Oro Revolutionizes

Commerce

B2B & B2C eCommerce

@jarycarter

B2B & B2C eCommerce

Agenda

• About Oro - B2B eCommerce

• Similarities between B2B and B2C eCommerce • How B2B eCommerce is different

The Oro Team

Yoav KutnerCEO

Jary CarterCRO

Dima SorokaCTO

Michael BessolovVP, Engineering

Motti DaninoVP, Operations

Roy RubinAdvisor

Oro

• 170+ employees

• 4 Countries

• 6 offices

• Backed by Highland Europe

The Vision

Oro Products

Active Oro Installs

0

35.000

70.000

105.000

140.000

Aug-19 Sept-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sept-20 Oct-20 Nov-20 Dec-20 Jan-21 Feb-21

What is B2B Commerce?

Business to business (B To B/ B2B) is a type of commerce

transaction that exists between businesses, such as those

involving a manufacturer and wholesaler, or a wholesaler and a

retailer.

– investopedia.com

Business to Business Electronic-Commerce one business selling to

another business via the Web.

– PC Magazine

B2B e-Commerce Use Cases

• Self served model

• Buyer Seller interaction

• B2B Marketplace

0

3

6

9

12

2012 2020

12

5,5

Source Frost & Sullivan

Global B2B Online Gross Sales Volume (Trillions)

How are B2B & B2C eCommerce Similar?

“94% of B2B Buyers research online for purchase decisions.”

– The Acquity Group

– Forrester

“74% of B2B buy from a website because its more convenient than buying from a sales person.”

– Google

“Nearly half of all B2B researchers are millennials.”

– Google

“42% of researchers use a mobile device during the purchasing process.”

Branding

Great User Experience

How B2B & B2C eCommerce are Different?

Key B2B Features & Capabilities

Selling to Companies Not to Individuals

Impulse Buying vs. Process Buying