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By: Karthik Tantri Abhishek Mishra Shivling Dangar Radhika

HistoryThe Academy Awards, commonly known as The Oscars, (rebranded as The Oscars in 2013) is an annual American awards ceremony honoring cinematic achievements in the film industry. Winners are awarded the statuette, officially the Academy Award of Merit, that is much better known by its nickname Oscar. The awards, first presented in 1929 at the Hollywood Roosevelt Hotel, are overseen by the Academy of Motion Picture Arts and Sciences

On May 11, 1927, a week after the state granted the Academy a charter as a non-profit organization, an official organizational banquet was held at the Biltmore Hotel. Of the 300 guests, 230 joined the Academy, paying $100 each. That night, the Academy also awarded its first honorary membership, to Thomas Edison. Initially five branches were established: producers, actors, directors, writers and technicians.

Continued Growth

A scholarship program for film students was established in the mid 1960s; starting in 1968, grants were awarded to film-related organizations and colleges for internships, film festivals and other projects. In 1972, the Academy began the National Film Information Service to offer access to library materials for historians, students and others outside Los Angeles. A year later, the Student Academy Awards Committee was established to recognize and encourage promising college and university filmmakers.

Oscar statuette

Although there are seven other types of annual awards presented by the Academy plus two awards that are not presented annually, the best known one is the Academy Award of Merit more popularly known as the Oscar statuette. Made of gold-plated britannium on a black metal base, it is 13.5 in (34 cm) tall, weighs 8.5 lb (3.85 kg) and depicts a knight rendered in Art Deco style holding a crusader's sword standing on a reel of film with five spokes. In 1928, MGM's art director Cedric Gibbons, one of the original Academy members, supervised the design of the award trophy by printing the design on a scroll.In need of a model for his statuette, Gibbons was introduced by his future wife Dolores del Ro to Mexican film director and actor Emilio "El Indio" Fernndez. Reluctant at first, Fernndez was finally convinced to pose nude to create what today is known as the "Oscar"

Naming

The origin of the name Oscar is disputed. One biography of Bette Davis claims that she named the Oscar after her first husband, band leader Harmon Oscar Nelson, one of the earliest mentions in print of the term Oscar dates back to a Time magazine article about the 1934 6th Academy Awards. Walt Disney is also quoted as thanking the Academy for his Oscar as early as 1932.Another claimed origin is that the Academy's Executive Secretary,Margaret Herrick, first saw the award in 1931 and made reference to the statuette's reminding her of her "Uncle Oscar" (a nickname for her cousin Oscar Pierce)

HeadquartersThe Academy's headquarters are at 8949 Wilshire Boulevard in Beverly Hills, between Lapeer and Almont drives.Los Angeles architect Maxwell Starkman (19212004) designed the seven-story building. Other notable Starkman works include the Museum of Tolerance and the Filmland Corporate Center in Culver City (now called Sony Pictures Plaza).

Oscar is fading ,why ?Multiple reasons were stated for the fading allure of the Oscars The changing entertainment paradigms of the US populance, declining monopoly of Oscar in film awards,failure of Oscars to appeal to the younger generation, reduction in the number of blockbusters and the gloomy conditions in the Hollywood film productions contributed to the declining viewership of the Oscar Nights.Telecasting different games and sports, especially football and baseball, on television caught the awe of the American youth and in turn reduced the importance of movies as a major source of entertainment.

Telecasting different games and sports, especially football and baseball, on television caught the awe of the American youth and in turn reduced the importance of movies as a major source of entertainment. Television, which was supposed to be a complementary medium to cinema, emerged as its primary competitors. The advent of the Internet, which ushered in new pastime activities for the young Americans, further deterioted the appeal of the films. The Oscar was naturally affected by all these. When there were limited number of Televisions channals, the oscar night was followed by dinning room discussion, related to Oscars, in every Americans household.

Winners 2014 1927

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