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Full Name Job Title Department Company Name

Orient  Quality  Print  A  success  story  成功案例分享  Alex  Tan  Co-­‐founder-­‐Product  Development  &  Sales  Mger  

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Once upon a time in a small, sunny and clean place called Singapore….故事从很久以前，一个小的，阳光的，干净的，叫新加坡的地方开始

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3 Young enterpreneurs decided to team up and join forces… 3个年轻的企业家决定协力合作

…. In 2011 to create a letterpress label printing house in the Changi area by merging their financial, their printing and converting and their engineering skills. 2011年，三人通过合并财力，印刷机，印后加工设备以及印刷技能，在樟宜地区成立了一个凸版标签印刷厂

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Letterpress as a founding ground. 创办之初立足于凸版印刷

During the company start up phase Letterpress was the chosen system to print their labels by investing on an intermittent letterpress machine with in –line finishing (flat-bed diecutting) and also on a slitting rewinding and inspection machine. 公司成立之初，根据业务需要，选择了连线印后加工的间隙凸版机，带平压平模切，分切复卷和检验设备。

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You all know what came after that... 接下来发生的事情大家都很熟悉

Long working days to build-up Customer’s relationship based on quality, service and an attractive price in the competitive Singapore label market. 通过长时间的努力在新加坡标签市场与客户建立了基于印刷质量，服务和有吸引力的价格的合作伙伴关系

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The company grew… 公司成长阶段

3 fold every year for the first years till they became a solid and reputable medium-sized label printer in the Singapore domestic market investing in a second intermittent letterpress and additional finishing and embellishment equipment. 经过三年的努力，公司成为了在新加坡国内市场稳固的并有一定知名度的中型标签印刷企业，与此同时投资了第二台间隙凸版机和额外的

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And they became a 1-stop label print shop 转变成一家一站式服务标签印刷厂

Catering diverse markets as oils and lubricants, food labels, static cling stickers, health and beauty, logistic labels, retail, pharma , industrial labels and more. 承接各种业务，包括油类，润滑油，食品，静电吸附，日化，物流，零售，医药和工业标签等

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And they become a 1-stop label print shop 转变成一家一站式服务标签印刷厂

Even creating their own in-house prepress studio to further assist their smaller Customers on the design conception level. 并建立了自己的印前工作室，帮助较小的客户提升设计理念水平

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In 2012 the signals were clear.2012年末发展思路已非常明确

Price pressure and competition were increasing, jobs were getting shorter, variable data printing questions were already there, lean manufacturing was becoming a must to compete in the Singaporean market and they didn’t count on the right tools to compete.价格压力和竞争一直在增加，订单越来越短，可变数据处理的问题已经出现，精益生产在新加坡市场上竞争变成了必然。我们没有正确的设备来应对。

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6 Frantic months: Q1&Q2 2012. 6个月的忙乱：从2012年第一季度到第二季度

The answer was digital printing for being a perfect fit for their current requirements and in line with the tendencies they were forecasting . 数码印刷非常完美的解决了所有的需求并适应未来市场的发展。 3 alternative digital printing systems were benchmarked.决定从3种类型的印刷机当中选择

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6 frantic months: Q1&Q2 2012. 6个月的忙乱：从2012年第一季度到第二季度

2 Completely different technologies: Ink-jet and Electro-photography. 2种不同的成像技术：喷墨技术和静电成像技术 3 completely different colour carrier technologies: UV ink, liquid toner and dry toner. 3种不同彩色载体技术：UV墨水，液体碳粉和干式碳粉

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In June 2012 Orient purchased a Xeikon 3030 press. Reasons were: 于2012年采购了赛康3030印刷机。原因如下： -  Ability to print on standard flexo and letterpress substrates. -  与凸版和柔版印刷应用同样的承印材料 -  Single shot white without affecting the running speed or cost. -  一次印刷不透明白不影响速度和增加成本 -  Superior colour consistency R2L, 1st to last label , today2tomorrow. -  颜色的一致性很好，从左到右，从第一张到最后一张，从今天到明天 -  Click-free running cost model. -  按量收费的模式 -  FDA approved toner and environmental printing technology. -  FDA认证的碳粉，环保印刷技术

Technical benchmarking and selection: Final . 基于技术标准的选择：最终

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The company was undergoing change so was its image. 公司的形象也经历着变化

New corporate image (designed inhouse!)最新的公司形象（自己设计的）

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The company was undergoing change so was its image. 公司的形象也经历着变化

New corporate website (designed inhouse and implemented by a web designer). 公司新网址（自己设计并通过网站公司来执行）

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Where is Orient today? Orient公司现状

Recognized in the top 150 Most Dynamic and Successful SME (Small Medium Enterprises) by the Singaporean Government in the 2013 edition. 获得2013新加坡政府颁发的最具活力的前150名中小型企业奖

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Where is Orient today? Orient公司现状

Recognized as one of the leading label printers in Singapore not only addressing the local market but with a solid portfolio of overseas Customers supplying them all with short run jobs (no minimum quantity required), personalized labels, JIT orders,etc.公认的新加坡标签印刷领军企业，知名度不仅限于国内市场，同时也为国外市场提供短版标签（无最低数量限制），个性化标签和准时印刷服务等。

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Where is Orient today? Orient公司现状

Recognized as one of the Xeikon front Customers in the region. 公认的赛康前沿客户之一

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Where is Orient today? Orient公司现状

Honored with a Silver Award in their first participation in the Packaging Excellence Awards held in Manila on november 15th competing with printers with a much longer track record in digital printing.第一次参加11月15日在马尼拉举办的优秀包装奖，并与非常多，非常有经验的数码印刷厂竞争，最终获得了银奖。

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Recap: Orient Quality Print Success Story 总结：Orient成功案例

Read the signals out there. 从中可得到某些信号 Move one step ahead from your Competitors or you will be late. 超竞争对手一步还是晚于他们 Benchmark the options and chose what suits you best. 基于应用，选择最适合您的产品 Don’t sell digital labels as you sell conventional ones, wrap them up with added value. 数码标签不能像传统标签那样去销售，应强化的是附加值 Capitalize on the benefits of the digital technology. 利用数码印刷技术带来的好处

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THANK YOU 谢谢