Organizers Toolkit ?· EARTH DAY NETWORK ® 6 Earth Day 2019 Organizers Toolkit Earth Day Network has…

Download Organizers Toolkit ?· EARTH DAY NETWORK ® 6 Earth Day 2019 Organizers Toolkit Earth Day Network has…

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<p>EARTH DAY NETWORK</p> <p> 1</p> <p>Ear</p> <p>th D</p> <p>ay 2</p> <p>019</p> <p> Org</p> <p>aniz</p> <p>ers </p> <p>Too</p> <p>lkit</p> <p>EARTH DAY NETWORK</p> <p>Earth Day 2019</p> <p>ToolkitOrganizers</p> <p>EARTH DAY NETWORK</p> <p> 2</p> <p>Ear</p> <p>th D</p> <p>ay 2</p> <p>019</p> <p> Org</p> <p>aniz</p> <p>ers </p> <p>Too</p> <p>lkit</p> <p>Produced by Earth Day Network for the Protect Our Species Campaign, 2019</p> <p>Copyright 2019 by Earth Day Network all rights reserved. This toolkit was last updated January 18, 2019. For more information, email </p> <p>Designed and prepared by David Ayer, Valeria Merino, and Sebastian Rosemont.</p> <p>This Toolkit can be copied and disseminated for free as long as the format is not changed, and Earth Day Network is cited or given credit. </p> <p>TABLE OF CONTENTS</p> <p>EARTH DAY 2019 - Protect Our Species 3</p> <p>Be a Part of the Earth Day Movement 4</p> <p>History of Earth Day 5</p> <p>How to Organize and Event </p> <p> Decide on a Type of Event 6</p> <p> Develop Key Messages 7</p> <p> Create a Work Group for Your Event 8</p> <p> Raising Money and Budget 9</p> <p> Launch a Successful Media Campaign 11</p> <p> Finding and Working with Volunteers 13</p> <p> Ensure your Event is Well Attended 16</p> <p> Tips for Large Event Planning 17</p> <p>Resources and Samples</p> <p> Sample of Previous Events 20</p> <p> Media List Sample 21</p> <p> Let the Press Know - Sample Media Advisory 22</p> <p> Sample Press Release 23</p> <p>EARTH DAY NETWORK</p> <p> 3</p> <p>Ear</p> <p>th D</p> <p>ay 2</p> <p>019</p> <p> Org</p> <p>aniz</p> <p>ers </p> <p>Too</p> <p>lkit</p> <p>The causes are many: deforestation, habitat loss, poaching, unsustainable agriculture, pollution, pesti-cides, and climate change to name a few, and the impacts are far-reaching. If we do not act now, bringing about mass extinction may be humanitys most enduring legacy. </p> <p>All living things have the right to exist, and they have an intrinsic value independent of their value to us. Every species serves a purpose and plays a role in the web of life and in the key ecosystem services we as humans depend on such as the filtration of air and water, the control of climate and disease, the support of nutrient cycles and oxygen production, and the provision of spiritual and recreational benefits.</p> <p>The good news is that if we take action, we can stop extinction! </p> <p>WHY ARE WE LOSING OUR SPECIES?</p> <p>THE EARTH DAY 2019 THEME:</p> <p>LEARN MORETo learn more and to access content related to the Protect our Species Campaign, please download EDNs Protect our Species Primer and Action Toolkit at</p> <p>Natures gift to our planet are the millions of species that we know and love, and the many more that we have yet to discover. Unfortunately, human beings have irrevocably altered the balance of nature and the world is facing the greatest rate of extinction it has seen since we lost the dinosaurs more than 60 million years ago. But unlike the fate of the dinosaurs, the rapid extinction of species in our world today is the result of human activity.</p> <p>Developing activities are leading to the global destruction or rapid reduction of populations of plants and wildlife. Species are going extinct, and habitats are shrinking. Biodiversity, or the variety of living things in a given place whether in a small stream, a desert, a forest, the oceans, or the entire planet is falling faster than ever before. If this problem continues, it will have an overall negative impact on the capacity of the planet to sustain life, including that of humans.</p> <p> See our Species Fact Sheet</p> <p> Download our Protect Our Species Primer &amp; Action Toolkit</p> <p></p> <p>EARTH DAY NETWORK</p> <p> 4</p> <p>Ear</p> <p>th D</p> <p>ay 2</p> <p>019</p> <p> Org</p> <p>aniz</p> <p>ers </p> <p>Too</p> <p>lkit</p> <p>Acting on Earth Day is a first step and a unique opportunity to contribute to the effort to take action on important environmental efforts like the fight to protect all species in an effective and long-lasting way.</p> <p>Hosting an Earth Day event in your community is a wonderful way to bring all of its members together, promote action, and send a message to your local policy makers that they must also Protect Our Species and the environment in general.</p> <p>Be a Part of the Earth Day Movement </p> <p>THE ENVIRONMENTAL MOVEMENT IS INCREDIBLY DIVERSE. </p> <p>People around the world are incredibly committed to protecting the planet. We want to have as many voices as possible join the Earth Day conversation. You can bring your own communitys voice to the conversation by hosting an Earth Day event and talking about the environmental issues that matter most to you.</p> <p>ABOUT THIS TOOLKITThis guide will provide you with everything you need to join others that organize Earth Day events around the world. In this toolkit, we have included core information about the problem, resources and ideas to help you get organized and sample messaging you can use to commu-nicate with others. You will also find information about Earth Day and the 2019 theme Protect Our Species. </p> <p>This toolkit will then guide you through the steps of hosting a successful Earth Day event, including: </p> <p> Options for types of events you can hold </p> <p> Communications plans, sample messaging, and materials</p> <p> Advice on forming an event organizing committee</p> <p> Fundraising tips</p> <p> Advice for organizing large events</p> <p> Instructions on how to recruit and organize volunteers</p> <p> Suggestions for enticing people to attend your event</p> <p>EARTH DAY NETWORK</p> <p> 5</p> <p>Ear</p> <p>th D</p> <p>ay 2</p> <p>019</p> <p> Org</p> <p>aniz</p> <p>ers </p> <p>Too</p> <p>lkit</p> <p>Earth Day 2019 comes at a time in history when we must confront complex environmental challenges. It presents a unique opportunity to unite people across social, geographical, and political boundaries, as occurred on the first Earth Day in 1970. </p> <p>History of Earth Day </p> <p>In 1970, groups fighting against problems as diverse as air and water pollution or the loss of biodiversity and habitat realized they shared common values. The first Earth Day made palpable that a healthy environment is vital to the wellbeing of our soci-eties. The ensuing creation of the US Environmental Protection Agency and approval of landmark environmental legislation inspired others around the world, and soon many countries built their own environmental protection systems. The quality of life of billions of people in the world has improved dramatically as a result of the first Earth Day.</p> <p>Incredible social and environmental advances have already been achieved thanks to the tireless work and commitment of thou-sands of organizations and individuals. Nevertheless, we need the support and energy of large portions of the population to overcome the tremendous obstacles that we face today and to collectively elevate environmental issues to the top of the politi-cal, social, and economic agendas.</p> <p>Earth Day is the largest secular observance in the world celebrated by more than a billion people every year and a day of action that changes human behavior and provokes policy changes. April 22, 2020 will be the 50th Anniversary of Earth Day. Today, we invite you to be a part of Earth Day and to help write many more chapters struggles and victories into the Earth Day book.</p> <p>EARTH DAY NETWORK</p> <p> 6</p> <p>Ear</p> <p>th D</p> <p>ay 2</p> <p>019</p> <p> Org</p> <p>aniz</p> <p>ers </p> <p>Too</p> <p>lkit</p> <p>Earth Day Network has developed one main event idea: A Teach-In on 2019s theme Protect Our Species. We have also developed toolkits for educators, local governments, and faith groups available below. There are many other potential events one could hold such as removing invasive species from your community, teaching people how to garden in a pollinator friendly way or lobbying your local government to protect local species habitat.</p> <p>Invasive Species Removal Drive</p> <p>DECIDE ON A TYPE OF EVENT</p> <p>How to Organize &amp; Hold a Successful Event</p> <p>EVENT IDEAS</p> <p>DOWNLOAD TOOLKITSTeach-In Toolkit To build on our protect our species goal and theme, hold a teach-in in your community.</p> <p>Protect Our Species Primer &amp; Action Toolkit Everything you need to know to help Protect Our Species.</p> <p>Teach-In on Species Conservation</p> <p>Community Waste Cleanup</p> <p>Letters to Policy Makers Writing Drive</p> <p>Phone Banking Green Voter Registration</p> <p>DearCongr</p> <p>ess-</p> <p>woman,</p> <p>VOTE</p> <p></p> <p>EARTH DAY NETWORK</p> <p> 7</p> <p>Ear</p> <p>th D</p> <p>ay 2</p> <p>019</p> <p> Org</p> <p>aniz</p> <p>ers </p> <p>Too</p> <p>lkit</p> <p>All living things have an intrinsic value, and each plays a unique role in the complex web of life.</p> <p>Broad appeal</p> <p>Call to action</p> <p>Urgency</p> <p>DEVELOP KEY MESSAGES</p> <p>1</p> <p>2</p> <p>3</p> <p>SAMPLE KEY MESSAGES</p> <p>On April 22, 1970, 20 million Americans took to the streets, parks, and auditoriums to demonstrate for a healthy, sustainable envi-ronment in massive coast-to-coast rallies. Thousands of colleges and universities organized protests against the deterioration of the environment. Groups that had been fighting against oil spills, polluting factories and power plants, raw sewage, toxic dumps, pesticides, freeways, the loss of wilderness, and the extinction of wildlife suddenly realized they shared common values.</p> <p>Earth Day 1970 achieved a rare political alignment, enlisting sup-port from Republicans and Democrats, rich and poor, city slickers and farmers, tycoons and labor leaders. By the end of that year, the first Earth Day had led to the creation of the United States Environmental Protection Agency and the passage of the Clean Air, Clean Water, and Endangered Species Acts. </p> <p>Natures gifts to our planet are the millions of species that we know and love, and many more that remain to be discovered. Unfortunately, human beings have irrevocably upset the balance of nature and, as a result, the world is facing the greatest rate of extinction since we lost the dinosaurs more than 60 million years ago. But unlike the fate of the dinosaurs, the rapid extinction of species in our world today is the result of human activity.</p> <p>4</p> <p>EARTH DAY NETWORK</p> <p> 8</p> <p>Ear</p> <p>th D</p> <p>ay 2</p> <p>019</p> <p> Org</p> <p>aniz</p> <p>ers </p> <p>Too</p> <p>lkit</p> <p>The person in charge of coordinating the event and defining and delegating the tasks that the various group members putting the event together need to perform. Recruit someone with past event management experience.</p> <p>This group will craft the message about your event and dissemi-nate it to the press in social media to promote coverage of your event. They need to have strong writing skills and preferably have contacts in the local press, and be familiar with social media tools. </p> <p>This team will promote the event to the local community to encourage attendance. Depending on the scale of your event and ability to recruit work group members, consider designating individual roles for the different aspects of Engagement and Outreach:</p> <p> Partnerships/Fundraising Coordinator</p> <p> Volunteer Coordinator</p> <p> Events Logistics Coordinator</p> <p> Content Program Coordinator</p> <p>The members of this group will tackle the various aspects of coordinating the event. Try to build a team as quickly as possible to spread out the work. Create a group on Facebook or another media platform to facilitate commu-nication. As your team grows, members can become specialized into the roles listed below. This group may include:</p> <p>CREATE A WORK GROUP FOR YOUR EVENT</p> <p>COORDINATOR</p> <p>COMMUNICATIONS TEAM</p> <p>ENGAGEMENT &amp; OUTREACH TEAM</p> <p>EARTH DAY NETWORK</p> <p> 9</p> <p>Ear</p> <p>th D</p> <p>ay 2</p> <p>019</p> <p> Org</p> <p>aniz</p> <p>ers </p> <p>Too</p> <p>lkit</p> <p>RAISING MONEY AND BUDGET</p> <p>Person-to-person requests, phone calls, and mail solicitation provide a great opportunity to educate others about the importance of your project and gain support for your efforts financially and otherwise.</p> <p> While nothing is as effective as person-to-person contact for soliciting funds, phone calls can also be effective. Remember that providing detailed information is important.</p> <p> Sometimes you will have to communicate in a variety of ways until you get an answer from a funder. Be prepared to answer all kinds of questions about your project, including how the money will be used and who else is participating.</p> <p> It is important to be comfortable talking about money; this will be a key to success. Think of it this way: you should feel proud to ask donors to participate by funding a worthwhile project.</p> <p>Help you identify your needs</p> <p>Reveal ways you can fill needs</p> <p>Often money is not needed, as many items can be donated</p> <p>Show professionalism</p> <p>Donors want to know that you are organized and serious</p> <p>The first thing an organizer needs to do is create a budget. Make your budget realistic not too high, but high enough to accomplish what youve set out to do. Then plan carefully how much money you will need and by when you will need it.</p> <p> At the very start, get a clear picture of exactly what it is you need to be able to carry out your project or event. Begin working to make your vision a reality.</p> <p> Soliciting donations, whether cash or in-kind, could be something that you will need to do to implement your event. </p> <p> Many groups and businesses are willing to support or sponsor an Earth Day event contributing cash or donating needed items (in-kind). Factor into your budget what things you can realisti-cally expect to have donated and what things you will have to purchase.</p> <p>WHAT CAN A BUDGET DO?</p> <p>Preparing a budget may seem difficult, but it is worth the effort because it will:</p> <p>THE BASICS OF RAISING MONEY</p> <p>EARTH DAY NETWORK</p> <p> 10</p> <p>Ear</p> <p>th D</p> <p>ay 2</p> <p>019</p> <p> Org</p> <p>aniz</p> <p>ers </p> <p>Too</p> <p>lkit</p> <p>Consider a fundraising event or project. These are designed to raise visibility and generate the money you need to ensure the success of your project.</p> <p> Merchandise such as T-shirts can be great fundraising products and can cost relatively little money and be sold for much more. How much are you willing to pay for a nice T-shirt? To take your environmental message one step further, choose organic cotton or other natural fabrics.</p> <p> Sales of donated merchandise, or even a good old-fashioned yard sale can benefit your group.</p> <p> Dinner parties, bake-offs, neighborhood cleanups, stream walks, bike races, walk-a-thons, running events . . . all can generate income and visibility for your event. </p> <p> Benefits can generate income and publicity for your event. Contact a local radio station or music group about producing a benefit concert for your committee. Or encourage a restaurant or supermarket to donate a percentage of proceeds for one day to your committee. Publicize the fundraising through the media, flyers and other means.</p> <p>FUNDRAISING EVENTS &amp; PROJECTS</p> <p>Depending on the si...</p>


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