The creation and sharing of high quality, valuable content by the brand to engage current & potential audience and influencers.

Content Marketing

Content Marketing will AMPLIFY your existing paid media campaigns, increase VISIBILITY and drive ENGAGEMENT leading to your desired outcome.

COMMITMENT

EVALUATION

CONSIDERATION

AWARENESS

Distribute via PR Newswire’s network to multiple channels

PR NEWSWIRE’SCONTENT

DISTRIBUTION NETWORK

150+ MOBILE PARTNERSHIPS

SOCIAL MEDIAPRN’s social feeds + social sharing buttons

GLOBAL NETWORK OF 9,000+ ONLINE NEWS SITES

AUTOMATIC POSTING TO OWNED MEDIA INFRASTRUCTURE

PRNEWSWIRE.COMAverages 1.5+ Million monthly unique visitors, with industry-leading search visibility

200,000+ GLOBALMEDIA OUTLETS

BROADCAST + ONLINE VIDEO DISTRIBUTION

TARGETED DISTRIBUTIONFind relevant influencers by Industry, region and/or topic

PRN’s MEDIA SITEFor registered journalists & bloggers from 27,000+

Media Outlets

Stream your content in multiple formats

Online Syndication with photo

Multiple Multimedia Assets

Multimedia Engagement Platforms

Photo (image such as photo, logo or infographic)

Photo + Video + Audio + PDFs + Dedicated Page

Photo + Dynamic Video + Dedicated HTML Page + Strategic Placement

Source: PR Newswire web analytics.

more multimedia = more views

Increase in average online views per distribution, when multimedia elements are added.

Interactive Media Player contains all of the ARC’s

multimedia assets.

Landing page enables the ARC to be found on search engines through keywords and

campaign notification text.

ARC is a combination of:- An SEO friendly landing page featuring text and links; and- Interactive media player (IMP)

IMP Content Updates

blog

blog

fan site

blog

company site

news site

blog

fan site

blog

SEO-friendly platform housesmultiple multimedia assets

Content delivered directlyto key audiences who spread

the message virally

Distributed to over11,000 media outlets and

targeted media sites,social media outreach,

Strategic Web placements

Reports detail all interaction

or be drawn back to customer’s Web site.

Engage

Audiences can respondto calls for action

Customer can even changethe message and assets

at a later date!

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ARC Launch

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Integration with Digital Ad CampaignsARC also features a 300x250 unit to extend your

Marketing with Your Digital Ad Campaigns

STRATEGIC WEB PLACEMENT: IN-TEXT

STRATEGIC WEB PLACEMENT: MOBILE

Fashion Show Mall, Las Vegas

Reuters Sign, Times Square

INCLUDED WITH MNR AND ARC SERVICES

Reach the Media:• Photo editors at newspapers & magazines, TV

producers, bloggers, etc.• Puts your photo in archiving systems relied on

by media around the world

Reach consumers via:• Up to 1,000 sites like Yahoo!, ABC News, etc.• Reuters Sign, Times Square, NYC• Fashion Show Mall, Las Vegas

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