007

Order Information for Immediate Consumption:

Hot Dogs

Item UPCCase Count

Case WeightLinks Per

PoundCase Cube Pallet Pattern

Beef Frank,6 in.

44700 03910 50 10 lbs. 5 .27723 cases/tier;

207 cases/pallet

Beef Frank,6.5 in.

44700 00105 40 10 lbs. 4 .32923 cases/tier;

207 cases/pallet

Beef Frank,6 in.

44700 00183 80 10 lbs. 8 .32523 cases/tier;

207 cases/pallet

Beef Frank,6 in.

44700 00394 60 10 lbs. 6 .27923 cases/tier;

207 cases/pallet

Beef Frank,8.25 in.

44700 00388 40 10 lbs. 4 .29418 cases/tier;

180 cases/pallet

Beef Frank,6 in.

44700 00190 100 10 lbs. 10 .27623 cases/tier;

207 cases/pallet

Beef Frank, 12 in.

44700 00107 20 10 lbs. 2 .32416 cases/tier;

208 cases/pallet

Wiener, 6 in.

44700 00167 50 10 lbs. 5 .27623 cases/tier;

207 cases/pallet

Wiener, 6 in.

44700 00361 80 10 lbs. 5 .27623 cases/tier;

207 cases/pallet

Wiener, 6 in.

44700 00135 100 10 lbs. 10 .27923 cases/tier;

207 cases/pallet

Specialty Links

Item UPC Case Count Case Weight Links

Per Pound Case Cube Pallet Pattern

Corn Dough Dog 44700 00636 20 5 lbs. 4.7 .2545 15 cases/layer;165 cases/pallet

Jalapeno & Cheese,6 in. 44700 00496 30 6 lbs. 5 .174 25 cases/tier;

225 cases/pallet

Smokie with Cheese,6 in. 44700 00458 36 6 lbs. 6 .215 23 cases/tier;

276 cases/pallet

Cheeseburger Link,6 in. 44700 00430 36 6 lbs. 6 .25 24 cases/tier;

288 cases/pallet

Burger Link, 5.2 in. 44700 00246 50 10 lbs. 5 .453 12 cases/tier;84 cases/pallett

Bratwurst with Cheese,6 in. 44700 00571 36 6 lbs. 6 .393 12 cases/tier;

132 cases/pallet

Cheese Smokie,6 in. 44700 00501 30 6 lbs. 5 .174 25 cases/tier;

225 cases/pallet

Smokie Link,6 in. 44700 00483 30 6 lbs. 5 .174 25 cases/tier;

225 cases/pallet

Hot & Spicy,6 in. 44700 00494 30 6 lbs. 5 .174 25 cases/tier;

225 cases/pallet

Breakfast Sausage,5.25 in. 44700 00328 48 6 lbs. 8 .25 24 cases/tier;

288 cases/pallet