orta anadolu hububat baklİyat yaĞli tohumlar …

ORTA ANADOLU HUBUBAT

BAKLİYAT YAĞLI TOHUMLAR

İHRACATÇI BİRLİKLERİ

Orta Anadolu İhracatçı Birlikleri Genel Sekreterliği Ceyhun Atuf Kansu Cad. No: 120

06520 BALGAT ANKARA Tel : (312) 447 27 40 Faks : (312) 446 9605 - 447 0180

e-posta : [email protected] / www.oaib.org.tr

Ayrıntılı bilgi için: CEREN ÇOŞKUN - UZMAN

Sayı: 79316202-TİM.OAİB.06.2019/544-14503 Ankara, 22/11/2019

Konu: Malezya Uluslararası Helal Fuarı Hk.

SİRKÜLER (H/2019)

Sayın Üyemiz,

Ticaret Bakanlığından alınan bir yazıda, Kuala Lumpur/MALEZYA’da “HW Lima”

tarafından 01-04 Nisan 2020 tarihlerinde 17. Malezya Uluslararası Helal Fuarı (MIHAS)’nın

düzenleneceği ve organizatör tarafından ülkemizden katılım sağlayacak firmalara %10 oranında

indirim sağlanacağı ifade edilmektedir.

Bilgilerini rica ederim.

Fatih YUMUŞ

Genel Sekreter V.

Ek:

1-17.MalezyaUluslararasıHelalFuarıMIHASveEşzamanlıKonferanslar_Ek_MIHAS

2020_BrandingOpportunities.pdf

2- 17.MalezyaUluslararasıHelalFuarıMIHASveEşzamanlıKonferanslar_Ek_MIHAS2019

PostShowReport.pdf

3-17.MalezyaUluslararasıHelalFuarıMIHASveEşzamanlıKonferanslar_Ek_MIHAS

2020SalesBrochure.pdf

4-17.MalezyaUluslararasıHelalFuarıMIHASveEşzamanlıKonferanslar_Ek_MIHAS2020

EventFloormap_141019.pdf

5-17.MalezyaUluslararasıHelalFuarıMIHASveEşzamanlıKonferanslar_Ek_Turkish

PavilionProposal.pdf

5070 sayılı kanun gereğince güvenli elektronik imza ile imzalanmıştır.ID: 487c0638-fe41-47c2-b346-2b614fc2518e-191021000. Bu kod ile http://evraktakip.oaib.org.tr adresinden doğrulayabilirsiniz.

http://www.oaib.org.tr/

Evrakın elektronik imzalı suretine http://e-belge.gtb.gov.tr adresinden aeb4ce03-a998-45c2-9249-931c7c0b1d58 kodu ile erişebilirsiniz.

BELGENİN ASLI ELEKTRONİK İMZALIDIR.5070 sayılı kanun gereğince güvenli elektronik imza ile imzalanmıştır.ID: 487c0638-fe41-47c2-b346-2b614fc2518e-191021000. Bu kod ile http://evraktakip.oaib.org.tr adresinden doğrulayabilirsiniz.

17MalaysiaInternationalHalal Showcase

th

1-4 April 2020MITEC. Kuala Lumpur. Malaysia

Branding OpportunitiesEvrakın elektronik imzalı suretine http://e-belge.gtb.gov.tr adresinden aeb4ce03-a998-45c2-9249-931c7c0b1d58 kodu ile erişebilirsiniz.


OpportunitiesBranding

1-4 April 2020 . MITEC Kuala Lumpur

17th Malaysia International Halal Showcase

Interior Branding

ESCALATOR (NORTH COURT)Quantity: 4 unitsRM 25,000

BALCONY BANNERQuantity: 1 unitsRM 10,000

Exterior Branding

SOUTH ENTRANCE BANNERQuantity1 unit: RM 6,000 4 units:

RM 30,000

SOUTH WELCOME BANNER& GLASS STICKERQuantity: 1 unitRM 25,000

PUBLIC AREA PILLAR WRAPSQuantity: 1 unitRM 10,000

ESCALATOR HANGING BANNERQuantity: 1 unitRM 8,000






CLUSTER SIGNAGESQuantity1unit: RM 7,000

7 units:

RM 35,000

DIRECTIONAL SIGNAGESQuantity20 units: RM 30,000

HALL SIGNAGESQuantity1unit: RM 12,000 8 units:

RM 80,000

FACILITY SIGNAGESQuantity1 unit: RM 7,000 4 units:

RM 20,000

MIHAS THEATRERM 15,000

INDUSTRY ZONERM 15,000






VISITOR INFORMATION COUNTERQuantity: 1 unitRM 35,000

Printed Materials

SHOW DIRECTORY AD (ROP)Quantity: 1 advertisementRM 4,000

SHOW GUIDE ADVERTISEMENTQuantity: 1 advertisementRM 8,000

SHOW DIRECTORY LOGOQuantity: 1 unitRM 500

REGISTRATION KIOSKSQuantity: 6 unitsRM 25,000

SHOW DIRECTORY AD (DOUBLE PAGE)Quantity: 1 advertisementRM 7,000






MIHAS BULLETIN ADVERTISEMENTQuantity: 1 advertisementRM 5,000

LANYARD (SOLD)Quantity: 25,000 piecesRM 60,000

BADGESQuantity: 25,000 piecesRM 30,000

VISITOR STICKERSQuantity: 15,000 piecesRM 20,000

VOLUNTEER POLO SHIRTQuantity: 600 shirtsRM 20,000

your brand here

yourbrandhere

SOLD

your brand here






Online Advertising

WEBSITE BANNERQuantity: 1 unitRM 20,000

MIHAS PULSE BANNERQuantity: 1 unitRM 20,000

your banner here

your banner here

your banner here

your banner here

SOCIAL MEDIA POST (IG/FB/TWITTER)Quantity: 1 advertisementRM 1,000

sample



THE 17TH MALAYSIA INTERNATIONALHALAL SHOWCASE1-4 April 2020 MITEC Kuala Lumpur

BRANDING OPPORTUNITIES

ITEM AMOUNT (RM)

25,000

Escalator (North Court) 25,000

Balcony Banner 10,000

Public Area Pillar Wraps 10,000

Escalator Hanging Banner 8,000

Directional Signages 30,000

Hall Signages (Quantity: 1)

Cheque (Local cheques only)Wire Transfer

12,000

Cluster Signages (Quantity: 1) 7,000

Facility Signages (Quantity: 1) 7,000

MIHAS Theatre 15,000

Industry Zone 15,000

Visitor Information Counter 35,000

Registration Kiosks 25,000

South Entrance Banner (Quantity: 1) 6,000

COMPANY PROFILE

EXTERIOR BRANDING

INTERIOR BRANDING

Company/Organisation Name

Address

Postcode Country

Contact Person Phone

Name & Designation

Date

Signature

(Authorised signature and stamp)

Fax Email

Payment

Payment is to be made in full upon signing of contract.Please indicate your payment preference below:

The undersigned hereby represents and warrants that he/she is duly authorized to execute this binding contract on behalf of the sponsor company mentioned herein.

HW LIMA SDN BHD35G-1-7 Jalan Wangsa Delima 5, KLSC 11, Section 5, Wangsa Maju, 53300, Kuala Lumpur, MalaysiaTel: +603 4142 1699 Fax: +603 4142 2699

ITEM AMOUNT (RM)

ITEM AMOUNT (RM)

South Welcome Banner & Glass Sticker

PRINTED MATERIALS

Show Directory Ad (ROP) 4,000

Show Directory Ad (Double Page) 7,000

Show Guide Advertisement 8,000

Show Directory Logo 500

MIHAS Bulletin Advertisement 5,000

Lanyard 60,000

Badges 30,000

Visitor Stickers 20,000

Volunteer Polo Shirt 20,000

ITEM AMOUNT (RM)

ONLINE ADVERTISING

Website Banner 20,000

MIHAS Pulse Banner 20,000

Social Media Post (IG/FB/Twitter) 1,000

Hall Signages (Quantity: 8) 80,000

Cluster Signages (Quantity: 7) 35,000

Facility Signages (Quantity: 4) 20,000

South Entrance Banner (Quantity: 4) 30,000

SOLD



www.mihas.com.myHOSTED BY ORGANISED BY IN ASSOCIATION WITH MANAGED BY

#ThinkHalalThinkMIHAS #MIHAS2020

mihasmalaysia mihas-malaysia mihas_malaysia



Post Show ReportPost Show ReportEvrakın elektronik imzalı suretine http://e-belge.gtb.gov.tr adresinden aeb4ce03-a998-45c2-9249-931c7c0b1d58 kodu ile erişebilirsiniz.


Content

MIHAS 2019 03

Tremendous Growth 04

Exhibitors 05

Trade Visitors 07

Buyer Insights 08

Exhibitor - BuyerEngagement 09

A Commitment ToKnowledge Sharing 10

Media Impact 11

Gallery 12



Thank You To MIHAS 2019Sponsors & Partners

03

MIHAS 2019

The 16th edition of MIHAS continued on its upward growth trend amidst increased demand by Muslim markets across the globe.

MIHAS 2019 was the largest in its series and saw the exhibition double in size over the past 3 years. The introduction of the Modest Fashion segment this year completes MIHAS’s offerings as a comprehensive showcase of Muslim lifestyle

The largest international platform for the halal industry.

A unique showcase of everything Halal

products, which also includes Finance, Tourism, Digital and Logistics.

MIHAS also benefited this year from being co-located with JAKIM’s and the Halal Development Corporations’ conference programmes, which brought key industry stakeholders to MIHAS. This arrangement will be a feature for future editions.



04

Tremendous Growth

4500++meetings

1200tradedelegates

75%increase insponsorship

281,024 sqftof nett exhibition area

8conferences

168industry expertdiscussions & talks

100244

exhibitors

countriesfrom

RM1.6 Billion in Trade Being Conducted

24045

internationalbuyers

countries

from

increase inexhibitors

25%increase inexhibition area

29,94688

visitorsfrom

countries

42.6%increase in tradevisitors

29%



“I’m excited to be at MIHAS for the first time and get the opportunity to showcase my fashion collection to an international audience. I would be very excited to participate in MIHAS again because it is a very good platform, being the largest Halal trade show in the world.”

YANI BAKHTIARFashion DesignerYans Creation, Malaysia

“I like MIHAS. It is a good opportunity to meet entrepreneurs and future customers.”

MAHA BOUHAOUSFounderLADUNE Beauty, Morocco

“This year is our third year participating in MIHAS and we are grateful for the opportunity MIHAS provides us to invite the citizens of Malaysia to explore our beautiful country, the Philippines.”

ABDUL GHANIHUnder Secretary, Trade Promotion GroupDepartment of Trade and Industry (DTI) Philippines

05

Exhibitors

72%Food & Beverage

2%Pharmaceuticals

5%Cosmetics

5%Food Technology

4%Islamic Finance

2%Tourism

2%E-commerce

1%Logistics

2%Education

5%Modest Fashion

Who Exhibits

ASEANMalaysiaCambodiaIndonesiaPhilippinesSingaporeThailandVietnam

EUROPEFranceBosnia DenmarkNetherlandsPortugalSwitzerlandUkraineUnited Kingdom

THE AMERICASUSACanada

MIDDLE EASTPalestineSaudi ArabiaUAEEgyptQatarYemenKuwait

SOUTH ASIAIndiaPakistanSri LankaBangladesh

NORTH &CENTRAL ASIAChinaJapanSouth KoreaTaiwanHong KongAzerbaijanUzbekistanKazakhstan

Participated by 44 Countries

exhibitorsmet their goals

79%

89%interested in participating at

MIHAS 2020

AFRICASouth AfricaTunisiaMoroccoNigeriaUganda

OCEANIAAustraliaNew Zealand

The number of Exhibitors grew year on year by 29%

“Some of The Biggest Namesin The Halal Industry

“



MIHAS 2019 is the best platform for networking opportunities

“ATSUSHI HARADASales DepartmentHokto Kinoko, Japan

06Evrakın elektronik imzalı suretine http://e-belge.gtb.gov.tr adresinden aeb4ce03-a998-45c2-9249-931c7c0b1d58 kodu ile erişebilirsiniz.


Trade Visitors

07

Top 10 VisitingCountries

ASEAN

47%

29,946 visitors

88countries

from

OCEANIA

2%

1. Singapore

2. Indonesia

3. China

4. Thailand

5. Japan

6. Philippines

7. India

8. South Korea

9. Brunei

10. Iran / United Kingdom

SOUTH ASIA

7%

NORTH ASIA

20%EUROPE

7%

MIDDLE EAST

9%

AFRICA

5%

AMERICAS

3%

42.6%increase in tradevisitors

2910

trade delegations

countries

from

76%from Asia Pacific

decisionmakers

33%

looking to sourceor meet new

suppliers

64%

involved in purchasingprocess

82%



08

Buyer InsightsMIHAS 2019 Key Buyers

Top 8 Sought After F&B Products

Confectionery Coffee ProcessTechnology

Halal Ingredients

Packing Materials,Packaging,

Packaging Aids

Meat / Poultry BakeryProducts

Frozen Foods

Trade Visitor Classified by Business Activity

52.49%

25.34%

28.35%

17.84%

9.36%

8.64%

6.09%

Exporters andImporters

Retail

Manufacturer

Restauranteursand Caterers

Finance

9.62%Airlines &Airport

Healthcare

Travel

29.2%Distributors / Wholesalers

13%Halal Manufactures

10%Expoters / Importers

9%HoReCa8%

Banking & Finance

7%Retailers / Chain Stores

6%Project Owners

5%Supermarket

4%Halal Certification Bodies

2.2%Transport

2%Travel Agencies

1%Airlines

1%Pharmaceuticals Manufactures

0.6%Airports

1%Department Stores

1%Hospital & Clinics

Everyone is There



09

Exhibitor - Buyer Engagement

MIHAS CONNECTINTERNATIONAL SOURCINGPROGRAMME (INSP)

71%

16%

5%

8%

Food & Beverage

Cosmetic

Tourism

Pharmaceutical

Hosted Buyers by Industry

18659ACCOUNTSGENERATED

327%INCREASE FROM

2018

95%SATISFIED

WITH THE APP

89COUNTRIES

PARTICIPATED

MIHAS Connect Users by Region

The INSP this year saw over 2,211 business meetings arranged for 610 local companies with 200 foreign buyers from 43 nations.

Top Performing Sectors (INSP)

6.63%

4.84%

3.84%

52.54%Palm OilProducts

25.42%Food

Construction &Related Services

Beverages

Pharmaceutical,Toiletries & Cosmetics

1.00%

0.75%

0.50%

0.25%0.27%

0.50%0.58%

0.94% 0.95%

96.7%

0%

200%

150%

100%

50%

0%

Oceania Americas Middle East Europe Africa Asia

HOSTED BUYER PROGRAMME

4500++ meetings

24045

internationalbuyers

countriesfrom

RM1.6 Billion in Trade Being Conducted



10

A Commitment ToKnowledge Sharing

24 77Panel Sessions

68Presentations

8ConferencesProduct

Demonstrations

INDUSTRY ZONE &MIHAS SPOTLIGHT

MIHAS THEATRE CONFERENCES

I would like to recommend international companies to experience MIHAS and its many opportunities

“

“MIRZA VEJZAGICCEOManagement Development Consultancy, Bosnia

Over 100 different programmes catering to all industry segments

including Market insights, Country Focus & Industry Trends

involving the latest halal innovationstouching on Islamic Finance, Innovation, the Digital Economy

Dato’ Dr. Sirajuddin DirectorJAKIM (Malaysia)

Rushdi SiddiquiVice-ChairmanOneAgrix (Singapore)

Dr. Barbara Ruiz-bejaranoDirector of International RelationsHalal Institute of Spain

Emmy Abdul AlimEditorSalaam Gateyway

Professor Dr. Faridah Hj. Hassan Professor of Halal, Marketing and Strategic ManagementInstitute of Quality and Knowledge Management InQKA

Bront PalaraeGroup CEO Pixel Play Group

Nik Emir DinCountry Head MalaysiaMuslim Pro

Some of The Leading Halal Industry Thought Leaders Spoke at MIHAS 2019

Žiga DrevCo-Founder and Managing DirectorOriginTrail

Wisnu Rahtomo PratomoChief Executive Officer Halal Tourism Acceleration and Development Team, Ministry of Tourism, Indonesia

Kamarul BahrinDeputy Chief EditorAstro Awani



11

Media ImpactThe estimate PR value of MIHAS’s marketing campaign is RM 43,232,375.00

In The Media Social Media

256 accreditedmedia

131 mediaoutlets

39 mediapartners

16 countries

3,382,552.00estimation media valuewith media partners (RM)

943 online news/articles

In The Web

55,949total social mediafollowers

491,411website page views

79.8%new visitors

20.2%returning visitors

710total social media posts

4,052total social media mentions

OFFICIAL MEDIA PARTNERS

MEDIA PARTNERS



Gallery



www.mihas.com.myHOSTED BY ORGANISED BY IN ASSOCIATION WITH MANAGED BY

#ThinkHalalThinkMIHAS #MIHAS2019

mihasmalaysia mihas-malaysia mihas_malaysia mihas_malaysia



THE 17TH MALAYSIA INTERNATIONALHALAL SHOWCASE1-4 April 2020 MITEC Kuala Lumpur

EVENT FLOORMAP

LEVEL 2

R REGISTRATION COUNTER

i INFO COUNTER

MODEST FASHION CLUSTER

TOURISM CLUSTER

COSMETICS CLUSTER

LOGISTICS CLUSTER

i INFO COUNTER

FRANCHISE CLUSTERF

MANUFACTURING CLUSTER

LEVEL 1A

VIP MC

SRTT

PC SURAU

LEVEL 1

BL

MT

SERVICE COUNTER

BUSINESS LOUNGE

MIHAS THEATERISLAMIC FINANCE CLUSTER

PHARMACEUTICALS CLUSTER

DIGITAL CLUSTER

LEVEL 1A

VIP LOUNGE MEDIA CENTRE

SEMINAR ROOMTRADE TALKS

PC ROOM

PC

TT

VIP

MCSR

F&B CLUSTER

LEVEL 1

HALL 3

HALL 2

S

i

MT

LEVEL 2

HALL 7

HALL 6

i

R

HALL 5

BL

HALL 4

SURAUS

IZ

IZ INDUSTRY ZONE

i

F&B CLUSTER

HALL 8

F

R



17 Malaysia International Halal Showcase

th

1-4 April 2020 MITEC. Kuala Lumpur. Malaysia

A participation proposal for a TURKISH PAVILION



aim To ensure the best possible chance for Turkish products to gain awareness and market access across regional markets at MIHAS 2020.

This is a specially tailored proposal for the Turkish Pavilion at the 17th Malaysia

International Halal Showcase (MIHAS 2020)

outline of proposal This proposal incorporates a holistic approach to Turkey’s participation at MIHAS which includes presence, brand awareness exercises as well as engagement activities to achieve the best possible results for Turkish companies.



When it comes to reaching out to Muslim markets, there is no getting around MIHAS. It is simply the world’s largest dedicated tradeshow for Halal. MIHAS also combines with the Global Halal Summit to successfully congregate the entire Halal eco-system under one roof, providing you unrivalled access to this lucrative segment.

WE ARE NO1 IN HALAL FOR



RECORD NUMBERS

1,002 44

exhibitors from

countries

29,946 88

visitors from

countries

240 45

international buyers from

countries

1200+ trade delegations

RM 1.6 BILLION In trade being conducted

RECORD GROWTH

visitor increase

exhibitor increase

increase in trade

increase in sponsorship

131 Media outlets

56,000 social media followers

943 on-line articles

4,052 social media mentions

491,411 web-site page views

GLOBAL MEDIA PRESENCE



ITEM DETAIL INVESTMENT

REMARKS OPTION 1 OPTION 2

A PRESENCE 8 BOOTHS (72 SQM) SPACE in a prime location

(Hall 7, Level 2)

OPTION 1 Bare Space

at RM12,013.00

per booth

RM 96,104.00 Loading charge forpremium space RM20,167 waived

Bare Space costs is not inclusive of stand construction

Turkey may opt to have their own stand contractor

OPTION 2 Shell Scheme at RM13,348.00 per booth

RM 106,784.00

B CREATING AWARENESS

ADVERTISING 1 x advertisement in Show Guide (30,000 copies worth RM6,000)

1 x advertisement in the Exhibition

Directory (25,000 copies worth RM 6,000)

FREE

FREE

Total value of complimentary items

is RM 34,000 SOCIAL MEDIA

SUPPORT

1 x social media posting in MIHAS 2020

Twitter, Instagram, Facebook (worth RM12,000)

FREE FREE

C ENGAGEMENT ACTIVITY

1 HOUR SPEAKING SLOT at MIHAS speaking platform worth RM

10,000

FREE FREE

Preferential VIP visits FREE FREE

SUB-TOTAL RM 96,104.00 RM 106,784.00

10% DISCOUNT RM 9,610.40 RM 10,678.40

TOTAL INCLUSIVE OF DISCOUNT RM 86,493.60 RM 96,105.60

SST (6%) RM 5,189.62 RM 5,766.34

TOTAL RM 91,683.00 RM 101,872.00



1. LEVEL 2 is the only level for Visitor Registration

2. First ‘access’ to VIP visits

LEVEL 2 (HALLS 5, 6,7 & 8) REGISTRATION INDUSTRY ZONE Exhibition Clusters: F&B, Franchise, Manufacturing, Modest Fashion, Tourism, Cosmetics

LEVEL 1 (HALLS 2, 3, 4) MIHAS THEATRE BUSINESS LOUNGE Exhibition Clusters: F&B, Finance, Digital, Pharmaceuticals, Logistics

LOCATION OF

TURKEY PAVILION



1. Surrounded by main traffic aisles 2. On the same level as visitor

registration counters 3. Priority level for VIP visits



MIHAS provides a cost effective international platform for

promoting Halal products and services. We strongly believe

that Turkish companies will be able to reach a global

audience in the niche segment of Halal.

THANK YOU



orta anadolu hububat baklİyat yaĞli tohumlar …

Documents