AFF

Impression

1

Volume

DPL

CPM

11

Efficiency

DPL

InteractionRate

9

Quality

DPL

Reach

5

Volume

SEM

AveragePosition

22

Quality

VID

Viewability

38

Quality

OOH

Cost perPoint

54

Efficiency

PR

Accuracy

59

Quality

PRT

GrossImpression

61

Volume

RAD

GrossImpression

71

Volume

AFF

Reach

2

Volume

DPL

Click-thruRate

10

Quality

DPL

Viewability

8

Quality

EM

OpenRate

14

Quality

SEM

Click-thruRate

23

Quality

SOC

CPM

34

Efficiency

VID

Impression

35

Volume

OOH

CPM

55

Efficiency

PR

Sentiment

60

Quality

PRT

GRP

63

Volume

RAD

GRP

73

Volume

DPL

Frequency

7

Quality

DPL

DisplayTime

6

Volume

EM

Open

13

Volume

SEM

ImpressionShare

24

Share

SOC

Click-thruRate

33

Quality

VID

Reach

36

Volume

OOH

Ad Recall

51

Quality

PR

Clip Count

57

Volume

PRT

Net Reach

62

Volume

RAD

Net Reach

72

Volume

DPL

Impression

4

Volume

EM

Send

12

Volume

SEM

Impression

21

Volume

SOC

EngagementRate

32

Quality

DM

Frequency

42

Quality

OOH

Frequency

52

Quality

PR

MediaImpression

58

Volume

PRT

TRP

64

Volume

RAD

TRP

74

Volume

MOB

ActivationRate

18

Quality

SEO

Click-thruRate

27

Quality

SOC

Frequency

31

Quality

DM

Penetration

44

Share

OOH

Share ofVoice

56

Share

PRT

Cost perPoint

67

Efficiency

RAD

Cost perPoint

78

Efficiency

TV

Cost perPoint

88

Efficiency

MOB

UninstallRate

19

Quality

SEO

KeywordRank

26

Quality

SOC

Impression

29

Volume

DM

Distribution

40

Volume

OOH

EffectiveReach

48

Volume

PRT

Cost perReader

68

Efficiency

RAD

CPM

79

Efficiency

TV

CPM

89

Efficiency

MOB

StoreRank

20

Share

SEO

ImpressionShare

28

Share

SOC

UniqueImpression

30

Volume

DM

Reach

41

Volume

OOH

GrossImpression

47

Volume

PRT

Ad Recall

65

Quality

RAD

Ad Recall

75

Quality

TV

Ad Recall

85

Quality

MOB

Activation

17

Volume

SEO

Impression

25

Volume

VID

AverageView Rate

39

Quality

EVT

Recall

46

Quality

OOH

GRP

49

Volume

PRT

Penetration

70

Share

RAD

Frequency

76

Quality

TV

Frequency

86

Quality

MOB

Install

16

Volume

VID

Frequency

37

Quality

EVT

GrossAttendance

45

Volume

OOH

TRP

50

Volume

PRT

Share ofVoice

69

Share

RAD

Share ofVoice

80

Share

TV

Share ofVoice

90

Share

VID

Avg CompRate

133

Quality

WEB

PageView

138

Volume

OOH

Cost perInquiry

155

Efficiency

RAD

InquiryRate

77

Quality

TV

GrossImpression

81

Volume

AFF

Click-thruRate

3

Quality

EM

Reply

100

Volume

SEO

TrafficShare

114

Share

SOC

Share ofEngmt

128

Share

VID

Click

129

Volume

WEB

Time onSite

139

Volume

OOH

InquiryRate

53

Quality

TV

GRP

83

Volume

AFF

Click

91

Volume

MOB

Avg SessionLength

105

Quality

SEO

DirectVisit

110

Volume

SOC

Click

115

Volume

VID

Interaction

130

Volume

WEB

Visit

136

Volume

OOH

Inquiry

153

Volume

TV

Net Reach

82

Volume

DPL

Cost perClick

98

Efficiency

MOB

ActiveUsers

102

Volume

SEO

OrganicVisit

111

Volume

SOC

Comment

120

Volume

VID

View

131

Volume

WEB

Visitor

137

Volume

PR

ResponseSentiment

158

Quality

RAD

Inquiry

162

Volume

TV

Cost perInquiry

167

Efficiency

TV

InquiryRate

87

Quality

TV

TRP

84

Volume

DPL

Avg InteractTime

96

Quality

MOB

Session

103

Volume

SEO

ReferralVisit

112

Volume

SOC

Consumption

116

Volume

VID

ViewTime

132

Volume

DM

Cost perResponse

148

Efficiency

PR

InboundTraffic

156

Volume

DPL

Click

93

Volume

MOB

UsageTime

104

Volume

SOC

Cost perClick

125

Efficiency

SOC

Favorite

119

Volume

WEB

Avg Timeon Site

142

Quality

DM

ResponseRate

43

Quality

PR

SocialMention

157

Volume

TV

Inquiry

165

Volume

DPL

Interaction

94

Volume

SEM

Cost perClick

108

Efficiency

SOC

Cost perEngmt

126

Efficiency

SOC

Like

118

Volume

WEB

BounceRate

141

Quality

DM

Response

146

Volume

PRT

Cost perInquiry

161

Efficiency

CRM

Cost perLead

171

Efficiency

DPL

InteractionTime

95

Volume

SEM

ClickShare

109

Share

SOC

Cost perView

127

Efficiency

SOC

Reply

121

Volume

WEB

Pages perVisit

143

Quality

EVT

Cost perLead

152

Efficiency

PRT

InquiryRate

66

Quality

CRM

Avg LeadScore

169

Quality

EM

Click Rate

15

Quality

SEM

Click

106

Volume

SOC

Avg ViewPercentage

122

Quality

SOC

Video View

117

Volume

WEB

TrafficShare

145

Share

EVT

Avg LeadScore

150

Quality

PRT

Inquiry

159

Volume

CRM

Lead

168

Volume

EM

Click

99

Volume

SEO

BounceRate

113

Quality

SOC

ResponseSentiment

123

Quality

VID

Cost perClick

135

Efficiency

WEB

Action

140

Volume

EVT

Lead

149

Volume

RAD

Cost perInquiry

164

Efficiency

AFF

ROI

176

Efficiency

DPL

ConversionRate

97

Quality

EM

Revenue

184

Volume

SEM

ConversionRate

107

Quality

VID

Cost perAction

205

Efficiency

WEB

ConversionRate

144

Quality

EVT

Cost perClose

218

Efficiency

OOH

ConversionRate

154

Quality

RAD

Cost perOrder

230

Efficiency

TV

Conversion

232

Volume

AFF

Avg OrderValue

174

Quality

DPL

Conversion

178

Volume

MOB

Cost perInstall

191

Efficiency

SEM

Revenue

193

Volume

VID

ROI/ROAS

206

Efficiency

WEB

Conversion

207

Volume

EVT

ROI

219

Efficiency

OOH

Conversion

220

Volume

RAD

MediaEfficiency

231

Efficiency

TV

Revenue

233

Volume

AFF

ConversionRate

92

Quality

DPL

Revenue

179

Volume

MOB

Avg Revper User

190

Quality

SOC

Cost perAction

200

Efficiency

VID

Avg OrderValue

204

Quality

WEB

Revenue

208

Volume

EVT

CloseRate

217

Quality

OOH

Revenue

221

Volume

RAD

ConversionRate

163

Quality

CRM

Cost perConversion

239

Efficiency

AFF

Conversion

172

Volume

EM

Cost perAction

186

Efficiency

MOB

Conversion

188

Volume

SOC

ROI/ROAS

201

Efficiency

VID

ConversionRate

134

Quality

DM

Cost perOrder

213

Efficiency

EVT

Qual Rate

151

Quality

PRT

Cost perOrder

226

Efficiency

RAD

Conversion

228

Volume

CRM

ROI

240

Efficiency

EM

ROI

187

Efficiency

MOB

Revenue

189

Volume

SOC

Avg OrderValue

199

Quality

VID

Conversion

202

Volume

DM

ROI

214

Efficiency

EVT

Conversion

215

Volume

PRT

MediaEfficiency

227

Efficiency

RAD

Revenue

229

Volume

CRM

CloseRate

238

Quality

AFF

Revenue

173

Volume

SEM

Conversion

192

Volume

DPL

Cost perAction

181

Efficiency

EM

Avg OrderValue

185

Quality

SEM

Cost perAction

195

Efficiency

SOC

ConversionRate

124

Quality

VID

Revenue

203

Volume

DM

ConversionRate

147

Quality

EVT

Revenue

216

Volume

PRT

ConversionRate

160

Quality

TV

Cost perOrder

234

Efficiency

CRM

Qual Rate

170

Quality

EM

SubscriptionRate

242

Quality

EM

NetSubscription

241

Volume

MOB

RetentionRate

243

Quality

SOC

Cost perFollow

248

Efficiency

SOC

Cost perPage Like

247

Efficiency

SOC

ChannelSubscription

246

Volume

SOC

Follow

245

Volume

SOC

Page Like

244

Volume

WEB

RepeatVisit Rate

250

Quality

WEB

RepeatVisit

249

Volume

CRM

CLV

256

Quality

CRM

CustomerEffort

255

Quality

CRM

CustomerSatisfaction

254

Quality

CRM

RetentionRate

253

Quality

CRM

ProgramSignup

251

Volume

CRM

RepeatPurchase

252

Volume

SOC

Re-Share

260

Volume

SOC

Retweet

259

Volume

SOC

Share

258

Volume

SOC

Storyteller

257

Volume

WEB

ContentShare

261

Volume

CRM

NPS

263

Quality

CRM

Referral

262

Volume

AFF

CommissionRate

177

Efficiency

DPL

ROI/ROAS

182

Efficiency

EM

ConversionRate

101

Quality

SEM

ROI/ROAS

196

Efficiency

SOC

Conversion

197

Volume

DM

Conversion

211

Volume

OOH

Cost perOrder

222

Efficiency

PRT

Conversion

224

Volume

TV

MediaEfficiency

235

Efficiency

CRM

Conversion

236

Volume

AFF

Cost perAction

175

Efficiency

DPL

Avg OrderValue

180

Quality

EM

Conversion

183

Volume

SEM

Avg OrderValue

194

Quality

SOC

Revenue

198

Volume

WEB

Avg OrderValue

210

Quality

DM

Revenue

212

Volume

OOH

MediaEfficiency

223

Efficiency

PRT

Revenue

225

Volume

TV

ConversionRate

166

Quality

CRM

Revenue

237

Volume

WEB

ItemsPurchased

209

Volume

Awareness(1 - 90)

Engagement(91 - 171)

Conversion(172 - 240)

Loyalty(241 - 256)

Advocacy(257 - 263)

Objective(Index)

Volume

Reach2 AFF Channel

Color =Objective

SignalName

Index

Signal Type

Channel Abbreviations:

DPL - DisplaySEM - Paid SearchSEO - Organic Search

SOC - SocialWEB - WebsiteEM - Email

VID - VideoMOB - MobileAFF - Affiliate

TV - TelevisionPRT - PrintDM - Direct Mail

OOH - Out-of-homeRAD - RadioEVT - Event

PR - Public RelationsCRM - CRM and Loyalty

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A Visualization of the Marketing Signals FrameworkPeriodic Table of Marketing Signals