oriella digital journalism study 2012 final us
TRANSCRIPT
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1ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012
THE INFLUENCE GAME:HOW NEWS IS SOURCED
AND MANAGED TODAYORIELLA PR NETWORKGLOBAL DIGITAL JOURNALISM STUDY 2012
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2ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012
THE INFLUENCE GAME:
HOW NEWS IS SOURCED AND MANAGED TODAYORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012
THE RETURN OF THE TRUSTED SOURCE
EXECUTIVE SUMMARY
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3ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012
HOW HAS THE CHANGING MEDIA LANDSCAPE AFFECTED YOUR PUBLICATION? (NOCHANGE RESPONSES OMITTED)
GLOBAL MEDIA STILL IN FLUX
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4ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012
ON WHICH FORMAT DO YOU HAVE THE LARGEST AUDIENCE?
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1 WARC, April 2012 http://www.warc.com/Content/ContentViewer.
aspx?ID=2fca37de-7868-4b-82e0-79ab70a1682b&MasterContentRef=2fca37
de-7868-4b-82e0-79ab70a1682b&Campaign=CFAPR12
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2Commerce Commission New Zealand Annual TelecommunicationsMonitoring Report 2011
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ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012
SOCIAL MEDIA IN THE NEWSROOM: AQUESTION OF CREDIBILITY
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3 HORN, 18 January 2012 http://www.horngroup.com/#/blog/video-interview-
with-jon-swartz-of-usa-today/
PLEASE SELECT WHICH OF THE FOLLOWING YOU USE FOR SOURCING AND VERIFYINGSTORIES YOU WORK ON?
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ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012
WHICH OF THE FOLLOWING WOULD BE YOUR FIRST PORT OF CALL WHEN RESEARCHING ASTORY? (SELECT ONE)
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ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012
HOW GLOBAL PUBLICATIONS USEDIGITAL ASSETS
WHICH OF THE FOLLOWING STORYTELLING ASSETS DO YOU OFFER ONLINE?
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ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012
WHICH OF THE FOLLOWING CONTENT TYPES DO YOU OFFER ONLINE?
SOCIAL MEDIA IN CHINA
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1 ZDNet Asia, 16 May 2012 http://www.zdnetasia.com/sina-weibo-hits-300-million-users-but-costs-rise-62304817.htm
2 EastWest PR, 12 February 2012 http://www.slideshare.net/JimJames/weibo-social-media-phenomenon-in-china-114947463 TechNode.com, 16 January 2012 http://technode.com/2012/01/16/cnnic-report-half-china-netizens-are-weibo-users-b2c-becomes-main
stream/
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ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012
ARE JOURNALISTS BECOMINGPUBLISHERS IN THEIR OWN RIGHT?
The New York Times
Mashable
WHICH OF THE FOLLOWING DO YOU OWN, IN A PERSONAL CAPACITY?
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ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012
THE IMPACT OF DIGITAL MEDIA ONJOURNALISTS WORKING LIVES
ORIELLA DIGITAL JOURNALISM STUDY TURNS FIVE: TRACKING CHANGE IN THE MEDIA OVERTIME
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11ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012
THE EMERGENCE OF THE DIGITALJOURNALIST?
WINNING THE INFLUENCE GAME: FOURKEY TAKE-AWAYS FOR COMMUNICATORS
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12ORIELLA PR NETWORK GLOBAL DIGITAL JOURNALISM STUDY 2012
WITH THANKS TO:
METHODOLOGY
CONTACT DETAILS: